CLA G O P Rp LeG P CLArp Le CLA Rp Le Rple Le CLA G O P .

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lurpANrpleGo PuCLANfor CLpleeplur ANPLGo r CLANeplur ANPLGo r CfofoGofor PurpCLA leNpleGo Purplefor CLANKCAPEMWELCOLANurpleNGo Purplefor CLANGo Pfor CurpleLAplurPLGo r CfolerpPu LANCGo Purfor CLleprPu A

What is Go Purple?Go Purple for CLAN is our annual fundraising andawareness campaign which is held during our birthdayweek, from the 22nd – 28th September. Turning 36 this yearis a cause for celebration and we invite everyone to help uscelebrate the past and present by holding a birthday bakesale, where all money raised will helpus secure the future milestones.Whether with your friends, family orcolleague we want you to show off yourchouxs, brag about your biscuits, trotout your tarts and celebrate your cakes!No matter your baking abilities, whetheryour culinary contribution is boughtor baked, know that every effort mademakes a huge difference! And if you likecake what easier way to get involvedand help support local people affected bycancer in your community.CLAN currently has 12 wellbeing and support centres and communityoutreach facilities from which we provide free information, supportand sign-posting for anyone affected by a cancer diagnosis. Services arefreely offered to all from pre-diagnosis and diagnosis through treatmentand beyond. CLAN aims to support people to reduce anxiety, stressand to increase their ability to cope with the side effects of a seriousillness. Our Children & Families Service continues to support children,teenagers and families and our CLAN Haven is our home from homebed and breakfast facility that is available to anyone affected by cancerwho is attending or accompanying a friend or relative to Aberdeenhospitals.None of these services would be possible without the help and supportfrom fundraisers like you!2What is in my Go Purple for CLAN kit?There are many tools that can help you get the most out ofyour Go Purple for CLAN fundraising activities.Visit our website (clanhouse.org) where you can get access to thefollowing:lePurp1.CLANRecipe ideas bookletPoster34. DIY buntingDIY donation house5. Sponsorship form6. Email banner7. Tent CardsSweepstake2.8.Go Purplefor CLANrpleCLANGo Purplefor CLANlePurpGo CLANlePurpGo CLANforlePurpGo CLANforforlePurpANCLGrpleCLANlePurpfo o Pur C rpLA leNGo CLANGo Purplefor CLANRECIPE BOOKGo Purplefor CLANGofor PurpCLA leNGo Purplefor CLANurpleGo P CLANforDon't have a printer. no problem!We can send out a postal pack right to your doorstep whichwill include all of the above and even some extras to getyou started:Items include:Purple buntingPurple napkinsPurple cake flags 3

These sites are one of the easiest ways to generate more sponsorship. It isfree to use and very simple to set up. You can share the link to your socialmedia accounts and send it via email which helps you reach many morepeople than you might see on a day to day basis. It also reduces the hassle foryou as your sponsors pay their donation directly on the site and the site thenpay CLAN - you don’t have to worry about chasing people for money or gettingthem to fill out a paper form.Basedon theof otherIf youwouldlikeexperiencesmore informationonfundraisershow to set just like youhave comeup withpleasesome contactideas tous.help maximise yourupwea JustGivingaccount 5,000 covers the cost of our wMaximise your Sponsorshipsponsorship and help you reach your fundraising target.MatchedFundingMatched Fundingservices in all of our bases for aServices include emotional suppcounselling, CFS and complemeas well as our library and informApproach the Local Pressand individual and group activitiLocal publications are often looking forhuman interest pieces within the localOften, companies will agree to match the funds raised by ancommunity.This can be a great way toOften,companies will agree to match the funds raised by an employeefor aemployee for a charitable cause. It is always worth asking if yourgetthe work out about your fyouremployerwouldofferthispays for the cost of ouemployer would offer this arrangement as it would mean doublingarrangementas it would mean doubling the funds you raise yourself. Make sure when you are speaking to thethe funds you raise yourself.wellbeing services available at C 2,000papers that you get the main points across: 1,000 What you are doingopens the doors of CLA Why you are doing it – Fundraising for CLAN Cancer Support. How can people help.dedicated bed and breakfast fachours.PostersEmailSignaturesEmail SignaturesIf yourworkallowsit to(bestcheckIf yourworkallowsit (bestask tofirst),you first), you couldaddadda sectionatatthecoulda sectionthebottombottom ofof youryour email signaturesemailsignaturesyour challengedetailingyourdetailinginvolvementin Go Purple For CLAN.and, of course, including your Just GivingThiseyeofofpeople youlink!Thismightmightcatchcatch thethe eyeLAN!mightnot otherwiseapproach. re Going Purple for Cpeopleyou mightWe’not otherwiseapproach.d 28th22nd aneen the ised will helple betwraa bake sa purple pound.gerinstnccaWe’re ho r where everycted bybeople affertSeptemt local petake patogsuppororuse.w.clanhoSC022606Visit wwisteredport Regcer SupCLAN Can4ScottishCharitySometimes the traditional waysarecan provide 450very effective too. Pick out someforor10atpeople.places in the local communityyour work where there are noticeboards and see if you can stick upa few posters about what you aredoing for GO Purple For CLAN.No.5a vital couns

Maximise your SponsorshipSocial media is a great way of sharing with your friends and peersabout your involvement in Go Purple for CLAN. Even if you are not asocial media guru, this could not be easier. Here are some pointersto help you use social media effectively:What your will doIt currently costs CLAN 2.6 million per year to provide our free servicesto those affected by cancer in north-east Scotland, Moray, Orkney andShetland. In 2018, we supported a total of 2,584 clients which was onlypossible because of the generosity from organisations and individualslike you. As an independent charity, we rely on your support to continuebeing able to do everything that we do.Find a BalanceYou don’t want to annoy your friends by posting about your fundraisingtoo frequently. But you have to post regularly for your posts to benoticed and have effect. Try to find a balance of regular posting withoutmaking it a constant ask for funds.Engage PeopleTry writing posts as if they were mini diary entries or training updates andinclude a short “ask” and your link at the bottom.Use PhotosNot everyone is a fan of the selfie but photos with your posts will makethem more engaging and people will be more likely to stop and readthem. If you are not a selfie lover, maybe a photo from when you were outtraining, or a photo of your new trainers. Try and make sure the picture isdifferent each time you post. If you are feeling brave, why not even try avideo .4pmStatistically the best time to post is at 4pm - apparently. More people areon social media in the evenings so this can be a better time to engagewith more people.Mind your Ps and QsThis might seem extremely obvious but; say “thank you” - a lot. Even whenyou are asking people to donate. A simple thank you goes a long way inmaking your cause more attractive.Here is what that means to some of our clients:“On behalf of [our family] who have stayed at CLANHaven over the last few weeks, I want to expresshow much it has meant to all of us just having suchfriendly, caring, compassionate people aroundus. Having a place like CLAN Haven has made thisdifficult time so much easier just knowing that specialpeople are looking after us. We honestly can’tthank you enough.”“CLAN has made it easier for my daughter tounderstand my illness and has given her the toolsto cope with her feelings. It has made me feelpositive and supported - less alone, less crazy! It hasgiven us opportunities to meet others in a similarsituation. It has given positivity in our darkestmoments.”“CLAN has beenan absolute lifeline to me for the last two years sincediagnosis. Everyone is very welcoming and unassumingand I've built some great rapport with the volunteers, ashave other members of my family.”Why are you doing it?Make sure that you keep relating back to the cause. Use content fromCLAN’s website to illustrate why you are fundraising and help peopleunderstand why CLAN needs their help.67

PGo r CLAGofor PurpCLA leNfoWe love to chat!leurpANPGo r CLfourPWeWe ngononandandareareGo r nywaywecan.elSoopplease dodo talktalktotousus--keepkeepususeupuptotodatedate- -andandfru So pleaselGo Purplefor CLANNforP .Pu LANeloG CCurprforNPGo r CLAfoGet in touch withurpleGo Pusfor CLANGo Purplefor .orglerporuPo01224le647000pGrGo Purpleu ANPfor CLANGo r CLofpleLANGo PurLANfor CLrCfoSocial Mediaerpl NuP AGo r CLfoGoPfor uCLANnowGo Purplefor CLANCLArpleN@CLANnowGo Purfor CLGo Purplefor CLANe#GoPurplerpl#TeamCLAN #ThinkCancerThinkCLAN #CancerSupportForAllCLAN Cancer Support Registered Scottish Charity No. SC022606Gou AoP

sponsorship and help you reach your fundraising target. Matched Funding Often, companies will agree to match the funds raised by an . boards and see if you can stick up a few posters about what you are doing for GO Purple For CLAN. . Not everyone is a fan of the selfie but photos with your posts will make

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