Arts, AV Technology And Communications Career Cluster .

Georgia Department of EducationArts, AV Technology and Communications Career ClusterGraphic Design and ProductionCourse Number 48.56200Course Description:As the second course in the Graphics Communication and Graphics Design Pathways, thiscourse builds on knowledge and skills learned in the Introduction to Graphics and Designcourse and focuses on procedures commonly used in the graphic communication and designindustries. Students will gain more experience in creative problem solving and the practicalimplementation of those solutions across multiple areas of graphic design and graphiccommunications. The prerequisite for this course is Introduction to Graphics and Design.Course Standard 1AAVTC-GDP-1The following standard is included in all CTAE courses adopted for the Career Cluster/Pathways.Teachers should incorporate the elements of this standard into lesson plans during the course. Thetopics listed for each element of the standard may be addressed in differentiated instruction matchingthe content of each course. These elements may also be addressed with specific lessons from a varietyof resources. This content is not to be treated as a unit or separate body of knowledge but ratherintegrated into class activities as applications of the concept.Standard: Demonstrate employability skills required by business and industry.The following elements should be integrated throughout the content of this course.1.1Communicate effectively through writing, speaking, listening, reading, and interpersonal abilities.Person-to-PersonTelephone andCell Phone andCommunicating AtListeningEtiquetteEmail EtiquetteInternet EtiquetteWorkInteracting withTelephoneUsing BlogsImprovingReasons, Benefits,Your BossConversationsCommunication Skillsand BarriersInteracting withBarriers to PhoneUsing Social MediaEffective OralListening teracting withMaking andEffective WrittenWays We FilterCo-workersReturning CallsCommunicationWhat We HearInteracting withMaking Cold CallsEffective NonverbalDeveloping aSuppliersSkillsListening AttitudeHandling ConferenceEffective Word UseShow You AreCallsListeningHandling UnsolicitedGiving and ReceivingAsking QuestionsCallsFeedbackObtaining FeedbackGetting Others allyReading Body Languageand mixed MessagesMatching Verbal andNonverbal communicationImproving NonverbalIndicatorsWrittenCommunicationWriting DocumentsConstructiveCriticism in WritingSpeakingUsing LanguageCarefullyOne-on-OneConversationsSmall GroupCommunicationLarge GroupCommunicationGeorgia Department of EducationOctober 11, 2013 Page 1 of 7All Rights ReservedApplications and EffectiveRésumésCompleting a Job ApplicationWriting a Cover LetterThings to Include in a RésuméSelling Yourself in a Résumé

Georgia Department of EducationNonverbal FeedbackShowing ConfidenceNonverballyShowing Assertiveness1.2Making SpeechesInvolving theAudienceAnswering QuestionsVisual and Media AidsErrors in PresentationTerms to Use in a RésuméDescribing Your Job StrengthsOrganizing Your RésuméWriting an Electronic RésuméDressing Up Your RésuméDemonstrate creativity by asking challenging questions and applying innovative procedures andmethods.Teamwork and Problem SolvingMeeting EtiquetteThinking CreativelyPreparation and Participation in MeetingsTaking RisksConducting Two-Person or Large Group MeetingsBuilding Team CommunicationInviting and Introducing SpeakersFacilitating Discussions and ClosingPreparing Visual AidsVirtual Meetings1.3Exhibit critical thinking and problem solving skills to locate, analyze and apply information in careerplanning and employment situations.ProblemCustomer ServiceThe Application ProcessInterviewing SkillsFinding theSolvingRight JobTransferableGaining Trust andProviding Information,Preparing for anLocating Jobs andJob SkillsInteracting withAccuracy and DoubleInterviewNetworkingCustomersCheckingBecoming aLearning and GivingOnline ApplicationQuestions to Ask inJob ShoppingProblem SolverCustomers WhatProcessan InterviewOnlineThey WantIdentifying aKeeping CustomersFollowing Up AfterThings to Include in aJob SearchProblemComing BackSubmitting an ApplicationCareer PortfolioWebsitesBecoming aSeeing theEffective Résumés:Traits Employers areParticipation inCritical ThinkerCustomer’s PointSeekingJob FairsManagingSelling Yourself andMatching Your Talents toConsiderationsSearching thethe Companya JobBefore Taking a JobClassified AdsHandling CustomerWhen a Résumé Should beUsingComplaintsUsedEmploymentAgenciesStrategies forLanding anCustomer ServiceInternshipStaying Motivatedto Search1.4Model work readiness traits required for success in the workplace including integrity, honesty,accountability, punctuality, time management, and respect for diversity.Workplace EthicsPersonalEmployerBusiness EtiquetteCommunicating atCharacteristicsExpectationsWorkDemonstrating GoodDemonstrating aBehaviorsLanguage andHandling AngerWork EthicGood AttitudeEmployers ExpectBehaviorBehavingGaining andObjectionableKeeping InformationDealing withAppropriatelyShowing RespectBehaviorsConfidentialDifficult CoworkersMaintaining HonestyDemonstratingEstablishingAvoiding GossipDealing with aResponsibilityCredibilityDifficult BossPlaying FairShowingDemonstrating YourAppropriate WorkDealing withDependabilitySkillsEmailDifficult CustomersGeorgia Department of EducationOctober 11, 2013 Page 2 of 7All Rights Reserved

Georgia Department of EducationUsing EthicalLanguageShowing ResponsibilityReducing HarassmentRespecting DiversityMaking Truthfulness aHabitLeaving a Job EthicallyBeing CourteousBuilding WorkRelationshipsCell Phone EtiquetteGainingCoworkers’ TrustPerseveringDealing with ConflictAppropriate WorkTextingUnderstandingCopyrightSocial .5Apply the appropriate skill sets to be productive in a changing, technological, diverse workplace to beable to work independently and apply team work skills.Expected Work TraitsTeamworkTime ManagementDemonstrating ResponsibilityTeamwork SkillsManaging TimeDealing with Information OverloadReasons Companies Use TeamsPutting First Things FirstTransferable Job SkillsDecisions Teams MakeJuggling Many PrioritiesManaging ChangeTeam ResponsibilitiesOvercoming ProcrastinationAdopting a New TechnologyProblems That Affect TeamsOrganizing Workspace and TasksExpressing Yourself on a TeamStaying OrganizedGiving and Receiving ConstructiveFinding More TimeCriticismManaging ProjectsPrioritizing Personal and Work Life1.6Present a professional image through appearance, behavior and language.On-the-Job EtiquettePerson-to-Person Etiquette Communication EtiquetteUsing ProfessionalMeeting BusinessCreating a Good ImpressionMannersAcquaintancesIntroducing PeopleMeeting People for the FirstKeeping Phone CallsTimeProfessionalAppropriate DressShowing PolitenessProper Use of Work EmailBusiness Meal FunctionsBehavior at WorkPartiesBehavior at ConventionsInternational EtiquetteCross-Cultural EtiquetteWorking in a CubicleProper Use of Cell PhoneProper Use in TextingPresenting YourselfLooking ProfessionalDressing for SuccessShowing a ProfessionalAttitudeUsing Good PosturePresenting Yourself toAssociatesAccepting CriticismDemonstrating LeadershipSupport of CTAE Foundation Course Standards and Georgia Standards of ExcellenceL9-10RST 1-10 and L9-10WHST 1-10:Georgia Standards of Excellence ELA/Literacy standards have been written specifically for technicalsubjects and have been adopted as part of the official standards for all CTAE courses. AdditionalGeorgia Standards of Excellence ELA/ Literacy standards for Speaking and Listening are listed inthe foundational course standards below.Georgia Department of EducationOctober 11, 2013 Page 3 of 7All Rights Reserved

Georgia Department of EducationCourse Standard 2AAVTC-GDP-2Build upon previous knowledge and demonstrate proper equipment operationand follow procedures in a safe manner and achieve 100 percent on a written ordemonstration safety test.2.1. Demonstrate knowledge of safety features and practices for both general to the industryand specific to lab.2.2. Demonstrate knowledge of and proper use of personal protection equipment needed forboth general to the industry and specific to lab.2.3. Demonstrate knowledge of and proper use of equipment operating instructions for bothgeneral to the industry and specific to lab.Course Standard 3AAVTC-GDP-3Examine and prepare for career opportunities in the design profession.3.1. Research various design specialties that exist in the field.3.2. Demonstrate an understanding of the importance of developing professional selfpromotional materials, such as but not limited to resume, brochure, business card,cover letter, twitter avatar, and other emerging technologies.3.3. Demonstrate an understanding of specific job requirements for the graphiccommunication and design industry.3.4. Demonstrate building a professional portfolio.Course Standard 4AAVTC-GDP-4Understand and demonstrate the fundamental basic elements and principles ofdesign.4.1. Compare and contrast or critique professionally-completed works.4.2. Apply knowledge of design principles to new products.4.3. Incorporate design elements and principles in hand drawn sketches and measuredlayouts.4.4. Design successful compositions that employ elements found in existing collateraldesign pieces.4.5. Apply creative thinking skills to produce solutions to artistic problems.4.6. Create original designs that utilize basic elements and principles.Course Standard 5AAVTC-GDP-5Demonstrate an understanding of the fundamental basics of a creative brief anddemonstrate the proper usage.5.1. Demonstrate the requirements and the importance of developing a creative brief on thejob.5.2. Demonstrate the ability to identify the required audience.5.3. Apply knowledge to determine project purpose and audience needs.Georgia Department of EducationOctober 11, 2013 Page 4 of 7All Rights Reserved