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PUBLICRELATIONSBOOTCAMP 202121 - 24 JUNE LPUBLIC RELATIONSCOMMUNICATELIKE A PRO!WANT TO JUMPSTARTYOUR PR SKILLS ?The highly anticipated Public Relations Bootcamp aims to empower you with theknowledge and skills to be a successful Public Relations professional! Expect someexceptional first class tips, exciting hands-on activities and real world case studiesto ensure you get the best out of this four day power-packed workshop.Master principles of PR, good media relations skills, learn to tackle withsome serious crisis communication scenarios and activate your digitalPR in this one of a kind workshop in Malaysia! Get insights fromaward winning journalists, experienced PR Practitioners andhighly sought after digital content experts/specialists!Highly suitable for former journalists, PR, marketing andadvertising executives.
PROGRAMOVERVIEWMEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013DAY 1: MEDIA RELATIONS STRATEGIESLearn what makes News and Newsworthiness!Be Aware of Emerging Trends - Media Landscape and Digital News ConsumptionCreate Powerful Media Relations Strategies.Master 10 Tips for writing press releases that guarantee coverage.Hook the media with killer media invitations in just 5 steps.Learn from the best virtual media interviews, press conferences and live streams-Prepare for the OnlinePR Shift.DAY 2: CRISIS COMMUNICATIONTips to turn any crisis into a PR opportunity.Develop your crisis communication plan in 9 simple steps!Real world crisis case studies - MH 17 & 370, BP, Cadbury, Samsung Recall, Nestle and Covid-19Media and Crisis Communcation - How to work with the media-pre, during and post crisisMock crisis simulationsDAY 3: DIGITAL PRContent & Visual Storytelling for Digital MediaCreate powerful and shareable contentHow to optimise content for various platforms(i.e. FB, YouTube, Instagram, TikToq)What is Visual Storytelling - Explore the latest tools/apps for editing pictures and videos. (Canva,Magisto, GoPro Quik and more)How to use #Hashtags effectively - Secrets of viral contentDay 4 : BUSINESS COMMUNICATION & PRESENTATION SKILLSPresent like a pro! - Master the art of public speakingExecutive Presence - How to project poise, firmness, responsiveness and confidence in abusiness settingCorporate Grooming- The power of appearanceBusiness Communication Etiquette - Face to face and virtual meetings, phone conversationsand team discussionsBusiness Writing - Rules for Business Emails, Business Letters, Memos, Meeting Minutes*BonusGet enriched with tips to avoid grammatical & other writing errors plus how to power up youvocabulary for business communicationDiscover top online tools to enhance business writing skills
WORKSHOPOVERVIEWMEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013DAY 1 : MEDIA RELATIONSDAY 2 : CRISIS COMMUNICATIONModule 1 : What is NEWS?Module 1 : What is Crisis Communication?Key topics :What makes News & Newsworthiness?What are the elements involved in TV/Print news?What makes a good story/news?How do journalists hunt for stories?Module 2 : Preparing Attention GrabbingPress ReleasesKey topics :What makes press releases newsworthy?10 Frequently Made Mistakes and how to avoidthem!Write like a Pro! Press Releases that GuaranteeCoverage (Exercises).Beyond Traditional Media - Digital Press Releasefor Online Coverage.Module 3 : Media Invitations - Hook theMedia in!Key topics :Secrets to getting the Media to attend your event!5 Tips to hook the Media - Media Invitation Tips.Pitching to the media - face to face, phoneand email pitch.Key topics :Definition and differentiation between crisiscommunication and crisis managementTypes of corporate crisesCrisis DetectionModule 2 : Learning from Others (CrisisCommunication Case Studies)Key topics :Major corporate crises in Malaysia and fromaround the world: What can we learn?Case Studies (MH 17 & 370, BP, Cadbury,Samsung Recall, Nestle and Covid-19)Module 3 : Developing a Powerful CrisisCommunications Plan (CCP)Key topics :4 Step Process (Plan, Detect, Execute, Evaluate)Identifying types and categories of crisis anddeveloping a crisis assessment tree.Developing Key Messages, Holding Statements( The 3EAT Technique)Digital evaluation tools for a successful crisiscommunication campaign.Module 4 : Crisis Communication andthe MediaModule 4 : Digital PRKey topics :Digital PR: The future of public relations.Optimizing press releases for online consumption(SEO, backlinks)Digital PR Tactics for social media.Key topics :Know what the media wants during a crisisPress Conference and media interviewsdo’s and dont’sPreparing holding and press statementsStrategy to win the media and mock crisis simulationAnita Hanapi - Public Relations & Marketing ServicesGreat workshop! Very well done and very useful information delivered in anexcellent manner. I would highly recommend the PR Bootcamp to anyone that isinterested in improving their public relations, media writings, crisiscommunications plan and in growing their business opportunities
WORKSHOPOVERVIEWMEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013DAY 3: DIGITAL PUBLIC RELATIONSA session led by content experts and renowned social media personalities on how to create viral content for multipledigital platforms including social media via visual storytelling and how to optimise the content for each platform.Module 1 : Digital Storytelling and Social Content DevelopmentKey topics :Why content is powerful/crucial for social and digital PR?How to develop content that is shareable - Content amplification strategies.How to optimise content for various platforms (i.e. Facebook, YouTube, Instagram, TikTok).How to leverage on native advertising for a powerful content strategy.Top tips on listicles, quizzes, videos, infographics, segmented stories and social headlines.Module 2 : Visual Storytelling - How to create videos and powerful visuals forshareable digital contentKey topics :Harness the power of visual storytellingDevelop Smartphone Photography and Videography Tips (Understanding techniques, lighting,shot types and angles)Explore the latest tools/apps for editing pictures and videos. (Canva, Magisto, GoPro Quik and more)Effective use of images on social media (Instagram, Facebook, Twitter)Effective use of #Hashtags - Secrets of viral content.WAN NOR ATHIRAH MAHDZIR - PR , IBM Malaysia Sdn BhdI enjoyed very much for all 3 days! It was such an enjoyable and useful session fornewbie like me! I love the interactions and openness in discovering critical issues!Thumbs up Intelectasia.
WORKSHOPOVERVIEWMEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013DAY 4: COMMUNICATE LIKE A PRO!BUSINESS COMMUNICATIONS & PRESENTATION SKILLSModule 1 – Present Like a PRO!How to conquer presentations? Master presenters are not born, they are made! In this session you will learn the top tipsto become a master presenter in any business setting such as meetings, presentations to clients, stakeholderengagements and beyond.You will learn:A. Personal ProjectionBody Language – Gestures - Hands & Legs,Body Posture, Eye Contact, Head Movements,Shoulder Movements, ProximityVocal - Intonation, Pitch, Pauses, Decibel Quotient·Facial Expressions ·EnergyEmotional LinkPresenceB.The Art of StorytellingBuilding a Narrative: Parables, AnecdotesKey Messages for the AudienceIntellectual Connect :Creating content that mattersKISS TacticThis is an on camera session whereall exerciseswill be recorded forimmediate feedback by the trainerModule 2 – Effective Communication In A Business SettingIn this session, we will cover top effective verbal communication strategies in multiple business scenarios, with roleplay and simulations.Building Executive Presence: Projecting Confidence, Poise and Responsiveness during a meetingThe Power of Appearance: Corporate GroomingVerbal Communication: The Power of Powerful WordsMeeting Etiquette: Do’s and Don’ts for business meetingsManaging a meeting effectively: Setting the objective, taking charge and achieving resultsManaging a business meeting scenario based on role play: Internal meeting (top management), Externalmeeting (clients), team discussions and morePhone etiquette and communicationMODULE 3 - ESSENTIAL RULES FOR BUSINESS WRITINGGrammatical errors and typos are no less than a disaster when communicating in a business setting. Proper writing notonly reflects on our organisation but on our image as a professional as well. In this session, we will share the fineststrategies for any business writing:10 Top Tips When Writing Emails, Business Letters, Memos, Meeting MinutesBeyond emails: Business writing for Whatsapp, Telegram and other online communication channelsBest tips to avoid grammar, typo and other common writing errorsTop online tools that can help improve our business writing skillsRegina Joyce Toyad - Marketing & CommunicationsExecutive, Sarawak Convention BureauMany thanks for the wonderful PR Bootcamp programme. I didn't expect to learnTHAT much (like, really, A LOT - my mind is still processing the info) in a span of3 days - it has definitely broadened our scope on what we can do andincorporate in the organisation.
SPEAKERSMEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013MANMINDER KAUR DHILLON - LEAD TRAINERMANMINDER KAUR is an award-winning PR practitioner. She is the founder andCEO of Intelectasia. Manminder is Malaysia’s top PR trainer, having trainedthousands of public relations professionals locally and internationally. Her forteis crisis communications, media relations and on-camera media coaching. Shehas conducted media training and media coaching for corporate figures fromvarious organisations such as Novartis, UDA Holdings, Khazanah ResearchInstitute, Shell, TM, MaGIC, PDRM, Perbadanan Aset Air Berhad [PAAB] andmore. Not a stranger in the local PR scene, Manminder also provides publicrelations consultancy to billion ringgit conglomerates, GLCs and the privatesector. It is no surprise why her insights are often regarded as the best asManminder combines her background as a journalist (Manminder was withAstro Awani) and PR expertise to give hands-on and strategic media tips to theparticipants. Manminder holds a Masters in Corporate Communications andwon the Marketing Excellence Award in Public Relations (Gold Award).KHOO HSU CHUANGChuang is a co-host of The Morning Runon BFM 89.9 where he ‘grills’ manyprominent business leaders in thepopular‘BreakfastGrille’show.Previously he was a financial journalist at The EdgeBloomberg and Reuters in Malaysia and UK.VEENITA BHANVeenita Bhan is an incisive publicspeaking and business . She was a distinguishedToastmaster, having served both as Director andPresident of the Amman International ToastmastersClub (Toastmasters is a global network that teachespublic speaking, corporate presence and businesscommunication). Veenita was also a Debate Judge atWorld Scholars Club (an international competition withmore than 15,000 students participating from sixcontinents). With over 20 years of experience in adultand young adult coaching, Veenita has conductedBusiness Communication, Corporate Presence andPresentation Skill workshops in various multinationalcompanies across the world. Veenita holds a Degree(Hons) and PGDE in English Language.SARASWATHI MUNIAPPANSaraswathi Muniappan has more than 16years of experience in journalism and iscurrently the Editor, Economic NewsService BERNAMA. Her forte has beencorporate news, aviation and commodities. She hascovered various domestic and international events fromgeneral news anddomestic politics to globaleconomies and regional issues. Between 2012-2014,Saras was Bernama's New Delhi Bureau Chief, coveringboth the business and political issues in Indiaspecifically and South Asia in general.DARIAN GOHDarian Goh is a senior strategy plannerfor RevAsia, part of the largest mediagroup in Malaysia. In his 4 years withRevAsia, he has grown brands such asSAYS, OhBulan, and Rojaklah into top social sites inMalaysia. On the other hand, Darian has alsostrategised for brands like AirAsia, Nestlé, Honda, andPetronas to reach millennials through online content.He has expertise in distributing content, repackagingcontent for social media and most importantly, knowinghow and what the online world consumes and share.During his free time, Darian loves exploring the worldthrough scuba diving.
5 REASONS WHYWE ARE EXPERTS1MEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013Our trainers are journalists, editors andexperienced PR consultants. They are exactlythe people who could help one master mediarelations. Why learn from others when one canget finest tips from the horse's mouth!We are a leading award-wining Public Relationsagency in Malaysia with the highest number ofPR training programmes and trainers alike.3Our training methodology is highly interactive,effective and result-oriented. It is backed withcase studies from the Public Relations Societyof America (PRSA) and research that have beenconducted by our team. The trainers will exposethe trainees to the latest trends anddevelopments in public relations practices inMalaysia.As a full-fledged PR agency, our strategies havebeen recognised by our clients as well as theindustry as a whole. We also won the GoldAward for Excellence in Public RelationsCategory (Corporate Communications) in the2013 Marketing Excellence Awards.524We take pride in sharing the most outstandingPR Tips and strategies with our trainees.Thousands of local and international PRpractitioners have gained valuable insightsfrom our trainings. Need we say more?MANO VERABATHRAN - Head of Communications Unit,Ministry of TransportI have learned a lot of new things through this Boot Camp. It is good tolearn from prominent journalists and they made a lot of difference bygiving us hands on training.
OUR CLIENTSMEA PUBLIC RELATIONS EXCELLENCE AWARDS 2013Sonny Peru Cosme - MarComm & PR ExecutiveThe experience I’ve gained from this training was awesome. I managed toexpand my wings on the do’s and don’ts of handling media and otherstakeholders in the community. As a PR person, the training enables meto understand both internal and external factors that affect my role as thePR and MarComm executive in my current company.
REGISTRATION FORMCOURSE TITLE : Public Relations BootcampDATES / DAYS : June 21, 22, 23, 24, 2021(Monday,Tuesday, Wednesday,Thursday)TIME: 9.00 am - 5.00 pmVENUE: VirtualHOW TO REGISTER ?To make your registration process a breeze, you can select any of the following methods:FEE STRUCTURE PER PERSON (excluding 6% SST)CoursePrice (RM)CodeDay 1Media Relations1000MRDay 2Crisis Communications1000CCDay 3Digital PR1000DPRDay 4Communicate Like a PRO!Business Communication &Presentation Skills1000BCPS4000PRBTI Want All (4 Days Program)Closing date for registrationGroup Discount (15%)3200: 14 June 2021: 3 or more participants from thesame organizationEarly Bird (10%)Till 10 June 2021TERMS & CONDITIONS :i. This workshop is HRDF Claimableii. Only one discount applies.iii. Please contact us if you do not receive theConfirmation letter and Invoice via fax or mail, one weekprior to the event.iv. Registrants who cancel less than seven business daysprior to the course date, are subject to a service chargeequal to 50% of the course fee.PAYMENT METHOD :A. ChequePlease make the cheque payable to ‘Newsroom SolutionsSdn. Bhd.’B. Bank TransferAccount Name : Newsroom Solutions Sdn. Bhd.Account Number : 8007 389 334Bank : CIMB Bank BerhadBranch : The Curve, DamansaraPlease email/Whatsapp the transfer slip along with theregistration form to: diljit@intelectasia.com or017 233 3190SO 21-3A, The Strata office, Menara 1, KL Eco City,Jalan Bangsar 59200 Kuala Lumpur (603) 2201 asia.comfacebook.com/intelectasiaA. ONLINE REGISTRATIONSimply log on to www.intelectasia.com , fill in your details and our training team willbe in touch with you within three (3) working days.B. HARDCOPYFill in your details below and Whatsapp the form (take a pircture) to 6017-233 3190and we will take care of the rest.ORGANIZATION:ADDRESS:CONTACT ameDesignationEmailCourse Code:::::Please ailCourse Code:::::Please ailCourse Code:::::Please ailCourse Code:::::Please TickMRCCDPRBCPSPRBTHi! I’m Diljit,the program coordinator.Get in touch with me to registeror if you require any additionalinformation. See you at PRBootcamp 2021
thousands of public relations professionals locally and internationally. Her forte is crisis communications, media relations and on-camera media coaching. She has conducted media training and media coaching for corporate figures from various organi
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