Insulation - Freedonia Group

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CLICK TO VIEWINDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERSTable of Contents 2List of Tables & Charts 3Study Overview 4Sample Text, Table& Chart 5Sample Profile, Table &Forecast 6Order Form 7About Freedonia, CustomResearch, Related Studies,Corporate Use License 8InsulationUS Industry Study with Forecasts for 2014 & 2019Study #2628 June 2010 4900 308 pagesThe Freedonia Group767 Beta Drivewww.freedoniagroup.comCleveland, OH 44143-2326 USAToll Free US Tel: 800.927.5900 or 1 440.684.9600Fax: 1 440.646.0484E-mail: info@freedoniagroup.com

Study #2628June 2010 4900308 PagesInsulationUS Industry Study with Forecasts for 2014 & 2019Table of ContentsExecutive SummaryMarket EnvironmenTGeneral. 4Macroeconomic Outlook. 5Demographic Trends. 9Consumer Spending Trends.12Consumer Financing Trends.14Building Construction Trends.18Residential Building.21Housing Starts.23Housing Stock.27Improvements & Repairs.31Nonresidential Building.32New Construction.33Improvements & Repairs.35Manufacturing Outlook.36Pricing.39Historical Market Trends.42Foreign Trade.45World Insulation Overview.47OVERVIEWGeneral.49R-Values.50Material Variations in Thermal Resistance.51Environmental & Regulatory Issues.53Energy Efficiency Considerations.54Green Building Considerations.56Climate Change Issues.57Indoor Air Quality Issues.59Renewable Resources &Recycling Considerations.60Materials-Based Considerations.63Insulation 71Product Forms.73Markets.77Residential Construction.78Nonresidential Construction.79Industrial & HVAC Equipment.80Other Markets.81Foamed Plastics.82Materials.83Product Forms.84Markets.85Resins.87Rigid ucts.93Markets.94Other Foamed Plastics.97Cellulose.99Product Forms. 101Markets. 103Mineral Wool. 104Product Forms. 107Markets. 109Reflective Insulation & Radiant Barriers. 111Product Forms. 113Markets. 114Other Insulation Materials. 116Materials. 117Perlite. 118Vermiculite. 120All Other Materials. 121Product Forms. 123Markets. 125MARKETSGeneral. 128Demand by Market Value. 129Demand by Insulation Value. 131Residential Construction. 133Materials. 134Applications. 137New Housing. 141Attic Reinsulation. 143Residential Improvement & Repair. 146Nonresidential Construction. 148Materials. 149Applications. 152Institutional. 154Commercial. 155Office. 156Industrial. 156Other Nonresidential. 156Industrial & HVAC Equipment. 157Materials. 158Applications. 159Industrial Equipment. 160HVAC Equipment. 161Suppliers. 161Other Insulation Markets. 162Materials. 162Applications. 164Click here to purchase onlinePage Appliances. 165Transportation Equipment. 166All Other Applications. 166REGIONSGeneral. 168Regional Demographic & Economic Activity. 169Population Patterns. 170Economic Outlook. 172Construction Activity. 173Housing Trends. 175Regional Insulation Demand. 177Northeast. 180New England. 182Middle Atlantic. 183Midwest. 184East North Central. 187West North Central. 188South. 189South Atlantic. 191East South Central. 193West South Central. 194West. 195Mountain. 197Pacific. 198INDUSTRY STRUCTUREGeneral. 200Industry Composition. 201Market Share. 206Manufacturing & Product Development. 210Competitive Strategies. 212Marketing & Distribution. 216Acquisitions & Divestitures. 218Cooperative Agreements. 219Company ProfilesArmacell International. 222BASF SE. 224Bayer AG. 229Berkshire Hathaway. 231Bridgestone Corporation. 237Carlisle Companies. 239Carpenter Company. 243Covertech Fabricating. 245Dow Chemical. 247Dyplast Products. 252Evonik Industries. 254Fi-Foil Company. 256Grace (WR) & Company. 258(continued on following page)Order now, click here!

Study #2628June 2010 4900308 PagesInsulationUS Industry Study with Forecasts for 2014 & 2019Table of Contents(continued from previous page)Guardian Industries. 259Homasote Company. 261Hood Companies. 263Innovative Energy. 266Innovative Insulation. 268Insulation Solutions. 269Knauf Gips. 271Louisiana-Pacific Corporation. 274Materis Holding. 276Owens Corning. 279Pactiv Corporation. 282Polyair Inter Pack. 284PPG Industries. 286Pregis Corporation. 287Rmax Incorporated. 288Rockwool International. 290RPM International. 293Saint-Gobain. 295Sealed Air. 298Sto AG. 300Tegrant Corporation. 302Thermafiber Incorporated. 303Walter Energy. 305Additional Companies Mentionedin the Study. 306List of Tables/ChartsExecutive Summary1 Summary Table. 3Market EnvironmenT1 Macroeconomic Indicators. 82 Population & Households.113 Personal Consumption Expenditures.144 Consumer Financing Environment,1999-2009.185 Building Construction Expenditures.216 Residential Building ConstructionExpenditures.237 Private Housing Starts.278 Housing Stock by Type.30Cht Year of Construction ofHousing Stock, 2009.309 Residential Improvement &Repair Expenditures.3210 Nonresidential Building ConstructionExpenditures.3511 Nonresidential Building Improvement& Repair Expenditures.3612 Manufacturers’ Shipments.3913 Average Insulation Prices.4114 Insulation Market, 1999-2009.44Cht Insulation Market, 2000-2009.4515 Insulation Foreign Trade.47OVERVIEW1 Insulation R-Values by Material.532 Insulation Demand by Value.67PRODUCTS1 Insulation Demand by Material.69Cht Insulation Demand by Material, 2009.702 Fiberglass Insulation Demandby Product Form.773 Fiberglass Insulation Demand by Market.784 Foamed Plastic InsulationDemand by Market.865 Foamed Plastic InsulationDemand by Resin.876 Rigid Urethane Foam InsulationDemand by Product.907 Rigid Urethane Foam InsulationDemand by Market.928 Polystyrene Foam InsulationDemand by Product.949 Polystyrene Foam InsulationDemand by Market.9710 Other Foamed Plastic InsulationDemand by Market.9911 Cellulose Insulation Demandby Product Form. 10312 Cellulose Insulation Demand by Market. 10413 Mineral Wool InsulationDemand by Material. 10714 Mineral Wool Insulation Demandby Product Form. 10815 Mineral Wool InsulationDemand by Market. 11016 Reflective Insulation & Radiant BarrierDemand by Type. 11317 Reflective Insulation & Radiant BarrierDemand by Market. 11618 Other Insulation MaterialsDemand by Material. 11819 Other Insulation MaterialsDemand by Product Form. 12520 Other Insulation MaterialsDemand by Market. 127Click here to purchase onlinePage MARKETS1 Insulation Markets by Dollar Value. 130Cht Insulation Markets by Dollar Value, 2009 1302 Insulation Markets by Insulation Value. 132Cht Insulation Markets byInsulation Value, 2009. 1333 Residential Construction Marketfor Insulation by Material. 1374 Residential Construction Marketfor Insulation by Application. 1405 New Housing Applications forInsulation by Material. 1436 Residential Attic ReinsulationApplications for Insulationby Material. 1467 Residential Improvement &Replacement Applicationsfor Insulation by Material. 1488 Nonresidential Construction Marketfor Insulation by Material. 1529 Nonresidential Construction Market forInsulation by Application & Type. 15410 Industrial & HVAC Equipment Marketsfor Insulation by Material. 15911 Industrial & HVAC Equipment Marketsfor Insulation by Application. 16012 Other Insulation Markets by Material. 16413 Other Insulation Markets by Application 165REGIONS1 Population by Region. 1712 Gross Domestic Product by Region. 1733 Construction Expenditures by Region. 1754 Regional Housing Indicators. 1775 Insulation Demand by Region. 179Cht Insulation Demand by Region, 2009. 1796 Northeast Insulation Demandby Subregion & Market. 1827 Midwest Insulation Demandby Subregion & Market. 1878 South Insulation Demand bySubregion & Market. 1919 West Insulation Demand bySubregion & Market. 197INDUSTRY STRUCTURE1 Insulation Revenues for SelectedManufacturers, 2009. 204Cht Insulation Market Shareby Company, 2009. 2072 Selected Cooperative Agreements. 220Order now, click here!

Study #2628June 2010 4900308 PagesInsulationUS Industry Study with Forecasts for 2014 & 2019The principal driver of demand will be the recovery of residential construction from weak 2009levels, and from expanded production of major appliances and transportation equipment.Demand for insulation materials in theUS is projected to increase 7.4 percentannually from a weak 2009 base to 10.2 billion in 2014. The principal driverof demand will be the recovery ofresidential construction from weak 2009levels. Consumption of insulation willalso benefit from expanded production ofmajor appliances and transportationequipment, as these markets alsorebound.Foamed Plastic47%US Insulation Demand, 2009( 7.2 billion)Fiberglass46%Fiberglass, cellulose typesamong best opportunitiesDemand in the key fiberglass insulationsegment is projected to increase 9.1percent annually through 2014. Thesteep decline in new housing activitybetween 2006 and 2009 led to a significant drop-off in demand for fiberglassinsulation, which is heavily dependent onthe residential market. As new housingconstruction rebounds through 2014,demand for fiberglass insulation willonce again become the leading insulation material in use in value terms, afterbriefly falling behind foamed plastic in2009.Consumption of foamed plastic insulation materials is forecast to expand 5.3percent annually through 2014. Whilegains in demand were slight in the 20042009 time frame, foamed plastic insulation did not register the same sharpdecline as fiberglass, reflecting the factOther Products 7%that foamed plastic insulation is lessheavily concentrated in residentialmarkets. Through 2014, foamed plasticinsulation will benefit from the recoveryin new housing construction, eventhough nonresidential markets willremain the major contributor to demand.Foamed plastic demand will also benefitfrom the increasing production of majorappliances and transportation equipment.While small in value terms, celluloseinsulation will post the fastest growth indemand through 2014, advancing morethan 14 percent annually. The environmental and performance advantages ofcellulose insulation will benefit demand,although the primary demand driver willbe the strong rebound in new housingconstruction.Click here to purchase onlinePage photo: PRNewswireUS demand to rise 7.4%annually through 2014Reflective/radiant insulation to outpace fiberglassConsumption of reflective insulation andradiant barrier materials is expected toincrease almost ten percent annuallythrough 2014. Demand will benefit fromgrowing market acceptance and therecovery in new housing constructionactivity. Nonresidential markets are theprimary outlet for reflective and radiantbarrier materials. These materials arecomplementary to other insulationmaterials, rather than being a replacement for them. Thus, continued education of builders and homeowners as tothe advantages of reflective and radiantinsulation will benefit demand.Copyright 2010 The Freedonia Group, Inc.Order now, click here!

Study #2628June 2010 4900308 PagesInsulationUS Industry Study with Forecasts for 2014 & 2019Sample Text,Table & ChartTABLE VI-6NORTHEAST INSULATION DEMANDBY SUBREGION & MARKET(million dollars)Item1999 2004 2009 2014 2019Northeast Construction Expenditures (bil )133178 165 252 331 insulation/000 construction8.07.17.9 6.76.2products1069 1271 1308 1695 2050Northeast Insulation DemandBy Subregion:Reflective Insulation & Radiant BarriersNew England303 358 348 455 540Demand for reflective insulation and radiant barriers is projected Middle Atlantic766 913 960 1240 1510to increase 9.7 percent annually to 235 million in 2014. ConsumptionBy Market:of these comparatively new insulation materials will benefit from the Residential329 439 332 550 665recovery of the new housing market, coupled with faster than average Nonresidential421 451 526 630 785gains across all market segments, reflecting increasing market penetra-Industrial, HVAC & Other319 381 450 515 600tion. Reflective insulation is increasingly being used in metal buildingsand other nonresidential structures as a means of reducing energy costs.% Northeast17.0 16.6 18.3 16.6 16.1Insulation Demand6305 7640 7145 10200 12700Reflective insulation and radiant barriers will continue to increasetheir presence in US insulation markets, particularly in the South region.Ease of installation, fiber-free composition, lightweight design and vaporbarrier qualities give reflective insulation and radiant barriers someadvantages over competing insulation materials, particularly in construction applications. In addition, reflective insulation and radiant barrierscan be used in combination with other types of insulation to enhance thetotal R-value for the application. Rising energy costs will help fuel theuse of reflective insulation and radiant barriers in residential applications.sampletablesampletextNevertheless, demand for reflective insulation and radiant barrierswill continue to account for a very small share of the market. Lack ofconsumer knowledge and negative perceptions among builders regarding these products will need to be overcome to drive demand in the longterm. In addition, the familiarity of fiberglass and cellulose insulationin construction markets gives those materials an advantage in terms ofuser acceptance. In colder climates, radiant barriers can be detrimentalto structures as they act as a vapor barrier, potentially causing wintertime condensation. Also, if radiant barriers are used in conjunction withreflective roofing systems, the barrier may not add any benefit during theday and could potentially trap heat in the structure at night, which wouldbe a disadvantage in the summer months.111INSULATION MARKET SHARE BY COMPANY( 7.1 billion, 2009)Copyright 2010 The Freedonia Group, Inc.O th e rs4 9 .4 %Click here to purchase onlinePage CHART VII-1samplechartM a rke tL e a d e rs5 0 .6 %17.5%O wen s C o rn in g12.6%Jo h n s M an v ille10.9%C ert ain T eed5.6%D o w C h em icalOrder now, click here!

Study #2628June 2010 4900308 PagesInsulationUS Industry Study with Forecasts for 2014 & 2019Sample Profile,Table & ForecastTABLE V-3RESIDENTIAL CONSTRUCTION MARKETFOR INSULATION BY MATERIAL(million dollars)Item1999 2004 2009 2014 2019Residential Building Construction (bil )356 insulation/000 construction6.92457Residential Insulation DemandFiberglass1765Foamed Plastics:562Rigid Urethane399Other Foamed Plastics163Cellulose82Mineral Wool24Reflective/Radiant18Other6% residential construction39.0Insulation Demand6305COMPANY PROFILESHomasote Company932 Lower Ferry RoadWest Trenton, NJ .26516.48616.13299 2036 4185 52802307 1344 2765 3310775 540 1085 1485562 380 810 1095213 160 275 390148 106 240 340221731423922559087913sampletable43.2 28.5 41.0 41.67640 7145 10200 12700Annual Sales: 35 million (estimated)Employment: 250 (estimated)sampleprofileHomasote producesbuilding and industrial products used in vari-Key Products: composite and cellulose insulation boards, and underlaysous construction and manufacturing industries. Among the privatelyheld company’s offerings are structural insulating building materialsand packing products for industrial customers.Homasote competes in the US insulation industry via the manufacture of composite insulation boards, which include THERMASOTEtypes and NCFR THERMASOTE roof insulation. THERMASOTE is anailable composite of asbestos-free weather-resistant 440 HOMASOTEinsulation and polyisocyanurate (ISO) foam with a bottom facer offibrous glass. This product is designed for use with the Company’sHOMASOTE roof decking, wood or other structural decking, and canalso be used as roof insulation. NCFR THERMASOTE insulation fromthe Company features fire-resistant NCFR HOMASOTE board and ISOfoam with a fibrous glass bottom facer.Among the additional insulating products from Homasote is 440SOUNDBARRIER, a structural board that is made of 100-percent cellulose fiber. This product is resistant to termites, rot, fungal growth and261Copyright 2010 The Freedonia Group, Inc.Click here to purchase onlinePage “Consumption of insulation in new housing applications is projected to advancenearly 26 percent annually from a veryweak 2009 base to 114 billion squarefeet of R-1 value in 2014. The expectedrebound in new housing construction-- particularly for single-family homes,which are the leading consumers ofinsulation materials -- will drive gains ininsulation demand. In addition to rapidlyrising housing starts, demand will alsobenefit from increasing insulation usageper home.”--Section V, pg. 138Order now, click here!

Order InformationINDUSTRY MARKET RESEARCH FOR BUSINESSLEADERS, STRATEGISTS, DECISION MAKERSFive Convenient Ways to OrderONLINE: www.freedoniagroup.comMAIL: Print out and complete the orderform and send to The Freedonia Group(see address at the bottom of this form)PHONE: Call toll free, 800.927.5900(US) or 1 440.684.9600FAX: 1 440.646.0484 (US)EMAIL: info@freedoniagroup.comFree Handling & ShippingCredit Card OrdersOrders Outside of the USSave 15%There is NO charge for handling or UPS shippingin the US. Expect delivery in 3 to 5 business days.Outside the US, Freedonia provides free airmailservice. Express delivery is available at cost.Checks must be made payable in US funds,drawn against a US bank and mailed directly toThe Freedonia Group. For wire transfers pleasecontact our customer service department at info@freedoniagroup.com. Credit cards accepted.For convenience, Freedonia accepts American Express, MasterCard or Visa. Credit card purchasesmust include account number, expiration date andauthorized signature.If you order three (3) different titles at the sametime, you can receive a 15% discount. If yourorder is accompanied by a check or wire transfer,you may take a 5% cash discount (discounts donot apply to Corporate Use Licenses).Corporate Use LicenseNow every decision maker in your organization can act on the key intelligence found in allFreedonia studies. For an additional 2600, companies receive unlimited use of an electronicversion (PDF) of the study. Place it on your intranet, e-mail it to coworkers around the world,or print it as many times as you like,Order FormF-WEB.2628Insulation. 4900Corporate Use License (add to study price) * 2600Additional Print Copies @ 600 each *NameTitleCompanyDivisionTotal (including selected option) Enclosed is my check (5% discount) drawn on a US bank and payable toThe Freedonia Group, Inc., in US funds (Ohio residents add 7.75% sales tax)StreetBill my companyCity/State/ZipAmerican ExpressMasterCardClick here to learn more aboutthe Corporate Use LicenseVisaMM(No PO Box please)YYCountryCredit Card #ExpirationPhoneFaxEmailSignature* Please check appropriate option and sign below to order an electronicversion of the study.Individual Use License AgreementThe above captioned study may be stored on the company’s intranet orshared directory, available to company employees. Copies of the study maybe made, but the undersigned represents that distribution of the study willbe limited to employees of the company.The undersigned hereby represents that the above captioned study will beused by only individual(s) who are employees of the company and thatthe study will not be loaded on a network for multiple users. In the eventthat usage of the study changes, the Company will promptly notify Freedonia of such change and will pay to Freedonia the appropriate fee based onFreedonia’s standard fee schedule then in effect. Note: Entire company corporate use license, add 2600; one additional user, add 600; two additionalusers, add 1200; three additional users, add 1800.SignatureSignatureCorporate Use License AgreementThe Freedonia Group, Inc. 767 Beta Drive Cleveland, OH 44143-2326 USA Web site: www.freedoniagroup.comTel US: 800.927.5900 or 1 440.684.9600 Fax: 1 440.646.0484 e-mail: info@freedoniagroup.comPage 7

INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERSOther StudiesWorld InsulationThis study analyzes the global insulation industry. Itpresents historical demand data for the years 1999,2004 and 2009 and forecasts for 2014 and 2019 byinsulation material (e.g., foamed plastic, fiberglass,mineral wool), market (construction; industrial, HVACand OEM), world region and major national market.The study considers market environment factors,details industry structure, evaluates company marketshare and profiles industry players.#2707. February 2011. 6100World Drywall & Building PlastersGlobal demand for drywall is forecast to advance8.4% annually to 2014. Over four-fifths of newdemand will be attributable to the US and the Asia/Pacific region. The residential market will outpacenonresidential demand. Global building plasterdemand will advance 5.3% annually to 2014. Thisstudy analyzes the world drywall and building plasterindustry, with forecasts by product, world region andfor 17 countries. It also evaluates company marketshare and profiles industry participants.#2643.June 2010. 5800SidingDemand for siding in the US is forecast to grow6.5% annually through 2014, driven by a rebound inhousing completions from depressed levels in 2009.Fiber cement, stucco and brick siding will see themost rapid advances. Vinyl siding will remain thelargest segment and will continue to supplant wood.This study analyzes the 74 million square US sidingindustry, with forecasts for 2014 and 2019 by material, market and US region. It also evaluates companymarket share and profiles industry players.#2623. 04/2010. 4900Foamed PlasticsUS foamed plastics demand will reach 8.4 billionpounds in 2013 as key construction and motor vehiclemarkets recover. Foamed urethane will remain thelargest segment while foamed LDPE grows the fastest. Construction will provide the best opportunitiesbased on growth in insulation and carpet underlayapplications. This study analyzes the 22.5 billion USfoamed plastics industry, with forecasts for 2013 and2018 by market and product. It also evaluates company market share and profiles industry players.About The Freedonia GroupThe Freedonia Group, Inc., is a leading international industry market research company that provides its clients with information and analysis needed to make informedstrategic decisions for their businesses. Studies help clients identify business opportunities, develop strategies, make investment decisions and evaluate opportunitiesand threats. Freedonia research is designed to deliver unbiased views and reliableoutlooks to assist clients in making the right decisions. Freedonia capitalizes onthe resources of its proprietary in-house research team of experienced economists,professional analysts, industry researchers and editorial groups. Freedonia covers adiverse group of industries throughout the Un

& Chart 5 Sample Profile, Table & Forecast 6 Order Form 7 About Freedonia, Custom Research, Related Studies, Corporate Use License 8 CLICK TO VIEW . 11 Cellulose Insulation Demand by Product Form .103 12 Cellulose Insulation Demand by Market.104 13 Mineral Wool Insulation .

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