Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 .

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.136 Page 7 of 4211O.“Essentially Equivalent Product” means a product that contains the22identical ingredients, except for inactive ingredients (e.g., binders, colors, fillers,33excipients), in the same form and dosage, and with the same route of44administration (e.g., orally, sublingually), as the Covered Product; provided that55the Covered Product may contain additional ingredients if reliable scientific66evidence generally accepted by experts in the field indicates that the amount and77combination of additional ingredients is unlikely to impede or inhibit the88effectiveness of the ingredients in the Essentially Equivalent Product.99P.“Food” means:10101.any article used for food or drink for humans or other animals;11112.chewing gum; and12123.any article used for components of any such article.1313Q.“Including” means including but not limited to.1414R.“Individual Defendants” means Richard Fowler, Ryan Fowler, and15151616Nathan Martinez.S.“Negative Option Feature” means, in an offer or agreement to sell or1717provide any product, service, or program, a provision under which the consumer’s18181919silence or failure to take affirmative action to reject a product, service, or uing acceptance of the offer.or to cancel the agreement, is interpreted by the seller or provider as acceptance orT.“Plaintiff,” “Commission,” or “FTC” means the Federal TradeCommission.U.“Related Companies” means American Homerise LLC, BallEnterprises LLC, Black Series, LLC, Corsa LLC, Creative Ads Inc., Electra MediaLLC, FFM LLC, Force of Nature LLC, Gimme Enterprises LLC, Inferno LLC,Luxlense LLC, Martinex Motors, LLC, MK55 Tactical LLC, New Paradigm Inc.,and Shadowhawk Tactical, LLC, and their successors and assigns.7

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.137 Page 8 of 4211V.“Reliably Reported,” for a human clinical test or study (“test”),22means a report of the test has been published in a peer-reviewed journal, and such33published report provides sufficient information about the test for experts in the44relevant field to assess the reliability of the results.55W.“Telemarketing” means any plan, program, or campaign which is66conducted to induce the purchase of any product, service, plan, or program by use77of one or more telephones, and which involves a telephone call, whether or not88covered by the Telemarketing Sales Rule, 16 C.F.R. Part 310.99ORDER1010I.1111BAN ON CERTAIN NEGATIVE OPTION SALES1212IT IS ORDERED that Defendants are permanently restrained and enjoined1313from advertising, marketing, promoting, or offering for sale, whether directly or1414through an intermediary, including by consulting, planning, participating,1515facilitating, or advising, any product, service, or program with a Negative Option1616Feature in the following 262627272828A.Where the product, service, or program is or relates to a Cosmetic,Food, Dietary Supplement, or Drug, or is for a diet or weight-loss service orprogram;B.Where the product, service, or program is or relates to an Add-Onproduct, service, or program; orC.Where the product, service, or program is advertised, marketed,promoted, or offered for sale as either “free,” a “trial,” a “sample,” a “bonus,” a“gift,” “no obligation,” or using any other words, depictions, or illustrations thatdenote or imply the absence of an obligation on the part of the recipient of the offerto affirmatively act in order to avoid Charges.8

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.138 Page 9 of 4211II.22PROHIBITED BUSINESS ACTIVITIES33IT IS FURTHER ORDERED that Defendants, Defendants’ officers,44agents, employees, and attorneys, and all other persons in active concert or55participation with any of them, who receive actual notice of this Order, whether66acting directly or indirectly, in connection with the advertising, marketing,77promotion, offering for sale, or sale of any product, service, or program are88permanently restrained and enjoined from:99A.Before a consumer consents to pay for such product, service, or1010program, failing to disclose, or assisting others in failing to disclose in a Clear and1111Conspicuous manner, expressly or by implication, all material terms and1212conditions of any offer, including:131314141.the total cost or price of the product, service, or program, aswell as the price per unit;15152.the amount, timing, and manner of all fees, Charges, or other1616amounts that a consumer will be charged or billed, including the date of the Charge1717and whether it will be a credit card or checking account Charge; .the mechanism for consumers to stop a Charge.Before a consumer consents to pay for such product, service, orprogram, failing to disclose, or assisting others in failing to disclose in a Clear andConspicuous manner, expressly or by implication, all material terms andconditions of any refund or cancellation policy, including:1.the specific steps and means by which such requests must be2.the customer service telephone number or numbers that asubmitted;customer must call to cancel and/or return products, services, or programs;9

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.139 Page 10 of 423.1122the email address, web address, or street address to which suchrequests must be directed;4.33any mechanism that customers must use to return any products,44including any requirement for specific tracking methods or delivery confirmation55for a package;665.a statement regarding any policy of not making refunds or77cancellations, including any requirement that a product will not be accepted for88return or refund unless it is unopened and in re-sellable condition; and99101011116.the duration of Defendants’ refund and cancellation policy,including the date that it begins to run.C.Misrepresenting, or assisting others in misrepresenting, expressly or1212by implication, any fact material to consumers concerning any product, service, or1313program, such 72828that the consumer will not be Charged for any product, service,2.that a product, service, or program is free, risk free, a bonus, aor program;161617171.gift, without cost, or without obligation;3.that the consumer can obtain a product, service, or program fora processing, service, shipping, handling, or administrative fee with no furtherobligation;4.the purpose(s) for which the consumer’s Billing Information5.the date by which the consumer will incur any obligation or bewill be used;Charged unless the consumer takes an affirmative action with respect to a NegativeOption Feature that is not banned under the Section of this Order entitled “Ban onCertain Negative Option Sales”;10

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.140 Page 11 of 426.1122money-back guarantee;7.3344that a purchase is offered with a satisfaction guarantee or with athat Defendants will provide full refunds to all consumers whorequest them;8.55that any advertisement for a product, service, or program sold66by Defendants is an objective source of information, such as an unaffiliated news77report or magazine article;889.that an endorsement is by a bona fide user of the product,99service, or program and reflects the honest opinions, findings, beliefs, or1010experience of the endorser;1111121210.experiences with the product, service, or 7282812.the total cost to purchase, receive, or use any product, service,13.any material restrictions, limitations or conditions to purchase,or program;171718181919that independent tests demonstrate the effectiveness of anyproduct, service, or program, including any Covered Product;15151616that any consumer testimonial reflects typical consumerreceive, or use the product, service, or program;14.that a transaction has been authorized by a consumer;15.any material aspect of the performance, efficacy, nature, orcentral characteristics of the product, service, or program; and16.any material aspect of the nature or terms of a refund,cancellation, exchange, or repurchase policy for the product, service, or program.D.Failing, in connection with the advertising, promotion, marketing,offering for sale, sale, or provision of any product, service, or program through anAffiliate Program to:11

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.141 Page 12 of 421.1122Require each Affiliate and/or Affiliate Network to provide toDefendants the following identifying information:a.33In the case of a natural person, the Affiliate’s or Affiliate44Network’s first and last name, physical address, country, telephone number, email55address, and complete bank account information as to where payments are to be66made to that person;77b.In the case of a business entity, the Affiliate’s or Affiliate88Network’s name and any and all names under which it does business, state of99incorporation, registered agent, and the first and last name, physical address,1010country, telephone number, and email address for at least one natural person who1111owns, manages, or controls the Affiliate or Affiliate Network, and the complete1212bank account information as to where payments are to be made to the Affiliate or1313Affiliate Network;1414c.If Defendants only have access to certain Affiliates1515through an Affiliate Network, then Defendants shall contractually require each1616Affiliate Network to obtain and maintain from those Affiliates the identifying1717information set forth in Subsections D.1.a and D.1.b of this Section prior to the18181919Affiliate’s or Affiliate Network’s participation in the Defendants’ am.2.As a condition of doing business with any Affiliate or AffiliateNetwork or such Affiliate or Affiliate Network’s acceptance into Defendants’Affiliate Program: (a) provide each such Affiliate or Affiliate Network a copy ofthis Order; (b) obtain from each such Affiliate or Affiliate Network a signed anddated statement acknowledging receipt of this Order and expressly agreeing tocomply with this Order; and (c) clearly and conspicuously disclose in writing thatengaging in acts or practices prohibited by this Order will result in immediatetermination of any Affiliate or Affiliate Network and forfeiture of all monies owed12

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.142 Page 13 of 4211to such Affiliate or Affiliate Network; provided, however, that if Defendants only22have access to certain Affiliates through an Affiliate Network, then Defendants33shall contractually require that the Affiliate Network provide the information44required by this Subsection to each of those Affiliates and retain proof of the same55prior to any such Affiliate being used in Defendants’ Affiliate Program; and if66Defendants should acquire any entity that has an existing program of selling77through Affiliates, the entity must complete all steps in this Subsection prior to88Defendants’ acquisition of the entity.993.Require that each Affiliate or Affiliate Network, prior to the1010public use or dissemination of any marketing materials, including websites, emails,1111and pop-ups used by any Affiliate or Affiliate Network to advertise, promote,1212market, offer for sale, or sell any products, services, or programs through1313Defendants’ Affiliate Program, provide Defendants with the following1414information: (a) copies of all materially different marketing materials to be used by1515the Affiliate or Affiliate Network, including text, graphics, video, audio, and1616photographs; (b) each location the Affiliate or Affiliate Network maintains, or1717directly or indirectly controls, where the marketing materials will appear, including18181919the URL of any website; (c) for hyperlinks contained within the link, including the URL of any website; and (d) the range of dates that thematerials, each location to which a consumer will be transferred by clicking on themarketing materials will be publicly used or disseminated to consumers; provided,however, that if Defendants only have access to certain Affiliates through anAffiliate Network, then Defendants shall contractually require that the AffiliateNetwork obtain and maintain the same information set forth above from each ofthose Affiliates who are part of Defendants’ Affiliate Program prior to the publicuse or dissemination of any such marketing materials, and provide proof toDefendants of having obtained the same.13

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.143 Page 14 of 42114.Promptly review the marketing materials specified in Section22II.D.3 above as necessary to ensure compliance with this Order. Defendants shall33also promptly take steps as necessary to ensure that the marketing materials44provided to Defendants under Section II.D.3 above are the marketing materials55publicly used or disseminated to consumers by the Affiliate or Affiliate Network.66If Defendants determine that the use of any marketing material does not comply77with this Order, Defendants shall inform the Affiliate or Affiliate Network in88writing that approval is denied and shall not pay any amounts to the Affiliate or99Affiliate Network for such marketing, including any payments for leads, “click-1010throughs,” or sales resulting therefrom; provided, however, that if Defendants only1111have access to certain Affiliates through an Affiliate Network, then Defendants1212shall contractually require that the Affiliate Network comply with the procedures1313set forth in this Subsection as to those Affiliates.14145.Promptly and completely investigate any complaints that1515Defendants receive through any source to determine whether any Affiliate or1616Affiliate Network is engaging in acts or practices prohibited by this Order, either1717directly or through any Affiliate that is part of Defendants’ Affiliate 286.Upon determining that any Affiliate or Affiliate Network hasengaged in, or is engaging in, acts or practices prohibited by this Order, eitherdirectly or through any Affiliate that is part of Defendants’ Affiliate Program,immediately:a.Disable any connection between the Defendants’Affiliate Program and the marketing materials used by the Affiliate or AffiliateNetwork to engage in such acts or practices prohibited by this Order;b.Immediately halt the processing of any payments orcharges generated by the Affiliate or Affiliate Network;14

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.144 Page 15 of 42c.11Fully refund, or cause to be refunded, within five (5)22business days, each consumer charged by Defendants whose sale originated from33the Affiliate or Affiliate Network on or after the date the Affiliate or Affiliate44Network engaged in acts or practices prohibited by this Order; andd.55Immediately terminate the Affiliate or Affiliate Network;66provided, however, Defendants shall not be in violation of this subsection if77Defendants fail to terminate an Affiliate Network in a case where Defendants’ only88access to an Affiliate who has engaged in acts or practices prohibited by this Order99is through an Affiliate Network and Defendants receive notice that the Affiliate1010Network immediately terminated the Affiliate violating this Order from any1111Affiliate Program maintained by the Defendants.1212III.1313REQUIRED DISCLOSURES RELATING TO1414NEGATIVE OPTION FEATURES1515IT IS FURTHER ORDERED that Defendants, Defendants’ officers,1616agents, employees, and attorneys, and all other persons in active concert or1717participation with any of them, who receive actual notice of this Order, whether18181919acting directly or indirectly, in connection with promoting or offering for sale any202021212222232324242525262627272828product, service, or program covered under the Section of this Order entitled “Banproduct, service, or program with a Negative Option Feature, other than anyon Certain Negative Option Sales,” are permanently restrained and enjoined from:A.Obtaining Billing Information from a consumer for any transactioninvolving a product, service, or program that includes a Negative Option Feature,without first disclosing Clearly and Conspicuously, and in Close Proximity towhere a consumer provides Billing Information:1.The extent to which the consumer must take affirmativeaction(s) to avoid any Charges on a recurring basis;15

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.145 Page 16 of 422.11The total cost (or range of costs) the consumer will be Charged,22the date the initial Charge will be submitted for payment, and the frequency of33such Charges unless the consumer timely takes affirmative steps to prevent or stop44such Charges;553.66The deadline(s) (by date or frequency) by which the consumermust affirmatively act in order to stop all recurring Charges;774.The name of the seller or provider of the product, service or88program and, if the name of the seller or provider will not appear on billing99statements, the billing descriptor that will appear on such statements;10105.A description of the product, service, or program;11116.Any Charge or cost for which the consumer is responsible in1212connection with the cancellation of an order or the return of a product; and13131414151516167.The simple cancellation mechanism to stop any recurringCharges, as required by Section V of this Order.B.Failing to send the consumer:1.Immediately after the consumer’s submission of an online1717order, written confirmation of the transaction by email. The email must Clearly18181919and Conspicuously disclose all the information required by Subsection III.A, and202021212222232324242525262627272828contain a subject line reading “Order Confirmation” along with the name of theproduct, service, or program and no additional information; or2.Within two (2) days after receipt of the consumer’s order bymail or telephone, a written confirmation of the transaction, either by email or firstclass mail. The email or letter must Clearly and Conspicuously disclose all theinformation required by Subsection III.A. The subject line of the email mustClearly and Conspicuously state “Order Confirmation” along with the name of theproduct, service, or program and nothing else. The outside of the envelope mustClearly and Conspicuously state “Order Confirmation” along with the name of the16

Case 3:17-cv-02024-LAB-KSC Document 7 Filed 11/14/17 PageID.146 Page 17 of 4211product, service, or program and no additional information other than the22consumer’s address, the seller’s return address, and postage.33IV.44OBTAINING EXPRESS INFORMED CONSENT55IT IS FURTHER ORDERED that Defendants, Defendants’ officers,66agents, employees, and attorneys, and all other persons in active concert or77participation with any of them, who receive actual notice of this Order, whether88acting directly or indirectly, in connection with promoting or offering for sale any99product, service, or program with a Negative Option Feature, other than any1010product, service, or program covered under the Section of this Order entitled “Ban1111on Certain Negative Option Sales,” are permanently restrained and enjoined from1212using, or assisting others in using, Billing Information to obtain payment from a1313consumer, unless Defendants first

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