CELEBRATING 70 YEARS OF FLCMAA CMAA MATTERS All

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CELEBRATING 70 YEARS OF FLCMAACMAA MATTERS.All Things Education2020PAGE 2PAGE 4June 21-24August 2-5Key Largo, FLClearwater, FLOceanReef ClubWyndhamGrand2020Education, Connections and CommunityC H A P T E R E D U C AT I O N

2CMAA MATTERS.All Things Education2020 FLCMAA BOARD OF DIRECTORS2019/2020FLCMAABOARD OF DIRECTORSPresidentAlan Raulerson, CCM, CCE, CAMWilderness Country ClubImmediate Past PresidentChip Misch, CCMThe Loxahatchee ClubVice PresidentDavid A. Somers, CCM, CCE, CAMHeritage Oaks Golf & Country ClubEverglades Region DirectorCarmen Mauceri, CCMThe Club at MediterraSecretary/TreasurerMichael Bradfield, CCM, CCE, CAMBay Colony Golf ClubGator Region DirectorLee MacKay, CCMPelican Golf ClubNorth/Sunshine Region DirectorRyan Spence, CCM, CAMLake Nona Golf & Country ClubNorth/Sunshine Region DirectorJane NortonSerenata Beach ClubNational CMAA BoardBrian Kroh, CCMJonh’s Island ClubNational CMAA BoardEric Dietz, CCM, CLE, PGAMountain LakeEverglades Region DirectorScott Bertrand, CCM, CCE, CAMTPC Treviso BayGator Region DirectorHolly Farrell, CCMThe Oaks ClubSeminole Region DirectorBrett MorrisThe Club at Admiral’s CoveFLCMAA Executive DirectorBeth SargentSeminole Region DirectorMichael Feil, CCM, CCEJupiter Island ClubFLCMAA Chapter CoordinatorCherie KennenREGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2020 SUMMER CONFERENCE

CMAA MATTERS.All Things Education32020 SUMMER CONFERENCE SERIESOcean Reef Club June 21-24, 2020Conference ScheduleSunday, June 2112:00 pm - 4:00 pm Registration Open5:00 pmWelcome Reception – Beach BashMonday, June 227:30 am8:30 am9:45 am11:45 amContinental BreakfastChapter Business MeetingKeynote Presentation – Mike RayburnThe what if ? ExperienceEducation ends for the dayFishing Tournament – 1:00 pm Orvis Docks in the Fishing VillageGolf Tournament3:00 pm – Dolphin CourseSponsored by CBIZ, Weekes & CallawayAccommodation DetailsDeluxe Lower FloorsDeluxe Upper FloorsPremium Tropical ViewPremium Water ViewPremium Ocean ViewOne Bedroom CondoTwo Bedroom CondoThree Bedroom CondoPremium Three Bedroom HomePremium Four Bedroom Home*plus applicable taxesOcean Reef Club201 Ocean Reef DriveKey Largo, FL 33037800-741-7333Special Social Eventsand ActivitiesMONDAY, JUNE 22Fishing Tournament9-hole Golf Scramble 190.00* 210.00* 220.00* 240.00* 270.00* 275.00* 385.00* 579.00* 699.00* 999.00*Resort Fee: 20Daily Service Charge: 15 per roomNotes: Reservation deadline June 1, 2020.Rates available three days pre and post eventbased on availability.Yogaon the BeachTuesday, June 239:30 amTuesday, June 237:30 am9:00 am12:00 noon1:00 pm7:00 pmContinental BreakfastJohn O’LearyThe Power of One - How One Attitude,One Action and One Person CanChange the WorldParticipant’s LunchLuke WilliamsDisruptive Leadership:Thriving in an Era of Constant ChangeChapter DinnerYoga on the Beach - 9:30 amSponsored by Peacock Lewis, AIAWednesday, June 247:30 am8:30 amContinental BreakfastDale Carnegie TrainingExecutive PresenceMeeting Notes:ATTIREBusiness Meeting/EducationResort Casual (no tee shirts, cargo shorts or jeans)Opening Reception and Chapter DinnerResort Casual (no tee shirts, cargo shorts or jeans) TUESDAY, JUNE 23Reef Club KidsCHAPTER DINNERAn Evening to RememberTuesday, June 23Sponsored By:REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2020 SUMMER CONFERENCE

42020 SUMMER CONFERENCE SERIESCMAA MATTERS.All Things EducationOCEAN REEFConference Speakersdisruptive leader is about creating a culturewhere everyone values new recipes. Because ifyou want to build a disruptive organization, youfirst have to build more disruptive leaders.Mike RayburnThe “What If ?” ExperienceWithin 30 seconds your group will know that the impossible is possible. Withintwo minutes they’ll be laughing and totally engaged.By the end they’ll be on their feet, energized and equipped with solid business tools and wisdom.Mike Rayburn’s “What IF? Keynote Experience” is about: Innovation finding and creating the opportunities, products and processes that others miss. Change moving from managing change to creating change.Based on the time-tested Dale Carnegie Prin- High Performance making those opportunities happen.Your teams will leave with the tools to do just that. Oh, and they’ll laugh so hard it hurts! Morethan anything “The What IF? Keynote Experience” is just that: An EXPERIENCE. As an opening orclosing keynote, or mid-conference energizer, “What IF?” will make your event successful and unforgettable. There is no one who does what Mike Rayburn does.John O’LearyThe Power of One –How One Attitude,One Action andOne Person CanChange the World.John was a curious nine-year-old boy. Playing withfire and gasoline, he created a massive explosion inhis garage and was burned on 100% of his body. Given less than 1% chance of survival, John is proof ofthe power of the human spirit.His unlikely recovery meant a journey of pain andloss that could have easily been insurmountable.However, far from being an example of someonewho simply endured tragedy, John is a luminous example of thriving through adversity.Surprisingly, this “survivor” story isn’t focusedon John – rather, it is a celebration of heroes whointimately served him and his family. From a dedicated Hall of Fame sports announcer to a visionaryburn nurse (and countless others), every individualinvolved in this 1987 fire teaches us this truth: oneperson can make a profound difference in the livesof others.With emotional storytelling and unexpected humor, John reminds audiences of the significance ofdaily attitudes, the power of gratitude, and the im-Executive Presencepact of serving others with courage. He reawakensaudiences to realize the gift of today and the possibility of tomorrow.Luke WilliamsDisruptiveLeadership:Thriving in anEra of ConstantChangeWhat does it take to be a disruptive leader? Doyou need to be a brilliant agitator like Steve Jobs?A driven workaholic with a passion to change theworld like Tesla’s Elon Musk? Sure, CEOs like thatget a lot of press, but there’s more to success thanbeing loud and charismatic. Truly disruptive leaders are like Master Chefs on a cooking show, alwayslooking for ways to take existing ingredients— thesame ones everyone else has access to—and combine them in unique ways.Those new recipes are a type of investment capital: the more you have, the better. Of course, notall of them will succeed. But disruptive thinking andleadership is less about the success of any one ideaand more about putting your business in a position where you have more new ideas to spend thanyour competition does. Most importantly, being aciples of Winning Friends and Influencing People, this dynamic, practical, and highly interactive session prepares CMAA Members with themindset and skills required to stand out as a topExecutive and Club. Members will walk away refreshed and refocused with practical techniquesthey can utilize right away. Take total ownership of how we areperceived by our internal teams andmembership Incorporate best practices to approachour day-to-day tasks with an Executivemindset Focus on Dale Carnegie’s Principlesto elevate our influence and teamengagement Gain insight into current research onLeadership Blind spots so we can removethem Enhance our influence through the art ofstorytellingMake yourreservations early.This is sure to beanother sell out.REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2020 SUMMER CONFERENCE

CMAA MATTERS.All Things Education52020 SUMMER CONFERENCE SERIESFlorida Club Summit August 2-5, 2020Conference ScheduleSunday, August 211:00 am6:00 pmRegistration OpensWelcome ReceptionMonday, August 37:30 am8:00 am9:30 am11:30 am12:45 pm2:30 pm7:00 pmContinental BreakfastChapter Business MeetingKeynote Presentation – Steve FarberExtreme Leadership: Your Radical Leap Forward atWork and BeyondLunch & Learn - Club ShowcaseAndy BernsteinThe Most Important Thing – Part 1Andy BernsteinThe Most Important Thing – Part 2Chapter Dinner – Pelican Golf ClubTuesday, August 48:00 am8:30 am10:00 am10:30 amAccommodation DetailsGulf View RoomGrand Delux Gulf FrontDouble QueensGrand Delux Gulf Front KingOne Bedroom Parlor Suite*plus applicable taxes100 Coronado DriveClearwater, Florida 33767727-281-9536Notes:Reservation deadline July 13, 2020.Valet Fee: 15 per dayNo Resort Fee.7 day cancellation policy.CLUB SUMMITChapter Dinner 189.00* 264.00* 249.00* 439.00*12.30 pmContinental BreakfastDarren LaCroixBetter Stories, Better BusinessClub ShowcaseNetwork Test LabsThe Impact of a Cyber Security BreachDr. Jeffrey Jeff MageeYour Trajectory CodeAfternoon to explore ClearwaterWednesday, August 59:00 am – 11:00 pm Admiral William H. McRavenLeadership and Risk Management;Taking CommandMeeting Notes:ATTIREBusiness Meeting/EducationResort Casual (no tee shirts, cargo shorts or jeans)Opening Reception and Chapter DinnerResort Casual (no tee shirts, cargo shorts or jeans)Monday, August 3 Pelican Golf ClubSponsored By:REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2020 SUMMER CONFERENCE

62020 SUMMER CONFERENCE SERIESFLORIDA CLUB SUMMITConference SpeakersAdmiral William H. McRavenLeadership and Risk Management:Taking CommandAdmiral William H. McRaven captivates audiences with his exceptionalleadership experiences, exploring today’s geopolitical environment anda look forward to America’s place in an ever-changing global community.His principles of leadership and risk management are applicable to anyorganization and he firmly believes in the necessity of preparation, order and discipline,knowing that they are naught without a distinct and meaningful purpose or goal. He sharesimpactful narratives, lessons and insights on authority amidst turmoil and instability, the forceof teamwork and personal initiative, resilience in the face of opposition, and the unconditionalimportance of never giving up. He challenges his audience and encourages them to acceptresponsibility, be creative within the rules, take control of their circumstances, and maintainfocus during times of conflict. Audience members are inspired to apply McRaven’s diligence,courage and risk management strategies to their own lives and put in place the tools that willhelp them not only succeed within their organization but also reach new levels of achievement.Andy BernsteinResilience AcademyThe MostImportant ThingWhat is the most importantthing for living a happy life?What about for developing ahigh-performing team?Drawing on fascinating studies from Harvardand Google, this program appeals even to skepticsbecause it answers these questions using data. Attendees learn: What the key differentiator is between thosewho live happy lives and those who don’t,according to the world’s longest study of humandevelopment? What separates the highest-performing teamsfrom the rest according to data? Where stress really comes from, and why stressors don’t exist How to transform challenges faster and live withgreater peace of mind without therapy, stigma,or “touchy-feeliness”.Steve FarberThe Extreme LeadershipInstituteExtreme Leadership: Your RadicalLeap Forward atWork and BeyondIn this chaotic and extreme age, business leaders must demonstrate an unprecedented level ofpassion, determination, foresight, dedication, andfearlessness. Steve Farber shows you how to usethe LEAP framework – Love, Energy, Audacity andProof to radically improve your organization andyour life.When LEAP is part of an organization’s framework and operationalized in its culture, employeesand customers feel genuinely valued. Employeeswho are passionate about the work that they do aremore loyal, innovative, creative, and inspired, andthat translates to great customer experience. Theydon’t serve others out of obligation, but becauseof a genuine desire to improve people’s lives. Andwhen customers reciprocate by loving your products, your services, and your people, that’s whensomething great happens. That’s when you getloyalty. That’s when you get raving fans, and that’swhere the money comes from.CMAA MATTERS.All Things EducationDarren LaCroixBETTER STORIES,BETTER BUSINESSEveryone wants an advantage over competitors. Onceyou learn to properly constructand consistently convey powerful stories, you’vebuilt trust, one of the most universally coveted assets among business leaders. So, be the authorityin your industry, be the driver of change throughyour business presentations.Darren will share his proven techniques to helpexecutives from Wells Fargo to European giant,Luxoft. Powerful storytelling can be a key differentiator in the marketplace. Wow the crowd andadvance your professional reputation.These little known, world-class insights, delivered in an unforgettable way, will enable you toconnect quickly and deeply. Mere facts and figureson slides will never influence like the power of consistently well-told stories.Dr. Jeffrey MageeYour Trajectory CodeIn this powerful and engaging90-minute session you will be introduced to the Trajectory CodeModel from the best-sellingbook, YOUR TRAJECTORY CODE: How to Change Yourdecision, Actions, and Directions, to Become Part of theTop 1% High Achievers.You will leave this session in a better positionto strategically and tactically implement neededaction plans in your business. The Model itselfserves as a powerful tool in decision makingand daily implementation; Once presented, theModel will then be used as the architecture fordiscussion on two critical need areas in your Clubtoday - (1) Recruiting & Retaining talent today inyour business, and, (2) Selling & Marketing for newmembers today.National Test LabsThe Impact of aCyber Security BreachGain valuable insights on advanced Cyber SecurityThreats, Hackers, Ransomware and Social Engineeringand Bitcoins. Learn the best ways you can protect yourbusiness from these sophisticated security threats.REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG

CMAA MATTERS.All Things Education2020 REGIONAL EDUCATIONFLORIDA CMAARegional Education SpeakersBill AchesonNonverbal Communication – Point of ContactWhen communicating face-to-face, nonverbal communicationaccounts for as much as two-thirds of the impact of yourmessage. It is more emotionally revealing and more emotionallyaccurate than what you say. So, whether you’re dealing withyour daily responsibilities, leading a staff meeting, conductinga job interview, or delivering a presentation, the skill to projectyourself more effectively and read the unspoken messages sent by others is criticalto your success.Andy StangenbergManagement vs LeadershipBringing a group together as a team takes the basicunderstanding that becoming a team has little to do withworking together.This workshop embraces learning and innovative leadershipprinciples to unearth challenges and obstacles and establishconcepts and solution systems to overcome current roadblocks.Dr. Will Sparks, Ph.D.Actualized Leadership – Meeting Your Shadow& Maximizing Your PotentialIn this highly interactive 3-hour session participants willhave an opportunity to learn about their leadership style andcorresponding “Leadership Shadow.”Dr. Will Sparks, author of “Actualized Leadership: MeetingYour Shadow & Maximizing Your Potential,” cautions those of uswho live in a “StrengthsFinder Culture” where the sole focus is on natural strengths.His applied research and consulting efforts clearly link performance to individual“shadows” – how we act under stress – and offers a framework for meeting andmanaging our Leadership Shadows.Dan QuiggleStrategies to Motivate, Communicate & InspireDan will help you visualize and verbalize your personalaction plan, evaluating where you are as a leader and setting apositive and practical direction for the future. He will help youbuild your “kitchen cabinet,” apply strategies for handling crisesand provide you with the tools you need to lead with renewedpurpose, direction and optimism.Along with increasing your day-to-day effectiveness and excellence, Dan willhelp you achieve your lasting legacy and positively impact those around you inmeaningful and memorable ways.REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG7

8CMAA MATTERS.All Things Education2020 REGIONAL EDUCATION2020 IMPORTANT DATESTO REMEMBERBMI Sports ManagementScottsdale, AZJanuary 6-10, 2020BMI Leadership PrinciplesMEMBERSHIP EXPERIENCESCareer ServicesCMAA’s Career Services Department provides assistance to Members in need of newpositions and for clubs in need of professional management. www.cmaa.org/careersprovides online access to career counseling, job opportunity listings, and employmentservices available to club professionals. FLCMAA posts open positions and opportunitieson our website: www.flcmaa.org.Certification ProgramsCMAA takes great pride in its voluntary certification programs. Since its inception in 1965, ithas become recognized as the hospitality industry’s most respected certification program.Certified Club Manager (CCM)The Certified Club Manager (CCM) designation is the cornerstone of CMAA’s Memberrecognition program. It is a valuable and widely respected mark of a manager’s commitmentto professional development and the club industry.Certified Chief Executive (CCE)The CCE designation was developed to recognize managers that have shown the ability tosuccessfully serve as the most senior manager in a club. While the CCM designation is stillthe “hallmark of professionalism” within the club industry, the CCE designation is meant toaugment the CCM designation.Master Club Manager (MCM)The MCM designation is a certification and recognition program for a special group ofprofessionals who have made extraordinary and long-lasting contributions to the clubindustry.Honor SocietyCal Poly Pomona - Pomona, CAJanuary 6-10, 2020April 20-24, 2020October 19-23, 2020Leadership/Legislative ConferenceTBDSeptember 2020CMAA World ConferenceDallas, TXFebruary 8-12, 2020BMI Club ManagementGeorgia State University - Atlanta, GAMarch 23-27, 2020September 14-18, 2020October 26-30, 2020BMI General Manager/ Chief Operating OfficerMichigan State University - East Lansing, MIMarch 30-April 3, 2020September 14-18, 2020October 5-9, 2020BMI Strategic LeadershipBoston, MAMarch 30-April 3, 2020November 2-6, 2020BMI Golf ManagementThe Club at Admirals Cove – Jupiter, FLMay 4-8, 2020This achievement is open to club managers who have achieved 400 additional creditsbeyond certification (minimum 150 CMAA/CMI), 10 years of membership and successful completion of BMI IV or BMI V.BMI Food & Beverage ManagementFLCMAA Members StatisticsCornell University - Ithaca, NYOctober 26-30, 2020 MCM designation: 4 membersCCE designation: 68 (9%)CCM designation: 216 (29%)Honor Society Members: 108 (15%)University of Houston – Houston, TXOctober 26-30, 2020BMI Tactical LeadershipMid-Management ConferenceNew York City, NYOctober 18-21, 2020REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG

CMAA MATTERS.All Things Education92020 ONLINE/WEBINAR LEARNINGCMAA ONLINE LEARNINGAs technology evolves, CMAA is committed to offering our members educationalopportunities online.CMAA UniversityCMAA’s online learning center for members to earn credits as an additional educational resource.Credits can count toward the requirements for the Certified Club Manager (CCM) designation, theCertification Maintenance Requirement, Honor Society and Master Club Manager (MCM) eligibility. Theprogram is webbased and available 24/7, so members can learn at their pace and on their schedule.Members can sign in to CMAA University through the Club Resource Center, CMAA’s resource for clubstaff and boards.Manager in Development ProgramA mentor/mentee program offered online through CMAA University. The program is designed toeducate entry- and mid-level managers through exposure to diverse departments within a cluboperation. The program is broken into 12 modules based on the CMAA Competency Areas. Eachmodule includes a textbook, portfolio builders and a PowerPoint presentation to supplement theeducation from the mentor.WebinarsCMAA hosts biweekly webinars during the academic year for members. Each webinar is available for 1Association Activity credit when a member attends the entire session live. Past webinars are archivedon CMAA University.2020 Complimentary FLCMAA WebinarsWednesday, January 15, 2020Data Privacy – How to Protect your Members from your Vendors!CSRWednesday, January 29, 2020A new solution to an Old Problem - New Member and resident onboardingPipelineWednesday, March 11, 2020Staffing Troubles? A discussion of utlizing Foreign Nationals to easeStaffing Hurdles and the Ever-Changing Landscapt of H-2B visasPabian LawWednesday, March 25, 2020Foundation for Exceptional ServicesForbesWednesday, April 1, 2020Communicate F & B Beyond Daily Lunch SpecialsPrivate Clubs OnlineWednesday, April 15, 2020Cannabis and CompZenith InsuranceWednesday, May 6, 2020Data Privacy – Mandatory Regulations and how to protect your club.CSRWednesday, May 27, 2020Leading in the Digital AgeGiant WorldwideWednesday, July 8, 2020Cannabis and CompZenith InsuranceWednesday, July 22, 2020Graciousness, Thoughtfulness, Personalized ServiceForbesWednesday, October 7, 2020How to Find Inspiration for New Events & ProgramsPrivate Clubs OnlineWednesday, October 21, 2020The Differnece EQ Makes in the Service IndustryGiant WorldwideWednesday, November 18, 2020Keeping Your Year-Round Workforce Global: Green Cards and Long-TermStaffing Options for your Organization.Pabian LawMembers must complete the entire webinar to receive education credits. Registration required.REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG

10CMAA MATTERS.All Things Education2020 SCHOLARSHIPEducation, Connections and CommunityFLCMAA SCHOLARSHIP PROGRAMThe Florida Chapter is pleased to support member education throughour Scholarship Program. This distinguished program is an opportunityfor the Florida Chapter to re-invest in our members’ professionaldevelopment, and provide financial assistance to those Members whoare working towards the attainment of their CCM designation; a highlyrecognized achievement and commitment within the club industry.Submission deadline - May 1, 2020.2019 SCHOLARSHIP RECIPIENTSChris EvansBarb SvensonRobert BaldwinTerry BredenRyan FosterIvo NedelchevCarmine SprioJorge RiveraMichelle McGeeBret BorshellShain RodriguesDaniela JacobTodd BlantonWilliam MacPhersonAlexander DelcampDavid AhbolDaniel LowBrian BecotteVasari Country ClubJupiter Island ClubGrand Harbor Golf & Beach ClubAtlantic Beach Country ClubCarlouel Beach & Yacht ClubHamilton Harbor Yacht ClubPelicans Nest Golf ClubDeering Bay Yacht & Country ClubThe Amelia Island ClubThe Sanctuary Golf ClubFrenchman’s Reserve Country ClubThe Commons Club at The BrooksGlades Golf & Country ClubBonita Bay ClubCoral Creek ClubEastpointe Country ClubWycliffe Golf & Country ClubNaples Yacht ClubThe Club FoundationEach year the Club Foundationawards several Scholarships.Don’t miss these educationalgrant opportunities.James B. Singerling ScholarshipSally Burns Rambo ScholarshipWillmoore H. Kendall ScholarshipLaRocca Family Executive ScholarshipSTUDENT DEVELOPMENTCMAA currently has more than 1,200 student members and maintains 42Student Chapters and Colonies at colleges and universities throughout theUnited States. The Florida Chapter is proud to be associated with four (4)established CMAA Student Chapters - Florida State University (FSU), FloridaGulf Coast University (FGCU), Johnson & Wales University-Miami (J&W), andthe University of Central Florida (UCF). The Florida Chapter funds a yearlyscholarship program for student members to attend the CMAA WorldConference.FLCMAA SCHOLARSHIP DEADLINEMay 1, 2020See website for more details.REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG

CMAA MATTERS.All Things Education112020 WORLD CONFERENCEJoin CMAA andKopplin, Kuebler & Wallaceat theCMAA WORLD CONFERENCEThe World Conference on Club Management is the Association’s most comprehensive education event of the year with participation by over 3,000 international club professionals. The 2020 World Conference will be held inGrapvine, TX, February 8-12, 2020. Further details on this event are availableat www.cmaa.org.2020 CLUBLEADERSHIPSUMMITSApril 15Addison Reserve Country ClubApril 16The Club at MediterraThis session will include club governance,developing your clubs goals, vision andstrategy, Board of Directors vs the Role of theClub Executive, panel discussions on clubtrends and challenges facing the club industry.More details and registrationwill be announced soon.Mark your calendars now!REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG

12CMAA MATTERS.All Things Education2020 GUESTS/CARING/COMPETENCIES2020 GUEST PROGRAMFLCMAA is proud to announce theComplimentary Guest Program is back!Education sessions are a great opportunity to expose your team membersto excellent education and team building activities.Note: Two (2) guests maximum per event. The same guest only one timeplease. Member must be present.CMAA 10 CORE COMPETENCIES1. CLUB GOVERNANCEHistory and types of club, membership types, bylaws, policy formation, boardrelations, chief operating officer concept, committees, committee relations,career development in clubs.2. FOOD AND BEVERAGE MANAGEMENTFood and beverage trends, food and beverage service, menu development,catering sales and operations, themed functions, nutrition and wellness programs,dining room design, equipment ordering, receiving, controls, inventory, wine andbeverage operations and development, food and beverage training, personnelissues, sanitation, food and beverage technology.3. ACCOUNTING AND FINANCIAL MANAGEMENTAccounting and financial issues, capital projects, strategic planning, uniform systemsof accounting, audits, financial analysis, Internal Revenue Service (IRS) issues, cashflow and forecasting, budgeting, technology issues, business office organization,compensation and benefits administration, long-range financial planning.4. HUMAN AND PROFESSIONAL RESOURCESEmployee relations, employee communication, time management, recruitingstrategies, hiring and selection, performance systems, training and development,progressive discipline and terminations, other legal issues, stress management,organizational development, labor issues, compensation and bonus programs,balancing job and family, pre-employment testing and performance evaluation issues.Sponsored By:5. LEADERSHIPMotivation and team building, coaching and developing others, buildingrelationships, diversity, conflict management, strategic planning, delegation,problem analysis and decision making, improving performance, providingperformance feedback, conducting performance discussions, professional imageand dress, negotiation, member contact skills.6. MEMBERSHIP AND MARKETINGMembership strategies, membership planning, club manager’s role in marketingand membership, membership satisfaction surveys, membership orientationprograms, working with the membership committees, working with the media,newsletters, membership technology.Clubs that CareDid you know that CMAA members and their clubshave raised and contributed over 150 million infunds for charitable causes? FLCMAA members raiseover 1M dollars annually. Thank you all for yourgracious participation in these worthy causes. Getinvolved today, contact your Regional Directors formore details.7. GOLF, SPORTS AND RECREATION MANAGEMENTGolf operations and etiquette, rules of golf, golf course management, the role of thesuperintendent, grasses, turf, conditioning practices, budgets and forecasting, golftournament operations, golf equipment, future trends in golf, environmental issues,junior programs, tennis operations, swimming pool management, yacht club facilitiesmanagement, fitness center and spa management, locker room management.8. EXTERNAL AND GOVERNMENTAL INFLUENCESLegislative influences, privacy, regulatory issues, club law, liquor liability, laborlaws, immigration laws, Internal Revenue Service (IRS), current legal issuesaffecting clubs, disaster preparedness.9. FACILITIES MANAGEMENTPreventative maintenance, housekeeping, security, insurance and riskmanagement, clubhouse remodeling and renovation, lodging, energy and watermanagement, laundry, sustainability and conservation.10. INTERPERSONAL SKILLSActive listening skills, effective writing skills, conducting oral and written presentations, promoting communication between departments, negotiation, activelyseeking member and employee feedback, communicating ideas effectively withemployees and members, expressing disagreements tactfully, seeking clarification,achieving positive working relationships, role modeling, communication skills.REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2020 SUMMER CONFERENCE

CMAA MATTERS.All Things Education132020 MASTER CLASS SERIESREGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2020 SUMMER CONFERENCE

14CMAA MATTERS.All Things Education2020 NEW WEBSITEREGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2020 SUMMER CONFERENCE

CMAA MATTERS.All Things Education152020 CORPORATE PARTNERSFLCMAA MOBILE APPSupport Our PartnersPlatinumDiamondEmerald PartnerRuby PartnersEVERGLADES EQUIPMENT GROUPAND BEARD EQUIPMENTGold PartnersAvendraCedarCreek SystemsChambersClub BenchmarkingClubessentialClub Support Inc.Country Club Technology PartnersCSR Privacy Solutions, Inc.Dex ImagingForeTeesGallagherGreenspoon Marder LawJANUS et CieJonas Club SoftwareMarsh & McLennan AgencyMTL International Work and TravelPipeline AgencyRepublic National Distributing Co., LLCRSM US LLPSedgwick Valuation Services DivisionSynovusWGI, Inc.Silver PartnersClubSafe, IncMouw Associates, Inc.Pabian LawThe Weitz CompanyWoolems Luxury BuildersVisit the Chapter website for direct links to these important Chapter

CMAA MATTERS. All Things Education CELEBRATING 70 YEARS OF FLCMAA PAGE 2 June 21-24 Ocean Reef Club Key Largo, FL PAGE 4 August 2-5 Wyndham Grand Clearwater, FL 2020 Education, Connections and Community 2020. REGISTER ONLINE OR DOWNLOAD REGI

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