North America - Effie

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2013north americathe winners Effie is a registered trademark / service mark of Effie Worldwide, Inc.

ASIAN COMMUNITYAUTOMOTIVE - AFTERMARKETAUTOMOTIVE - VEHICLESBRONZESILVERGOLDAT&TSTPChevrolet SonicFord Mustang“Away We Happened”STP & GoSonic “Firsts”AT&TArmored Auto GroupChevroletUnleashing America’sInner MustanginterTrend Communicationsand Rezonate MediaDDB San FranciscoGoodby, Silverstein & PartnersOMDFord Motor CompanyTeam Detroit Inc.AUTOMOTIVE - VEHICLESBEAUTY PRODUCTS & SERVICESBRONZESILVERBRONZECadillacSubaru of AmericaKotexDependCadillac ATS vs The WorldFirst Car StoryBreak UpGreat American Try-OnCadillacSubaru of l LynchCarat7th Sense ResearchMinivegasrehabstudio Inc.Ogilvy & Mather andOgilvyActionOgilvy & Mather andOgilvyActionOrganic, Inc.Marina MaherCommunications, IncMindshareOrganic, Inc.Marina MaherCommunications, IncMindshareBEAUTY PRODUCTS & SERVICESBEVERAGES - ALCOHOLBRONZEGOLDSILVERBRONZEGilletteCorona ExtraUltimat VodkaCorona LightHow Gillette Embraced FacialHair to Build its BusinessCorona Extra: FindingOur BeachFind Balance, Find UltimatA Refreshing Change of BeerProcter & GambleCrown Imports, LLCUltimat VodkaCrown Imports, LLCBBDO New YorkCramer-KrasseltSilver PartnersGoodby, Silverstein & PartnersProximityThe Integer GroupKetchumCaratPereira & O’DellHorizon Media Inc.UpshotBEVERAGES - NON-ALCOHOLBRAND EXPERIENCEBRONZEGOLDHorizon Media Inc.BRONZESpriteCall of DutyAmerican ExpressOREOMeasuring the Intensity of aMedia SponsorshipCall of Duty: XPSmall Business SaturdayOREO Daily TwistActivision Blizzard, Inc.American Express CompanyMondelez InternationalNCompass InternationalDigitas and CP BDraftfcbThe Coca-Cola CompanyBBH New YorkMIT Media LabTurner SportsStarcom MediaVest GroupMidnight Oil CreativePMK-BNCAnt FarmSapientNitro2 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK360iWeber ShandwickStarcom MediaVest Group

CORPORATE REPUTATION/PROFESSIONAL SERVICESCULTURE & THE ARTSSILVERSILVERBRONZEMcDonald’sIBMSupplier Stories: Real PeopleReal FoodCentennialMcDonald’sDDB ChicagoOMDTribal DDBPima Air &Space MuseumBrooklyn Academyof MusicIBMThe Great PaperAirplane ProjectBAM and then it hits you.Ogilvy & MatherPima Air & Space MuseumSY PartnersVSA PartnersBBDO San FranciscoBrooklyn Academy of MusicmcgarrybowenHunter Public RelationsDAVID VS. zunoSamsung Mobile USACultivate A Better WorldMezamashii Run ProjectChipotleMizunoThe Next Big Thing isAlready HereCreative Artists AgencyMcKinneySamsungTelecommunications America72andSunny andStarcom MediaVest GroupBRONZESamsungTelecommunicationsAmericaTaking a Bite out of AppleSamsungTelecommunications AmericaRazorfish and 72andSunnyStarcom MediaVest GroupENTERTAINMENT/SPORTING EVENTSFINANCIAL CARDSBRONZEGOLDFINANCIAL PRODUCTS & SERVICESBRONZEBRONZETampa Bay LightningAmerican ExpressMasterCard WorldwidePrudentialBe The ThunderSmall Business SaturdayPriceless New YorkTampa Bay LightningAmerican Express CompanyMasterCard WorldwideDay One: Painting a realpicture of retirementin America22squaredDigitas and CP BUniversal McCannBlackboard CreativeMcCann New YorkOctagonR/GAOAGGOODWORKS - BRANDSGOLDSILVERBRONZEJohnson & JohnsonBrawnySmall Business SaturdayHealing a Profession from theInside-OutFinding Our StrengthDigitas and CP BDroga5Prudential AdvertisingGOODWORKS - NON-PROFITAmerican ExpressAmerican Express CompanyPrudentialJohnson & JohnsonBBDO New YorkUniversal McCannGeorgia-PacificDDB New YorkEdelmanMoxieBulletproofAMGGOLDUS Centers for DiseaseControl & Prevention(CDC)Tips from Former SmokersUS Centers for DiseaseControl and PreventionArnold Worldwide andPlowshare GroupGolinHarrisHavas MediaHarris Interactive3 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK

GOODWORKS - ERAmerican Red Cross“Give something that meanssomething”American Red CrossBRONZEWomen’s SportsFoundationBrooklyn Academyof MusicAllstate InsuranceCompanyKeep Her In The GameBAM and then it hits you.Save 11Women’s Sports FoundationGatoradeBrooklyn Academy of MusicAllstate Insurance CompanymcgarrybowenLeo Burnett/Arc Worldwideand Starcom MediaVestGroupBBDO New YorkWilliams WhittlePHD MediaSILVERTBWA\Chiat\Day Los CHOUSEHOLD FURNISHINGS &APPLIANCESBRONZEGOLDBRONZEBoy Scouts of America Atlanta Area CouncilKRAFT Macaroni &CheeseBe one with the wildSabemos que te va aencantar (We know you’regoing to love it).Boy Scouts Of AmericaOgilvy & MatherOgilvy & Mather PRKraftTidePergoMi TideThe Rise Above “OrdinaryLaminates”Procter & GambleConill AdvertisingStarcom MediaVest GroupPergoFitzgerald COCP BStarcom MediaVest GroupHOUSEHOLD FURNISHINGS &APPLIANCESHOUSEHOLD SUPPLIES & SERVICEBRONZEGOLDSherwin-WilliamsColor ChipsEcho Outdoor PowerEquipmentSherwin-WilliamsCuring B.S. FatigueMcKinneyEcho Outdoor PowerEquipmentCramer-KrasseltCustomer amashii Run ProjectMizunoAmerican FamilyInsuranceAmerican DreamsSILVERBRONZEFebrezeVIVAFebreze OlympicsVIVA Towels Take a Stand withMike RoweProcter & GambleGrey New YorkPOSSIBLEMSL New YorkStarcom MediaVest dshareINTERNET/TELECOMBRONZESILVERState FarmDIRECTVWho’s got an agent?Cable EffectState FarmDIRECTVAlma DDBGrey New YorkOMD LatinoThe Marketing ArmMJZ LAMackenzie CutlerMethod NYAmerican Family InsuranceMcKinneyOgilvy & Mather andMindshare4 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK

INTERNET/TELECOMLEISURE PRODUCTS & SERVICESSILVERGOLDSILVERBRONZEVirgin Mobile USACall of DutyMizunoJohn Deere GatorVirgin Mobile“A Higher Calling”Call of Duty: Modern Warfare 3,“The Vet and the n00b”Mezamashii Run ProjectGator VersusVirgin Mobile USAActivision Blizzard, Inc.MizunoJohn DeereMother NY andSunshine Sachs72andSunnyMcKinneyGSD&MOne Trick PonyIMRE, LLCMindshareJWT ActionOMDSapientNitroEdelmanLGBT COMMUNITYOFFICE & DELIVERY PRODUCTS &SERVICESPACKAGED FOODGOLDSILVERSILVERPFLAG CanadaUPSBall ParkStove Top Stuffing MixStories to inspire change.UPS: We Love LogisticsReinventing An Iconic BrandPFLAG CanadaUPSBall ParkStove Top Stuffing: It’s not justfor ThanksgivingDraftfcbOgilvy & Mather and MaxusPublicis Seattle and StarcomMediaVest GroupOgilvyOnePET CARERENAISSANCESILVERGOLDSILVERKraftThe Martin Agency andStarcom MediaVest GroupBRONZEFreshpetDependM&M’SCaptain Morgan“Protest”Great American Try-OnNot Your Average ChocolateFreshpetKimberly-ClarkMARS Chocolate NorthAmericaFinding the Buried Treasure:the Return of Captain MorganThe Terri & Sandy SolutionOgilvy & Mather andOgilvyActionBBDO New YorkAnomalyOrganic, Inc.Marina MaherCommunications, IncMindshareWeber ShandwickStarcom MediaVest GroupDigitasThomas J. Paul, Inc.CaratTaylor StrategyGotham Direct, ipotleBoston PizzaSmith & WollenskyWalmartCultivate A Better WorldBoston Pizza: The Joy ofFinger CookingSmith & Wollensky“Name Change”Walmart’s Receipt ChallengeBoston Pizza InternationalFourth Wall Restaurant GroupTAXIWalrusChipotleCreative Artists AgencyWal-Mart Stores, Inc.Vimby LLC and StarcomMediaVest GroupThe Martin Agency5 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK

RETAILSINGLE IMPACT ENGAGEMENTSMALL BUDGETS - PRODUCTSBRONZESILVERGOLDDICK’S Sporting GoodsFoot LockerEtch A SketchServing the True AthleteChristmas Finally comes toFoot LockerShake It Up, AmericaDICK’S Sporting GoodsAnomalyFoot LockerBBDO New YorkPima Air &Space MuseumThe Ohio Art CompanyThe Great PaperAirplane ProjectTeam Detroit Inc.Pima Air & Space MuseumSouthard CommunicationsBBDO San FranciscoHunter Public RelationsSMALL BUDGETS - PRODUCTSSMALL BUDGETS - SERVICESSILVERSILVERMizunoOREOMezamashii Run ProjectOREO Daily TwistMizunoMondelez InternationalMcKinneyCollege for CreativeStudiesWomen’s SportsFoundationCCS PSA CampaignKeep Her In The GameCollege for Creative StudiesWomen’s Sports FoundationGatoradeDraftfcb360iWeber ShandwickStarcom MediaVest GroupBRONZETeam Detroit Inc.TBWA\Chiat\Day Los M’SSour Patch KidsSlim JimOREO Daily TwistNot Your Average ChocolateWorld Gone SourSlim Jim Man-MedicineMondelez InternationalMARS Chocolate NorthAmericaMondelez InternationalConAgra FoodsMother NYVenables Bell & PartnersHorizon Media Inc.Citizen Paine Public RelationsPlaybrainsHungry ManCommunicus, Inc.MediaComEdelmanStarcom MediaVest GroupDraftfcb360iWeber ShandwickStarcom MediaVest GroupBBDO New YorkWeber ShandwickStarcom MediaVest GroupDigitasThomas J. Paul, Inc.SOFTWARESUSTAINED RONZEIBMDos EquisHellmann’sWelcome To The Era Of TheChief Executive CustomerThe Most Interesting Man inthe WorldHellmann’s Real FoodMovementIBMHeineken USAUnilever CanadaOgilvy & MatherHavas Worldwide New YorkOgilvy & MatherSY PartnersVSA PartnersIBM Design LabsMirrorballG2Starcom MediaVest GroupEdelmanMindshare CanadaDashboardOgilvyActionOgilvy & Mather (NY)GOLDThe Costa Rica TourismBoardCosta Rica’s Million Dollar Giftof HappinessThe Costa Rica Tourism Board6 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK22squaredPrizeLogic, IncBlind, IncThink Conservatory

TRAVEL/TOURISM/DESTINATIONSILVERYEARLY TOPICAL CATEGORY: OLYMPICS MARKETINGBRONZEGOLDSILVERJetBlue AirwaysEmbassy Suites HotelsProcter & GambleNikeJetBlue Getaways Get AwayWith It“More More” and MoreProud Sponsor of MomsFind Your GreatnessEmbassy Suites HotelsProcter & GambleNikeBBDO AtlantaWieden KennedyWieden KennedyOMDistrategylabs, LLCCaratGMR MarketingTaylor StrategyDeVries GlobalRazorfishJetBlue AirwaysMullenUnit 9Suite Spot LLCYEARLY TOPICAL CATEGORY:OLYMPICS MARKETINGBRONZEKellogg’s (Master Brand)The StartThe Kellogg CompanyLeo Burnett andThe Integer GroupStarcom MediaVest GroupVML, IncKetchum Sports &Entertainment7 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK

THE HEALTH EFFIE AWARDSDISEASE AWARENESS & EDUCATIONHEALTHCARE - OTCBRONZEGOLDSILVERBRONZELung Cancer AllianceBAND-AID BrandDependKotexNo One Deserves To DieBAND-AID MAGIC VISIONAUGMENTED REALITY APPGreat American Try-OnBreak UpKimberly-ClarkKimberly-ClarkOgilvy & Mather andOgilvyActionOgilvy & Mather andOgilvyActionOrganic, Inc.Marina MaherCommunications, IncMindshareOrganic, Inc.Marina MaherCommunications, IncMindshareLung Cancer AllianceLaughlin ConstableThe Wade BrothersJohnson & JohnsonJWT New YorkHEALTHCARE - RX - CONSUMER/DTCSILVERSPIRIVASPIRIVA “Elephant” CampaignBoehringer IngelheimPfizerDraftfcb HealthcareEvoke InteractionTHE MEDIA EFFIE AWARDSMEDIA IDEASILVERMEDIA INNOVATIONBRONZEBRONZEMizunoJohnsonville SausageJetBlue AirwaysMezamashii Run ProjectJohnsonville KitchensGet Away With ItMizunoJohnsonvilleJetBlue AirwaysMcKinneyCramer-Krasseltmediahub fromMullen and MullenSOSHTech by DesignMcGowan-Crain8 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK

THE GLOBAL EFFIE AWARDSSILVERBRONZEFebrezeJim BeamNike FootballFebreze Global AzerbaijaniOlympics CampaignDevil’s Cut Global CampaignMy Time Is NowJim BeamNike, Inc.StrawberryFrog and The WorksWieden KennedyJung von MattMindshareAKQAProcter & GambleGreyPOSSIBLEMSL New YorkTHE SHOPPER MARKETING EFFIE AWARDSMANUFACTURER: LOYALTY, AWARENESS, SALES, OR TRIALGOLDDependThe Great American Try OnKimberly-ClarkSILVERMilk Processors EducationProgram (MilkPEP)Latte LoveMANUFACTURER: MULTI-BRANDSHOPPER SOLUTIONBRONZEFoster’sQuaker OatsAussie Six-PackPower Their PotentialBack-to-School ProgramMillerCoorsMilkPEPOgilvyActionOgilvy & MatherMarina MaherCommunications, IncOrganic, Inc.MindshareLeo Burnett/Arc WorldwideDraftfcbBRONZEMadden Communications, IncQuaker OatsSaatchi & Saatchi XDeutsch Inc.Weber ShandwickMANUFACTURER: NEW PRODUCT/SERVICE INTRODUCTIONMANUFACTURER: SINGLE-RETAILER gg’sDiet CokeFebreze Car Air FreshenerLaunchThe Authentic Music GameExperienceKellogg’s WalmartBack-to-School ProgramDiet Coke and Target YoungDesigner ChallengeProcter & GambleUbisoftThe Kellogg CompanyCoca-Cola North AmericaSaatchi & Saatchi XMidnight Oil CreativeThe Integer GroupWieden Kennedy andFast HorseLeo Burnett/Arc Worldwide9 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORK

MANUFACTURER: SINGLE-RETAILER ROLLOUTRETAILER: LOYALTY, AWARENESS,SALES, OR TRIALBRONZEGOLDBRONZEFebrezeProcter & GambleFebreze Fall and HolidayInnovation PlanFollow Lolo RunProcter & GambleSaatchi & Saatchi XInterContinental HotelsGroupProcter & GambleIn-Hotel Credit CardAcquisitionUpshotInterContinental Hotels Group(IHG)Blue Chip MarketingWorldwide10 / 2013 EFFIE AWARDS WINNERS – AWARDING IDEAS THAT WORKOgilvyOne Worldwide

Plowshare Group GolinHarris Havas Media Harris Interactive GOLD GOLD GOLD GOLD BRONZE BRONZE BRONZE BRONZE BRONZE BRONZE BRONZE SILVER SILVER SILVER SILVER . John Deere Gator Gator Versus John Deere GSD&M IMRE, LLC Mindshare JWT Action Ball Park Reinventing An Iconic Brand Ball Park Publicis Seattle and Starcom

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