Brand Sponsorship Proposal February 2020
Manly JazzBrandSponsorship ProposalFebruary 2020
Event OverviewMusic festivals come and go but Manly Jazzremains an iconic event on the entertainmentcalendar. Now in it’s 43rd year, the festivalcontinues to reinvent itself and attract healthycrowds to Manly to enjoy fine tunes fromrenowned musicians, and soak up the relaxedsunny seaside vibe for which Manly is famous.Manly Jazz Sponsorship Proposal2
Manly Jazz has a rich history of dishing upsome of the best live jazz performancesfrom across Australia and around the world.Presenting a diverse range of genres that alsoinclude funk, blues and swing, the festivalattracts a highly engaged crowd who simplywant to enjoy great music by the beach.Manly Jazz Sponsorship Proposal3
Event HighlightsFiveWine and beerOfficialmusic and entertainment areasgardenvenue program100,000 Freeattendees across theOctober long workshopsfriendlySydney locationeventManly Jazz Sponsorship Proposal4
-4915-1975% attendees over 30 yearsslight female skewover half of attendees are fromoutside of the Northern Beaches75%59%4.4/5said the event wasthe main reason they cameto Manly that dayhad attended the event beforeSatisfaction rating for theoverall event2019 consumer survey resultsManly Jazz Sponsorship Proposal5
Marketing & MediaManly Jazz has a comprehensivededicated marketing schedule includinga variety of a strategies and activitiesacross a number of platforms.Print Manly Daily – 140,000 weekly readershipPittwater Life – 80,000 monthly readershipPeninsular Living – 57,000 monthly circulationSydney Morning HeraldDaily TelegraphEvent listings – TimeOut, Concrete PlaygroundDigital Northern Beaches Council website Council eNewsletter – 55,000 database Paid digital campaign including programmatic,adwords and social advertisingSocial Facebook – 51,000 followers Instagram – 17,700 followersOutdoor Manly beach front flags Street banners and light pole banners –various locations throughout Northern Beaches Carpark boomgates – three locationsMedia & PR Council press releases Activity targeting music journalists via metro andregional radio and publications Photo opportunitiesManly Jazz Sponsorship Proposal6
The opportunity – why partner?ConnectTellShowcaseDrivewith key audiencesa brand story and starta conversationproduct and getit into the handsof consumersauthentic keymessagingPromoteExtendProvideHighlightbrand awareness andassociation with eventreach throughmarketing and PRa unique, integratedexperiencebrand valuesManly Jazz Sponsorship Proposal7
We inviteBrand nameto join us for the opportunity to connect witha highly engaged audience at Manly Jazz.
SponsorOverviewAs Presenting Partner, your brand willreceive category exclusivity, recognitionand association with the event acrossall platforms and will be fully integratedinto the festival including marketing,PR and the event experience.
SponsorOverviewAs a Major Partner, your brand willreceive recognition and associationwith the event across most marketingand communications and will beintegrated into the event weekend.
SponsorOverviewAs an Event Partner, your brandwill be incorporated across selectedmarketing channels and have presenceon the ground at the event.
SponsorOverviewAn Activation Partner will receivea dedicated space at the eventand the opportunity to create anintegrated brand experience.
SponsorOverviewAs a Supply Partner, your brand willreceive recognition of equal value inexchange or event supplies or contra.
artnerActivationPartnerSupplyPartnerCategory exclusivityEvent signageEvent marketing and promotionPR & editorialTickets and hospitalityActivationConsumer promotionSampling or premium handoutPA readsMoney can’t buy opportunityPost-event consumer insightsWebsite recognitioneDM contentSocial inclusionsProgram recognitionManly Jazz Sponsorship Proposal14
DetailsPresenting PartnerSignageBrand/logo event association;logo lock-up including‘presented by (brand)’ Entry structureDirectional signageBannersScrimDigital mapAccreditationStandalone brand/logo recognition Banners ScrimMarketing & mediaBrand/logo event association;logo lock-up including‘presented by (brand)’ BannersCar park boomgatesBus-backsPostersFlyersDecalseDMsPR & editorial Event referenced in full (including ‘presented by (brand)’in the first instance at a minimum Integrated within editorial of brand involvementwith event across NBC-controlled channels Recognition as a partner of the eventeDMs 3 editorial inserts within three-month eventmarketing plan 3 advertising tiles (MREC) within three-monthevent marketing planSocial media 4 integrated inclusionsWebsite Logo recognition and overview of event partnershipEventActivation Dedicated space for integrated brand activationexperience OR opportunity for brand ownershipof an entertainment spaceHospitality 10 tickets to Director’s Choice event 6 workshop ticketsConsumer promotion Opportunity to create an integrated consumer promotionManly Jazz Sponsorship Proposal15
Sampling Promote trial and get product in hands of key consumersPA reads 4 reads throughout the event dayMoney can’t buyBrand messaging via push notification throughout event wifiProgram Integration throughout event print programPost eventBrand specific question for consumer surveyConsumer brand insightsManly Jazz Sponsorship Proposal16
DetailsMajor PartnerSignageBrand/logo recognitionwithin partner strip Directional signageBannersScrimAccreditationStandalone brand/logo recognition Banners ScrimMarketing & mediaBrand/logo recognitionwithin partner strip: BannersCar park boomgatesBus-backsPostersFlyersDecalseDMsMedia release Recognition as a partner of the eventeDMs 2 editorial inserts within three-month eventmarketing plan 2 advertising tiles (MREC) within three-monthevent marketing planSocial media 3 integrated inclusionsWebsite Logo recognition and overview of event partnershipEventActivation Dedicated space for an integrated brand experienceHospitality 8 tickets to Director’s Choice event 4 workshop ticketsSampling Promote trial and get product in handsof key consumersPA reads 2 reads throughout the event dayBrand messaging via push notification throughout event wifiProgram Integration throughout event print programPost eventConsumer brand insightsManly Jazz Sponsorship Proposal17
DetailsEvent PartnerMarketing & mediaMedia release Recognition as a partner of the eventeDMs 1 editorial insert within three-monthevent marketing plan 1 advertising tile (MREC) within three-monthevent marketing planSocial media 2 integrated inclusionsWebsite Logo recognition and overview of event partnershipEventActivation Dedicated space for an integrated brand experienceHospitality 6 tickets to Director’s Choice event 2 workshop ticketsProgram Logo recognition within event print programManly Jazz Sponsorship Proposal18
DetailsActivation PartnerMarketing & mediaWebsite Logo recognition and overview of event partnershipEventActivation Dedicated space for an integrated brand experienceProgram Logo recognition within event print programManly Jazz Sponsorship Proposal19
DetailsSupply PartnerMarketing & mediaSocial Media 1 integrated inclusionWebsite Logo recognition and overview of event partnershipEventHospitality 4 tickets to Director’s Choice event 2 workshop ticketsProgram Logo recognition within event print programManly Jazz Sponsorship Proposal20
Activation examplesPhoto opportunityExtend the reach of the partnership beyondthe event by activating a photo moment.The Manly Jazz letters on the beachhave been one of the most popularattractions at the event to date.Give attendees a reason to capture theirevent experience, in conjunction with yourbrand, to share with their social networkand promote the event partnershipwith audiences beyond the festival.Stage naming rightsWith five entertainment spaces acrossfestival including community bands, JazzStars of the Future, local and internationalartists, there is something for everyone atManly Jazz.As a brand partner, there is an opportunity toalign with one of the entertainment spaces asnaming rights partner; the (Brand) Stage andconnect with a particular theme or audience.Venue programAs part of the festival, a venue programencourages local businesses to create uniqueevents and specials as part of Manly Jazz.Music is at the core of the program, as wellas something specifically created to alignwith the festival, like an artist or a specialexperience tied into Manly Jazz.Manly Jazz Sponsorship Proposal21
Activation examplesBeer and wine garden naming rightsThe beer and wine garden seats200 and is a popular destination forlistening to the music in The Corso.The location provides the opportunityto create an immersive branded spacewhere attendees can unwind with friendsand enjoy a drink at the festival.More seating is always at the top of therequest list across events, so your brand cansolve a pain point and provide an integrated,authentic brand experience at the same time.Director’s Choice event or workshoppresenting partnerThe Director’s Choice is a ticketed event onFriday or Saturday night.Workshops provide an opportunity for musicenthusiasts to engage with artists and learnabout their craft. Each workshop is cappedat 30 people to provide an intimate andengaging information session.As presenting partner, a brand can align witha specific theme or audience and integrateinto the content and experience.Manly Jazz Sponsorship Proposal22
InvestmentPresenting PartnerMajor PartnerEvent PartnerActivation Partner 75,000 GST 50,000 GST 30,000 GST 20,000 GSTSupply Partnermin. 5,000 contra(pending value of product)Investment excludes activation costs, delivery, staffing etc. Northern Beaches Councilwill work with partners to explore efficiencies where possible.Category exclusivityEvent signageEvent marketingand promotionPR & editorialTickets and hospitalityActivationConsumer promotionSampling or premiumhandoutPA readsMoney can’t buyopportunityPost-event consumerinsightsWebsite recognitioneDM contentSocial inclusionsBrand recognitionProgram recognitionManly Jazz Sponsorship Proposal23
InvestmentPresenting Partner 75,000 GSTInvestment excludes activation costs, delivery, staffing etc. Northern Beaches Councilwill work with partners to explore efficiencies where possible.Category exclusivityEvent signageEvent marketingand promotionPR & editorialTickets and hospitalityActivationConsumer promotionSampling orpremium handoutPA readsMoney can’t buyopportunityPost-eventconsumer insightsWebsite recognitioneDM contentSocial inclusionsBrand recognitionProgram recognitionManly Jazz Sponsorship Proposal24
InvestmentMajor Partner 50,000 GSTInvestment excludes activation costs, delivery, staffing etc. Northern Beaches Councilwill work with partners to explore efficiencies where possible.Event signageEvent marketingand promotionTickets and hospitalityActivationSampling orpremium handoutPost-eventconsumer insightsPA readsWebsite recognitioneDM contentSocial inclusionsProgram recognitionManly Jazz Sponsorship Proposal25
InvestmentEvent Partner 30,000 GSTInvestment excludes activation costs, delivery, staffing etc. Northern Beaches Councilwill work with partners to explore efficiencies where possible.Tickets and hospitalityActivationWebsite recognitioneDM contentSocial inclusionsProgram recognitionManly Jazz Sponsorship Proposal26
InvestmentActivation Partner 20,000 GSTInvestment excludes activation costs, delivery, staffing etc. Northern Beaches Councilwill work with partners to explore efficiencies where possible.Tickets and hospitalityActivationWebsite recognitionProgram recognitionManly Jazz Sponsorship Proposal27
InvestmentSupply Partnermin. 5,000 contra (pending value of product)Investment excludes activation costs, delivery, staffing etc. Northern Beaches Councilwill work with partners to explore efficiencies where possible.Tickets and hospitalityWebsite recognitionSocial inclusionsProgram recognitionManly Jazz Sponsorship Proposal28
ThankyouNorthern Beaches Councilis passionate about creatingmeaningful events andexperiences for our community.NameJob titleEmail addressPhone number
Music festivals come and go but Manly Jazz remains an iconic event on the entertainment calendar. Now in it’s 43rd year, the festival continues to reinvent itself and attract healthy crowds to Manly to enjoy fine tunes from renowned musicians, and soak up the relaxed sunny seaside vibe for which Manly is famous. Manly Jazz Sponsorship Proposal 2
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