ENRICHING CAMPUS GATHERING SPACES ON A TIGHT BUDGET

E N R I C H I N G C A M P U S G AT H E R I N GS PAC E S O N A T I G H T B U D G E TJEFF TURNER, LEED APKEITH BETTS, Ed.D.

AGENDA Introductions Session Objectives About BVU The Issues The Approach The Results Discussion (throughout)

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSJEFFREY TURNER, LEED AP Principal / Partner Over 17 Years with B&D Over 200 Campus Life Projects MBA and Masters in Real EstateDevelopment Adjunct Professor at Johns HopkinsUniversity NACUBO Faculty for Public PrivatePartnershipsDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONDR. KEITH BETTS, Ed.D. Vice President for Student Services & Dean ofStudents, Buena Vista UniversityPreviously in senior leadership positions at theGeorge Washington University Over 24 years in higher education Adjunct Professor at Drexel University Experience in Student Affairs, Alumni Relations &Development, and AthleticsStrengths include Strategic Planning, OptimizingResources, and Creating Win-Win Scenarios

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONSESSION OBJECTIVES Demonstrate how a university, through campus planning, can instill asense of purpose in its community on a reasonable budget.Outline evaluation and assessment criteria to measure outcomesand determine planning successes.Examine how to integrate institutional priorities and changing societalrealities into divisional planning to ensure buy-in and ownership.Present best practice planning methodologies that address how toestablish divisional priorities, project future needs, optimize financial,physical and human resources, deliver efficient and effectiveservices, and positively affect student learning outcomes.Provide a detailed case study of Buena Vista University’scomprehensive planning approach including how the plan will be usedto guide the campus’s future activities.Identify resources that attendees may use to assist them withplanning activities on their own campuses.

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONB U E N A V I S TA U N I V E R S I T Y Location – Storm Lake, Iowa(and throughout the State) Size – 2,650 / 1,050 Founded in 1891 Historically – “hidden gem”

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONCHALLENGES Iowa demographics – HighSchool graduatesHigher education landscapein Iowa (privates / Regents)Competition for studentsUnique (Underground)Siebens ForumUniversity’s Strategic Plan student gathering spaces

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONGOALS Create things to do oncampus and places to gatherEnhance campus lifeImprove on-campusexperienceStabilize enrollmentSupport recruitment andretention

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSTHE UNIVERSITY University’s Campus Plan Previous Work Engaged B&D (1/3rds)DISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESINITIAL IMPRESSIONSWhat’s Not Working IndoorsTHE APPROACHTHE RESULTSDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESINITIAL IMPRESSIONSWhat’s Not Working OutdoorsTHE APPROACHTHE RESULTSDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESINITIAL IMPRESSIONSWhat’s Working IndoorsTHE APPROACHTHE RESULTSDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESINITIAL IMPRESSIONSWhat’s Working OutdoorsTHE APPROACHTHE RESULTSDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONFOCUS GROUPS AND INTERVIEWSStudent Focus Groups “We go to the Forum because we have to ” “Business students are all business, so the Forum is allbusiness ” “Who wants to hang out where they go to class and study?” “Lots going on here too much required to do have to liveon campus have to go to class even though some of it’scool, you have to go ACES ” “It’s a BIG commuter school, bet 40% of students go awayon the weekends.” “Been here 4 years and been in the Lake once thought Iwould use it all the time when I enrolled didn’t know therewere canoes until he just said it ”

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSU N I O N D ATA B A S E C O M P A R I S O NDISCUSSION

MISSION MODELS FOR UNIONSIntentionsDesired?Existing Model“Student Center”“Conference / Retail Center”“Campus / University Center”“Student / Campus ServicesCenter”Mission EmphasisStudent Development/ActivitiesGenerating RevenueConferences and Major EventsInstitutional Community focusedConvenience–“One Stop Shopping”PoliciesFavor Students/StudentOrganizationsFavor Sales/Customers/VendorsFavor Administrators/DonorsFavor Department & Office TenantsGovernanceHeavy Student ive & Political“Middle Management” DrivenOperating Budget SourcesStudent FeesGenerated ProfitCost Reduction CriticalInstitutional Funding such asE&G and/or DonationsStudent Fees & Institutional FundsUser FeesLow for StudentsHigh for Anyone ElseSet at Market Rates but NegotiableDiscounted and/or Waived forInstitutional Groups & “Friends”Low for Students & DepartmentsMarket Rates for External GroupsMinimal Formal SpaceLounge Space Used for EventsHigh-end Event/Meeting RoomsRetail Spaces with Support FacilitiesLess Student Office SpaceFormal Spaces ImportantFaculty Dining & “Board Rooms”High Signage/ArtworkAlumni/Historical ArtifactsSome Student Office SpaceDepartment Office Suites & ServiceCenters PredominantSpace AllocationCasual Lounge Space ImportantAdequate/Flexible Std. Org. OfficesFlexible/Durable Finishes & FurnitureComputer Labs/Fitness RoomsBulletin BoardsAmenitiesMinimized to Reduce CostCritical but High Cost to UsersUp-selling CommonAmenities Provided on RequestProvided by UsersScheduling/Event PlanningTeaching–oriented & FlexibleHotel/Conference Service StyleLong-range Planning expectedContracts/Penalties CommonResponsive to Position/InfluenceTop-down Intervention CommonDependent on Cycles Such AsRegistration, Orientation, BookRush, Financial Aid DisbursementLast-minute Accommodations CommonFood Service & Bookstore ImportantLocation Location.LocationLess Event/Lounge SpaceUsage PatternsEvenings/Weekends HeavyLate Night CommonClosed Breaks/HolidaysDaytime & Early EveningsSummer/Holiday Operation CriticalBased on Institutional Calendarbut Change with Short NoticeBusy at Meal Times, Class BreaksSlow evenings/weekends/breaksMarketingInformal and Student-orientedSophisticated and FormalExpensive – Part of BudgetingAdmissions/Advancement IssueHandled by Individual Departments

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONS U R V E Y R E S U LT S The entire studentpopulation was invited toparticipate via e-mail386 students respondedto the survey, a 35%response rateDemographics consistentwith campus populationwith the exception ofgender

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSS U R V E Y R E S U LT SHow do BVU's student gathering spaces compare to othercampuses that you are familiar with:30%Percent of .01%5%0%BVUBVUBVUBVUBVUDon't know Facilities are Facilities are Facilities are Facilities are Facilities are have not beenmuch betterbetterequalworsemuch worseto anotheruniversityStudent's PerceptionDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONS U R V E Y R E S U LT SHow satisfied are you with each of the following?Ranked by Somewhat/Not SatisfiedNegativesBVU CharacteristicsNumber and variety of food venues on campusPositivesQuality of food services available on campusNumber and variety of retail outlets on campusNumber of casual social spaces available on campusIndoor gathering spaces on campusOutdoor gathering spaces on campusNumber of informal meeting spaces to interact w ith facultyPhysical condition of student gathering spacesOverall student live at BVULocation of food services on campusStudent club and organization spaceNumber of study spaces available on campusLocation of residence hallsLocation of Siebens Forum0%10%20%30%40%50%60%70%80%90%100%Percent of StudentsVery Satisifed/SatisifedSomewhat Satisfied/Not Satisfied

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSS U R V E Y R E S U LT SWhat are the best places to interact informally with other students?In a residence hall or living area88.64%At a bar or pub off campus65.65%Type of SpaceAt a club or organization event44.32%Lamberti Recreation Center41.55%Forum lawn36.01%By the lake29.92%Siebens Forum27.15%19.11%In an academic buildingLibrary16.62%14.96%At a community event off campusPublic park12.47%0%10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Percent of RespondentsDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONS U R V E Y R E S U LT SWhat are the main reasons you visit Siebens Forum?84.18%To get something to eat45.76%To use the mailboxesTo attend a class36.44%Reasons for VisitTo visit the library33.62%To attend a meeting18.93%To work with a student group or other organization12.43%To attend an event11.86%To study11.02%To meet with friends9.04%To go to the bookstore8.47%4.52%To meet a professorTo visit the bank ATM3.39%To relax and hang out3.11%To use the copy services0.85%0%10%20%30%40%50%60%Percent of Respondents70%80%90%

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONS U R V E Y R E S U LT SStudent Services/Gatherings SpacesWhat types of student services/gathering spaces would you like to seeadded or improved on campus?Additional food venues on campusCoffee house on campusConvenience storeMore grills, tables, patios and seating outdoorsMore programmable space in residence hallsMore outdoor recreation equipment available for studentsClimbing wallIce skating rinkInformal, indoor gathering area for student organizationsOutdoor amphitheatre on the lakeImproved lobbies / front desks in the residence halls"Disc" golf courseFine as is, no improvements are requiredArts/Crafts centerPost 30%40%50%Percent of Respondents60%70%

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSSHORT TERM OPPORTUNITIESImprove Outdoor Social Spaces Build on the “Golf & Grill” culture»»»» Expand access to outdoorrecreation equipment»»»»» GrillsTables / LOTS of SeatingImprove Basket/VolleyballDisc Golf CourseBikes / Rollerblades ( bike racks)Paddle / Sail boatsSnowshoes / Sleds / SkisPartnership with AcademicsUse Facilities space under footballstadium as Outing Equip. CenterClimbing Wall / Ice skating rinkDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSSHORT TERM OPPORTUNITIESImprove Outdoor SocialSpaces at Residence Halls Suites – Develop North Side ofblockLiberty / Grand – Improveservice drive & parkingSwope – Outdoor patio for lawngolf galleryPierce / White – Activate theVolley/Basketball areaDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSSHORT TERM OPPORTUNITIESNew Lounge Furniture & LightingDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSDISCUSSIONSHORT TERM OPPORTUNITIESEnliven & Update the Forum Banners / Table Tents Vendors / lobby tables Different carpet at the Forum Develop a Student Union Advisory BoardOther Activity Support Game Centers – Flat Panel Monitors for “Plug &Play” X-box / PlayStationGym floor cover / food at events

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSMEDIUM TERM OPPORTUNITIESWork with City to createa Walk /Bike/ Skate patharound campus &connecting Lakefront parksDISCUSSION

INTRODUCTIONSESSION OBJECTIVESABOUT BVUTHE ISSUESTHE APPROACHTHE RESULTSLONG TERM OPPORTUNITIESAmphitheater on thelake at Scout Park Move “EdgeFest”closer to campusAMPHITHEATERDISCUSSION