MAIN EVENT PRESENTING SPONSORSHIP
MAIN EVENT PRESENTING SPONSORSHIPPROPOSALPrepared for: City of Oshawa, Finance & Administration CommitteePrepared by: Becky Choquette, Springboard Music & EventsOshawa Jazz & Blues FestivalC/o Springboard Music & EventsPO Box 96001, 245 Wentworth Street, West, Oshawa, Ontario, L1J 8M4Phone: 905.743.0770 Fax: 905.576.7653Email: becky@springboardmusic.caWeb: www.oshawajazzandbluesfestival.com1Oshawa Jazz and Blues Festival 2008
Prepared for: City of Oshawa, Finance & Administration CommitteePrepared by: Becky Choquette, Springboard Music & EventsCITY OF OSHAWAMAIN EVENT PRESENTING SPONSORSHIP PROPOSALExecutive SummaryNo other summer music festival in the Durham Region has achieved the growth,success and acclaim of the Oshawa Jazz and Blues Festival. With the support of theCity of Oshawa, the Festival has achieved its key objectives that were established byfestival founder Kerri King, councilors from the City of Oshawa, members of theDowntown Oshawa Board of Management and a group of community volunteers over adecade ago. The festival has grown from a weekly lunchtime concert series in the City ofOshawa’s corner gardens (Summer in the City) to a highly respected community eventthat is a point of pride for Oshawa residents of all ages.The vision of the Oshawa Jazz and Blues Festival remains the same to this day:1.2.3.4.5.Revitalize Downtown Oshawa – celebrate OshawaEnhance community spirit and cultureBoost economic development in the City of OshawaCreate marketing opportunities for downtown merchantsPromote tourism within Durham RegionWith 7 days of programming, the 2007 Oshawa Jazz and Blues Festival was the biggestand best yet, with more attendees, community partners, artists, and media attention thanever before.With renewed focus on the downtown, the 2008 festival goals are as follows:1. Secure funding for higher calibre talent and a major headliner for the Big Event.2. Increase programming in the heart of downtown Oshawa to substantially improvefoot traffic.3. Increase the number of opportunities for local performers.4. Re-capture the essence of the original vision to bring live music to the streets.5. Build tourism opportunities to encourage overnight stays.6. Expanded marketing and communications plan to Toronto and surroundingareas.2Oshawa Jazz and Blues Festival 2008
By aligning the City of Oshawa with The Oshawa Jazz and Blues Festival, we willcontinue to create authentic, local, cultural experiences for the people in the communityand the stakeholders situated in the downtown business district.Here’s what the community had to say after the 2007 festival:“To you and all your staff and volunteers: Thank you again for a well run, exciting,innovative and musically wonderful event. This is exactly what Oshawa and Durhamneeds to promote pride in itself and to attract visitors from afar.”Rose Mary Mason – Festival Guest“Congratulations again on an awesomely planned event!!! You really know how to put ona show! We had a great time being part of it in the audience an in the background.Definitely count us in for next year!!!” Niek Ermes – 3M Trim-line, Festival Sponsor“This Festival is fantastic, what a plus for Oshawa, its all good & the Saturday is a realshow piece. Keep it up.” John Murphy – Courtice residentWith the support of the City of Oshawa , the festival will produce a free celebration ofmusic, culture and community in Oshawa’s downtown core on Saturday, August 9, 2008.As the major concert sponsor of the Main Event, The City of Oshawa will receive anextensive menu of rights and benefits. This event-marketing platform will assist the Cityof Oshawa in supporting the City’s community strategic plan. According to the Plan,“residents feel that the time has come for Oshawa to focus additional energy on the artsand culture sector. It is felt that the future strength of the community will require ensuringthe continued sustainability and development of these opportunities.”The Oshawa Jazz and Blues festival does just that. Investment into the Oshawa Jazzand Blues Festival will support the following elements of the Community Strategic Plan: Continue to build positive image of the City of OshawaRevitalize downtownEncourage the development of attractions, events and businesses that will drawnpeople to the downtownWork with community partners to increase the number and duration of majorfestivals and events.Promote business-friendly strategiesThe City of Oshawa’s Sponsorship Investment for the main event is 50,000 (plus GST)and 10,000 in-kind support.3Oshawa Jazz and Blues Festival 2008
EVENT OVERVIEWNow entering its 7th year, the Oshawa Jazz and Blues Festival will feature majorinternational jazz and blues artists, outstanding venues, local artisans, children’sentertainment, and over 50 community partnerships. The Festival is a week-longcelebration of music, culture and community. With events throughout the City ofOshawa and almost 100 volunteers, the Oshawa Jazz and Blues Festival is poised toexpand it’s programming and market reach and will continue to drive tourism withincentral eastern Ontario and beyond.Local media partnerships (2007) include: Rogers TelevisionMetroland News GroupSUN TVDurham Radio GroupJazz FM 91.1Channel 12East of the City MagazineThe Festival continues to evolve and grow year after year with 2008 attendanceexpected to exceed 20,000 visitors at a combination of ticketed and free events.Visitors are consistently treated to the finest musical talent in the industry includingrenowned artists such as Downchild Blues Band, Jeff Healey’s Jazz Wizards, Jack deKeyzer, Colin Linden, Dionne Taylor, Heather Bambrick, Jaymz Bee and Big Daddy G toname a few.THE ORGANIZATIONThe Festival producer, Becky Choquette of Springboard Music and Events is in hersecond year managing the event and has recently taken the helm as Festival Producer.“Ms. Choquette’s experience managing the 2007 festival will allow her to transition intoher new role nicely,” says Kerri King, founder of the Oshawa Jazz and Blues Festival.Since King took on her new position as tourism manager at the Region of Durham, sheis divesting her interest in all events formerly produced by her production companyEclipse Concerts Inc. “Becky’s energy, enthusiasm and passion for live music make herthe perfect candidate to take the festival to a whole new level,” adds King in a recentmedia release.4Oshawa Jazz and Blues Festival 2008
AUDIENCE PROFILEFestival patrons notice and support the organizations that are responsible for supportingthe arts. Jazz and Blues enthusiasts are loyal, committed fans.98% of the attendees attend more than one festival event45% of the audience is male and 55% female48% of the audience is 25-50 while 43% were 50 Average combined household income is more than 100,000DRAFT FESTIVAL OVERVIEWMedia Launch PartyJune 5, 2008Prospects Bar, General Motors Centre, Oshawa – DOWNTOWN OSHAWAJazz CruiseMonday August 4, 2008Woodman Cruise Ship, Port Perry HarbourSome Like it Hot - Latin Jazz NightTuesday August 5, 2008DOWNTOWN OSHAWAJazz DivasWednesday, August 6, 2007The Jubilee PavilionSwing NightThursday, August 7, 2007Parkwood Estate – DOWNTOWN OSHAWABlues ShowcaseFriday, August 8, 2008DOWNTOWN OSHAWATickets: 10The Main EventSaturday, August 9, 2008Streets – DOWNTOWN OSHAWABuilders New Homes Tour / Sunday Brunch and Gospel ConcertSunday August 10, 2008Locations across Durham Region5Oshawa Jazz and Blues Festival 2008
SUMMARY OF RIGHTS & BENEFITSThis document outlines the proposed agreement between The City of Oshawa &Springboard Music & Events / Oshawa Jazz and Blues Festival.The City of Oshawa will be recognized as the Presenting Sponsor of the Main Event atthe Oshawa Jazz and Blues Festival. (There may be a title sponsor in addition to thePresenting position as well as a number of event / stage sponsors).The Presenting Sponsorship Package for the Main Event includes the followingRights & Benefits: The City of Oshawa will be recognized as the Presenting Sponsor of the MainEvent. The City of Oshawa will have speaking opportunities at Media Launch and theMain Event. The City of Oshawa logo to appear on all promotional posters and media launchinvitations (to be approved by a representative of the City of Oshawa). The City of Oshawa logo to appear on Festival Signage, which will be present at allOshawa Jazz and Blues Festival events. The City of Oshawa will be acknowledged in the Oshawa Jazz and Blues FestivalSpecial pull out section / Program produced by festival Media Sponsor - ThisWeek Newspapers. Distribution is 100,000pcs. The City of Oshawa Ad to be placed in Oshawa Jazz and Blues Festival Specialpull out Section / Program (dimensions of Ad TBA.) City of Oshawa recognition in Oshawa Jazz and Blues Festival Newsletter. The City of Oshawa will be acknowledged on Oshawa Jazz and Blues Festivalwebsite www.oshawajazzandbluesfestival.com with a hyperlink towww.oshawa.ca Use of “Oshawa Jazz and Blues Festival “name / logo for 12 months in advertisingcampaigns. 30 complimentary tickets to Parkwood Estate event on Thursday, August 7th. Invitations to Media Launch event on June 5, 2008 – Prospects Bar. On-site display opportunity at The Big Event in Downtown Oshawa, August 9th.6Oshawa Jazz and Blues Festival 2008
Oshawa Jazz and Blues Festival 2008 6 SUMMARY OF RIGHTS & BENEFITS This document outlines the proposed agreement between The City of Oshawa & Springboard Music & Events / Oshawa Jazz and Blues Festival. The City of Oshawa will be recognized as the Presenting Sponsor of the Main Event at the Oshawa Jazz and Blues Festival.
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