MEDIA DETAILS FOR - Moottori

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MOOTTORI.FIP R I N T – D I G I TA L – S O C I A L M E D I AVEHICLESTRAVELTRANSPORT278 000 READERSDISTRIBUTION113 127THE BIGGESTCAR MAGAZINEIN FINLANDMEDIA DETAILS FOR2021

Moottori entertains andprovides newsMoottori keeps its readers up to date on innovations in the world of motoring. In additionto the latest news about transport and travelit provides information, tips and entertainment – including information for motorcyclists and motor-home owners.We cover all the various consumer tests; the most popular arethe head-to-head comparisons, tyre tests, children’s carseat testsand Euro NCAP crash tests.Moottori is the biggest car and transport magazine in Finland.Moottori.fi and our social media channels complete our versatilemedia mix.For our advertisers’ we provide a high-quality environment,both visually and in terms of content, and a committed readership.Moottori was established in 1925, and is published 12 timesper year. Moottori is issued by The Automobile and Touring Clubof Finland and published by Moottori Media Oy. Moottori is sentto the members of the Automobile and Touring Club of Finlandas a membership benefit, but it is also possible to subscribe toMoottori or buy single copies at newsagents.EILA PARVIAINENEDITOR IN CHIEFTotal reach301 000 readers*(print digital)*KMT AL-TOTAL 2018

The biggest car magazine in Finland278 000 READERSDISTRIBUTION 113 127KMT 2020LT2017Car magazine readers 2020280 000278 000261 000197 000210 000140 00066 00070 00063 0000MOOTTORITMTUULILASIAUTOBILDVMDistribution of car magazines 2010–2017140 000130 000Moottori113 127120 000110 000Tekniikan Maailma99 192100 00090 00080 00070 00060 00050 000AutoBild37 61540 000Tuulilasi49 46830 00020 00010 000020102011201220132014201520162017Distribution details are not available for TM and Tuulilasi since 2015, nor for AutoBild Suomi since 2013.

READER PROFILEKMT2020Household incoms and %33312220161540%Moottori reader31%24%20%10%15%10%8%9%4%0%Ei yhtään1-4 yötä5-9 yötä10-14 yötä15-19 yötä20 tai enemmän Ei vastaustaPreferred use of disposable income60%Moottori magazine est. 262 000Population over 12 y. est. 4 462 00050%40%30%2932352520%10%0%InvestmentsHome improvements Travelling in Finland Car, Boat, Motorbikeoldpersonshouseholdou3 eingusehHoOvernight stays at the hotel per year30%ildmaker/year000 asOver85/year5000 /year–801PurchMOOTTORIALLGenderFemale15 %51 %Male85 %49 %Age15–24 years4%13 %25–34 years9%14 %35–44 years14 %14 %45–54 years19 %14 %55–64 years22 %16 %yli 65 years31 %28 %oldincom350eless35000 65 yearyear6445-year44M1525--24yearAlaleFem0%e4KMT 2020Number of cars in householdOne car27 %45 %Two cars47 %31 %Three or more13 %10 %Four or more12%Car purchased newPurchased new41 %28 %Purchased used67 %63 %Is there a hobby car in your household?Yes27%In readers househoulds in addition to carsBicycle74 %Small gas powered machines49 %Trailer48 %Rowing boat, Kayak, Canoe28 %Motorcycle25 %Light motorbike12 %Van21%Motor boat, Jet ski17 %ATV9%Motorhome9%Snowmobile7%Camper5%Engage in domestic tourism?Yes76%TIETOYKKÖNEN 2019

278 000 MOOTTORI READERS85 000are considering buying a new car within a year 1)69 000have a motorbike in the household 2)45 000live in a household with an income of over 85 000 / year 1)150 000live on a homestead or farm 1)224 000live in an owner-occupied property 1)107 000spend their disposable income on a car, motorbike or boatOver 500 000 cars by households that need spare parts and maintenance75 000a person’s household also has Hobby Cars 2)4 000 000tyres totally in cars16 000are interested in sailing and boats next year 1)63 000are interested in fishing 1)158 000are interested in moving around in naturea 1)152 000are interested in construction or renovationa 1)1 800 000overnight stays in domestic hotels per year136 000a person s household with some small machineMOOTTORI READEROur typical reader has a good income and owns several vehiclesQuality matters when makes purchasing decisionsLives in an owner-occupied property1) Source: KMT20202) Source: Tietoykkönen 2019

MOOTTORI.FI ADVERT LOCATIONWeb mediaVisitors to Moottori’s website are interested inmotoring, traffic and sports. Over half of thereaders are 25–44 years old and most of them(approx. 80%) are men.Visitors319 882 / monthPage downloads730 359 / monthNumbers: 10-2020NewsletterMoottori’s newsletter brings the latest stories to10 000 readers twice a week.Advert typePC and TABLETDigietusivuVideoetusivu (valmistus 95 idennetty iMainosboksiSize-pxCPM600 x 700600 x 700980 x 552980 x 400980 x 400980 x 120140 x 350160 x 600200 x 900468 x 400468 x 400468 x 600300 x lipanorama300 300300 1501812NEWSLETTERCustom640 x 300–600sop.mukaan* Max file size for graphic material** Max file size for HTML5 materialOur instructions comply with IAB Finland web marketing standards.Rates are exclusive of current applicable VAT.All material and follow-up images must be HTTPS compliant.Pictures in GIF, JPG or PNG format. Third-party material must bedelivered 2 business days before the campaign start date.Link instructions and contact information for the person who hasdesigned the advertisement must also be submitted at this time.

moottori.fiMobileMobiiliparaati300 x 300Maksiparaati980 x 552Mobiilipanorama300 x 150NewsletterParaati ja videoparaati980 x 400Custom640 x 300.640 x 600Panorama 980 x 120Torni200 x 900Pidennettysuurtaulu160 x 600Digietusivu ja videoetusivu600 x 700Tuplaboksi468 x 600Mainosboksi300 x 250Jättiboksi ja videojättiboksi468 x 400

SMALL AD – TEHOPUTKIRATESSize1. aukeama2/1s.Takakansi2. kansi3. kansi1/1s.1/2s. (vaaka)1/2s. (pysty)1/3s. (vaaka)1/3s. (pysty)1/4s.Millimetres430 x 280430 x 280215 x 250215 x 280215 x 280215 x 280215 x 138105 x 280215 x 9070 x 28092 x 122Rate11 800 10 160 5 590 5 390 5 290 5 080 3 050 3 050 2 610 2 610 2 030 Size mm95 x 2595 x 5095 x 7595 x 1002x427 665 1 022 1 254 5x956 1 488 2 286 2 805 10 x1 800 2 800 4 304 5 280 VAT 24 % will not be added. AVL 4§Discounts for printing twice (5 %), 6 times (15 %)and 10 times (20 %) have been calculated in the rates.MATERIAL REQUIREMENTSThe rates apply only for digital material.Materials should be sent in PDF format �Paino30 gr100 grRate225 350 538 660 Hinta/1000 kpl119 195 PUBLISHERPyydä tarjous oman liitekampanjasitoteutuksesta. Liimattu liite, irtoliite lehdenvälissä, tuotenäyte tai kuvasto pussitettuna.Ota yhteyttä niin kerromme liitteidenmahdollisuuksista.Autoliitto ryHämeentie 105A, 00550 i.fiwww.aikakausmedia.fi/ADSDELIVERY OF INSERTSSari Vaittinentel. 010 230 8421, PunaMusta,Kosti Aaltosen tie 9, 80140 JoensuuPUBLISHED 12 issues per yearMAGAZINE SIZE 215 x 280 mmPRINTED AT Punamusta OyPRINT METHOD offsetBINDING glueDEADLINES FOR MATERIAL FOR 2021Materialreceivedby 12.00 on Published Theme of the monthMOOTTORI 1-2 12.1.202027.1.2021MOOTTORI 3 9.2.202124.2.2021 Domestic travelling. New and used cars. Winter test: Electric cars. Tire test.Domestic travelling. New and used cars. Motorcycles. Test: trailer tires.MOOTTORI 4 9.3.202124.3.2021Domestic travelling. New and used cars. Test: trailer loading.MOOTTORI 5 6.4.202121.4.2021Domestic travelling. New and used cars.MOOTTORI 6 11.5.202126.5.2021 Domestic travelling. New and used cars. Safety seats in crash testMOOTTORI 7 15.6.202130.6.2021 Domestic travelling. New and used cars. Estonian rallyMOOTTORI 8 27.7.202111.8.2021Domestic travelling. New and used cars. Tire testMOOTTORI 9 31.8.202115.9.2021Domestic travelling. New and used cars.Tire testMOOTTORI 10-11 12.10.2021 27.10.2021 Domestic travelling. New and used cars. Safety seats in crash testMOOTTORI 12 23.11.2020 8.12.2021Domestic travelling.New and used cars. Car comparison test.MATERIAL REQUIREMENTS:Closed format (PDF). Recommendedsaving format to avoid printing problemsdue to hardware, software and fontdifferences. Note! Bleeds 5 mm and spacefor glue binding in the fold.DOCUMENT FORMAT:All material must be delivered in a layoutor graphic software file. Include allpictures and linked files.COVERING LETTER:Materials sent in electronic format mustinclude a draft of the advertisement anda covering letter containing the detailsneeded for printing, as well as the contactinformation of the sender. If needed,we can help you with designing youradvertisement.INQUIRIES AND RESERVATIONSMedia SalesJari Istolainen040 504 4970jari.istolainen@moottori.fi

KMT 2020 Number of cars in household One car 27 % 45 % Two cars 47 % 31 % Three or more 13 % 10 % Four or more 12% Car purchased new Purchased new 41 % 28 % Purchased used 67 % 63 % Is there a hobby car in your household? Yes 27% In readers househoulds in addition to cars Bicycle 74 % Small gas powered machines 49 % Trailer 48 %

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