Trust Innovation Partnership - Armstrong Flooring

TrustInnovationPartnership

FRONT COVER:Europa Café, New York, NY, USAInfusions Accent Canopies - 2’ x 6’ Graphix Stripes in Sedona SaffronTHIS PAGE:Dubai International Airport Lobby, Dubai, United Arab EmiratesCustom Metal Walls Unperforated in Custom RAL 9010MetalWorks RH200At aGlanceAWINYSE1860Year Founded 2.7 billion2011 Revenues8,500EmployeesLancaster, PA USAHeadquarters2Ceilings Portfolio:ss Custom ceiling / suspension systemsss Acoustical ceiling systemsss Metal ceilingsss Wood ceilingsss Mineral fiber / fiberglass ceilingsFlooring Portfolio:ss Hardwoodss BioBased Tile ss Laminatess Genuine linoleumss Vinyl sheetss Vinyl tile

From the beginning, we dobusiness differently by brandingour products and standingbehind them with a verbal andwritten guarantee.Armstrong finds myriad uses forcork – insulation, covering forwater pipes and fittings; corkcots; cork shoe insoles, bulletinboards, bath mats, table mats.1800s1850sThe Mason jar threatens the corkbusiness, but Tom Armstrong invests 1,000 in the “Improved Cork CuttingMachine” for another burgeoning corkmarket – beer bottling.Armstrong is a leader in the design and manufacture of floors and ceilings;our innovative residential and commercial product designs, solutions andservices enable our customers to deliver the exceptional interior spacesthey envision for themselves and their clients. At home, at work, inhospitals, classrooms, stores and restaurants, Armstrong offers innovativeinterior solutions that help to enhance comfort, save time, improve buildingefficiency and overall performance, and create beautiful spaces, fromDubai to Shanghai, New York to Sao Paolo.What began more than 150 years ago, as a tiny two-man cork-cuttingshop in Pittsburgh, Pennsylvania, has grown to become ArmstrongWorld Industries, Inc., a global, multi-billion dollar corporation withthousands of employees around the world.We owe our success to our strongfoundation built on trust, innovationand partnership.3

Armstrongaround theWorldGlobal sales and marketing supported by 8,500 employees and33 manufacturing facilities with three under construction.United StatesInternationalCorporate HeadquartersCeilingsFlooringCeilingsPearl Joint VentureLancaster, PAHilliard, OHMacon, GAMarietta, PAPensacola, FLSt. Helens, anhaiCanadaMontrealWAVE Joint VentureFlooringBeech Creek, PABeverly, WVJackson, MSJackson, TNKankakee, ILLancaster, PAOneida, TNSomerset, KYSouth Gate, CAStillwater, OKTitusville, PAVicksburg, MSWarren, ARWest Plains, MOMineral WoolMillwood, WVWAVE Joint VentureAberdeen, MDBenton Harbor, MILas Vegas, NVChinaKunshan ChinaShanghaiFrancePontarlierGermanyMünsterUnited KingdomStaffordTeam ValleyChinaShanghaiFranceProuvy, ValenciennesIndiaPuneSpainMadridUnited KingdomTeam Valley

Regional Business eSilverwaterSlacks CreekSydneyJapanTokyoBrazilSao andSt. GallenTaiwanTaipei CityUnited Arab EmiratesDubaiUnited KingdomUxbridgeUnited StatesPlano, TXHong KongWan Chai5

Phoenix Children’s Hospital, Phoenix, AZ, USAArmstrong Mesa Ceiling PanelMarmorette with NATURCoteTM Blast Off LP519Marmorette with NATURCoteTM Goldenrod LP072

Armstrong begins to turncork scrap into a brand newproduct – linoleum flooring,the original green floor.Armstrong president HenningPrentis’ management philosophy:all business management is teaching;and teaching employees how to worktogether is management.1900s1930sHazel Dell Brown becomes the firstmanager of the Armstrong Bureau ofInterior Design. She believes women aren’treally interested in linoleum, but they areinterested in attractive rooms.There’s a true story about our founderTom Armstrong and a special softdrink that had been supplied by anArmstrong customer for a streetfestival in Pittsburgh. The soft drinkswent bad, and Tom’s customerblamed the Armstrong corks.Tom replaced all of the soft drink –even though the drinks going sourlikely had little to do with the corks.That decision cost a pretty penny fora new business in the late 1800s, buthe did it to preserve his reputation,stand behind his product and makehis name synonymous with trust. Thenews spread all over Pittsburgh andpeople learned if the supplier wasArmstrong, the buyer could havefaith in the product.TrustArmstrong has flourished, in times of prosperity but also crisis,because we’ve always been the company that could be trustedto deliver quality products when we said we would. At a timewhen most companies operated under the premise “Let the BuyerBeware,” Armstrong built a business on trust, integrity and theprinciple “Let the Buyer Have Faith.” It set us apart then, and itsets us apart now, along with our ability to collaborate with andinnovate for the people we’re here to serve – our customers, ourshareholders, our communities and our employees.5

Armstrong, along with Kraft andGeneral Electric, is among the first toembrace television as an advertisingmedium. We sponsor Brigadoon,Kiss Me Kate, Gidget and the DannyKaye Show.Acoustical Fire Guard, an incombustible ceilingsystem that keeps the metal grids from bucklingunder intense heat, makes Armstrong aninnovation leader.1930s1960sWe unveil a first-of-its-kind Research& Development Center where weexperiment with plastics and launchour first vinyl floors and acousticalceiling systems.named Armstrong DualityPremium high definition vinylflooring one of the 30 MostInnovative Products of 2012. Our3D technology creates the lookof wood, stone and other naturalmaterials with the durability andperformance of vinyl.The Chicago Athenaeumand The European Centre forArchitecture Art Design and UrbanStudies presented Armstrong withthe 2011 Good Design Award—the Oscars of industrial design—for our Marmorette linoleumwith Continuum , our color anddesign system.names Armstrong AirGuardTM aTop Product in 2011. AirGuard’sbreakthrough coating technologyimproves indoor air quality byactively removing formaldehydeand other aldehydes fromindoor air.6Armstrong opens its first productcenter in Rockefeller Center, wherearchitects and interior designersget technical and decorating helpon the spot.InnovationTrust is our foundation, but innovation is our passion and has beenfrom the start. Armstrong innovation applies to how we approachall aspects of our business—product research, developmentand manufacturing; distribution and marketing; and hiring andretaining employees.We strive to understand what our customers and otherstakeholders will want and how best to bring it to them. Thiscommitment to improvement and innovation, our inherent abilityto build on our strengths and adapt to an ever-evolving world, iswhat makes us leaders in our industry.In the majority of schools, students only hear 3 out of every 4 words.When schools choose Armstrong acoustical ceilings, kids can hearevery word—when they’re not busy passing notes—which helps themlearn better. And that’s not all in hospitals patients heal faster withless noise and, in the workplace, employees can be more productive.

Residential Exotic Engineered Hardwood FlooringRustic Accents Collection, Acacia Natural: EHS53009

Trinity Biomedical Sciences Institute, Dublin, IrelandBioGuard Acoustic

Armstrong invents therevolutionary Solarian nowax floor and Soundsoakacoustical wall panels.Armstrong becomes a founding memberof the U.S. Green Building Council; andenters a joint venture with WorthingtonIndustries to establish worldwideleadership in suspended ceiling systems.1960s1990sArmstrong introduces Rhinofloor inEurope with the slogan, “So tough,it’s beautiful,” because of its ability towithstand punishing wear and tear.Armstrong institutes an ethicsprogram long before it’srequired by law.PartnershipWe’re successful because of the customers that buy and installour products; the employees that bring their passion and theircommitment to work every day; the shareholders that invest inour company; and the communities where we live and work.In turn we:Armstrong looks for innovative ways to partnerwith community organizations. Dale, a servicedog in training for non-profit Canine Partners forLife, kindly provided his time to appear in our newresidential laminate flooring catalog. A win-win forCanine Partners and Armstrong.Deliver what our customers need precisely when and howthey need itss We’re Best in Class in service and quality in all of the marketswe serveCreate a company culture where boldness prospers, ideasflourish and integrity reignsss On a foundation of candor, commitment, inclusion and integrity—our company values—we’re strengthening our brand andcompany culture to attract the best and the brightest inour industryEmployees celebrating our150th anniversary in 2010.Provide jobs and contribute to vibrant local economiesss We employ thousands of people around the world through ourmanufacturing facilities, sales operations and business officesDrive value for our shareholdersss We’re committed to disciplined spending, prudent balancesheet management and organic investment in growth9

We’re the first flooring manufacturerto win Popular Mechanics’ award forour Armalock installation systemthat made laminate installation fasterand easier.Armstrong launches AirGuard ceilings,which actively remove formaldehydefrom indoor air, and CoolZone, aninnovative ceiling solution that caneliminate the need for air conditioning.2000sArmstrong introduces Striations BioBased Tile,a new category of resilient flooring that deliversstyle in a non-PVC tile with 85% limestone and10% pre-consumer recycled content.OurReputationOur company and our brand are 150 years old. We believe one of the reasons we have stood the testof time is our devotion to our operating principles and our commitment to acting responsibly and withintegrity everywhere we work. That commitment includes fundamental ethics about how we treat ourpeople, our partners and our planet.Environmental StewardshipWe have a storied history when it comes to conservation andwise use of resources. In 1909, when we started manufacturinglinoleum flooring from cork stopper shavings, we set our course ofreuse, reclaim and recycle. We were the first to establish a ceilingrecycling program that has diverted more than 62,000 tons ofconstruction waste from landfills, and we’ve started a vinyl flooringrecycling program.Our environmentally sustainable products include: BioBased Tile made from rapidly renewable, U.S.-grown plants; AirGuard, aceiling tile that removes aldehydes like formaldehyde from interiorair space for better indoor air quality; and CoolZone, an innovativeceiling solution that absorbs heat during the day and releases it atnight, for steady indoor temperatures.CommunityWe give back to the places that help us succeed – with financialcontributions, product donations and volunteerism. The ArmstrongFoundation, established in 1985, has contributed more than 30 million to global disaster relief, educational institutions,scholarship programs and other worthy charities.10Product Stewardshipand QualityWe maintain rigorous quality standards –from product design and manufacture toperformance attributes and installationimprovements – that often exceedregulatory requirements.SafetyOur steady pursuit of an injury-freeworkplace has earned us a world-classsafety rating in our manufacturing sector.EthicsOur ethics program was in place longbefore it was required by law. Wetake responsibility for our actions anddemonstrate character in how we behave,make decisions and communicate whichincludes abiding by the law and companypolicies everywhere we operate.