SHIVAJI UNIVERSITY, KOLHAPUR

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SHIVAJI UNIVERSITY, KOLHAPURFaculty of Interdisciplinary studiesStructure, Scheme and Syllabus forBachelor of VocationMedia and EntertainmentB. Voc. Part II(Advanced Diploma)Under National Skill Qualifications Framework (NSQF)&University Grant Commission, New Delhi(Subject to the modifications that will be made from time to time)Syllabus to be implemented from June 2019 onwards.

Syllabus of B. Voc. in Media and EntertainmentSHIVAJI UNIVERSITY, KOLHAPURSTRUCTURE AND SYLLABUS OF B. VOC.Bachelor of Vocation (B. Voc.) Media and EntertainmentTITLE:B. Voc. in Media and EntertainmentSyllabus (Semester Pattern)Under faculty of Interdisciplinary studiesYEAR OF IMPLIMENTATION: Syllabus will be implemented from June 2019 onwards.DURATION:B. Voc. Part I Sem. Certificate (Six Month)B. Voc. Part I Diploma (One Year)B. Voc. Part II Advanced Diploma (Second Year)B. Voc. Part III Degree (Third Year)PATTERN OF EXAMINATION: Semester Pattern Theory Examination:At the end of the semester as per Shivaji Uni. rules. Practical Examination:It is a continuous evaluation process. Evaluation will be onthe basis of progress of project work, progress report, referencing, oral, results anddocumentation (for ex. Diaries) attendance, punctuality, helping otherproduction/projects is considered for Practical evolution.MEDDIUM OF INSTRUCTION: English & Marathi.STRUCTURE OF COURSE:B. Voc. Part I, II, & IIITwo Semesters per YearTwo General papers per yearThree Vocational papers per year / SemesterThree Practical paper per year / SemesterOne Project/ Industry Visit/ Study Tour etc.SCHEME OF EXAMINATION:A) Theory The theory examination shall be at the end of the each semester. All the general theory papers shall carry 40 marks & all vocational theory papers shallcarry 50 marks. Evaluation of the performance of the students in theory shall be on the basis of semesterexamination as mentioned above. Question paper will be set in the view of entire syllabus preferably covering each unit ofthe syllabus. Nature of Question paper for theory examination (Excluding BusinessCommunication paper)a. There will be seven questions carrying equal marks.2 Page

Syllabus of B. Voc. in Media and Entertainmentb.c.d.e.Student will have to solve any five questions.Q.1 - Short answer type question with internal choice (two out of three)Q.2 to Q.6 - Long answer type questionsQ.7 - Short notes with internal choice (two out of three)B) Practical Evaluation of the performance of the students shall be on the basis of the semesterexamination Standard of Passing:As per the guidelines and rulesof Shivaji University for B. Voc.(Attached Separately Annexure I)ELIGIBILITY FOR ADMISSION:ELIGIBILITYFOR FACULTY:10 2 from any faculty or equivalentDiploma / Advanced Diploma in any relatedfield1) M. Cm. S. (Mater of CommunicationStudies) Video Production, Media ResearchSET / NET / Ph.D.2) MA /M.Sc. Electronic Media SET / NET /Ph.D.3) MA MC&J (Mass Communication &Journalism) SET / NET / Ph.D.4) MJMC (Master of Journalism and MassCommunication) SET / NET / Ph.D.5) MA (English) for BusinessCommunication SET / NET / Ph.D.ELIBILITY FOR PRODUCTION ASSITANT: Any Graduate with Basic Computer Skills.STAFFING PATTERN TEACHING:As per UGC B. Voc. GuidelinesSUPPORTING STAFF: As per UGC B. Voc. Guidelines3 Page

Syllabus of B. Voc. in Media and EntertainmentPart IIB. Voc. in Media and EntertainmentStructure of the CourseSemester. III (Advanced XIIIXXIVXXVXXVIXXVIIFundamentals of Financial Accounting-IJournalism and Media EthicsVideo ProductionWriting for Mass MediaIntroduction to Video Editing Software’sPractical / Lab Work: Video ProductionPractical / Lab Work: Writing for Mass MediaPractical / Lab Work: Introduction to VideoEditing Software’sProject / Industry Visit/ Study TourMarksDistribution ofMarksTheoryPracticalTH / PRTH / 50-50-50Semester. IV (Advanced Diploma)PaperNo.TitleXXVIII Fundamentals of Financial Accounting-IIXXIX Socio-Cultural issues in IndiaXXXAdvertisingXXXIScript WritingXXXII Research in Media StudiesXXXIII Practical / Lab Work: AdvertisingXXXIV Practical / Lab Work: Script WritingXXXV Practical / Lab Work: Research in Media StudiesXXXVI Project / Industry Visit/ Study TourTH - Theory, PR - PracticalTheory/PracticalTH / PRTH / PRTHTHTHPRPRPR-Marks505050505050505050Distribution ofMarksTheoryPractical4040505050-101050505050*As per guidelines of Shivaji University Environmental Studies Compulsory subject for secondyear.4 Page

Syllabus of B. Voc. in Media and EntertainmentSemester IIIPaper - XIX: Fundamentals of Financial Accounting-IWorkload - 6Theory – 4 Lectures / WeekPractical- 2 Lectures / WeekTotal Marks – 50Theory- 40Practical- 10Unit:1) Introduction to AccountingMeaning, Nature and Advantages of Accounting, Branches of Accounting,Accounting Conceptsand Conventions, Types of Accounts, Rules ofJournalizing, Source Documents – Cash Voucher,Petty Cash Voucher, CashMemo – Receipts, Debit Notes, Credit Note, Paying Slips,Withdrawals, Cheque.2) Journal and LedgerPreparation of Journal entries and Ledger accounts – Subsidiary Books -Purchase Book,Purchase Return Book, Sales Book, Sales Return Book, CashBook, Bills Receivable Book, BillsPayable Book, Journal Proper3) DepreciationMeaning, Methods – Straight Line Method – Reducing Balance Method,Change in DepreciationMethod.4) Final AccountsPreparation of Trial Balance, Preparation of Final Accounts of Sole Traders and partnershipfirms.Practical:1) Preparation of Journal entries and Ledger accounts2) Preparation of subsidiary books3) Preparation of Trial Balance4) Practical problems on Final Accounts of sole traders and partnership firms5)Practical problems on methods of depreciationScheme of Internal Practical Evaluation1) Submission of Record Book2) Viva – VoceReferences:1) Advanced Accountancy – M.C. Shukla and T.S. Garewal.2) Advanced Accountancy – S.C. Jain and K. L. Narang3) Advanced Accountancy – S.M. Shukla.4) Advanced Accountancy – S. N. Maheshwari.5 Page10 Marks5 Marks5 Marks

Syllabus of B. Voc. in Media and EntertainmentSemester IIIPaper - XX: Journalism and Media EthicsWorkload - 6Theory - 4 Lectures / WeekPractical- 2 Lectures / WeekTotal Marks - 50Theory- 40Practical- 10Unit:1) Defining Journalism Role in democracy, power of the press. Main objectives Old news values, changed news values Old principles versus new principles. Influence of politics, interference of market forces in editorial policies.2) Elements of Journalism Editor and his responsibilities Editorial policy, changing role of editors Difference between journalism and literature Role of media in socialization process3) Ethics in Journalism Philosophy, Paid news, Page-Three culture, plagiarism Revealing confidential sources, hoax, off-the-record, on-the-record. Code of conduct for journalists. Press council of India and its role in maintaining ethical journalistic standards. Difference between investigative and sensational journalism4) Constitution of India Fundamental rights, freedom of speech and expression Directive principles of state policy; emergency and its effects on media. Provisions for amending the constitution. Provisions for legislature reporting; parliamentary privilegesPractical: Based on the theory units10 Marks.Scheme of Internal Practical Evaluation1) Submission of Record Book2) Viva – Voce10 Marks5 Marks5 MarksRecommended Readings: Chandra R.K. Handbook of Modern Newspaper Editing & Production. MangalamPublication Parthsarthy Rangaswami. Basic Journalism. McMillan India Ltd. Saxena Sunil. Headlines Writing. Sage publication. T.J.S. George: Editing – A Handbook for Journalists. William Strunk & E. B. White – Elements of Style. Kamath, M.V. The Journalist’s Handbook. Kamath, M.V. The Professional Journalist.6 Page

Syllabus of B. Voc. in Media and EntertainmentSemester IIIPaper - XXI: Video ProductionWorkload: 04 lectures per week.50 MarksUnit:1) Production Process and Formats Pre Production, Production and Post-Production Planning-duties and responsibilities of producer/director. Production techniques-video format; Documentary, Serial, talk show, interview2) Indoors and Outdoors Shoot Planning and Production of indoor and outdoor shootings Planning and management of live shows3) Video Display Systems Multi camera production Lighting systems - Lighting methods and needs, Mike positioning and arrangements4) Importance of Background Real and unreal backgrounds, Neutral background, Economical setting Location selection, Story boards and components Chroma Key usage and Economy shooting, Post production editing.Recommended Readings: The world of film or Video Production. Aesthetics and Practices - KenDancyger Television Program Making – Everything you need to know to get started –Colin Hart. Directing and Producing for Television. A Formal Approach – Ivan Cury.7 Page

Syllabus of B. Voc. in Media and EntertainmentSemester IIIPaper - XXII: Writing for Mass MediaWorkload: 04 lectures per week.50 MarksUnit:1) Writing for Print The news culture Characteristics of news and its elements The inverted pyramid The lead paragraph Using quotations Types of news stories2) Writing for the web Characteristics of the Web Characteristics of web audiences Characteristics of web writing Forms of writing Lateral reporting3) Writing for television Characteristics of writing Story structure Television writing style Copy preparation4) Writing for public relations and advertising Characteristics of PR and advertising writing Writing press release Writing advertisement copy Points for consideration and discussionRecommended Readings: Cutts, Martin. The plain English Guide - How to write Clearly & CommunicateBetter. Oxford University Press. Evans, Harold. 1972. Newsman's English, Heinmann Publication. Hicks, Wynterd. 1993. English for Journalists. Routledge Publication. Menon k.S.R. 1990. Stylebook for Journalists & Writers. Konark Publishers Seely John. The Oxford Guide to Writing & Speaking. Stovall James. (2006). Writing for mass media, Pearson Education, Delhi8 Page

Syllabus of B. Voc. in Media and EntertainmentSemester IIIPaper - XXIII: Introduction to Video Editing Software’sWorkload: 04 lectures per week.1) Introduction of various editing software’s Basic editing technology Editing Equipment’s Exploring the FCP / Adobe Premier Pro Interface2) Editing Process Importing Organizing clips in an event Building Rough Cut Finetuning a rough cut Adding to the primary storyline3) Effects Applying transitions Working with sound Working with titles, generators and themes4) Timeline Advanced tools Retiming and transforming clips Applying effects and enhancing color Exporting and sharing projectRecommended Readings: FCP and Adobe Premier Pro operating versions manuals.9 Page50 Marks

Syllabus of B. Voc. in Media and EntertainmentSemester IIIPaper - XXIV: Practical / Lab / Field Work (Video Production)Workload: 04Practical: 04 Practical per Week/Week/BatchTotal Marks: 50Practical: (Practical’s are based on the theory units) Record a talk show. Record an Interview with multicamera setup. Create a virtual background with use of Chroma key Experiment with various production techniques.Semester IIIPaper - XXV: Practical / Lab / Field Work (Writing for Mass Media)Workload: 04Practical: 04 Practical per Week/Week/BatchTotal Marks: 50Practical: (Practical’s are based on the theory units)Practical 1 (15 Marks)Write a news story and a feature story (Either in Marathi or English) by applying the theoreticalprincipals taught in the class. The word count of the story must be 300-500 words and it musthave a clear heading and intro.Practical 2 (15 Marks)Wikipedia has a one-page entry about Rayat Shikshan Sanstha. The URL of the page is givenbelow (https://en.wikipedia.org/wiki/Rayat Shikshan Sanstha).The entry doesn't offer much insight about the mammoth work Rayat Shikshan Sanstha hasdone. In second practical students should work together in group and identify the themes ortopics about Rayat Shikshan Sanstha (for reference students can visit http://rayatshikshan.edu/)that could be added on existing web page of Wikipedia. The group should not include more than4 students and should come up with minimum 1000 word article. Article should have relevantreferences wherever applicable.Practical 3 (10 Marks)Write a story structure for a news story for television. Identify the topic of the news. Suggest apertinent heading, write the script and suggest the appropriate music for the story.Practical 4 (10 Marks)Attend any significant (an event which will be covered by regional press and televisionchannels). Students are free to choose the any annual function of Rayat Shikshan Sanstha.10 P a g e

Syllabus of B. Voc. in Media and EntertainmentAfterattending the function students should write a press release of the function by following theprincipals of writing a press release taught in the class.Semester IIIPaper - XXVI: Practical / Lab / Field Work (Introduction to VideoEditing Software’s)Workload: 04Practical: 04 Practical per Week/Week/BatchTotal Marks: 50Practical: (Practical’s are based on the theory units) Student should perform basic editing functions while becoming familiar with the userinterface. Students should work with the offline industry standard offline editing software’s likeFCP, Adobe Premier Pro CC. Student work with dramatic real-world media to learn the practical techniques used dailyin editing projects.Semester IIIPaper - XXVII: Project / Industry Visit/ Study TourTotal Marks: 50Students will be evaluated on the basis of Project/ Industry Visit/ Study Tour report.11 P a g e

Syllabus of B. Voc. in Media and EntertainmentSemester IVPaper -XXVIII: Fundamentals of Financial Accounting-IIWorkload - 6Theory - 4 Lectures / WeekPractical- 2 Lectures / WeekTotal Marks - 50Theory- 40Practical- 10Unit:1) Computerized Accounting SystemIntroduction – Concept – Components –Features - Importance and Utilization of ComputerizedAccounting System.2) Computer Application through Accounting Package TallyCreation of Company, Group, Ledger Accounts, Feeding of Accounting Data Receipts,Payments, Purchase, Sale, Contra, Journal, Credit Note and Debit Note Inventory Information –Groups, Items and ValuationGeneration of various Accounting Reports3) Accounts of ProfessionalsPreparation of Receipts and Payment Account – Income and Expenditure Account and BalanceSheets of Non Profit Organization.4) Single Entry SystemConversion of Single Entry System into Double Entry System.Practical:1. Understanding computerized accounting practices applied in different retail malls in andaround Satara city.2. Practical problems based on computerized accounting using Tally3. Practical problems on preparation of Receipts and Payment Account.4. Preparation of Income and Expenditure account and Balance Sheet of Non-profit makingorganizations.5. Solving the problems on conversion of Single Entry system into Double entrysystem.Oral / SeminarReferences:1) Advanced Accountancy, M. C. Shukla and T. S. Garewal.2) Advanced Accountancy, S.C. Jain and K. L. Narang.3) Advanced Accountancy, S.N. Maheshwari.4) Theory and practice of Computer Accounting, Rajan Chougule and Dhaval Chougule.Web sites:1) www.nos.org2) www.wiki.answers.com3) www.Chow.comScheme of External Practical Examination1) Submission of Record book2) Viva – Voce12 P a g e10 marks5 marks5 marks

Syllabus of B. Voc. in Media and EntertainmentSemester IVPaper - XXIX: Socio-Cultural issues in IndiaWorkload - 6Theory – 4 Lectures / WeekPractical- 2 Lectures / WeekTotal Marks - 50Theory - 40Practical- 10Unit:1) Politics and Media: Political system in India Important political parties from state and region Elections Issue and challenges2) Gender and Media: Defining gender LGBT community in India Transgender and Indian constitution Media and Gender portrayals3) Media and social issues Media and Scientific temper Development of the marginalized Media and human rights Media and differently able people4) Media and religion Media and religious identity Media and religious stereotypes Role of media in mediating religion Media and conflict resolutionPractical: Based on the theory units.10 MarksRecommended Readings: Sen, A. (1999). Development as freedom. New York: Knopf. Aravamudan, G. (2007). Disappearing daughters: The tragedy of female foeticide. NewDelhi: Penguin Books. Datt, R., &Sundharam, K. P. M. (1966). Indian economy. New Delhi: NirajPrakashan. Narula, U., & Pearce, W. B. (1986). Development as communication: A perspective onIndia. Carbondale: Southern Illinois University Press. Ostman, R. E. (1989). Communication and Indian agriculture. New Delhi: SagePublications.13 P a g e

Syllabus of B. Voc. in Media and EntertainmentSemester IVPaper - XXX: AdvertisingWorkload: 04 lectures per week of 60 min.50 MarksUnit:1) Basics of advertising Purpose, Importance of visual thinking Role in economy Advertising industry in India, major ad agencies and campaigns Social and cultural context of Indian advertising2) Advertising as Marketing Communication Need for integrated communications Importance and role in marketing mix Advertising goals and strategies Segmentation and positioning strategies3) Types of advertising Advertising in different product categories Different advertising media and their comparative strengths and weaknesses Structure of an ad agency Types of ad agencies.4) Advertising Planning and execution Brand positioning. Importance of research Developing message strategy, media strategy Preparing advertising plan. Media planning, media buying, Importance of design and layoutRecommended Readings: Absolut Book.: The Absolut Vodka Advertising Story, Richard W. Lewis Beyond Buzz: The Next Generation of Word-of-Mouth Marketing, Lois Kelly Bill Bernbach’s Book: A History of Advertising That Changed the History ofAdvertising, Bob Levenson Blink: The Power of Thinking Without Thinking, Malcolm Gladwell14 P a g e

Syllabus of B. Voc. in Media and EntertainmentSemester IVPaper - XXXI: Script WritingWorkload: 04 lectures per week of 60 min.50 Marks1) Writing for the Screen The Nature and Characteristics of Media Writing, Literary text v/s text written for the screen.2) The Core of Screen Writing: Genesis of an Idea Conscious attention to surroundings/Listening carefully, Reading, Observing, Writing a diary regularly, The Concept diary3) Basic structure of Story Chain of cause-effect event structure Beginning-middle-end (character-setting-problem-resolution) Difference between- writing with words (literature) & writing for visual medium, Forming familiar associations with the written word: Short Story - short film, Novelfeature film, Research paper/essay (with human touch) - documentary, Writingcircularly (not sequentially) & writing linearly (in a sequence)4) Form Story, Plot Order, Narrative, Types of Narrative, Concept treatment, The First draftRecommended Readings: Lagos Egri- Writing for Television Millard Robert- Writing for Television and Radio James Thomas-Script analysis for Actors, Directors and Designers Charles Waiwrigth – Television Copywriter15 P a g e

Syllabus of B. Voc. in Media and EntertainmentSemester IVPaper - XXXII: Research in Media StudiesWorkload: 04 lectures per week of 60 min.50 Marks1) What is research Characteristics of scientific research History, relevance and nature of media research. Research procedures: determining topic2) Qualitative research methods: Nature, limitations, interpreting qualitative data Various methods: field observations, focus groups, intensive interviews Merits and limitation of each method Case studies: utility and process3) Quantitative research methods: Nature, uses, generalization etc. Various methods: C

SHIVAJI UNIVERSITY, KOLHAPUR Faculty of Interdisciplinary studies Structure, Scheme and Syllabus for . B. Voc. Part II Advanced Diploma (Second Year) . Write a news story and a feature story (Either in Marathi or English) by applying the theoretical principals taught in the class. The word count of the story must be 300-500 words and it must

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