The Restart Of Sports Across Social Media 20200720 Final-

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The Restart of SportsAcross Social Media180 Social Media ExamplesFrom Sports Organizations asPlay ResumesJuly 2020

From teams and leagues who have started:15 LEAGUES35 TEAMS

CLICK IMAGESTO SEE THELIVE POST

Table ofContents1. We’re Back2. The Restart3. Game Content4. Digital Stadium5. Fan Engagement6. Social Good7. Appendix4

We’re BackAnnouncing Their Return

We’re BackAnnounce the returnof sports throughcreative storytelling6

We’re BackHave playersannounce your returnwith the latest trends(e.g. Swipe challenge)7

We’re BackAnnounce your returnwith influencers(mascots work too!)

We’re BackAttract offseasonaudiences by helpingfirst-time fans picktheir team & learn therules9

The RestartSetting the stage for return to play

The RestartInform fans of thespecifics behind yourreturn plan(via Twitter Events)11

The RestartDocument the road toyour return from anorganization or a fanperspectiveMake a multiepisode seriesUse UGC

The RestartExplore creative waysto release your newschedule13

The RestartHost a virtual mediaday before gettingback on the field14

Game ContentCovering games with remote fans & staff

Game ContentFilm the nationalanthem remotelyFilm the liveInvite a virtualproductionsinger

Game ContentKeep attention onesports offeringsthrough creativevideo editing17

Game ContentUse post-producedhighlights to extendthe conversation18

Game ContentHave players host atakeover from insidethe bubble19

Game ContentPoll fans on theirfavorite gamemoments & reply withtheir selected clip20

Digital StadiumCurating a digital gameday experience for fans

Digital StadiumBring fans inside yourvenue through AR(via Snapchat Lens)22

Digital StadiumShow the changes toyour venue with abehind the scenesstadium tour(via Twitter Threads)23

Digital StadiumHave players or fansfilm themselvessinging team songs orchants24

Digital StadiumHave fans announcethe starting lineup(via Instagram Stories)25

Digital StadiumCollaborate with yourfans to make agameday playlist26

Digital StadiumInvite season ticketholders to watch withtheir section via Zoom27

Digital StadiumInvite players’ familiesto tune in from thejumbotron via Zoom

Fan EngagementHelping fans feel connected to the team from home

FanEngagementHave staff run aninteractive quiz onsocial(via Instagram Stories)30

FanEngagementMake sounds for fansto create with onTikTok31

FanEngagementGive fans the tools tocreate their owncontent and supportthe team(via Instagram CameraEffects & Snapchat Filters)32

Social GoodAddressing Social Causes

Social GoodCommemorate thosewho have passed dueto COVID-1934

Social GoodCommemorate fanswho have passed dueto COVID-19 at theirseats35

Social GoodAmplify your athletes’voices throughcreative quotegraphics36

Social GoodLet your athletes’voices be yours37

Social GoodSupport your athletesby lending them yourmedia capabilities38

AppendixThe Best of the Rest

We’re BackComeback Video (under 1 min)Attracting First-Time FansComeback Video (1-3 min)#37English Premier LeagueInstagram#46Korean Baseball LeagueInstagram#54NASCARTwitter#38LA Galaxy, MLSTwitter#47La LigaInstagram#55National Rugby LeagueInstagram#39Manchester United FC, EPLInstagram#48Manchester City FC, EPLInstagramMajor League ramReal Madrid, La LigaInstagramReturn Graphics#42National Rugby LeagueInstagram#51#43National Rugby LeagueTikTokNASCARInstagram#52#44Oakland Athletics, MLBInstagramNational Rugby LeagueInstagram#45Texas Rangers, MLBTwitterWelcome Back Cam#53Milwaukee Brewers, MLBTikTokCountdown to Restart#56Australian Football LeagueInstagram#57National Rugby LeagueTikTok#58UFCTwitter

The RestartYour Return PlanPlayers Adjusting to COVID-19Stadium Adjustments to 0Formula 1Instagram#66FC Bayern Munich, BundesligaTikTok#61NASCARYouTube#67PGA TourInstagram#73Boston Red Sox, MLBTwitter#68Ultimate Fighting ChampionshipTikTok#74Chicago Cubs, MLBTwitter#69Valencia CF, La LigaInstagram#75Seattle Mariners, MLBTwitter#76Texas Rangers, MLBTwitterPSA Graphic#62#63English Premier LeagueInstagramManchester United FC, EPLInstagramInside the Bubble#70Utah Jazz, NBAInstagram#71Washington Wizards, NBAInstagramReturn FAQ for Fans#64Brooklyn Nets, NBAInstagram#72Tottenham Hotspur FC, EPLTwitterSchedule Release Through Video41

Game Content (1/2)Creative HighlightsContent from PracticeMic Up Players#77FC Bayern Munich, Instagram#78FC Bayern Munich, BundesligaTikTok#86FC Barcelona, La LigaInstagram#95NASCARTwitter#79FC Bayern Munich, BundesligaTikTok#96PGA TourInstagram#97UFCTikTok#80Tottenham Hotspur FC, EPLInstagramPlayer Arrivals#81Australian Football LeagueTikTok#82FC Barcelona, La LigaTwitter#83Houston Dash, ikTokLivestream Studio Analysis#90Manchester City FC, EPLFacebookAustralian Football LeagueFacebookIncorporate m Guests#91Manchester City FC, EPLFacebook#100 NASCARInstagram#92NASCARFacebook#101 NASCARInstagram#93NASCARTikTokGame Threads via FB Events#84NASCARInstagram

Game Content (2/2)Gameday Set-upBehind the Scenes#102 Chelsea FC, EPLTikTok#109 NASCARInstagram#103 FC Bayern Munich, BundesligaInstagram#110 Tottenham Hotspur FC, EPLInstagram#104 Tottenham Hotspur FC, EPLInstagramSponsored Highlights#105 National Women’s Soccer LeagueInstagramRemote Interviews#107 NASCARTwitter#108 UFCTwitterPut Pen to Paper#111BundesligaInstagramTurn Memorable Moments into GIFs#112NASCARTwitter

Digital StadiumSponsor ActivationsUGC: Best Wishes to PlayersUGC: Fans Watching From Home#113English Premier LeagueTwitter#121Denver Nuggets, NBATwitter#129English Premier LeagueInstagram#114Formula 1Instagram#122Phoenix Suns, NBATwitter#130English Premier LeagueInstagram#115Formula 1Twitter#123Tottenham Hotspur FC, EPLTwitter#116Milwaukee Bucks, NBATwitter#117National Rugby LeagueInstagramRepurpose Video Board Content#118NASCARInstagram#119Toronto Blue Jays, MLBInstagram#120 Toronto Blue Jays, MLBInstagramBehind The Scenes alencia CF, La LigaTikTokStadium Sounds#127 NASCARTikTok#128 Tottenham Hotspur FC, EPLTwitterRecreate Community via FB Groups#131Australian Football LeagueFacebookStadium Pictures#132 FC Barcelona, La LigaInstagramHost a Drive-in Watch Party#133 Orlando City SC, MLSTwitterKeep Using Stadium Geotags#134 Australian Football LeagueInstagram

Fan Engagement (1/2)Creative VideoFan TriviaGive Fans Tools to Create Content#135 Houston Dash, NWSLInstagram#142 BundesligaInstagram#151#136 Orlando Magic, NBAInstagram#143 BundesligaInstagram#152 BundesligaInstagram#144 BundesligaInstagram#153 Eintracht Frankfurt, BundesligaInstagram#145 La LigaInstagram#154 NASCARTikTok#146 NASCARInstagram#155 National Rugby LeagueInstagram#147 NASCARInstagram#156Juventus FC, Serie AInstagram#148 Manchester City FC, EPLTikTok#157Manchester City FC, EPLTikTok#149 Manchester City FC, EPLTwitter#158National Rugby LeagueTikTokFan Appreciation#137 FC Bayern Munich, BundesligaInstagram#138 Manchester United FC, EPLInstagram#139 Manchester United FC, EPLTwitter#140 Portland Thorns FC, NWSLInstagram#141Manchester City FC, EPLInstagramBorussia Dortmund, BundesligaTwitterPlayers VideosUGC#150 Liverpool FC, EPLTwitter45

Fan Engagement (2/2)Fan OpinionsGiveaways#159Joe Gibbs Racing, NASCARInstagram#166 BundesligaInstagram#160NASCARTwitter#167 Manchester United FC, EPLFacebookMerchandise#161Manchester City FC, EPLTikTok#162Liverpool FC, EPLInstagram#163UFCInstagramSponsor Activation#164Joe Gibbs Racing, NASCARInstagram#165Portland Timbers, MLSTwitter

Social GoodBlack Lives MatterCOVID-19#168 AC Milan, Serie ATwitter#177 La LigaInstagram#169 Australian Football LeagueInstagram#178 Tottenham Hotspur FC, EPLTwitter#170 NASCARTikTok#179 Tottenham Hotspur FC, EPLTwitter#171Major League SoccerInstagram#172 Manchester City FC, EPLInstagram#173 National Women’s Soccer LeagueTwitter#174 National Women’s Soccer LeagueInstagram#175 National Women’s Soccer LeagueTwitter#176 Washington Wizards, NBATwitterPride#180Oakland Athletics, MLBInstagram

The Restart of SportsAcross Social Mediahello@greenfly.com 1 (310) 620-8565 www.greenfly.comJuly 2020Copyright 2020 Greenfly, Inc. All rights reserved

Game Content (2/2) Remote Interviews #107 NASCAR . Twitter #108 . UFC . Twitter. Turn Memorable Moments into GIFs #112 NASCAR . Twitter. Gameday Set-up #109 NASCAR . Instagram #110 . Tottenham Hotspur FC, EPL . Instagram. Sponsored Highlights #105 National Women’s Soccer League . Instagram. Behind the Scenes #102 Chelsea FC, EPL . TikTok

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