Masters In Design Industrial Design

Masters in DesignIndustrial DesignCourses of StudyIDC, IIT Bombay

M.Des in Industrial DesignIndustrial Design IDC, IIT BombayAn Industrial designer is committed to the cause ofimproving the quality of human environment with productsthat are functional and aesthetic. He is a ‘systems thinker’who finds creative solutions by correlating technicaland ergonomic aspects with human needs. During theprogramme, students interact with the industry and withinstitutions and social organizations to understand, study,analyze and solve various kinds of existing problems.The choice and outcome of the final degree projects reflectthe students aspirations to change the Indian product scene.2

Industrial Design Course Content - Semester 1Course NumberCourse NameLTSTCreditsID 631Product Design I1.5026.0ID 643Design Issues2004.0ID 647Nature of Materials and Process1.5026.0ID 649Studies in Form I0046.0VC 609Art, Design and Society I2004.0Elective I6.0Elective II6.0Total Credits for Semester I38.0Course NumberCourse NameLTSTCreditsVC 603Image Making and Representation I0046.0VC 605Photo Communication0046.0ID 627Elements of Design0046.0ID 629Media Investigation and Communication Methods0046.0ID 645Exposure to Design0046.0ID 667Design Workshop I0046.0AN 609Life Drawing0046.03Industrial Design IDC, IIT BombayIndustrial Design Elective Courses- Semester 1

Centered Approach to Designing Successful Productsand Systems, Publisher: Wiley-Interscience; 19911.5 0 2 6 Design Definitions and Design Spectrum Product Attributes – Function and Emotion Product configurations and Componentrelationships (component Matrix) Introduction to Design Research Product Analysis – Diachronic, Synchronic Understanding and Analyzing contexts,parallel situations, future situations Understanding modularity and modularsystems – 3D lattice and structures Design of Modular System – abstract design Process of conception and its documentation Seminar and exercises related to above topicsID 643Design Issues2004 This course is to expose the students to differentthoughts and perspectives on design. The course will present different concernsand issues in the context of design. The course will also expose the studentsto emerging areas of design. Relevance of design in the context of India. Importance of sustainable design practices. Preserving traditional practices. Designing for the under served communities. Exposure to bionics, nano design,experience design, green design, etc.Text/ References: Jones, J.C : Design methods: Seeds of humanfutures, Wiley inter science, London, 1992. Gorb, Peter, Ed. Living by Design,Lund Humphries, London 1978. M.M Andereasen, Integrated Product Development,IFS Publications Ltd. / Springer Verlag, Berlin, 1987. Asimow Morris; Introduction to Design,Prentice Hall, Englewood Cliffs, N.J., 1962. Pulos, Arthur, The American Design Ethic, MIT, USA, 1983. Roozenburg and Eekels, Product Design:Fundamentals and Methods, Publisher:John Wiley & Sons Inc; New Ed edition, 1995 Ulrich, Karl T., Eppinger, Steven D.; Product Designand Development, McGraw-Hill 1995, 2000, 2004 Goodrich, Kristina; Design Secrets: Products: 50 Real Life Projects Uncovered - Industrial Designers Societyof America, Publisher: Rockport Publishers June 2001 Cagan, Jonathan; Vogel, Craig M.; Creating BreakthroughProducts: Innovation from Product Planning to ProgramApproval, Publisher: Financial Times Prentice Hall; 2002 Rouse, William B.; Design for Success: A Human-Texts/Reference: Byers, Mel; The Design Encyclopedia, Publisher:John Wiley & Sons Publications, 1994 Buchanan, Richard; Margolin, Victor;Discovering Design : Explorations in DesignStudies, University Of Chicago Press, 1995 Margolin, Victor; Buchanan, Richard; The Ideaof Design, Publisher: The MIT Press, 1996 Potter, Norman; What is a Designer: Things, Places,Messages, Princeton Architectural Press, 2002 Lidwell, William; Holden, Kritina; Butler, Jill; UniversalPrinciples of Design, Rockport Publishers, 2003 Marzano, Stefano; Creating Value by Design: Thoughtsand Facts, Publisher: Antique Collectors’ Club, 1999 Csikszentmihalyi, Mihaly; The Meaning ofThings, Cambridge University Press, 1981 Dormer, Peter; The Meanings of Modern Design: Towardsthe Twenty-First Century, Thames & Hudson, 1990 Thackara, John; In the Bubble: Designing4Industrial Design IDC, IIT BombayID 631Product Design I

ID 647Nature of Materials and Processesengineering series, Macmillan, London, 1971 Beadle, John D : Product treatment andfinishes, Macmillan, London 1971 Beck R. D.: Plastic Product Design, VanNostrand Reinhold Co., New York, 1980 Cleminshaw D., Design in Plastics, Rockport, MA USA 1989 Garratt J.: Design and Technology,Cambridge University Press, UK, 20004 Thompson R.: Manufacturing processes for designprofessionals, Thames & Hudson, London 2007 Ashby, Michael; Johnson, Kara; Materials and Design:The Art and Science of Material Selection in ProductDesign, Publisher: Butterworth-Heinemann; 20021.5 0 2 6ID 649Studies in Form I Properties and usage of thermoplastics, thermosettingplastics. Process of selection and applications ofplastics for engineering and consumer products.Design limitations and specific advantagesof plastic molding processes. Assembly and Decorative techniques for plastic productManufacturing processes and assemblytechniques for Ferrous and non ferrous metals. Concepts of structure and costing. Significance of form in structural strength of products.Influence of materials and processeson product aesthetics. Industrial finishes for plastic, wood and metals. Properties and use of rubber, ceramics and glass.Properties of natural materials like wood, bamboo,cane, leather, cloth, jute and paper andtheir use at craft and industrial levels0046 Introduction to 2 dimensional and 3 dimensionalform. Radii manipulation in 2D and 3D form. Exploration of surface textures in different materials. 2 and 3D Form transition. Exploration ofform to develop imagination and insight. Use of metaphors to generate newforms. Concept of family of forms. Introduction to 3D geometry. Basic 3D Forms: cube,tetrahedron, octahedron etc. and their imaginativeuse in generating complex forms and structures. Use of combinatrics as a method of 3Dform generation. Form, material and process relationship.Texts/ References: Itten, Johannes; The Art of Color: TheSubjective Experience and Objective Rationaleof Color, Wiley Publications,1997 Hannah, Gail Greet; Elements of Design,Princeton Architectural Press, 2002 Byers, Mel; The Design Encyclopedia, Publisher:John Wiley & Sons Publications,Texts/References: Beadle, J.D: Plastic forming, Production\engineering series, Macmillan, London, 1971 Beadle, J.D: Metal forming, Production5Industrial Design IDC, IIT Bombayin a Complex World, The MIT Press, 2005 Aicher, Otl; Jean Stock, Wolfgang; The World AsDesign : Writings on Design, Publisher:Wiley-VCH; Reissue edition, 1994 Wilson, Frank; The Hand: How Its Use Shapes the Brain,Language, and Human Culture, Publisher: Vintage, 1999 Papanek, Victor; Design for the Real World:Human Ecology and Social Change, Publisher:Academy Chicago Publishers; 2nd Rev edition, 1985 Lindinger, Herbert (Editor); Ulm Design:The Morality of Objects, Publisher: The MITPress; 1st MIT Press ed edition, 1991

Livio, Mario; The Golden Ratio: The Storyof PHI, the World’s Most AstonishingNumber, Publisher: Broadway, 20030046 An introduction to basic elements: Line, texture, colour,form, symmetry, balance, scale, mass, unity and variety. Concept of visual language and visual design. Introduction to Gestalt laws, compositionand figure and ground relationships. Introduction to concept of negative space. Use of symmetry. Generation of patternsand textures using simple elements. Introduction to typography and fonts. Use of grids in graphic composition. Colour circle, colour combinations and itsdimensions: hue, value and chroma. Colour meanings in traditions andpsychological use of colours. ID 629Media Investigation and CommunicationMethods0046 Methods of pencil drawing through exercises,to coordinate eye, hand and body movements toacquire necessary control over the line drawing Methodology to learning illustration and presentation Introduction to object drawing. Theory of perspective, one point and two pointperspective; OR Introduction to workshoptechnology (for Architects only).Texts / References: Edwards, Betty; New Drawing on the RightSide of the Brain, Publisher: Tarcher; 2002 Powell, Dick; Design Rendering Techniques: AGuide to Drawing and Presenting Design Ideas, Publisher: North Light Books, 1996 Caplin, Steve; Banks, Adam; The Complete Guide to DigitalIllustration, Publisher: Watson-Guptill Publications, 2003 Demers, Owen; Digital Texturing & Paintin, Publisher:New Riders Press; Bk&CD-Rom edition, 2001 Pogany, Willy ; The Art of Drawing,Publisher: Madison Books, 1996 McKim, Robert; Experiences in Visual Thinking,Publisher: Brooks/Cole Publishing Company, 1980Texts/Reference:Gail Greet Hannah, Elements of Design,Princeton Architectural Press, 2002Itten, Johannes; The Art of Color: TheSubjective Experience and Objective Rationaleof Color, Wiley Publications,1997Kepes, Gyorgy; Language of Vision,Dover Publications, 1995Elam, Kimberly; Geometry of Design:Studies in Proportion and Composition, PrincetonArchitectural Press, 2001Lawlor, Robert; Sacred Geometry:Philosophy and Practice (Art and Imagination),Publisher: Thames & Hudson, 1989Hall, Edward Twitchell; The Hidden Dimension,Publisher: Anchor; Reissue edition, 19906Industrial Design IDC, IIT BombayID 627Elements of Design Bachelard, Gaston; Jolas, Maria (Translator); The Poeticsof Space, Publisher: Beacon Press; Reprint edition, 1994 Livio, Mario; The Golden Ratio: TheStory of PHI, the World’s Most AstonishingNumber, Publisher: Broadway, 2003 Jute, Andre; Grids : the structure of graphicdesign. Crans-Pres-Celigny : Rotovision, 1996.

ID 645Exposure to DesignTexts/References Hauffe, Thomas; Design, Publisher:Barron’s Educational Series, 1996 Neill, William (Photographer); Murphy,Pat; By Nature’s Design -an Exploratorium Book,Publisher: Chronicle Books, 1993Antonelli, Paola; Objects of Design,Publisher: Museum of Modern Art, 20031.5 0 2 6 The course will also expose the students to differentaspects of design to have a broad understanding ofdesign. The different areas covered are the following: Exposure to Form, Exposure to Typography, Exposure to Interactivity, Exposure to Animation ProcessID 667Design workshop IIndustrial Design IDC, IIT BombayTexts/References Kaplan, Ralph; By Design - Why There Are No Lockson the Bathroom Doors in the Hotel Louis XIV and OtherObject Lessons, Publisher: Fairchild; 2nd edition, 2005 Spiekermann, Erik; Stop Stealing Sheep &Find Out How Type Works, E.M Ginger Publisher: Adobe Press; 2 edition, 2002 Carter, Rob; Ben, Day; Meggs, Philip; TypographicDesign, Publisher: Wiley; 3rd edition, 2002 Lupton, Ellen ; Thinking With Type: A Critical Guidefor Designers, Writers, Editors, & Students (DesignBriefs), Princeton Architectural Press, 2004 Norman, Donald A.; The Design of Everyday Things,Publisher: Basic Books; 1st Basic edition, 2002.0046 The purpose of this workshop is to let the studentsdevelop the ability to work on design projects incollaborative groups working on a topic formulatedby the faculty members. Groups of 3-4 students will workon a project under the guidance of a faculty member. The project may involve collaboration with studentsfrom other specializations, disciplines orinstitutes or with professionals from the industry.7

Industrial Design Course Content - Semester 2Course NumberCourse NameLTSTCreditsID 632Applied Ergonomics1.5026.0ID 636Product Design II1.5026.0ID 650Studies in Form II0046.0VC 614Art, Design and Society II2004.06.0Elective IV6.0Total Credits for Semester II34.0Industrial Design IDC, IIT BombayElective III8