Jumpstart A Video Monetization Business, Mature A YouTube .
Jumpstart a Video Monetization Business,Mature a YouTube Strategy.1
OVERVIEWYouTube, the free streaming video service revolutionized online video,making it easy for everyone to share video online and through socialnetworks.YouTube is a platform considered forbudding artists, influencers or creators. Itgives them a space to showcase theirtalent - for free. YouTube is beyondcompetition. With more than 1 billionaverage worldwide monthly visits, it is oneof the most trafficked sites on theInternet.YOUTUBE’s PRO:Google Search RankingOwned by Google, YouTube videos getindexed in Google’s search results.When you’re just starting out with livestreaming, platforms like YouTube can bea boon because they allow you to reachthe largest of audiences online. It’s alsothe second most popular search engine,next to Google. 2020 InPlayer Ltd. All rights reserved.YOUTUBE’s PRO:Audience Reach / Brand Awareness2nd most popular search engine, next toGoogle. Effective player for building brandawareness and getting eyes on yourcontent.If you are into video marketing, you knowyou need to be there, if someone issearching on a keyword related to yourbrand’s video, it has a better chance ofshowing up and driving awareness ofyour brand.The social sharing strength of YouTubehelps build brand awareness and is apowerful way to engage with audiencesin the early stages of the customerjourney.1
YOUTUBE’s PRO:CommunitySocialnetworktodrivesocialengagement with your brand andfacilitate conversation around ers to earn money off theirYouTube channels by placing ads withinvideos. Google (AdSense) places theseads and pays a creator based on factorslike a video's watch time, length, andviewer demographic.Influencers on YouTube earn a certainamount of money for every 1,000 viewsthey get on a single video. The amount ofmoney YouTube pays a creator for every1,000 views is called the CPM rate, whichstands for cost per mille - views (Latin for1,000). There is no "average CPM" for anyYouTube channel. CPM will vary accordingto how popular your channel is with theviewers. More subscriber and video viewsmeans more advertisers will be temptedto bid to place ads on your videos at ahigher CPM rate.HOW EFFECTIVE IS YOUTUBE?AudienceReachGoogle SearchRankingCommunityTHE BOTTOM LINEYouTube was designed as an entry point for video creators. As a first-to-market freevideo hosting solution, YouTube helped many organizations to use online video andmarketers used it as a simple way to reach millions of viewers without impacting theirmarketing budget.Today, businesses looking to maximize their revenues and create an effective videomonetization strategy are moving past just relying on YouTube. As video has become acenterpiece content for consumers and brands, YouTube’s many limitations areprompting organizations to look for more professional solutions ensuring return oninvestment and driving profitability. 2020 InPlayer Ltd. All rights reserved.2
YOUTUBE’S LIMITATIONSTO YOUR VIDEO BUSINESSThere are many trade-offs to using YouTube. Particularly if videomonetization has become a cornerstone of your brand’s video strategy.USING YOUTUBE AS THE ONLY VIDEOHOSTING AND MONETIZATIONSOLUTION COMES AT YOUR (BUSINESS)EXPENSE.Here is how the free site falls short andwhat it actually costs you.The New Youtube Partner Program (YPP)In 2018, all YouTubers have taken a backseat as YouTube has implemented newrequirements to monetize videos. Thenew YouTube Partner Program says that achannel/creator must meet a set ofguidelines in order to monetize videos. Toapply for monetization (ads attached tovideos), creators must have tallied 4,000hours of overall watch time on theirchannel within the past 12 months andhave at least 1,000 subscribers. Newchannels will need to apply. And theirapplication will be evaluated when theyhit these milestones. 2020 InPlayer Ltd. All rights reserved.Limited Monetization OptionsAnd IncomeA free live streaming platform likeYouTube currently offers advertising asthe only monetization option. Unless youhave millions of subscribers - the revenuefrom these ads doesn’t represent a solidincome stream.THE YOUTUBE PAY RATE IS USUALLYVERY LOW, THE AVERAGE “SALARY”FOR CHANNEL OWNERS IS BETWEEN 1.50 AND 3 PER 1000 VIEWS.The YouTube Memberships feature is notavailable to all channels. To gain access, achannel must already be in the YouTubePartner Program, have more than 30,000subscribers, and have zero policy strikes.All YouTube Memberships cost 4.99.They can be upgraded to higher tiers, andeach tier has its own price point andperks.3
For every YouTube Membership payment,the owner of the channel receives 70% ofthe funds while YouTube takes 30%. Thiscalculation is made after the cost of taxesis applied, so the YouTuber likely getsslightly less than the expected 3.49.2020 Terms of ServicesLicence to YouTube:By providing Content to the Service, yougranttoYouTubeaworldwide,non-exclusive, royalty-free, transferable,sublicensable licence to use that Content(including to reproduce, distribute,modify, display and perform it) for thepurpose of operating, promoting, andimproving the Service.Video Context:No Relevancy And ConsistencyOn YouTube, the recommended videosthat appear in the “Up Next” section couldbe anything!Most of the time inundating viewers withirrelevant banner ads and competitivecontent, nothing consistent nor relevantwith the message of your brand. A viewercould often see competitors’ content orads pop up next to your videos. Whenviewers finish watching a video, the“recommended videos” diverts the viewerfrom your brand’s content.VIDEO BUFFERING, LOW QUALITY,NEGATIVE BRANDED VIDEOWebsite Seo:Youtube 1 VS Your Brand OEXPERIENCE PROMPT CONSUMERSVideos are considered high qualitycontent and are rewarded in searchresults. However, if all brand’s contentlives on YouTube, brands are clearlymissing out on the valuable searchengine traction they offer as Google readsthe video as a YouTube video. Once avideo is uploaded onto YouTube, YouTube“owns” that video file and gains the SEOfor the YouTube’s site, not the brand’swebsite. For brands aiming to drive trafficto their own website, website SEO isextremely important.COMPLETE A PURCHASE.BY EMBEDDING THEIR VIDEOS ONTHEIR OWN WEBSITE USING THEIROWN VIDEO AND MONETIZATIONPLATFORM, BRANDS WILL ACHIEVEBOTH ASSET SEO AND WEBSITE SEO. 2020 InPlayer Ltd. All rights reserved.TO ABANDON THE VIDEO AND NOTBranding:Limited Customization OptionsCompany’s branding and customizationoptions on a YouTube channel are verylimited. When YouTube’s player isembedded on a company website,YouTube’s branding - only - shows up,which can damage your brand’scredibility.User-Experience:No ControlThe user experience is managed byYouTube entirely. Organizations have nocontrol on the quality of (live) videostreams and monetization experience.Video buffering, low quality, negativebranded video experience promptconsumers to abandon the video and notcomplete a purchase.4
Administrative Control:No Users LimitationsAnalytics:Missing Out The RealityWith YouTube, anyone at a company withadmin rights can have full access toYouTube without users/levels limitationsof administrative access. If you have anextensive video library and are planningto scale it, YouTube doesn't allow fordifferent levels of user controls makingcentral management and administrationof these videos impossible.Firewalls:Denied Access To Your ContentYouTube’s analytics for videos hosted onits player are helpful but when it comes totrackinglead-generationandengagement, ROI and purchases on yourvideo - they’re superficial - because theycan’t be tied to individual prospects.Also, if you need to make an edit to a videoyou’re already hosting on YouTube – nomatter how minor the change – it willhave analytics consequences because youwill lose all viewing history and statsassociated with it.Firewalls that block sites like YouTube areanother obstacle for content ownerswillingtooptimizetheirvideomonetization. Some workplaces andcertain countries like mainland Chinablock access to YouTube.WHEN IT COMES TO TRACKING LEADENGAGEMENT, ROI AND PURCHASESON YOUR VIDEOS - THEY’RESUPERFICIAL, BECAUSE THEY CAN’T BETIED TO INDIVIDUAL PROSPECTS.THE BOTTOM LINEIf you are hoping to establish a profitable business with a YouTube channel, the journey toprofit on YouTube is extremely difficult. Video Monetizing on ad revenue alone is adaunting task. It can take a long time to acquire the number of active users andcommenters to make any money from advertisements. That can become frustrating,especially when only a limited amount of YouTube payments come in.Integrating the channel with Google Adsense to monetize YouTube videos is the commonfirst step - however, there are other ways to drive revenue and get your brand awarenessout into the world. At present, most YouTube channel owners resort to one powerfulrecipe: diversifying income.As YouTube is hampering the future of many channels and presenting many trade-offs,content owners are now turning to new monetization strategies to overcome YouTube’sdisadvantages, generate new revenue streams and diversify incomes from their onlinevideo inventory. 2020 InPlayer Ltd. All rights reserved.5
MATURING YOUR VIDEOMONETIZATION BEYOND YOUTUBEWHY INPLAYER?Video monetization experts, InPlayer isconnecting together the OVP, y-per-viewandsubscription features. Our deep partnersecosystem ofvideo streaming andfront-end providers enable contentowners looking for Youtube alternatives tomonetize more efficiently their videos, getmore revenue and benefit from the bestongoing subscriptions to payment for asingle video - selling directly to consumersin just a few clicks and opening uplucrative new revenue streams. InPlayertakes away the complexity and costs ofsetting up a monetization businessproviding customers and end-users24/7/365 support.INPLAYER’S 10 YEARS KNOWLEDGEAND EXPERIENCE IN ONLINE VIDEO,STREAMING MEDIA / OTT PLATFORMSIS INDUSTRY-LEADING.Online Video Platforms (OVP) optionscombined with our t platform. All in one place.Our purpose-built platform is dedicatedto open up reach, capture and engageaudiences online - create new revenuestreams with a secure and easy-to-usepaywall. Unlike YouTube, InPlayer offersfull ownership, business autonomy andflexible video monetization options - from 2020 InPlayer Ltd. All rights reserved.Trusted by the largest influencers,audio/visual production agencies, eventmanagement firms, online rights holders,streaming platforms and content ownersin the world - supporting 600 livestreaming events a month.6
HOW TO JUMPSTART YOURVIDEO MONETIZATION BUSINESSAND SECURE REVENUE ?Secure And Quick To MarketFlexible Monetization ModelsSecurity and control are key tomaintaining the value of high-worthcontent. With InPlayer, any business canquicklyandsecurely(Built-inauthentication, single sign-on ies) monetize content at nostarting costs, no minimum subscribers,nor watching time. Our zero-fee entrylevel allows immediate start and ROI.Choose from flexible rtising) to fit your business needs. Foreach video or collection of videos, defineentitlements (for freemium, vouchers),authenticationpay-per-vieworsubscription payment with flexible accessoptions and pricing models (seasonalsubscription or key moments / highlightsofferings).RECEIVE VIEWER’S PAYMENT AS SOONAS A TRANSACTION HAPPENS. OURPLATFORM IS SUPPORTING YOURBUSINESS AND LETS YOU SCALE ASYOU GROW.Own Your Data, SEO and RevenueBuilt To Scale Your Video BusinessWhether you’re just starting out withvideo monetization or building yourbusiness around it, we understand thechallenges of driving new subscribersand scale a video business. Our platform issupporting your business and lets youscale as you grow. All payments are sentdirectly and immediately to the paymentprocessor of your choice. 2020 InPlayer Ltd. All rights reserved.Build your own audience instead of rentingone. Use InPlayer to bring your audience toyou, with tools that make your website (notsocial media) the go-to destination for yourcontent. Reach audiences directly andstart relationships with viewers. You ownthe data AND all revenue goes directly toyou. Embedding videos on your own sitethrough an OVP, rather than YouTube, willimprove your SEO because your brand“owns” the video file.7
Keep Your Viewers FocusedWhen visitors watch videos on your site,they’re engaged in your brandedenvironment without the distractions.B2B brands, turn viewers into qualifiedleads by promoting white papers, demosand products next to your player. B2Cbrands, convert prospects into customersand drive immediate sales by offeringpromotions, vouchers, seasonal offeringsor discounts to related events next to theplayer.video monetization decisions, buildsegmented profiles to retarget engagedfans and attract new ones.Captivating On-Brand ExperiencesThe InPlayer White-label paywall isembeddable in any website and has anextensive set of options, includingtemplates, layouts and combinations.With no ads, competitive noise orthird-party logos, your brand will be at thecenteroftheattentionwitheasy-to-navigate purchasing experiencescross-platforms and devices, globally.You Are In ControlAll your video assets are under yourcontrol on your own branded site andapps. Organize, distribute, promote andmonetize each asset or package the wayyou wish. Synchronize and syndicate thedistribution and monetization of multiplevideo assets to multiple destinations(partners, affiliates, franchises, etc.) from asingle centralized dashboard. Createaccesses for different groups and personsin your organization. This allows you tokeep all of your company’s video assets onone platform and allow specific people tomanage key areas of your video strategy.Get Deeper AnalyticsInPlayer offers a much more completesuite of metrics than YouTube. Real-timeintegrated analytics, engagement dataand purchase predictions to track andmeasurepurchasing,engagementviewership and content metrics. Boostgrowthstrategieswithalgorithm-powered data to support your 2020 InPlayer Ltd. All rights reserved.8
Higher Security For Identity AndPayments Transactions Gdpr And PciCompliantInPlayer is fully certified and committedto maintain all clients data and paymentsfully compliant, achieving and upholdingongoing compliances. With a range ofDRMoptionsrangingfromAESencryption to enterprise grade PlayReady,we are protecting your content with thehighest security standards.Get Your Team and End-Users24/7/365 SupportWe are video experts and understand thecomplexities of managing live andon-demand monetization. Your teamsreceive an account manager invested inyour success, supporting you to build theexact video monetization model. Yourend-usersreceivetailoredandunmatched quality multilingual support24/7/365 for any issue that arise.THE BOTTOM LINEYouTube free streaming video service revolutionized online video, making it easy foranyone to share video online through social networks.However, its limitations have caused many content owners to look at a moreprofessionally-focused solution that will either jumpstart an online video monetizationbusiness or mature a YouTube strategy.It’s time to take a look at a solution that will maximize your investment in video, power yourreach and convert it into revenue with the best user experience. 2020 InPlayer Ltd. All rights reserved.9
THE INPLAYER ADVANTAGEKEY PLATFORM ATTRIBUTESYouTubeInPlayerAudience Reach / Brand AwarenessCommunitySecure And Quick To MarketBuilt To Scale Your Video BusinessFlexible Monetization ModelsOwn Your Data, SEO and RevenueKeep Your Viewers FocusedCaptivating On-Brand ExperiencesGet Deeper AnalyticsYou Are In ControlHigher Security For Identity And Payments TransactionsGdpr And Pci CompliantGet Your Team and End-Users 24/7/365 Support 2020 InPlayer Ltd. All rights reserved.10
YouTube channels by placing ads within videos. Google (AdSense) places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic. Influencers on YouTube earn a certain amount of money for every 1,000 views they get on a single video. The amount of money YouTube pays a creator for every
healthcare ecosystems, healthcare organizations can reap tremendous monetary bene ts. The strategy should create a balance between the monetization approaches and regulatory requirements associated with data security. With the data monetization market poised to touch a valuation of 707.86 billion by 20257, cutting edge technologies such as
The Creator Economy in 2022: Creators, Community, & Monetization 2 3 Introduction 5 Takeaway #1: Who is a Creator? We All Are 6 Takeaway #2: Community is Critical 7 Takeaway #3: Creator Tools Empower Creators of All Shapes and Sizes 8 Takeaway #4: Monetization Models are Evolving Rapidly 9 Takeaway #5: Web3 is Emerging 10 Contact Information Table of Contents
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If breathing resumes after the “jumpstart”, tag patient immediate and move on. JumpSTART: Respiratory Rate 1. If respiratory rate is 15-45/min, proceed to assess perfusion. 2. If respiratory rate is 15 or 45/mi
How to edit the imported video on Mac Leawo Video onverter for Mac can also serve as a video editor to help users make a unique video. This page will tell the detailed steps of how to edit a video on mac. Five main video editing function will meet all your basic needs to edit a video. 1. Edit video on Mac . Import the file
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Automotive EMI/EMC Pre-compliance Tests - Tektronix RF Automotive Test Solution Summary EMI compliance testing for automotive components and subsystems is an important part of the design process, and it usually occurs quite late. Pre-compliance testing can take help mitigate stress on your project and by taking the right steps, you can have higher confidence that your design will pass at the .
