WardsPersonalization SESSION HANDOUTS EDUCATION

3.) TESTING Test the photo on somesimilar cheap material to be sure you are inclose to favorable results.Note: If the engraving of the materialturns white/"brighter" than thebackgroundmaterial, always convert the image to anegative before engraving.In other words, be sure the image on thescreen is a negative before you send it tothe laser.Additionally, relating to the laser settings ofa photograph they should, "generalspeaking" be a fast speed with just a littlepercentage of power. For example, marble,or acrylic use 100% speed & 18-25% powerbased on the results from the material. It isalso a good idea to experiment with using alow DPI such as 300 vs. 600. Too muchpower and/or too much DPI will wash outthe detail.6

Diversify with SandcarvingSeminar Code 001 .35 CEU*8-11:30 am Tuesday, February 8, 20172017 International Awards & Personalization Expowww.AwardsPersonalization.orgPresented by Darin Jones and Wes BartonIKONICS ImagingAbout Your SpeakersDarin Jones is currently the Midwest Technical Sales Representative for IKONICS Imaging.Prior to sales, Darin was the IKONICS training specialist for 9 years and taught over 250different seminars and webinars related to Corel Draw, Adobe Photoshop, Sandcarvingtechniques, photo resist films, marketing, and more. Darin has been working with IKONICS for12 years and has over 25 years of experience in sales and customer service. Darin has traveledall over the world teaching classes and training customers on IKONICS films and equipment.Darin lives in Cloquet, MN with his wife, Angela, and three children: Dom, Dana, and Allie.When he isn’t serving customers, he enjoys coaching his children’s sporting events, traveling,home remodeling, and grilling!Wes Barton is the West Coast Technical Sales Representative for IKONICS Imaging. He hasbeen working with IKONICS for a little over one year now but has over 18 years of experience insales and customer service. In his first year at IKONICS, he has traveled all over the countryteaching classes and training individuals on IKONICS films and equipment. Before IKONICS,Wes served four years in the U.S. Air force and also earned an Associate’s degree in Marketing.Wes currently lives in Superior, WI, and when he isn’t working, he enjoys hunting, fishing, andanything that gets him in the outdoors!*To earn CEUs from this session, you must be present for at least 90% of the session and complete aCEU tracking form.7

12/22/2016Diversifywith SandcarvingInstructors: Darin Jones & Wes BartonIKONICS Imaging Technical Sales SpecialistsTuesday, February 7th, 20178:00am‐11:30am: Hands‐On Training in the ClassroomContinued Training During Exhibit Hours, Booth #1219In this hands‐on training session, you will learn how tosandcarve a variety of substrates including: glass, stone,ceramic and stainless steel. You will learn various techniquesincluding stage carving, halftone etching, and how tocarve on compound curves.1Overview of Today’s ClassSubstratesMarketsFilmsEquipmentSupport Photoresist Films World’s ONLYDry Process Film Laserable Resist Training Center Marketing Tools Online Training FAQS Live Chat Schools Trade Shows Optimum forSandcarvingLake SuperiorGlassLake SuperiorGlass –HollowWarePersonalization/GiftsAwards & TrophiesWine & BarwareSignageMemorialArchitecturalUnlimited Markets!SandcarversWashout UnitsDryersExposure UnitsSupplies & PartsAbrasive/GritDust CollectorsMore!281

12/22/2016Why Diversify with Sandcarving?The Benefits of Sandcarving: Quickly Removes the Material / Substrate - Fifteen Times FasterSmooth Finish With Sharp & Clean LinesHigher Perceived Value With Exclusive TechniquesMulti-Level, Three-Dimensional Etching, and Halftone capabilitiesAbility to Sandcarve Compound Curves (Wine Glasses)Frosting or Shading TechniquesAbility to Sandcarve Photographs or Images (Halftones)Unlimited Substrate Size or Shape3Optimum Substrates for Sandcarving Porous Surfaces: brick, rock, raw wood, frosted glass, sandstone Brittle Polished Surfaces: granite, glass, crystal, ceramic, marble, porcelain Smooth (non brittle) Surfaces: any metal, blue jeans, acrylic, leather, cell phone 492

12/22/2016Sandcarving on Crystal & GlassAdvantages Sharp & Clean LinesIn Demand PiecesDesigns Won’t FadeAny Shape or SizeFull Wrap CapabilitiesHalftone, Stage Carve,& Deep Etch CapabilitiesFast & Easy ProcessProfitable MaterialsEasily MarketableEric & J barware photos from Crystal Imagery5Sandcarving on StoneAdvantages Fine Grain StonePorous Surface Easily Accepts PaintAbility To Withstand ElementsAny Shape/SizeFull Wrap CapabilitiesHalftone, Stagecarve, and Deep EtchCapabilitiesCrisp & Clean LinesProfitable Material6103

12/22/2016Sandcarving on CeramicAdvantages Fast & Easy ProcessColor Fill, Stage Carve, orHalftone CapabilitiesPorous Surfaces Easily PaintedAny Shape / SizeAny Porcelain or Ceramic MaterialLong Lasting ImageCrisp & Clean LinesFull Surface CoverageMarketable ProductsHigh Profit MarginsEtsy (City Original), Old Town Glassworks & Carver’s Ridge Photos7Sandcarving on MetalAdvantages Porous SurfaceEasily Etched & PaintedAny Shape / Size MaterialFull Surface CoverageUtilize Various Coated MetalsLong Lasting ImageCrisp & Clean DesignsSought After ProductsGreat Profit MarginsNew gift ideas: Yeti’s8114

12/22/2016Sandcarving on StoneAdvantages Various UsesEasily Color FilledDeep Etch CapabilitiesPorous SurfaceAny Shape / SizeFull Coverage ProcessImage Withstands ElementsFast, Easy & Crisp DesignsProfitable MaterialsHigh Returns on Investments9Sandcarving on WoodAdvantages Porous Surface For Any Paint / StainRustic Wood Grain AppearanceDeep Carving CapabilitiesAny Shape / SizeFull Wrap CoverageAny Wood Type Can Be Used: Cedar, Pine, Redwood, & More!Fast, Easy, & ProfitableTrending Market10125

12/22/2016Unlimited Sandcarving MarketsAwards & Personalization Association Crystal & Glass Awards or TrophiesWeddingsGiftwarePersonalization ItemsOther Markets Wine & BarwareSignageMemorialsArchitecturalAnd More!11Awards & Trophies Market12136

12/22/2016Personalization & Gift Market13Wine & Barware Market14147

12/22/2016Signage Market15Memorial Market16158

12/22/2016Pet Memorial MarketPhoto from: www.etsy.com/shop/SandStudios17Architectural Market18169

12/22/2016Marketing TipsMarketing Resources Marketing Materials for Sandcarving MarketsMarketing 101 for the Sandcarving ProfessionalAccess the resources online 9Techniques Exclusive to Sandcarving Frosted–Invert artwork to generate beautiful, frosted results Stage Carving––Create multiple carving layers with stage carvingCreate depth of field and increase ROI with the few simple steps Color-Filling–Add color to any of your sandcarving projects Compound Curve–Sandcarve wine glasses, baseballs, etc.201710

12/22/2016Frosted21Stage Carving221811

12/22/2016Color-Filling23Compound Curves241912

12/22/2016Simple Sandcarving Process – Basic Outline1. Create Artwork2. Print Artwork3. Expose Artwork onto Photoresist Film4. Prepare Photoresist Filma) Washout Photoresist Filmb) RapidMask, Dry Process Photoresist Film5. Apply Photoresist Film to Substrate6. Sandblast25Create Artwork Get artwork from customersCreate Artwork yourselfo Line Art vectorart.com Google imageso Stock Photos for Halftones flikr.com sxc.hu.com istockphoto.com262013

12/22/2016Artwork MediaAccuBlack Inkjet PrinterRecommended EPSON lineDensity & ClarityPFX Drafting Film Laser Jet PrinterRecommended Samsung, xante, HPNo HalftonesMore ReusableUV II Vellum Laser PrinterNo Toner Enhancement SprayNo Halftones‘Flimsy’ for Reusing27Artwork TipsFront Blast Standard Printo Right Reading –Emulsion Side Upo Right Reading onComputer ScreenBack Blast Mirror ImageWrong-ReadingEmulsion Side UpMirror/Wrong-Readingon Computer ScreenInverting Artwork White to Black (or vice versa)282114

12/22/2016HalftonesDPI (Dots Per Inch) 35-40 dpi images3-5 mil photoresist: 180-220 mesh abrasive 40-55 dpi halftones2-3 mil photoresist: 220 mesh abrasive 55-65 dpi halftones2 mil photoresist : 240 mesh abrasive29High Detail HalftonesContrast 90-10 contrastWhite & black dots are smaller Great for black & white photos 85-15 contrastWorks for almost all images 80-20 contrastWhite & black dots get bigger Easiest to sandcarve, good for beginners302215

12/22/2016Personalization & Decoration Halftones31Artwork PrintersInkjet PrinterLaser Printer322316

12/22/2016Exposure UnitsLetralite Exposure UnitThis compact exposure unit has with a11”x14” exposure area with a 15 wattblack fluorescent light bulb.26- 1KS Exposure UnitThis exposure unit has a 23”x27”exposure area which includes asingle 1000 Watt metal halide bulb.33Dry Process Photoresist Film – expose, apply, blastWorld’s ONLY Dry Process FilmFeatures & Benefits: Self-AdhesiveFine Halftone Making AbilityStrong Blast ResistanceDry Process No MessArtwork Note: create a negative image,which exposes to a positive image to sandblast.342417

12/22/2016Laserable resist for SandcarvingGive Your Laser Etch Depth & Cleaner Edges With A Smooth Sandcarved Finish Quick burnEasy color fill capabilitiesSmooth conformityFast & simpleSelf - adhesive DurableConforms without distractionNo excess residueExcellent resolutionHigher contrastSelf - adhesive35Laser Film Process – apply, burn, blast362518

12/22/2016Self Adhesive Washout Photoresist Film UltraPeel - 3 and 5mil R Series – 3, 4, and 5mil UltraVinyl - 10 milFeatures & Benefits: Self-AdhesiveRepositionableFast WashoutHigh Detail CapabilitiesArtwork Note: create a positive image for washout photoresist37Automated Washout EquipmentAquaBlastTM EliteAquaBlastTM ProAquaBlastTM Pioneer382619

12/22/2016Photo Resist DryersFilm DryerD-10039High Quality Sandcarving MachinesCrystalBlastTM SummitCrystalBlastTM EliteCrystalBlastTM ProCrystalBlastTM Pioneer(Shown with GlideThru Option)402720

12/22/2016New!CrystalBlast Pro X2Pro X2 Features 50-60 Cycle120 or 220 volt operationTwo-Pole On-Off switch90 square feet dual cartridgeMERV tested cartridge filtrationPneumatic vibrator dust collectorcleaning cyclePneumatic air switch for dustcollector cleaningRocktec long wear 3/32” nozzleLexair on-off long wear high pressure valve forabrasive flow controlLED lighting 85 to 265 electrical voltage, no UVsPadded armrest50 pound ASME Coded pressure pot with access port41Tapeless AccessoriesQuick Port Insert Fast and easy sandcarving Popular choice orange diaphragmDuraMold – exclusive to Ikonics Eliminates the need for masking tape422821

12/22/2016Portable & Large Format SandcarversPortable Pressure Pot Unit, PT-100CrystalBlastTM 4828CrystalBlastTM NavigatorSmartCarving Station43CrystalBlast Master #1 High Efficiency Machine Completely Customizable Over 80 Additional Options Basic Features Include: HEPA Filtration System Automatic Reverse Pulse Cleaning Larger Pressure Pot & Nozzle Pneumatic Conveyor442922

12/22/2016Continued Training in the Booth #1219Put your knowledge to the test.Discover how clean, easy & funsandcarving can be with morehands-on training in the booth.IKONICSImaging1219Join us at the IKONICS Imagingbooth, #1219, during the show.See you there!ENTRANCE45Thank you.IKONICS Imaging 4832 Grand Avenue, Duluth, MN 55807Web: www.ikonicsimaging.com Email: info@ikonicsimaging.comToll Free: (800) 643-1037463023

The True Cost of Sublimation & Digital PrintingSeminar Code 106 .15 CEU*10-11:30 am Tuesday, February 7, 20172017 International Awards & Personalization Expowww.AwardsPersonalization.orgPresented by Jimmy LambSawgrass TechnologiesAbout Your Speaker:Jimmy Lamb is an award-winning author and International Speaker. He has over 20 years ofapparel decoration business experience. Mr. Lamb has extensive knowledge in many facets ofdigital decorating and embellishing including business startup, applications, techniques,marketing, sales, mobile, digitizing, production and management. He has owned and operated asuccessful production facility, started a retail franchise operation and has provided productionsolutions to a variety of Fortune 500 corporations involved in customization, decoration andembellishment. His articles appear regularly in various industry magazines in the United Statesand Europe. In addition, Mr. Lamb is a frequent speaker at Industry Events and Trade Showsdomestically and internationally. He is presently ranked #26 on the list of the most powerful andinfluential people in the Decorated Products Industry, by Stiches/ASI. Currently, he works withSawgrass Technologies as the Manager of Communication and Education*To earn CEUs from this session, you must be present for at least 90% of the session and complete aCEU tracking form.31

The True Cost Of Digital PrintingA Note From The SpeakerThanks for registering for my class, I think you will find it very worth your while andlook forward to the opportunity to share my experiences with you.I have created this handout as a supplement to the class, rather than as an exactoutline of the presentation. I have a tendency to “fine-tune” the direction of theseminar based on the profiles of attendees, which means I may spend more time insome subject matters while skipping other topics (when warranted). Thus, I may notfollow the hand-out as it’s written. Think of the handout as a resource, rather than ascript.Another point I wish to make, is that I prefer you to focus on the live content, ratherthan trying to follow along in the handout. I use lots of projected images and actualsamples (when possible) so if you aren’t paying attention to the front of the classroom,you might miss something important. Plus, it would be impossible to document everybit of information that gets shared in the class, so if you are reading the handout tryingto figure out where I am going next, you might get behind and miss out on somethinguseful.With that said, I do encourage you to print the handout and bring it to the class so thatyou have something to write your notes on, but don’t let it distract you from listeningand asking questions.Jimmy Lamb32

The True Cost Of Digital PrintingIn the world of digital printing (DTG, transfers, sublimation) there is a lot of emphasis placed on inkcosts, yet it accounts for a very small percentage of the production costs.True, when faced with forking out several hundred dollars at a time on replacement inks, it will getyour attention real fast. But are you looking at things all wrong?I get into discussions with business owners all the time who are focus on trying to figure out a costper milliliter of ink and then translating that to area coverage for different print items. From anengineering point that sounds logical, but in reality it’s like trying to figure out how much thread andbacking go into an embroidery job. The material cost is immaterial!For one thing, with digital printing you consume a certain percentage of ink for non-revenue taskssuch as samples, testing, mistakes, head cleaning, etc. If you tried to assign the cost of ink used on aspecific job to that job, you would never recapture your total ink costs. Thus, ink costs should beconsidered a regular part of your business operating expenses that will vary based on productiondemand. Let’s look at an example.Time Is MoneyAssume you are a full-time digital printing shop (we will use Sublimation for our discussions, but thesame concepts apply to DTG and Digital Transfers) and you have calculated your hourly cost ofoperation to be 30.00. (Your operational costs should be based on all expenses incurred over thecourse of one year including your desired paycheck.) If it took 2 minutes on average to print andpress something, you could theoretically produce 30 items per hour, which works out to 1.00 each.But just like the embroidery example, you are going to have downtime associated with setup andpost-production tasks, so in the case of single piece orders you might be spending more timeengaging in those tasks than in the true production process. If it took you 20 minutes on average toprocess something, the cost is going to be 10.00.As an example, let’s say that you were using a printer that has an average media cost of 0.60 for an8” x 10” area – potentially a full front design on a t-shirt. If you were able to cut your ink costs by50% it would save .30 in production costs – hardly a make or break scenario. On the other hand, ifyou could improve your efficiency in terms of setup and post production time by 50% (based on thescenario above) it would save 5.00 in production costs. End result more pieces per hour and a lowercost per piece.It should be noted as well for sublimation, that with smaller pieces, such as coasters, name badges,dog tags, etc. you can print and press multiple pieces at the same time, which further increases yourefficiency. And because of the smaller image size, your ink costs may well drop below 0.15 perpiece.33

There are lots of angles you can take here, but my point is that the cost to produce something isbased on how many units you can produce in a given time period against the operational costsassigned to that same period of time. The material cost (not the cost of the blank) is just apercentage of all of your operational costs, which have to be accounted for in your productionnumbers. In reality material costs may be immaterial when you look at the big picture.But understanding what things cost is one thing, figuring out how to calculate your operational costsand then create a price structure that makes sense is another thing.Developing A Profitable Pricing StrategyThe first element of a profitable price strategy is the most important: cost. If you don’t know what itcosts to operate your business, then it’s highly unlikely that you can create a pricing system thatworks. Too many people focus on the cost of the ink, but in the grand scheme of things ink costs area very small part of the equation. There are many costs to running a business, and these expensesmust be factored into your pricing system in order to recoup them and make a profit on top of that.Thus, you must start the process of pricing with a focused cost analysis strategy.Step 1 - Determine Operational CostsYour first step is to identify and add up a

Laser Engraving Guide for Photographs We are often asked for a series of steps for laser engraving photographs, but unfortunately, there is not a "one size fits all" when laser engraving photos. There are many variables and each photo requires a different mix of steps for success. These ar