2010 Media Kit Christian Retailing

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2010 Media KitChristianRetailing Serving the Christian retail market for more than 50 yearsPrintAbout Christian Retailing.2About its supplements.3About our readers.4Ad specifications.5FTP site instructions.52010 issue schedule.6Editorial calendar.6Christian book previews.7Christian product previews.8Digital2010 virtual events.6Web ad specifications.9CR Update newsletter.10 & 11EventsThe Gathering 2010.12Exhibitor Information Kit available

About Christian RetailingChristian Retailing covers the latest industry news andinformation in each of its 12 issues a year. It publishes respectedopinions and perspectives on the critical issues affecting the Christianretail industry.Christian Retailing currently distributes an average of almost 8,500issues. Of these, almost 7,500 copies are distributed to retaillocations that sell Christian products. We also offer a BONUSdistribution of Christian Retailing at the International Christian RetailShow. If you are trying to reach the owners and managers of storesthat sell Christian products, then advertising in Christian Retailing andInspirational Gift Trends is your most cost effective way to do so.We also make sure that the buyers of the large general market chainstores receive Christian Retailing. Buyers at Barnes & Noble, Books AMillion, Wal-Mart, Target, Waldenbooks, Borders, Costco, Sam’s Cluband many others receive complimentary copies of ChristianRetailing. So if you want to put your product in front of the buyersfrom these companies – then Christian Retailing is your most costeffective way to do so!“Christian Retailing(Strang Communications)provides a great source ofup-to-date news.”I can honestly tell you that as a previous—Religious Publishing andProducts Market in the U.S.,6th Edition, Packaged Facts,August 2008NEW products. In fact, I did not go homeowner of a Top 100 Christian retail storefor more than 14 years, I came to rely onChristian Retailing to become aware ofthe day that my new copy of ChristianRetailing arrived until I had read it coverto cover. Then, I made sure it was available to the other 15members of my staff. I did not want a customer to walk in mydoor to ask for a product that I did not know something about.So the advertisements in Christian Retailing were just asimportant to me as the editorial content.—Dave Condiff, Publisher 2010 Media Kit

Supplement ExperienceThe Church BookstoreA Supplement of Christian RetailingWe also offer a NEW publication that is distributed to3,200 church bookstore locations – The ChurchBookstore. It has always been our desire to reach regularattendees in the local church. Research shows us thatonly one in three regular weekly church attendees evervisits an independent Christian retail store. The churchbased store offers an opportunity to reach the largestnumber of people who attend weekly services in thelocal church. If you want to reach the decision makersof church bookstores, contact us and we tell you howwe can help introduce you and your products to theNEW and existing church-based stores. Published 4times a year.Inspirational Gift TrendsA Supplement of Christian RetailingInspirational gifts coverage is a part of everyissue of Christian Retailing. This specialsupplement is published 4 times each year,and is distributed with Christian Retailing. Ithelps buyers of Christian gift products becomeaware of the NEWEST products in themarketplace. It is also distributed at selectgift shows around the United States –offering you bonus distribution.407.333.7110

ChristianRetailing Providing critical industry news andinformation to Christian retailers.I could not have started this bookstore without Christian Retailing. It taught me aboutmany aspects of this business—from buying, to marketing, to merchandising.—Geni Hulsey, President , The Church Bookstore NetworkPercentage of store salesBooks26%Other30%Female – 63%Male – 35%Average age of reader – 51 yrs. oldMarital status: Married – 79%Education: Attended college – 85%uctsdn’s ProChildre 5%Bibles15%srdCaing %tee 6GrMusic8%Gifts&Giftware10%(18 % plan to pursue more college)Average income: 70,300Average net worth: 424,400Christian Retailing reaches high volume stores.// 48% of Christian Retailing storesreport annual sales of over 100,000 per year. The average sales volume for an individual store is 352,600.Our readers go to conferences. // 43% of Christian Retailing readers have been to theInternational Christian Retailing Show at least once.Christian Retailing is engaging.// 61% read all or most of every Christian Retailing issue,cover to cover; 3 times as many as our competitors’.Christian Retailing is a valuable resource to our readers.// 79% of readers refer to Christian Retailing more than any other resource for help inmaking marketing purchasing decisions.Christian Retailing readers have influence. // 70% of those who have buying authority read Christian Retailing.Our readers arepurchasers:In the past 12 months, our readers have purchased avariety of Christian products:Books – 86%Bibles – 85%Gift items – 80%Greeting cards – 80%Children’s products – 77%Music – 70%Video – 64%Jewelry – 63% 2010 Media Kit

ChristianRetailing Advertising Specifications& FTP Site InstructionsAccepted File Formats1. Press-ready PDFs with all fonts embedded or supplied separately.2. Packaged Adobe InDesign or Quark documents with all images , links and fonts attached.3. Layered Adobe Photoshop or Illustrator .PDF, .PSD, .EPS or .TIFF with all fonts outlined, embedded orattached.Art Retention PolicyAd materials will be stored for 12 months. After 12 months, materials will be destroyed (withoutnotification) unless advised otherwise.ProofsAds that bleed: Center Live Image Area horizontally andvertically between bleed dimensions.Partial Page Ads that bleed: Specs allow enough bleed on bothsides for ad to be placed on either a right hand or left hand page.Ads that do not bleed: Use Live Image Area only. Live Image Area is 3/8” in from trim Bleed sizeStandarddouble 1/3 pagehorizontalOnce you have placed your order with Dave Condiff, Carolyn Allen - our Ad Traffic Coordinator - becomesyour primary contact for submitting your ad materials. Be sure to send a note to Carolyn after you haveplaced ad materials on the FTP site.tabloid pagefull bleedtabloid pageno bleedTrim Size: 10¾”w x 14” hBleed Size: 11”w x 14¼ “hLive Image Area: 10”w x 13¼” hTrim Size: 10¾”w x 14” hNO BLEED ALLOWANCELive Image Area: 10”w x 13¼” hNo bleed allowed onTopseller poster adsBleed Size: 11” w x 5 3/8 “hLive Image Area: 10” w x 4 3/4” htabloid two-page spreadKeep Live Image Area 3/8” from gutter.Not recommended to cross gutter with text.1/2 tabloidhorizontalGutterAfter you have uploaded your file to the FTP site, please email the Ad Traffic Coordinator with the name ofthe file and a low res PDF.Ad Submission Trim sizeTrim Size: 21½”w x 14” hBleed Size: 21¾”w x 14¼ “hLive Image Area: 20”w x 13¼” h1/2 tabloidverticalBleed Size: 11”w x 73/8 “hLive Image Area: 10”w x 6¾” hstandard pagestandard 2/3 pageBleed Size: 8¾”w x 103/8 “hLive Image Area: 73/16”w x 9¾” hBleed Size: 6¼”w x 103/8 “hLive Image Area: 4¾”w x 9¾” hMAIL:ATTN:Strang CommunicationsCarolyn Allen600 Rinehart Rd.Lake Mary, FL 32746PHONE: 407-333-0600 ext. 2282EMAIL: carolyn.allen@strang.comstandard 1/3 pageverticalstandard two-page spreadKeep Live Image Area 3/8” from gutter.Not recommended to cross gutter with text.URL: ftp://strangftp.comLogin: adguestPassword: urADS!When you log onto our site using the above login, it takes you directly into the Production area where there is a folder for each magazine.*In order to upload your ad, you must open/choose the folder for the magazineyou are uploading to. You will not be able to upload until you open/choose a specific magazine folder.Once you are inside the magazine folder, you will be able to upload your ad. However, you will not be able to see anything inside the magazine folder you choose, including the ad you are uploading.GutterFTPBleed Size: 6¼”w x 14¼ “hLive Image Area: 4¾”w x 13¼” hBleed Size: 15¼”w x 103/8 “hLive Image Area: 14¼”w x 9¾” hstandard 1/3 pagehorizontalNo bleed allowed onTopseller poster adsBleed Size: 3¾”w x 103/8 “hLive Image Area: 2¼”w x 9¾” hstandard 1/6 pagehorizontalBleed Size: 6¼”w x 2 7/8 “hLive Image Area: 4¾”w x 2¼” hstandard1/2 pagehorizontalBleed Size: 6¼”w x 53/8 “hLive Image Area: 4¾”w x 4¾” hstandard1/6 pageverticalBleed Size: 3¾”w x 5 3/8 “hLive Image Area: 2¼”w x 4¾” hstandard1/2 pageVERtICalBleed Size: 8¾”w x 53/8 “hBleed Size: 6¼”w x 73/8 “hLive Image Area: 73/16”w x 4¾” h Live Image Area: 4¾”w x 6¾” h407.333.7110

2010Editorial Calendar & Schedule2010Issue DateEditorialFocusAd CloseDateAd MaterialsDue DateJanuaryBooks, 07/09MarchBibles12/24/0901/07/10AprilThe Gathering01/27/1002/05/10MaySpecial Markets (Catholic, 10JulyICRS – Show 10SeptemberBible Study 008/06/10NovemberVBS Product 010/07/102010 Virtual EventsShow LaunchJanuaryAprilJulyOctoberShow DatesDec 30 - March 15March 31 - June 15June 30 - Sept 15September 29 - Dec 15Ad Materials Due12/9/20093/10/20106/9/20109/8/2010ThemeRestock Specials/Spring 2010The Gathering 2010/Summer 2010Summer Show Season/Fall 2010Christmas/Winter 2010/2011Our Virtual Events draw retailers from all over the globe! Use the power of our subscriber list—more than 14,000—to show Christian retail stores what’s new, what’s hot, and what’s on sale atyour company.Rates begin at 795 for a ‘home page’ with four product spots. Your ‘home page’ includesyour video message and links to your web site. Leads of visitors to your booth are providedthroughout each show.For more details, contact Dave Condiff at 407-333-7110 or email dave.condiff@strang.com. 2010 Media Kit

Christian Book PreviewsAn affordable way for publishers andauthors to reach book buyers!Only 350 per titleReAChing 100% of thegAteKeePeRS who StoCKChRiStiAn BooK titleStell ChRiStiAn BooKBuyeRS ABout youRuPComing And/oRCuRRent titleSChRiStiAn RetAilingSuBSCRiBeRS inCludeBuyeRS fRom:» independently-ownedChristian Stores» Chain Stores(family Bookstores,lifeway, Berean, etc.)» Church-Based Stores» general market Chains(Borders, Barnes & noble,Books-A-million, etc.)» mass market Retailers(walmart, target,Sam’s Club, CostCo, etc.)Contact us today toinclude your book inour upcoming issue!Judy ShafferSales & Project Coordinator407-333-0600 x2281judy.shaffer@strang.comM E D I AG R O U P

Christian Product PreviewsBooks MusiC GiftsAn affordable way for publishers and suppliers to reach Christian product buyers!Only 350 per itemReAChinG 100% of theGAtekeePeRs who stoCkChRistiAn PRoduCtstell ChRistiAn PRoduCtBuyeRs ABout youRuPCoMinG And/oRCuRRent PRoduCtsChRistiAn RetAilinGsuBsCRiBeRs inCludeBuyeRs fRoM:» independently-oownedChristian stores» Chain stores(family Bookstores,lifeway, Berean, etc.)» Church-Based stores» General Market Chains(Borders, Barnes & noble,Books-A-Million, etc.)» Mass Market Retailers(walmart, target, sam’s Club,CostCo, etc.)Contact us today toinclude your productin our upcoming issue!Judy shaffersales & Project Coordinator407-333-0600 x2281judy.shaffer@strang.comM E D I AG R O U P

Christian Retailing Web Site Specificationswww.christianretailing.comThe Christian Retailing web site is a GREAT way for you and your company to reach stores EVERYWHERE!Consider these Facts:lll72,000 Unique Visitors (annually)152,964 Annual Visits (annually)12,747 Monthly Visits (average)lll303,009 Page Views (annually)Visits from 167 countries (annually)15% international visitorsThe Christian Retailing web site is used by retailers all across theglobe to stay informed on what’s new, what’s hot, and what’s on sale!Doesn’t it make sense for your company to advertise annually on thissite for less than 500 per month?Your choice of two great banner ad locations listed below.Roadblock : One way to STOP TRAFFIC on the site is to reserve both the Leaderboard andthe Medium Rectangle for only 795 monthly. Positions for defined period of time.leaderboard (728 x 90)Ad Size: Leaderboard - located across the top of the home pagePrice: 395 monthlyDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats:l GIF/JPEG, Flash, Rich Media, Motif, etc.l Animation: Yesl Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39Kready toserve youDave mMediumRectangle(300 x 250)Ad Size: Medium RectanglePrice: 495 monthlyDimensions (in pixels): 300 w x 250 hAcceptable Ad Formats:l GIF/JPEG, Flash, Rich Media, Motif, etc.l Animation: Yesl Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39KCarolyn AllenAdvertising TrafficCoordinator407-333-0600 x2282carolyn.allen@strang.com407.333.7110

Christian R tailing UpdatePublished every Monday and ThursdayNewsletter Advertising & Video SpecificationsAd Size: Issue Sponsor BannerDimensions (in pixels): 460 w x 205hAcceptable Ad Formats:l GIF/JPEG, Animated GIFNOTE: NO FLASH FILES ACCEPTEDl Animation:Yes, Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39kleaderboard (728 x 90)Ad Size: LeaderboardDimensions (in pixels): 728 w x 90 hAcceptable Ad Formats:l GIF/JPEG, Animated GIFNOTE: NO FLASH FILES ACCEPTEDl Animation: Yesl Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39KAd Size: Wide SkyscraperDimensions (in pixels): 160 w x 600 hAcceptable Ad Formats:l GIF/JPEG, Animated GIFNOTE: NO FLASH FILES ACCEPTEDl Animation: Yesl Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39Kready toserve youISSue Sponsor Banner(460 x 205)wideskyscraper(160 x 600)Video (640 x 480) 4:3Ad Size: Button RectanglePrice: 100 monthlyDimensions (in pixels): 160 w x 175 hAcceptable Ad Formats:l GIF/JPEG, Animated GIFNOTE: NO FLASH FILES ACCEPTEDl Animation: Yesl Loops: 3l Animation Limit: 30 secondsl Maximum File Size: 39KDave mVideo formatDimensions (in pixels):640 w x 480 h / 4:3 ratioAcceptable Ad Formats: .flv (FlashVideo) preferable, if not, we canconvert it.Buttonrectangle(160 x 175)Carolyn AllenAdvertising TrafficCoordinator407-333-0600 x2282carolyn.allen@strang.com407.333.711010

Christian Retailing Update: A Closer Look.Christian RetailingUpdate Issue SponsorPackage 600Combo Special:Top Leaderboard& Wide Skyscraper#1 400Special rate offered toadvertisers who commit toboth the Leaderboard andthe Wide Skyscraper #1.URL Needed!For any banneradvertisement, we needyou to supply us withthe URL we should usewhen subscribers clickyour banner for addedinformation!Classifieds 150per weekWant to advertise a position inyour company? Selling yourstore? Looking for a buyer? Sellgoods and/or services to ourindustry? Then this spot is foryou! Reach our 14,000 readersfor only 150.00 per week.Text maximum is 50 wordsper classified.We have created a Package to helpyou share your message with our14,000 Subscribers. This Packageincludes:1. Your Video Message of :302. A Special Bannerto the left of your video message :Dimensions (in pixels) - 460 w x 203 hURL Needed3. Your Press Release(at bottom of the Newsletter)4. ( OPTIONAL) A video message of 3mins. or less.Top Leaderboard 250Dimensions (in pixels): 728 w x 90 hURL NeededWide Skyscraper #1 250Dimensions (in pixels): 160 w x 600 hURL NeededButton Rectangle 100Press ReleasesWe dedicate this option to theadvertisers that are issue Sponsors or who purchase advertisingbanners in the issue.Press Release should be submitted on an 8.5” w x 11” h document with your company logo atthe top of the page.Dimensions (in pixels): 160 w x 175 hURL NeededPlease send ad materials to: carolyn.allen@strang.comTo upload a video message please use: www.strangftp.comuser: StrangEditpass: Udrop4Both of these are case sensitive.407.333.711011

The Gathering 2010Bringing Together Retailers Who Are Called to Make a Difference!Christian Retail Stores Church Bookstores Christian Gift RetailersTrainingChristian Retailing University:Sessions led by retailersmaking a difference.E xhibiT FloorFilled with suppliersdedicated to serve you withBooksDVD Bibles MusicGifts CardsinspiraTionOffered by leading authors,artists, retailers, suppliers,store owners & managers.April 21 – 23, 2010Southeast Christian ChurchLouisville, KentuckyFurther details to come November 2009 at www.christianretailing.coms a v et h ed a t e s

Christian Retailing reaches high volume stores. // 48% of Christian Retailing stores report annual sales of over 100,000 per year. The average sales volume for an individual store is 352,600. Our readers go to conferences. // 43% of Christian Retailing readers have been to the International Christian Retailing Show at least once.

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