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LindaWrightSERVING TAMPA FAMILIES SINCE 2007Preparing for a Successful Home Sale

Welcome,I realize that you have a choice when hiring an agent to help you sell yourHome and truly appreciate the opportunity to present my proven approachand the results I’ve achieved for my clients. As your agent, there are severalservices you can expect me to provide, including: Accurately pricing your home. Enhancing the perceived - and real - value of your home, enablingyou to command a higher asking price. Providing unmatched marketing including professionalphotography and custom property web sites. Securing a qualified buyer within your specific time frame. Helping you avoid the two main reasons sales fall apart - low lender’sappraisals and problems with the home inspection.Regardless of the price of your home, when you hire me as your Realtor,both you - and your home - will be prepared for a successful sale.Warm Regards,Linda WrightReal Estate Broker and Certified Real Estate AppraiserWright Realty Solutions

About LindaLinda Wright has been a member of the Tampa Bay realestate industry since 2007. After many successful sales, her track recordremains spotless, a record she attributes to always placing her clients’interests ahead of her own, providing attentive one-on-one service andknowing the contracts and procedures extremely well.Linda’s real estate career includes considerable experience inworking with contractors and subcontractors in the remodelingof homes. She is also a property manager working with manyvendors throughout the area.As an adjunct to her brokerage, Linda is also a certified real estateAppraiser. Doing appraisals since 2004, Linda has a broad knowledgeof local neighborhoods, schools, community offerings, market conditions,Property values, and zoning.Linda attended the University of South Florida where she studiedcomputers, earning a degree in Management Information Systems. Shebelongs to several networking groups and also volunteers at theHumane Society of Tampa Bay.

Linda’s track record of successPERCENTAGE OF HOMES I’VE SUCCESSFULLY SOLD DURING THE INITIAL LISTING PERIOD99%98%30%My Successful Sales Since 2010My Career Successful SalesMarket AverageOnly 30% of Homes Sell in the First Listing PeriodSource: First Multiple Listing Service

Linda’s track record of successCHOOSING A REALTOR WHO GETS THINGS SOLD QUICKLY AND FOR TOP DOLLAR IS KEY!Average ListPriceto Sale PriceRatio:96.3%AverageDayscontract:28Source: First Multiple Listing Service

Testimonials“A few months ago my wife and I made the decision to short sell our condo in Pinellas Park Florida. After getting the runaround from a few local realtors, a coworker of mine put me in touch with Linda Wright. I'm thankful every day that thismeeting occurred. During the entire sale Linda was kind, responsive, and some how not annoyed by my constant barrageof e-mails and text messages. I have heard horror stories from friends who have been through this process and I expectedthe worse, but it was actually very stress free. Even when our bank decided to sell one of our mortgages half way throughthe process, Linda put us at ease and reassured us all was well, and it was. I would certainly recommend her to anyonelooking to purchase or sell property in the area. She was truly a blessing.”Matt and Ally Sholes“Linda did a great job working with me to not only sell my home, but to also find my new home. She is also the propertymanager for one of my other properties. She is thorough and very knowledgeable and organized. She was a great assetduring the negotiations process for buying and selling both of my homes. I would highly recommend her to anyonelooking for a RE agent or property manager.”Bonnie Dukart

Testimonials“When first deciding to put my house on the market, I inventoried my list of friends and family to come up with apotential realtor. As a first time home seller I figured this is what one should do. With my first realtor there was nomarketing plan, there was no in-depth discussion about appraisal value, and then there was no sale after months. Irealized that I needed more than a part-time realtor. I needed results.I went to my bank and had a discussion with the mortgage broker that I had used on the purchase of my new home,which I was all-ready moved into. I asked for a professional recommendation. I was referred to Wright Realty and set upa meeting. I was a little concerned that Linda did not live in my zip code but after the meeting I walked away with abetter understanding of the market and she put together a marketing plan. What a difference it is to work with a trueprofessional!! After a couple touch-ups to the now vacant house; there were professional photographs taken that werestunning; a video; MLS; other listing sites; and social media. I had full confidence that the job would be done and itwould happen quickly.Again, you may know somebody in real estate that claims that they can do all that. But do they have the communicationand negotiating skills with a proven track record to effectively do the job? When selling your largest investment, yourhome, take a few moments and talk to Linda Wright. The marketing went well and we had a ton of interest. My homewas under contract within a month and she negotiated a sale price within 3000 of the asking price.”Cheril Santori

Testimonials“Working with Linda Wright has been a great pleasure. I was looking for a home in an area with limited inventory andhigh demand, so finding a home at a reasonable prices was not going to be easy.Linda’s approach to helping customers find a home is really what makes her so great at what she does. Linda gives ofherself to education and provide guidance without putting pressure on making a sale. Linda puts her client’s needs firstand foremost and that is the approach she uses to making a sale.In the 9 months it took to find my home, Linda took hours of her time to first make sure she understood my needs. Basedon this knowledge, she guided me to the right homes and she even took time out of her own schedule to check on a homebefore asking me to go out to see it.Linda is extremely professional and sincere in the way she communicated with me. I knew that she always had my bestinterest in mind. She was very responsive to all emails, calls and text messages and was there for all appointments andmeetings.Linda loves what she does and that came through as I worked with her. She offered me guidance and support onanything that I needed related to purchasing a new home, from buying new furniture to recommending an AC technician.She goes out of her way to make sure that she give her clients the highest level of service while ensuring they get fairpricing.There isn't enough I can say about Linda. High class and excellent service all done with integrity and professionalism.”Souha Ghader

How Homes SellUNDERSTANDING HOW BUYERS EVALUATE HOMESThe marketing I will do to promote your home has only one purpose to increase awareness among potential buyers leading to in-personshowings.Once buyers reach your front door, the job of marketing is over.Your home must now compete with other homes in two areas;Features and Price.If your home has more features that appeal to buyers - or your home ispriced lower than comparable homes - your home will stand out as thebetter value.Conversely, if your home lacks the features that potential buyers desire,your only option is to compete on price.To be effective, your home should stand out as one of the top two to threebest values in your immediate market place.

PricePRICING YOUR HOME FOR A SUCCESSFUL SALEFactors that Influence Market Value Supply & DemandEconomic ConditionsAsking & Selling Prices of Competing HomesYour Home’s ConditionBuyer’s Perception of Your HomeFactors with Little or No Influence on Market Value The Price the Seller Paid for the House The Seller’s Expected Net Proceeds The Amount Spent on ImprovementsPric s using the Internet to search for homes,professional photography is essential to any comprehensivemarketing plan.More people will view your home online than will ever visitit personally. Getting, and holding, their attention online withprofessional photography is one way to increase the probabilityof an in-person showing.“Buyers perceive homes with professional photography to beworth, on average, 12% more than the actual price.”The Wall Street Journal

MarketingINTERNET MARKETINGYour home will be prominently featured with a showcaselisting on Realtor.com, the top real estate web site in thenation.Features of your showcase listing include: Up to 25 oversized photos High-definition video tour Detailed descriptions of your home. Interactive maps Open house notices Lead generation forms for potential buyers

MarketingINTERNET MARKETINGI will place your home on some of the world’s leadingreal estate web sites for unmatched exposure.Here are just a few of the sites where your homewill be found. . .

MarketingCUSTOM WEBSITEYour home will have it’s own custom website.Your home is also accessible by more through it’sURL address and can be sent to thousands of realtorsthroughout the area.Additionally, all open houses are promoted on ourweb site, increasing the exposure of your home.

MarketingSOCIAL MEDIA MARKETINGYour home will also be marketed extensively onFacebook, the world’s leading social media site.I will market your home using several provenapproaches, including highly-targeted ads andphotos and more.Facebook represents an opportunity to reach tensof thousands of local Tampa residents on a sitewhere they already spend a lot of time.

MarketingMARKETING POSTCARDSMarketing postcards will be sent throughout the area,enabling potential buyers to know that yourhome is for sale .

ServiceWHAT ELSE YOU CAN EXPECT FROM MEIn addition to the services we’ve covered, you can expect me toprovide the following: Attentive one-on-one service. The responsibility of managingthe sale of your home is never passed off to other agents orassistants. I will ensure your home is presented properly and willgather valuable feedback. Regular communications regarding every aspect of myefforts and the results of those efforts as well as anychanges in the market, including new listings, pricechanges of competing homes, sales and how we shouldre-positionyourpropertytoremaincompetitive. Assistance negotiating offers and preparing contracts. Attending the closing to ensure all contract provisions havebeen met and that you are fully satisfied with the results ofyour sale.

Thank youThank you for the privilege and opportunity to workwith you. As always, feel free to call me if you have anyquestions. I look forward to meeting with you andhelping you achieve a successful sale.Linda WrightReal Estate Consultant/BrokerCertified Residential AppraiserWright Realty Solutions4830 W. Kennedy BlvdSuite 600Tampa, FL utions.com(813) 629-9991

potential realtor. As a first time home seller I figured this is what one should do. With my first realtor there was no marketing plan, there was no in-depth discussion about appraisal value, and then there was no sale after months. I realized that I needed more than a part-time realtor. I needed results.

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