Listing&Selling YOUR HOME
Listing&SellingY OU R HO M E
OUR MISSIONOur mission is to be the superior REAL ESTATESOLUTION in the Houston market, focused onhigh customer satisfaction levels & committedto overachieving objectives, while attainingoptimal success in all facets of operations.
GET TO KNOW USTHE LOKEN GROUPthank you for taking the time to get to know us a little betterThe Loken Group realizes there is so much more to selling a home than just putting it in MLS, displayinga few photos online and sticking a sign in the yard. What sets us apart from other agents is that wego the extra mile to produce, providing excellent service, communication and accessibility to ourclients. More importantly, our relationship with each seller is a partnership in which both parties haveresponsibilities to each other, while sharing a common goal.Our goal is to get you the most money for your property in the shortest time frame, guiding you to asmooth closing, reducing stress and saving you time.This package contains helpful information about selling your home - from the time it is first listedto the moment you hand over your keys. We are looking forward to working with you on gettingyour home SOLD!FREQUENTLY ASKED QUESTIONSHow fast can you sell my home?The time it takes to sell your home is dependent on several market-driven factors. We will work togetherto ensure that your home stands out from the rest and get it sold as quickly as possible.How will you market my home?The Loken Group utilizes a comprehensive 21-Point Marketing Strategy to ensure the most thoroughexposure of your listing. More detailed information can be found within this packet.TheLokenGroup.com (281) 861-46245870 Highway 6 North, Suite 101, Houston, Texas 77084
THE TEAM ADVANTAGEWe don’t allow our skilled agents to be bogged down by paperwork. We understand that anexceptional REALTOR won’t be an excellent administrator, so we allow each team memberto do what they do best. We have a team of specialists who handle the “behind the scenes”work on our listings, so our agents are freed up to do what they do best: SELL YOUR HOME.A FEW OF THE PEOPLE WHO SUPPORT OUR AGENTS BEHIND THE SCENES.ALANA BADEAUXAlana schedules ourphotographer and takescare of inputting yourlisting into HAR.TARA KENNEDYOnce a contract is submittedon your home, Tara takes yousmoothly into closing.JENNIFER HOLLOWAYDEREK JENKINSJACOB HOWARDCANDY DUMASJennifer manages yourlisting’s marketing.Derek manages listinglogistics. He delivers signs,brochures and more.STAGING & PHOTOGRAPHYThe way your home looks in picturesmakes or breaks your sale, whichis why we pay for Houston’s bestphotographer and stager to prepareyour listing. Our exceptional listingphotos set our properties apart.Excellent photos more showings a faster, easier sale.PhotographyTheLokenGroup.com (281) 861-4624Staging
LISTING & SELLING YOUR HOMEKEY OBJECTIVESPRICING YOUR HOME RIGHTPricing your home at the property’s fair market value.TIMINGSelling your home in the desired time period.CONVENIENCESelling your home in the most convenient manner possible.MARKETING STRATEGYCOMPETITIVE MARKET ANALYSISFROM OFFER TO CLOSEABOUT THE LOKEN GROUPTheLokenGroup.com (281) 861-4624
MARKETINGSTRATEGY
LEARNING ABOUT THE HOMEMARKETING STRATEGYWhere buyer found the home they purchased. (Percentage distribution)YARD SIGN/OPENHOUSE SIGN9%FRIEND, NEIGHBOR,OR RELATIVE6%HOME BUILDER6%DIRECTLY FROM SELLER2%REAL ESTATEAGENTPRINT OR NEWSPAPERADVERTISEMENT33%1%OTHER SOURCESLess than1%INTERNET44%Data from the 2015 National Association of Realtors Profile of Home Buyers and SellersTheLokenGroup.com (281) 861-4624
21-POINT MARKETING SYSTEMMARKETING STRATEGYBEFORE WE LIST·· STRATEGIC POSITIONING IN PRICINGWe don’t price your home to sit, we price it toSELL using Scientific Market Analysis.·· MASSIVE EXPOSURE We market heavilyto agents as 94% of residential sales involveREALTORS .·· HOME STAGING To ensure the “wow factor,”we pay for a professional staging consultation toprepare your home for sale.·· PROFESSIONAL COLOR PHOTOGRAPHYOnly the best photos highlighting the featuresof your home will be placed online or inany publications.·· ADVERTISING We spend an excess of 40,000 every month in TV, radio and printadvertising, attracting hundreds of buyers andincreasing awareness in our brand.Professional photography by Pro House Photos.TheLokenGroup.com (281) 861-4624
21-POINT MARKETING SYSTEMMARKETING STRATEGYWHEN WE LIST·· GLOBAL NETWORKING 1 in 12·· SUPRAKEY LOCK BOX·· YARD SIGN Placement of the “For Sale”·· BUYER SCREENING We marketreal estate transactions in the US involvean international party, so we pay tohave your listing exposed to the globalmarketplace through ListHub Globaland Proxio Pro.sign in your yard will attract the attentionof neighbors and drive-by traffic.·· MASSIVE INTERNET EXPOSURE83% of all consumers view propertieson the internet prior to purchasing.Your property’s security is a top priority.The lockbox records information oneveryone who accesses your home,restricting access to your home tolicensed professionals.to agents who will bring pre-qualifiedbuyers to your home, reducing stressand eliminating “tire-kickers.”·· CENTRALIZED SHOWING SERVICE·· SOCIAL MEDIA Your home willRemote showing convenience thattexts / calls / emails sellers to makesure they know about showings ASAP.We follow-up for feedback within 24hours of showings.·· EMAIL CULTIVATION We are·· OPEN HOUSE Conducted by trainedbe featured on our blogs and socialmedia pages.constantly cultivating qualified buyersin the Houston area.·· COLOR PROPERTY FLYERSFull color, professionally designed andprinted flyers will be displayed insideyour home for potential buyers.agents, utilizing social media postings,door knocking, and physical advertisingthrough signage to create exposure foryour listing.TheLokenGroup.com (281) 861-4624
21-POINT MARKETING SYSTEMMARKETING STRATEGYAFTER WE LIST·· QUICK, RELIABLE RESPONSIVENESSWe pledge to return all calls within two hours ofreceiving them.·· CANVASSING YOUR NEIGHBORHOODWe will attempt to personally talk to your neighborsas they occasionally refer buyers to your property.·· SKILLED NEGOTIATING Your best interest is ourbest interest, and we will represent you in every phaseof the transaction.·· UPDATES ON THE MARKET We constantly monitorwhat the market is doing in your area and inform youaccordingly through weekly and monthly reports.·· ONLINE ACTIVITY MONITORING We willcontinue to track how many hits your listing generatesand respond to online inquiries.·· 24-HOUR AVAILABILITY Our call team is available24 hours every day to field calls on your listing.TheLokenGroup.com (281) 861-4624
EXTENDING MARKETING REACHMARKETING STRATEGYDid you know that 95% of buyers work with a Realtor? As a member of Keller Williams RealtyInternational, we are a part of a 112,000 agent network across the globe. Locally, because of ourextensive experience and proven track record, we also have strong relationships with other agentsworking with buyers across Houston. We cover all 9 counties in the Greater Houston area, so wehave relationships and a strong presence in every nook and cranny in the Bayou City.CONROETHE STONSUGAR LANDPEARLANDCLEAR LAKEMISSOURI CITYFRIENDSWOODGALVESTONTheLokenGroup.com (281) 861-4624
COMPETITIVEMARKET ANALYSIS
EXTENDING MARKETING REACHSOCOMPETITIVE MARKET ANALYSISLDAVERAGE ORIGINAL LISTPRICE OF SOLD HOMESAVERAGESOLD PRICELIST TO SALESPRICE PERCENTAGEThe Loken GroupThe Loken GroupThe Loken Group 257,000 252,00099%Market AreaMarket AreaMarket Area 216,000 204,00094%AVER AGE DAYS ON M ARKET (SOLD)The Loken GroupMarket 4243444546474849505152535417TheLokenGroup.com (281) 861-4624Updated 12/4/15
KEY MARKET FACTORSCOMPETITIVE MARKET ANALYSISThe proper balance of these factors will expedite your sale.PRICEPricing your home properly from the start is thedeciding factor on how long it will take to sell it.CONDITIONThe condition of the property affects theprice and the speed of the sale. As prospective buyers often makepurchases based on emotion, first impressions are so important. Ourteam will be able to help in optimizing the physical appearance ofyour home to maximize the buyer’s perception of value.COMPETITIONProspective buyers are going tocompare your property – both the condition and the price – to theother listings in and around your neighborhood. Those buyers willdetermine value based on properties that are listed or have recentlysold in the area.TIMINGProperty values are affected by the currentreal estate market. Because we can’t manipulate the market, we’llcollaborate on a pricing and marketing strategy that will takeadvantage of the first 30 days your property is listed. It’s the windowof opportunity when buyers and their agents discover your propertyand are most likely to visit and make offers.LOCATIONLocation is the single most important factorin determining the value of your property.TERMSTerms structured to meet our objectives are importantto successful marketing.TheLokenGroup.com (281) 861-4624MARKET FACTORSWITHIN YOURCONTROL:· ·Price· ·Property Condition· ·Availability forShowing· ·Home WarrantyFACTORS YOUCAN’T CONTROL:· ·Competition· ·Buyer’s or Seller’sMarket· ·Interest Rates· ·When the PerfectBuyer walksthrough the door
PRICING YOUR LISTINGCOMPETITIVE MARKET ANALYSISIt is very important to price your property at a competitive market value at thesigning of the listing agreement. Historically, your first offer is usually your best offer.10% 15% 10%ASKINGPRICEMore buyers purchase theirproperties at market value thanabove market value. If you priceyour property at Market Value,you are exposing it to a muchgreater percentage of prospectivebuyers and you are increasingyour opportunity for sale.30%MARKET VALUE60%-10%PERCENTAGEOF BUYERS75%-15%90%Timing is extremelyimportant in the real estatemarket. A property attractsthe most activity from thereal estate community andpotential buyers when it isfirst listed. It has the greatestpotential to sell when it isnew on the market.ACTIVITYTIMING123456WEEKS ON MARKETTheLokenGroup.com (281) 861-462478
PREPARING YOUR LISTING FOR SALECOMPETITIVE MARKET ANALYSISYou don’t get a second chance to make a great first impression!Below are some simple ways we can maximize your home’s �Keep the grass freshly cutRemove all yard clutterApply fresh paint to wooden fencesPaint the front doorWeed and apply fresh mulch to garden bedsClean windows inside and outWash or paint the home’s exteriorTighten and clean all door handlesEnsure gutters and downspouts are firmly attachedINTERIOR············Remove excessive wall hangings, furniture and knick knacksClean or paint walls and ceilingsShampoo carpetsClean and organize cabinets and closetsRepair all plumbing leaks, including faucets and drain trapsClean all light fixturesFOR SHOWINGS··············Turn on all the lightsOpen drapes in the daytimeKeep pets secured outdoorsPlay quiet background musicLight the fireplace (if seasonally appropriate)Infuse the home with a comforting scent like apple spice or vanillaVacate the property while it is being shownTheLokenGroup.com (281) 861-4624
FROM OFFERTO CLOSE
INSPECTIONSFROM OFFER TO CLOSEInspections and potential repairs are the number one reason sales don’t close.Typically, buyers have a certain number of days in which to inspect the property andaccept or reject the property based upon these mechanical and structural inspections.HOW THE SELLERSEES THE HOUSEHOW THE BUYERSEES THE HOUSEHOW THE INSPECTORSEES THE HOUSESave yourself time, money and disappointment – do deferred maintenance NOW!HOME WARRANTY PLANSHome warranty plans go a long way to alleviate some of the risks and concernsbuyers have when purchasing a home. For a modest price, the seller can providea one-year warranty covering specified heating, plumbing, electrical, water heateror appliance breakdowns. Coverage under most plans commences at closing.TheLokenGroup.com (281) 861-4624
CLOSING 101FROM OFFER TO CLOSEThe closing process finalizes the sale of your home and makes everything official. Also knownas settlement, the closing is when you get paid and the buyer receives the deed to your home.A FEW THINGS TO BRING TO THE CLOSING:········A valid government-issued picture IDHouse keysGarage door opener(s)Mailbox and any other spare keysWHAT TO EXPECT:The escrow officer will look over the purchase contract and identify what payments are owed and bywhom; prepare documents for the closing; conduct the closing; make sure taxes, title searches, real estatecommissions and other closing costs are paid; ensure that the buyer’s title is recorded; and ensure that youreceive any monies due to you.YOUR COSTS:Sellers commonly pay the following at closing:·· Mortgage balance and prepayment penalties, if applicable·· Other claims against your property, such as unpaid property taxes·· Unpaid special assessments on your property·· Real estate commission·· Title insurance policy·· Home warrantyAFTER THE CLOSING, MAKE SURE YOU KEEPTHE FOLLOWING FOR TAX PURPOSES:·· Copies of all closing documents·· All home improvement receipts on the home you soldTheLokenGroup.com (281) 861-4624
ABOUTTHE LOKEN GROUP
A CLIENT SUCCESS STORYIt is an honor to be asked to provide a testimonial for Lance Lokenand The Loken Group, a Keller Williams Signature company. Itis a pleasure to do so.My wife Susan and I had our home in Oakhurst at Kingwoodpreviously on the market for over 4 months. Due to very littlesales activity on our home we terminated our contract. The verynext day we received a welcomed call from the Loken Groupindicating they saw our home was off the market and wonderedif we were looking for a new realtor. A meeting was set for thenext day and we sat down with The Loken Group CEO, LanceLoken. We expressed our concerns and problems of getting ourhouse sold. Lance shared how “There are no problems, onlysolutions,” and how he would solve our real estate issue. Lancearrived at our home prepared with comps and informed us thathe uses over 350 websites to market homes. He literally blew usaway with his positive outlook, enthusiasm, professionalism, andoutstanding presentation of what The Loken Group had to offer.In the previous months we had only had 4 showings. Lance toldus with his group and unique marketing techniques we wouldhave at least 2-3 showings a week, that his average days on themarket for selling a home was 20 and that he gets close to 98percent of the asking price for his clients . He also mentioned wewould have 2 open houses within the first month.GARY & SUSAN B.One of the most impressive points of The Loken Group waswhatever Lance and his team told us actually happened. Forexample, once the home was staged and the photographsprinted, the brochure was delivered within one day andwe even had three showings the very first day. We felt thefabulous pictures of our home were instrumental in gettingthose showings. Our property was on the market for exactly12 days and within that period we had 7 showings, anopen house and 2 offers, one of which resulted in a contract.Truly awesome!We were so impressed with how responsive Lance and his entireteam were with our concerns and the many questions we asked.We received answers to all within minutes of our texting, callingor emailing.I have given permission to Lance and his group to provide mycell phone number (713-449-0642) to anyone who would liketo contact me with questions or concerns, so I could provide apositive recommendation for The Loken Group.We are most happy with all aspects of this fine real estateorganization. The Loken Group really IS your real estate solution.- GARY BAIN LT. COL. USAF RET.Getting our house prepared for sale was a top priority and herecommended proper staging by his professional stager at hisexpense. The next step was to have his professional photographertake pictures and prepare a virtual tour of our home also at hisexpense. This was a crucial step in the process of expediting thesale of our house.DON’T JUST TAKE OUR WORD FOR IT!CALL OR EMAIL GARY YOURSELF!GARY B. bain0504@gmail.com (281) 354-0642 cellGary & Susan B.’s home at 20758 Oakhurst Creek DriveTheLokenGroup.com (281) 861-4624
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info@TheLokenGroup.com (281) 861-4624TheLokenGroup.comF OL L OW U S O N SO CIAL M EDIAThe Loken GroupTheLokenGroupyoutube.com/user/LokenGroupThe Loken GroupthelokengroupEach Keller Williams Realty office is independently owned and operated.
Dec 04, 2015 · listing’s marketing. DEREK JENKINS Derek manages listing logistics. He delivers signs, brochures and more. ALANA BADEAUX Alana schedules our photographer and takes care of inputting your listing into HAR. JACOB HOWARD Photography CANDY DUMAS Staging THE TEAM ADVANTAGE We don’t allow our skilled agents to be bogged down by paperwork. We .
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