EV.G.CLV OF OFIE FgFúa Broadcasting Ii Aug 23

Closed'. Circui-Surging salesAs sequel to record up -front buying ofprime time (BROADCASTING. Aug. 2), TVnetworks are experiencing strong marketin scatter buys for fourth quarter, withprices topping up -front by 15% to 20%,raising C -P-M's for scatter to 6.50 to 7.25. Prime -time sales for fourth -quarterbroadcast, up -front and scatter, areexpected to reach as high as 650 million,up 15% from same quarter last year. For1982 -83 network year, up -front buyingnow totals roughly 2 billion.Network officials say advertiser demandextends to other dayparts, with briskactivity in daytime and afternoon. Scatteraccounts for about 20% of fourth -quarterinventory, and networks expect to be soldout by Labor Day.Turning in the windStephen Sharp's prospects of becomingFCC commissioner didn't appear to bemuch brighter last week. Congress passedlegislation reducing commission fromseven to five members, and eliminating asof next June seat President Reagannominated Sharp to fill (see "In Brief ").Although Sharp was nominated morethree months ago, Senate CommerceCommittee still hadn't scheduledconfirmation hearing. Official theredeclined to speculate whether one wouldbe scheduled.Sharp, meanwhile, said he hadn'tdecided whether he was interested inshort -term seat. He said he would consultwith FCC Chairman Mark Fowler andothers to determine what he should do "tobest serve the President." Sources saidthat if Senate doesn't schedule hearingbefore it adjourns (tentatively Oct. 2),Reagan could seat Sharp without hearing.Senate would then have option of holdingconfirmation hearing after it reconvenedin January.Mixed companyDepartment of Defense and InternationalCommunication Agency are consideringplan to coordinate overseas informationactivities of those agencies as well asDepartment of State. Officials are said tofeel that agencies' respective programscould be strengthened through closercooperation in Washington. Proposal, saidto have been initiated by office of Secretaryof Defense Caspar Weinberger, alsoenvisages coordination of activities ofVoice of America and Armed ForcesNetwork, which broadcasts abroad onfrequencies to which foreign nationals cantune.ICA Director Charles Z. Wickreportedly is high on idea. However,sources suggest it may run into legalproblems. They note VOA is barred by lawfrom broadcasting to U.S. citizens, andU.S. citizens -in armed forces -areArmed Forces Network's target audience.Some DOD officials also wonder whetherICA would use mechanism for closercooperation as means of influencingprograming of Armed Forces Network,which is now supplied almost entirely byU.S. commercial radio and televisionnetworks.Through the roofProducers of CBS -TV's M *A *S *H,looking to end of 11 years of high ratingsfor that series, aren't only ones planningwhat show's promoters call "blockbuster"finale. It'll be two hours instead of usual30 minutes and is scheduled for February,and CBS salesmen have hung 450,000price tag on each of its 30- secondcommercial spots. That's 50,000 morethan NBC -TV is asking for next January'sSuper Bowl, and could be- probably ishighest ever for entertainment seriesentry. Thirties go for just under 200,000on show now.CBS sales officials say they haven't soldmany of those 30's yet, but they soundconfident. Even remembering toweringratings of Dallas's who- shot -JR episode(53.3 rating, 76 share), they say "thiscould be the highest -rated series episodeof all time."Buying and sellingMetromedia this week is expected toannounce sales of WXIX -TV Cincinnati (ch.19, independent), WTCN -TV Minneapolis St. Paul (ch. 11, NBC) and WMETIFM)Chicago. It also is expected to announcepurchase of Field Communications' WELD Tv Chicago (ch. 32, independent) for over 125 million (BROADCASTING, Aug. 16).Metromedia must sell one UHF to makeroom for another. Reason for sellingaffiliated V: need for additional money tofinance Chicago acquisition. Howard Starkis broker in some of transactions.Jminicomputer on track in May 1983, staffsays it will be able to process 500applications each month. Overburdenedconsultants, engineers swamped in effortto meet September deadline are prayingfor extension.One that got awaySmooth lobbying that helped shoot FCC"Track One" bill through both houses ofCongress last week (see page 36), hasbeen largely credited to Terence PMahoney, 37- year -old attorney with FCCCongressional Liaison Department, who,before joining FCC in 1979, was lobbyistfor National Association of Broadcastersfor three years. Mahoney's footwork, saidto have included convincing HouseSpeaker Thomas P O'Neill (D- Mass.) tomake time in crowded schedule to bringbill to floor on suspension calendar lastThursday, has led some in Washingtonlegal community to speculate aboutMahoney as hot prospect for job of FCClobbyist called for in recently approvedNAB futures committee report.Stevens againFCC's campaign to remain at currentWashington headquarters has hit newkink. General Services Administration,after prodding from FCC, apparently hasbacked off from its position that move toHoffman -Center location in Alexandria,Va., is most cost -effective alternative( "Closed Circuit," July 19). GSA notifiedappropriate committees on Capitol Hill,stating that unless it heard otherwise, itwould cancel solicitation that wasresponsible for Hoffman- Center bid,move that would free it to renegotiate leasefor FCC's current headquarters. GSAheard from two congressmen. While thatdoesn't mean that FCC's plans will beblocked, both Senator Ted Stevens (RAlaska) and Representative Paul Trible(R -Va.) have requested furtherinformation from GSA on economicimpact of canceling move to Alexandria.Job wantedInch by inchMost recent count reveals that FCC hasgranted total of 217 low -power televisionstation applications, which means 6,969are awaiting processing. Staff hasn'tprocessed any since June, whencommission set 90 -day period for allapplicants who filed before LPTV orderwas adopted in March (BROADCASTING,March 8) to amend their applications tobring them into compliance with order.Ten -person staff will resume manualprocessing of orders after 90 -day periodends Sept. 21, hoping to dispose of 40applications per month. After it getsBroadcasting Aug 23 19827Ombudsman is called "dirty word"around there, but CBS News apparently ismaking progress toward getting one. He(or she) will be called vice president, newspractices. That much was announced byPresident Van Gordon Sauter, inaftermath of TV Guide charges againstVietnam Deception documentary(BROADCASTING, July 19). CBS sourcessay there have been "a lot of applications"from CBS News people, including old timers, and from elsewhere in CBS. Oddsare put at roughly 99 to that CBS insiderwill be picked, but there's no morning lineon when.1

(Cable-.cast- gs),/"ThNew York newsMorris Tarshis, director of New York City'sBureau of Franchises and chief cablefranchise negotiator for city, told BROADCASTING last week that "substantialprogress" has been achieved in the effort tokeep Cablevision Systems in the process towire New York's outer boroughs. Cablevision, which has expressed its dismay overbeing targeted for only the Bronx and twoareas in Brooklyn which it perceives as lessdesirable, has repeatedly asserted that toconstruct those areas alone would not be fi-nancially viable.The latest deal that the city has offeredCablevision involves a swap between thatcompany and Warner Amex of their targeted franchises in Brooklyn, and whatamounts to substantial financial aid fromthe city to Cablevision for wiring the Bronx.If the compromise is acceptable to all partiesinvolved, Cablevision would end up withthe southern franchise in Brooklyn, andWarner Amex would be allocated the northern and central portions of that borough. Asto the Bronx, the city has offered to defercollection of franchise fees for that operationuntil it becomes profitable. In addition, itwould subsidize Cablevisioá s Bronx operation with millions to help finance its longterm debt service for that project. The subsidy funds would probably come from a percentage of the franchise fees exacted fromother boroughs.The city and Cablevision are understoodto have agreed verbally to such an arrangement. However, Tarshis has yet to make hispitch to Warner Amex, although Warner remains open to suggestions. "We've alwaysbeen willing to take a look at other options,"said Richard Aurelio, Warner's senior vicepresident, governmental affairs. But, "Ican't say we would take it," without firstgoing over the compromise thoroughly. "Itinvolves a rejuggling of the situation [and]there are a lot of issues involved," he said.Cablevision meanwhile has been workingto tie up a variety of financial deals, notableamong them a 65 million debenture andwarranty offering that is going to marketthrough Drexel Burnham Lambert. The proceeds would be used to reduce outstandingbank debt, which the prospectus put at 83.3 million, in turn freeing up the company's balance sheet for planned borrowings related to affiliates' financing forBoston and New York (if granted) franchises.Competition heats upBROADCASTING readers, long familiar withthe competition among the news operationsof ABC, CBS and NBC over who got whatstory how far ahead of the others, are nowable to follow similar contests in cable news.Satellite News Channels, Group W/ABC'sjoint venture, conscious of allegations thatits arrangement with ABC will keep it fromgetting stories ahead of that network'sbroadcasts, has put together a list of the"firsts" it's compiled since launch. They include two Middle East stories repórted byGroup W's Andrew Miesels, the latest ofwhich, word that Syria would accept PLOguerrillas trapped in Beirut, aired "minutesahead of the wire services and at least 30minutes before any other television newsoperation." Video of July's torrential stormsin Japan appeared on SNC "six hours beforethe Cable News Network and 12 hoursbefore the broadcast networks. " And thanksto regional associate KTTV Los Angeles, SNCidentified actor Vic Morrow as a victim ofthe recent filming mishap in Hollywood "15minutes ahead of the wire services and 40minutes before the Cable News Network."Envelope pleaseThe silver anniversaryInternational Film & TV Festival ofNew York, Nov. 3 -5, is welcoming"produced for cable" entries in spotand programing categories for thefirst time, in an effort to "recognizeexcellence in state -of-the -artachievements in the widest range ofcategories. "Entry forms and detailsare available from InternationalFilm & TV Festival of New York,251 West 57th Stree4 New York10019.In 10year's timeFrost and Sullivan, a business research firmbased in New York, predicts that cablerevenues will triple between 1981, whenrevenues were 3.6 billion, and 1991, atwhich time the firm predicts that cablerevenues will reach 11.4 billion. That prediction is stated in a 297 -page study recently completed by the firm, entitled"CATV Markets in the U.S." The study includes, among other things, a survey of1,000 mayors in cities nationwide. In 1991,the study suggests, cable will have 40million basic subscribers (that figure is lowcompared with other projectsion for thatdate), with 34 million pay subscribers. Andpay subs in 1991 will generate 5.4 billionin revenues, up from 1.3 billion in 1981.Who's watching?an open book on cable ratings, andwhile many in the industry are waiting forthe results of the NCTA/CAB- sponsoredsurvey being conducted by Nielsen, smallerrating services are plunging ahead with testsurveys. Last week in Buffalo, N.Y., Mar quest Media Services began testing two versions of a seven -day diary in cable systemswithin the Buffalo- Niagara Falls televisionADI. The results will be available nextmonth.From Oct. 14 through Nov. 10, MMSplans to do four back -to -back one-week surveys in five cable markets, with reportdelivery by the end of December.It is stillBET's rebirth. Washington Mayor Marion Barry (I) makes the ceremonial phone call thatswitches the Black Entertainment Television network from Satcom III -R to Westar V as BETPresident Robert Johnson looks on. With the move" BET expands its programing hours from8 p.m. to 2 a.m. daily. Although BET loses millions of cabled homes in the switch, it projectsit will re -reach 10 million by 1984 ( "Cablecastings;' Aug. 16).Broadcasting Aug 23 19828

Thereafter, MMS plans spring and fall testsin additional markets,MMS says fees to systems for the measurements are "based on a multiple of thesubscriber base times the number of channels on which you can sell advertising." Thereports will break down numbers bysystems, channels, dayparts, sex /age andincome. The survey size will vary depending on the market, but MMS says it rangesfrom 575 to 2,300 respondents per market.RhubarbThe U.S. District Court in Boston has approved a consent decree entered into bywSBK -Ty Boston, ESPN and four Boston -areacable operators. The settlement was reachedafter WSBK -Ty sued ESPN and the four cablesystems for lifting highlights of the station'scoverage of the Boston Red Sox withoutpaying a "usage fee" customarily paid insuch instances by the three over -the -airbroadcast networks. ESPN felt that the fairusage doctrine applied and had indicated awillingness to supply the station with someof its clips from time to time. WSBK -TV wentto court over the matter about a year agobecause it perceived such an arrangementas one -sided, believing that it would havelittle if any use for such material from ESPNor the cable operators. Under the settlement, ESPN and the operators will reimburse the station for past usages and refrainfrom future uses without paying the station.The settlement figure "didn't amount tovery much," said Daniel Berkery, WSBK -TVgeneral manager, noting that the fee per useis only a "couple hundred bucks. " WSBK-TVis the television rights holder for the RedSox games and paid "several million dollars" this year to the Sox for those rights,said Berkery. The total television and radiorights figure for the Red Sox games in 1982is estimated at 2.7 million (BROADCASTING,March 1).Movie scorecardWho's on first in made-for -pay? While HBOhas slated principal photography to startAug. 26 on The Terry Fox Story, starringEric Fryer (a young actor who, like the titlecharacter, lost a leg to cancer) it's careful tocall the film "HBO's first made -for -payfilm." Over at Showtime headquarters thealready completed Falcon's Gold is beinghailed as "the industry's first made for pay TV movie" -that "colorful, fantasy adventure" also happens to the "pilot "" for a seriesShowtime will air this fall. Where does thatleave Dot and Santa Claus which aired lastChristmas on just about every payoperator, MDS and STV included, aside fromHBO? At the time, Dot's distributor, Satori,called that animated feature from Australianproducer Yurim -Gross the first "made-forpay" film. While eventual theatrical distribution was clearly in mind when it wasmade, Dot has only just now gone intotheatrical release in Australia. And, Satorinotes, it is available for relicensing for payin 1983."Phase I of the KamanBroadcasting System is here. Thesystem that covers your entireoperation from sales contract to onair broadcast more efficiently andprofitably. And its here in force.KBS Financial Managementfunctions include:Flexlble General Ledger with monthlysummaries or accumulated fiscal waeiioavú«mtatwauu,ñfyear figures.fixed assets: specialized recordkeeping and reporting for personalproperty assets, locations, anddepreciation.Accounts Payable with completeinformation retrieval and fullintegration with the GeneralAccounting system.Payroll/ Personnel usingcomprehensive reporting. rapidresponse to inquiries, governmentreporting, multi-city/multi -state.KB5 gives you total managementcontrol over all areas of yourThe computerpower and capacity for virtuallyunlimited growth.The Kaman Broadcasting Systemcombines IBM's System 38 hardwarewith Kaman's software for an on -linedatabase that's in -house anddesigned especially for the needsof broadcasters.But the best news is there's alot more of the Kaman BroadcastingSystem still on the way.See KBS from Kaman Sciencesat the Broadcast Financial Managers'Conference Sept. 12 through 15. theRiviera Motel in Lassystembroadcastfinancialmanagershave beenwaiting for.*gas.KAMAN SCIENCES C A A A IONP.O. Box 74631500 Garden of the Gods RoadColorado Springs, CO 80933(303) 599.1500station or stations. It works forevery department. Its designed foreasy operation by your people. It usesvideo terminals for immediate accessto information. It generates dozensof specific reports covering all phasesof your operation. And it has theThe cable connection.Norwalk,Conn., Mayor Thomas O'Connor throwsthe switch to activate the first 40 milesof an eventual 2,000 in Cablevision'sFairfield county franchise. Of the 125;000 homes in the franchise are, 20 wereon -line that day. Also on hand wereCablevision President John Tatta; VicePresident James Kofalt;ChairmanCharles Dolan, and the system's ChiefEngineer Joseph ////IBroadcasting Aug 23 19829iinnnu In7 51NIIIII Ul01/o Vi'i!

CITV ONLYIBust iessBrief lyIDatapoint Corp.Business informationequipment. Begins this week and runsthrough 1983 in eight major markets.Prime, sports and news times. Agency:Ogilvy & Mather, Houston. Target: men,45 -60.Perkins CakeSteakRestaurants.Begins in mid -September for 14 weeks inabout 50 markets. Prime, early fringe andlate fringe times. Agency: Chuck RuhrAdvertising, Minneapolis. Target: adults,18 -49.Aunt Millie's&Specialty brandsmacaroni & cheese. Begins Oct. 4 for fiveweeks in four markets. Agency: EricEricson & Associates, Nashville. Target:women, 25 -49.Flying TigersAir cargo. Begins Sept.13 for four weeks in 210 markets. Fringe,prime, news and sports times. Agency:Marsteller Inc., Los Angeles. Target: men,25 -54.Golden Grain Inc.(spaghetti sauces). Begins Sept. 6 for upto 10 weeks in 10 markets. Day, earlyfringe, news, prime access and late fringetimes. Agency: Geers Gross, New York.Target: women, 25 -54.women, 18 -49.Martha White Foods Inc.men, 25 -54.Bixmix (biscuitweeks in about 30 markets. Agency: EricEricson & Associates, Nashville. Target:Swift & Co.Two poundmix). Begins Oct. 4 for fivewomen, 25 -49.Martha White Foods Inc.D One stepRice -a -Ronistuffing mix. Begins Oct. 4 for four weeksin 36 markets. Early fringe, news andprime access times. Agency: VantageAdvertising, San Leandro, Calif. Target:BMW Nor

Aug 23, 1982 · Sewing /Needlepoint 55 44,000,000 Going to the Movies 49 39,000,000 Vegetable Gardening 47 38,000,000 Pleasure Trips in Cars 44 35,000,000 Watching Pro Sports (TV) 40 32,000,000 Fishing 39 31,000,000 From a Gallup Survey conducted for Gardens For All, The Nat'l Assoc. for Gardening. JOY OF GARDENING features Master Gardener