Fiscal Year 2002 Business Performance And Fiscal Year 2003 .

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Fiscal Year 2002 Business Performance andFiscal Year 2003 Earnings OutlookMay 14, 2003Forward-looking statements are provided as a reference for investors. They are based onprojections and estimates and should not be construed as an assurance or guarantee of futureperformance. When using this information, please keep in mind that final results may vary. Direct any inquiries to the Public Relations Team (E-mail:msaito@HSN.happinet.co.jp)

1. Fiscal 2002 Business Results Market Market HighlightsHighlights Toy market: Strong performance from BANDAI character products Video game market: -Dull sales in the Japanese market owing market saturation for PlayStation 2hardware-Insufficient number of Xbox software titles Video DVD market: Expansion of the DVD Video marketPriorPrior YearYear ResultsResultsPeriod endingSalesConsolidatedOrdinary incomeNet incomeSalesNon-consolidatedOrdinary incomeNet income(Million yen)2002/3140,8891,51873589,8671,360723 1 2003/3Growth 3.3%307-57.5%

1.Fiscal 2002 Business uct(Consolidated)(Consolidated)(100 million yen, %)2003/3Period endingBusinessToysChildcare goodsVideo GamesAmusementVideosOthersTotalComponent ratio5202734355260201,225 2 42.42.228.04.521.21.6100.0Growth (%)27.1-6.9-49.00.015.611.1-13.0

1.Fiscal 2002 Business ResultsProfitProfit andand Loss:Loss: BusinessBusiness GroupsGroups andand MajorMajor SubsidiariesSubsidiaries(Million yen)M ultimedia Business GroupDigital Entertainment Business GroupGrowth (%)SalesOrdinary Income25,819376-41.5%-0.4%HappinetJP CorporationGrowth (%)8,100 44Ordinary Income61,767472-57.1% HappinetPictures CorporationGrowth (%)Sales87.4%77.4%Amusement Business GroupGrowth (%)5,522187HappinetLogistics Service CorporationGrowth (%)25,5393869.2%9.3%-0.8%15.8%HappinetRobin CorporationGrowth (%)5,53516937.9% Growth (%)2,73684(百万円)17.4%211.1%Note 1: On October 1, 2001 Happinet’s toy operations were split off and transferred to a wholly owned subsidiary, Happinet JP Corporation. On March 1, 2002 Toyokuni Corporation, a wholly owned subsidiary of the Happinet Group since October 1, 2001, was merged with HappinetJP Corporation. On March 1, 2002 the operations of Matsui Sakae Toys Co., Ltd. were transferred to Happinet JP Corporation. 3

1.Fiscal 2002 Business Results Change ResultsResults&&Projection Projection Bar chart:SalesGross profitSelling, general andadministrative expensesProjectedPeriod endingItemsNet SalesGross p rofitOrdinary incomeSelling, general and administrative exp ensesPersonnel costsDep reciation and amortizationLoss on disp osal of p rop erty and equip ment /Loss on devaluation of other investmentsOrdinary Income(Million 1231,8951,8011,377 4 Projected

2. Issues to Be AddressedClarification of Weighted Allocation ofManagement Resources Business danddevelopmentdevelopment Business orgreatergreaterefficiencyefficiencyVideo Game BusinessLogistics functionandandrationalizationrationalization Business thwithaaviewviewtotothethefuturefutureVideo Business 5 Toy Business

3. Business Targeted for Expansion and Development — Toy /3Period endingManufacturerCom position ratioGrowth (%)BANDAI36570.213.0Other . 6

3. Business Targeted for Expansion and Development — Toy BusinessPurchase and Share Targets by ManufacturerFiscal 2002 actual purchasesFiscal 2003 target purchasesTOMYTakaraSega ToysTaiyo ToyAgatsumaSales target of 18,000 million for manufacturersoutside the BANDAI GroupToho120% of prior year resultsNikkoLEGOPeopleCOMBI 7

3. Business Targeted for Expansion and Development — Toy BusinessEnhancement of the Vendor Function with a Focus on Seven-Eleven gistics outsourcingSales contractSeven-Eleven JapanJoint delivery Stock informationcenter 8 Real-time sales informationPurchase order receipt

3. Business Targeted for Expansion and Development — Toy BusinessCreation of New DemandDistribution Channel InnovationPromote the creation of customer demand byCreating Vendorscreating new products and establishing toy(Implemented March 2002)sections in stores.Comprehensive proposal for establishing a toy section Differentiation through original products, event planning,advance sales, etc. Improved stock control through directtrading Introduction of new product categories (Contribute to increasedsales by offering character bath products in the toy section.) Greater efficiency Rapid introduction of national brands 9 Faster information exchange

3. Business Targeted for Expansion and Development — Toy BusinessEnhancement of the Vendor Function with a Focus on Seven-Eleven JapanConvenience Store DivisionSales target of 10,000 million / 120% of prior year 10

3. Business Targeted for Expansion and Development — Toy BusinessForging Ahead with New Sales Channel DevelopmentCD・HOBBYCamera and Home Appliance Channel TargetIncrease sales from 708 million to 1,000 millionZAKKA Home Appliance StoreDepartment Store Channel TargetIncrease sales from 0 million tobetween 700 million and 1,000 millionNew Business TargetIncrease sales from 748 million to 1,000 million 11

3. Business Targeted for Expansion and Development — Toy BusinessUpgrade and Expansion of Originaland OEM Products Businesses Successful products from fiscal 2002 Productsto assist specialty stores“in competitive differentiationJoint project with BANDAIMasked Rider Ryuki EX Series,” “Souchaku Henshin Series”Joint project with TOMY“ZOIDS Battle Series”Joint project for this year withAoshima Bunka KyozaiPlastic Model Thunderbird SeriesApril 2003 series launch timed to coincide with broadcasts on theNHK educational channel 12

3. Business Targeted for Expansion and Development — Toy ns(hundred million yen)2004/3(Projected)2003/3Bandai GroupOther ManufacturersTotal365155520390182572Growth %9.9%17.4%10.0%(hundred million yen)600500400300Bandai Group200Other Manufacturers10002003/32004/3Projected 13

4. Business Targeted for Greater Efficiency and Rationalization — Video Game Business Slump Slumpininthethevideovideogamegamemarketmarket Market on22hardwarehardware Insufficient y tasks are achieving greater efficiency andsuitability of customer services 14

4. Business Targeted for Greater Efficiency and Rationalization — Video Game BusinessChangesChanges inin thethe VideoVideo GameGame (New(New Title)Title) MarketMarket (Happinet(Happinet dred million 80020002200200115002002 15 13002003(Estimate)

4. Business Targeted for Greater Efficiency and Rationalization — Video Game BusinessMarket Share by Platform (Happinet Estimate)6%1%23%11%63%Estimated Happinet market share2%Fiscal 2002 market share by platform 16

4. Business Targeted for Greater Efficiency and Rationalization — Video Game BusinessIntegration of the Multimedia Business Group andDigital Entertainment Business GroupAttaining Greater Efficiency and Enhancement (Suitability) of Customer Servicesin the Video Game BusinessDetermine high-prioritycustomers and focusinvestment of resourcesInvolvement in new salesmechanisms not restricted towholesaleElimination of waste,inconsistency, andoverextension — review ofsales practicesResearch and introduction ofnew marketplaces to enhancestock flow. 17

4. Business Targeted for Greater Efficiency and Rationalization — Video Game BusinessElimination of Waste, Inconsistency, and Overextension — Review of Sales PracticesSalesPlayStation 2PlayStationXboxGame CubeGame Boy AdvancedAssign a singlerepresentative to eachcustomer company.Issue comprehensiveproposals tailored torespond to store issuesor customer needs.OperationsMarketing Strengthen sales, salespromotion, advertising, andIntegrate businessinformation gatheringprocesses according to capabilities by platform.the sales structure.Eliminate duplication Strengthen Happinet originalof business processes. comprehensive sales promotionsand market data gathering andanalysis activities.WonderSwanIncrease businessprocess efficiency.Increase the quality of business proposalactivities. 18

4. Business Targeted for Greater Efficiency and Rationalization — Video Game BusinessResearch and Introduction into New Marketplaces to Enhance Stock FlowRetailstoreDeliveryIntranet-based stock disclosure networkPurchaseOrderStock available forimmediate isclosureCompanyHeadquarters andRetail StoresInventory available tomeet customer orders 19 Manufacturer inventory

4. Business Targeted for Greater Efficiency and Rationalization — Video Game BusinessReview of the Xbox Business Profit StructureReview of distribution fees: Avoid risks associated withchanges in sales volumes.Review of selling costs: Establish stratified service levels.Strive for suitable service levels. 20

4. Business Targeted for Greater Efficiency and Rationalization — Video Game BusinessVideoVideo GameGame SoftwareSoftware DistributedDistributed byby HappinetHappinetFiscal 2002 Hit TitlesTitleRanking12345678910Pokemon SapphirePokemon RubyFINAL FANTAGY X-2World Soccer Winning Eleven 6Dynasty Warriors 3Tales of Destiny 2Dynasty Warriors 2Mario Party 4Super Mario SunshinKirby's Dreamland 2PS2PS2PS2GCGCGBA 21 Sales VolumeHappinet Group( 10,000 Units)Distribution Situation2102051841091028378766965Happinet JP onlyHappinet JP only6%Not distributed7%8%7%Happinet JP onlyHappinet JP onlyHappinet JP only

5. Business Targeted for Development for Future Gains— Video ion of market share in the Video DVD marketThe key task is to increase profits through structural reform. 22

5. Business Targeted for Development for Future Gains— Video BusinessVideo Software Sales and Happinet’s MarketShare Five-Year Period from 1999 to 200334003248[100 million 52500200020021500DVD softwareaccounts for60.7% of themarket overall2701000255Happinet Pictures ACTUAL SALES500(4.5%)(7.9%)220129.9% of prior year1861111999200020012002 23 2003(Forecast)

5. Business Targeted for Development for Future Gains— Video BusinessExpand Manufacturer ActivitiesProjected Figures for Fiscal 2003Achieve sales of 6,000 million and markup of 1,600 millionSalesMarkupMarkup %Production4,600 million yen1,240 million yen27 %Own Titles1,400 million yen360 million yen26 % 24

5. Business Targeted for Development for Future Gains— Video DVD BusinessExpansion of Theater Titles and Animation TitlesAttain sales ofof 1,5001,500 millionmillion from ten main titles.GenreMain 10 Titles1D*N*ANGELAnimation2Animation4Full Metal Panic 2CHICAGOMaburaho5GA.RA.KU.TA MR.STAIN ON JUNK ALLEY 6Far from HeavenWestern Movie7Chemical 51Western Movie8Nowhere in AfricaWestern Movie9Geroppa310Western MovieAnimationAnimationJapanese MoviedinnerrushWestern Movie 25

Key Happinet KeyHappinet TheaterTheater TitleTitle TitlesTitles FebruaryMar chApr ilMayJun eJulyChicagoBlockbuster film showing atMarunouchi Prazer and otherfirst-run theatersnationwide beginning Saturday,April 19 (260 theaters)Winner of six Academy Awards,the most of any picture at the75th Academy AwardsCeremony!!Chemical 51Showing at Toho Cinemas and otherfirst-run theaters nationwide beginningSaturday, February 1 (100 theatres)Nowhere in AfricaRabbit-Proof FenceShowing at Cineswitch Ginza and other firstrun theaters nationwide beginning in earlysummer(30 theaters)Winner of the Academy Award for the bestforeign language film at 75th AcademyAwards Ceremony!!Showing at Cineswitch Ginza andother first-run theaters nationwide beginningSaturday, February 1 (30 theaters)Au Plus Pres Du ParadisLaissez-PasserShowing at Ginza Cine La Sept andother first-run theaters nationwidebeginning Saturday, March 8 (30theaters)Showing at Hibiya Chanter and otherfirst-run theaters nationwidebeginning Golden Week (30 theaters)Jay and Silent Bob Strike BackShowing at Shibuya Cine Amuse andother first-run theaters nationwidebeginning Saturday, March 8 (30theaters)Far from HeavenMillennium MamboShowing at Shibuya Cinema Societyand other first-run theatersnationwide beginning April (10theaters) 26 Showing at Shibuya CinemaRise and other first-runtheaters nationwide beginningin early summer (100 theaters)Nominated for an AcademyAward for best actress!

5. Business Targeted for Development for Future Gains— Video BusinessAggressively Making use of Group AssetsIncrease sales of back titles, primarily by means of special price campaigns.Achieve sales of 400 million.Conduct campaigns in July, November, and FebruaryStrengthen program sales and Internet rights sales.Appoint a dedicated representative and achieve sales of 100 million. 27

5. Business Targeted for Development for Future Gains— Video BusinessResultsResults ofof PriorPrior YearYear InitiativesInitiatives andand CurrentCurrent YearYear PlansPlansPriorPrior yearyear initiative:initiative: ExpandExpand averageaverage salessales perper titletitle forfor originaloriginal titlestitles andand exclusiveexclusive titlestitlesbyby acquiringacquiring majormajor titles.titles.No. of Titles2002/3759No. of Titles2003/32004/3Projection505450Sales(million yen)3,443Sales(million yen)5,0006,000Contribution toSales per title(million yen) total HPC sales (%)4.514.7%Sales per titleContribution to(million yen) total HPC sales(%)9.919.6%13.322.2%※HPC HAPPINET PICTURES 28

5. Business Targeted for Development for Future Gains— Video DVD BusinessInvestmentInvestment inin TheaterTheater TitlesTitles(million yen)Genre2003/3Western MoviesJapanese cted)Western MoivesJapanese MoviesAnimation26822670130700No. of ProjectsExpected Sales2,0002002,2002,4004002,800Movies in Which Happinet Pictures Invested Capture Academy Awards!!CHICAGOWinner of six Academy Awards, the most of any picture at the 75th AcademyAwards Ceremony!!Box-office revenues of 2,100 million as of May 12, 2003 (23 days)Showing at about 270 theaters Moving over to 100 theaters on June 7Nowhere in AfricaWinner of the Academy Award for the best foreign language film at the 75thAcademy Awards Ceremony!!First run scheduled for summer. 29

5. Business Targeted for Development for Future Gains— Video BusinessMajorMajor TitleTitle SalesSales ResultsResults andand ForecastForecastFiscal 2002 Major Titles Sales ResultsHarry Potter and the Sorcerer’s StoneStar Wars Episode 2/Attack of the ClonesSpirited AwayKate & Leopold 450 million 400 million 300 million 140 millionExpected Contribution Ratio of Major Titles Sales Scheduled for Release in Fiscal 2003Harry Potte r and the Chambe r of Se cre tsMatrix 2Minority Re port 30 10%15%18%

6. Function Targeted for Greater Efficiency and Rationalization — LogisticsFunctionThe logistics environment・Greater profit orientation on the part of logistics companies dueto the prolonged recession・Environmental protection measures such as the 90 km restriction,diesel engine vehicle restrictionCosts are showing an upward trend Situation at Happinet・Smaller lots and higher service levelThe key task is to reduce logisticscosts. 31

6. Function Targeted for Greater Efficiency and Rationalization — LogisticsFunctionChanges in Logistics CostsWarehousingFreightTotal% of profit(million yen)Fiscal 20001,0371,7552,7922.2%Fiscal 20011,7381,7933,5312.5%One-time costs in connection with operation ofthe Happinet Logistics center and the HappinetPictures warehouse move were 400 ticscostcostincrease:】increase:】 Center butioncentercenter 500 500millionmillionFiscal s 200million.million. nbusinessbusinesstransactionstransactions Freight Freightandandpackingpackingcostscosts 200 200millionmillion Category CategoryMixMix 500 reaseincreaseinintoys)toys) ionportion 120 120millionmillion 32 newnewcentercenter

6. Function Targeted for Greater Efficiency and Rationalization — chieveAchieveLow-CostLow-CostOperationsOperations Establishment ofAcostcostreductionreductionofof 300300(0.23%of300 l2003.2003. Effective ncreasesincreases ms・PrioryearThis・Prior year SalesSalesshareshareofofaboutabout7%7%Thisyearyear TargetTargetofof10%10% 33

7. Projected Business Performance for Fiscal 2003(million yen)Closing dateFiscal 2003 plan127,0001,500870SalesConsolidatedOrdinary IncomeNet Income37,000580380SalesNon-ConsolidatedOrdinary IncomeNet IncomeProjected Sales by Product(100 million、%)Period endingFiscal 2003 PlanBusinessToysChildcare GoodsVideo GamesAmusementVideosOthersTotalComponent Ratio5723032060275131,270 34 45.02.425.24.721.71.0100.0Year on Year110.0111.193.3109.1105.865.0103.7

BANDAI 365 70.2 13.0 Other manufacturers 155 29.8 80.2 Total 520 100.0 27.1 2003/3 ・Strong performance from BANDAI character products for boys and hobby products for girls. ・Growth in sales of products from other manufacturers, notably TOMY. and Takara ・ Expansion of new sales channels. ・Strong performance from BANDAI character products for

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