Second Half Outlook Six Month Business Performance And .
Fiscal Year 2002Six Month Business Performance andSecond Half OutlookNovember 11, 2002Estimates of future performance are provided as a reference for investors. They are based on projections and estimates and should notbe construed as an assurance or guarantee of future performance. When using this information, please keep in mind that the final resultsmay vary. Direct any inquiries to the Public Relations Team – e-mail：msaito@HSN.happinet.co.jp
1. First Half FY2002 Environment, Strategy and Results Domestic Domestic Economy Economy Conditions remain severe due to:・High unemployment rates・Stagnant personal consumption・Decrease in capital investmentFirst Half FY2002 Results(Million yen)Period 7,05155,78397.8%Recurring Profit651657100.9%net income(half 575.1%SalesNon-consolidated Recurring Profitnet income(half year)－１－
1. First Half FY2002 Environment, Strategy and ResultsFirst Half FY2002 sales by product (consolidated)September 2002 (interim)Period EndingProductToys(100 million yen, %)Component RatioYear-over-Year22540.3137.9152.698.3Video 3.4Others142.4113.5Total558100.097.9Childcare products－２－
1. First Half FY2002 Industry, Strategy and ResultsToyToy BusinessBusiness Industry Industry ・・・・ToysToys forfor boysboys :: SalesSales ofof actionaction toystoys havehave slowed,slowed, whilewhile salessales ofof BandaiBandai charactercharacterproductsproducts werewere favorable.favorable.ToysToys forfor girlsgirls :: SalesSales ofof charactercharacter productsproducts werewere soft,soft, butbut hobbyhobby productsproducts becamebecamepopular.popular. Strategy Strategy ・・・・ToTo strivestrive forfor enhancedenhanced partnershipspartnerships withwith majormajor enterprisesenterprises andand areaarea dealersdealers throughthroughfullfull line-upline-up ofof productproduct offering.offering.ToTo promotepromote integrationintegration ofof informationinformation flowflow fromfrom manufacturer/dealermanufacturer/dealer toto establishestablish aabasisbasis forfor thethe SupplySupply ChainChain Management.Management. First FirstHalfHalfFY2002FY2002Results Results SalesSales ofof 22.522.5 billionbillion yen;yen; Year-over-yearYear-over-year comparisoncomparison 137.9%137.9%・・ FavorableFavorable conditionsconditions forfor Bandai’sBandai’s charactercharacter productsproducts forfor boysboys andand hobbyhobby productsproducts forforgirls.girls.・・ ExpandedExpanded handlinghandling ofof productsproducts byby manufacturersmanufacturers suchsuch asas TOMY.TOMY.・・ SalesSales ofof capsulecapsule toystoys areare strongstrong asas aa resultresult ofof thethe alliancealliance withwith leadingleading convenienceconveniencestore.store.－３－
1. First Half FY2002 Industry, Strategy and ResultsVideoVideo GameGame BusinessBusiness Industry Industry ・・・・IsolatedIsolated hitshits withwith SonySony ComputerComputer Entertainment’sEntertainment’s PlayStationPlayStation 22 software,software, whilewhilePlayStationPlayStation 22 consolesconsoles werewere alreadyalready widespread.widespread.SalesSales ofof Microsoft’sMicrosoft’s XboxXbox werewere softsoft duedue toto thethe lacklack ofof availableavailable software,software, despitedespite thethepriceprice reduction.reduction. Strategy Strategy ・・ StrengtheningStrengthening nships withwith dealers.dealers. First FirstHalfHalfFY2002FY2002Results Results SalesSales ofof 15.115.1 billionbillion yen;yen; Year-over-yearYear-over-year comparisoncomparison 60.3%60.3%・・ PlayStationPlayStation 22 waswas notnot accompaniedaccompanied byby leadingleading titles,titles, andand asas aa result,result, salessales throughthroughcompany’scompany’s salessales channelschannels fellfell shortshort ofof initialinitial estimates.estimates.・・ SalesSales ofof XboxXbox werewere softsoft duedue toto thethe lacklack ofof accompanyingaccompanying software.software.－４－
1. First Half FY2002 Industry, Strategy and ResultsVideoVideo BusinessBusiness Industry Industry ・・・・FurtherFurther marketmarket penetrationpenetration ofof DVDDVD players.players.SalesSales werewere goodgood forfor popularpopular titlestitles suchsuch asas HarryHarry PotterPotter andand thethe Sorcerer'sSorcerer's StoneStone andandSpiritedSpirited Away.Away. Strategy Strategy ・・ToTo increaseincrease salessales perper titletitle byby reducingreducing thethe numbernumber ofof originaloriginal titles.titles. First FirstHalfHalfFY2002FY2002Results Results SalesSales ofof 12.612.6 billionbillion yen;yen; Year-over-yearYear-over-year comparisoncomparison 123.4%123.4%・・ PositivePositive salessales resultedresulted fromfrom popularpopular titlestitles suchsuch asas HarryHarry PotterPotter andand thethe Sorcerer'sSorcerer'sStoneStone andand SpiritedSpirited Away.Away.・・ AnimeAnime TVTV series,series, FullFull MetalMetal Panic,Panic, becamebecame aa hit.hit.－５－
1. First Half FY2002 Environment, Strategy and ResultsToyToy Vendors/AmusementsVendors/Amusements BusinessBusiness Industry Industry ・・AlthoughAlthough salessales werewere favorablefavorable toto somesome popularpopular videovideo gamegame titlestitles andand photophoto stickerstickermachinesmachines forfor amusementamusement facilities,facilities, overalloverall industryindustry conditionsconditions werewere challenging.challenging. Strategy Strategy ・・ToTo establishestablish aa nationwidenationwide operationsoperations networknetwork throughthrough organizationorganization ofof thethe HappinetHappinetGroupGroup andand vendorvendor operators.operators. First FirstHalfHalfFY2002FY2002Results Results SalesSales ofof 2.82.8 billionbillion yen;yen; Year-over-yearYear-over-year comparisoncomparison 100.4%100.4%・・ OfOf thethe leadingleading products,products, salessales ofof toystoys forfor vendingvending machinemachine werewere soft.soft.・・ FavorableFavorable salessales ofof thethe “Masked“Masked RiderRider Ryuki”Ryuki” resultedresulted fromfrom thethe introductionintroduction ofof Bandai’sBandai’scharactercharacter cardcard gamesgames suchsuch asas “Jumbo“Jumbo CardCard Dasu”Dasu” forfor toytoy vendingvending machinesmachines・・ SalesSales werewere favorablefavorable forfor thethe “Soreike!“Soreike! Anpanman”Anpanman” capsulecapsule toytoy series.series.－６－
1. First Half FY2002 Profit and LossProfit and Loss: Business Group and Major Subsidiaries(Million yen)Multimedia BusinessGroupDigital Entertainment BusinessGroupYear-over-YearSalesRecurring Profit11,14016961.6%256.2%Happinet JPCorporationYear-over-Year3,305 26227,902437107.3%92.3%Happinet PicturesCorporationYear-over-YearSalesRecurring Profit1128.3%－Amusement BusinessGroupYear-over-Year2,812100Happinet Logistics 0%100.7%187.9%(million yen)Happinet RobinCorporationYear-over-Year2,605 17163.1%-29.3%Year-over-Year1,31530108.4%45.7%Note 1:Figures for the Digital Entertainment Business represents a year-over-year comparison with the Wonder Swan Business Group.Note 2:On October 1, 2001, Happinet’s toy business group was merged into a wholly-owned subsidiary of Happinet JP Corporation. OnMarch 1, 2002, Toyokuni Corporation, a wholly-owned subsidiary which joined the Happinet Group as of October 1, 2001, wasmerged into Happinet JP Corporation. On March 1, 2002, operations of Matsui Sakae Toys Co., Ltd. were transferred to Happinet JPCorporation.－７－
2. Business Development and FY ForecastsToy BusinessDistribution of products by manufacturers other than the Bandai Group expanded through Happinet JPCorporation’s complete product offering strategy.(100 million yen)First Half FY2002 Toy Sales Results250225200(100 million yen)Bandai GroupOther 1481509/20021685722501002001/9単体50Other manufacturersBandai Group09/2001non-consolidatedToy Sales Results and Plan Throughout FY(100 million yen)600(100 million yen)Fiscal 2002323Bandai Group86Other manufacturers409TotalFY 2003(forecast) 500409400300200Other manufacturers100Bandai Group03/2002－８－3/2003forecast
2. Business Development and Strategic PrioritiesToy BusinessHappinet JP Original Products Distribution of products based on powerful characters from manufacturers suchas Bandai, TOMY and TAKARA only through Happinet JPDifferentiation fromcompetitors 1983 - 2002 TOMY 1999 - 2001 SHO-PRO・MBS・JRK・ZOIDS Battle Series (TOMY)・Platinum Dream Jenny (TAKARA)・Masked Rider Ryuki Soft Figure (Bandai)30 products are ready for sale, including the above, and many moreare in the planning stages. 1983 - 2002 TOMY 1999 - 2001 SHO-PRO・MBS・JRK Introduce the products to approximately 500 specialty stores as a way to differentiate them fromgeneral merchandise stores. Direct consumers to stores through publicity in such outlets as hobby magazines and newspapers. Provide support in sales promotion and introduction of dealers through the Happinet JP website.Original products for leading enterprises are being planned.－９－
2. Business Development and Strategic PrioritiesToy BusinessInitiatives with Seven-Eleven Japan Co., Ltd.Barrier to toysLarge number of manufacturers / Quickly evolving trends / Specific business customsmanufacturermanufacturer manufacturermanufacturermanufacturermanufacturer manufacturerDistributes products from almost all toy manufacturersHappinet JP CorporationDealing directly enablescontrol of inventoryApproximately 9,300 Seven-Eleven affiliated stores－１０－
2. Business Development and Strategic InitiativesToy BusinessInitiative with Seven-Eleven JapanCreating New DemandEnhancing LogisticsDriving customer demand byVendorizationcreating new products and(Implemented March 2002)optimizing the selling floorsComprehensive arrangement of the toy selling floor・Differentiation by original products, entertainmentprojects, advance sales, etc.・Improving inventory control throughdirect dealing・Introduction of new categories (Contributes toincreased sales by introducing character bath agentsinto the toy corner, etc.)・Improving efficiency・Accelerating informationdissemination・Efficient and rapid introduction of established nationalbrands－１１－
2. Business Development and Strategic InitiativesToy BusinessInitiative with Seven-Eleven Japan Co.,Ltd. Suggestion for differentiation productsIntroducing original merchandise through negotiations witheach manufacturer (Bandai, Yujin, Movic, and Kaiyodo) Original Products “Gatcha Box”・Released in April 2002・Available in almost all Seven-Eleven Japan stores・Simultaneous release of three items per month - already twenty items to dateSold approximately 9.6 million items by October (191 yen per item)・Standardizing the inner box to establish brand imageGatcha Box drives the purchase of a capsule toy Succeeded in meeting customer needs with thefocus on women－１２－
2. Business Development and Strategic InitiativesToy BusinessInitiative with Seven-Eleven Japan Co., Ltd. Suggestion for organizing eventsSuggest and implement events using characters and seasonal themes【Masked Rider Project】・ Started on June 19, 2002・ Developed the project using the BottleCap Campaign by the beveragemanufacturer, regardless ofmanufacturer. Prizes included not only atoy but also a book, music, CD, or toyconfection, etc.－１３－Sales performanceApprox. 350 million yen
2. Business Development and Strategic InitiativesToy BusinessInitiative with Seven-Eleven Japan Suggestion for organizing events【Gundam Project】】・Started on October 30, 2002・Further development of the selling floorusing a tie-in with the beveragemanufacturer’s Bottle Cap Campaign・Delivering a manufacturer collaborationfollowing the Masked Rider・Limited sale of 10 pre-market products todrive differentiation.－１４－Sales PotentialApprox. 390 million yen
2. Business Development and Strategic InitiativesVideo Game BusinessVideo Game Market Transition (Happinet Forecasts)（100 million Y2001－１５－FY2002（Projected）
2. Business Development and Strategic InitiativesVideo Game BusinessFirst Half FY 2002 Video Game Market Share by Sales - All Platforms(Happinet Forecasts)1%Happinet Groupprojected share18%11%10%2%69%－１６－
2. Business Development and Strategic InitiativesVideo Game Business・Xbox business conditions Second half FY 2002 release schedule (estimated)Release schedule title numberMain release, scheduled titlesAbout 50"Blinx The Time Sweeper" (Microsoft)"Kakuto Chojin" (Microsoft)"DEAD OR ALIVE Xtreme Beach Volleyball" (Tecmo)"Dead to Rights" (Namco)"O・TO・GI" (FROM SOFTW ARE)"Crimson Sea" (Koei)"Truth Goddess Transmigration NINE " (ATLUS)"PANZER DRAGOON ORTA" (SEGA)"THE HOUSE OF THE DEAD 3" (SEGA)※Including titles handling Xbox LIVEHighly-popular products of major game manufacturers are expected to be launched consistently; genrealso includes games such as RPG and gun shooting.Future campaign・”DVD Replay Kit” Bundle CampaignBundling DVD video replay kit with the Xbox console without price increaseas an expanded sales strategy for the Xbox console at year end.It is estimated that the level of inventory of Xbox will diminish by year’s end,judging from orders received to date for year-end－１７－
2. Business Development and Strategic InitiativesVideo Game Business・Xbox business conditions 『Xbox LIVE』 Service BeginsJanuary 16, 2003 Features・ For exclusive broadband use・Compatible with any provider・ Voice chat capability・Starter kit release・ All titles can be played “stand-alone”・ Secure network environment exclusive to Xbox ”Xbox LIVE starter kit” release Estimated retail price 6,800 yen (one Xbox game included) Online gaming is ready to be enjoyed with the “broadband connection environment” and the Xbox starterkit Lowering the barriers to online gaming wherever possible Content① Special ID (free for 12 months, service charge applies thereafter)② Xbox voice communicator③ Network game “Zunou Taisen Live” (table game mahjong, go, Japanese chess, and reversi)④ Bundling the popular software, “Phantasy Star Online”－１８－
2. Business Development and Strategic InitiativesVideo Game Business・Xbox business conditions 『Xbox LIVE』47 titles from 39 companies are being developed for “Xbox LIVE” Titles scheduled for simultaneous release with “Xbox LIVE””Phantasy Star Online” (SEGA) ※Bundled with starter kit”Muzzle Flash” (Victor Interactive Software)”Thousand Land” (FROM SOFTWARE)“Whacked！” (Microsoft)『Capcom vs. SNK２ EO』(Capcom) Negotiating to review the profit profile of the Xbox business, including:・logistics fees・marketing costs (clarification concept for each mission)－１９－
2. Business Development and Strategic InitiativesVisual products business activitiesVideo software salesSalesvolume2002DVD60%(1997(1997-2002 6-year period)100 million 1326500011922001DVD salesovertookVHS sales1997199819992000－２０－20012002forecast
2. Business Development and Strategic InitiativesVisual product business activitiesDVD Video Hardware Shipments2002 Forecast7.2 millionHousehold distributionrate：： 15%(10 ��２１－Up toJuly 2002154486
2. Business Development and Strategic InitiativesVisual product business activitiesAcquireAcquire majormajor videovideo contentcontent forfor originaloriginal titlestitles andand solesole distributordistributor titlestitlesIncreaseIncrease inin averageaverage salessales perper titletitleAim to increase the sales per title by reducing the number of titles and increasing major hitsSales(million yen)7593443Number oftitlesFY 20011st half FY 20022nd half FY 2002FY 2002 totalNumber oftitles225259484Sales(million yen)187537025577－２２－ Sales per title(million yen)4.5Percentage of sales14.7%Sales per titlePercentage of sales(million yen)8.315.1%14.325.8%11.520.8%
2. Business Development and Strategic InitiativesVisual product business activities Investment in original titles①Data for similar titles in the past②Strength of box office performance③Quality (Director, casts, overseas success if foreign title, etc.)Investment decided by taking into account the above criteria and the amount of investment Investment・Nationwide release・Mini theatre exhibition・Animation5 titles8 titles3 titlesAverage investment 160 million yenAverage investment 22 million yenAverage investment 88 million yen Our shares of the major titles released in the second half of this year include:“Star Wars Episode II: Attack of the Clones”“Ice Age”“I am Sam”－２３－approx. 20%approx. 20%approx. 30%
DVD11/8 On Sale!*Rental DVD available on 12/3!A big hit from Miramaxproduction!A new romantic classic! A miraculous lovestory set in two different eras in New YorkCity, with 125 years in between. The latestMeg Ryan feature film.Directed by James MangoldInterrupted and CoplandofGirl,The theme song “Until” by Sting won the BestOriginal Song at the Golden Globes.Box office revenue: 800 millionこVideogram 1st shipment: 65,000 units(initially expected 60,000)－２４－
1994 Cannes film FestivalThe winner of the Jury Grand Prize and BestMale Actor awardsThis year’s No.1 theater-releasedChinese film!To Live (Huozhe)The world cried. Another heartrending film fromChina’s premier film director, Zhang Yimou, knownfor his masterpieces The Road Home and Not one lessfeaturing The Emperor and the Assassin star Gong Li.This is the saga of a family who survived theturbulent times in China from the 1940s to the 1960s.A spellbinding combination of overwhelmingcinematographic beauty and excellent humor. Thewinner of the Jury Grand Prize and Best Male Actorawards at the 1994 Cannes Film Festival.With a 13 week long run from March2002 at the Shibuya TokyuBunkamura in Tokyo, the hit was latershown in 67 theatres nationwide,attracting much media and publicattention.11/25 On Sale!DVD/VHS*Rental DVD available on the same day－２５－
2003.2.21 On Sale!DVDA suspense drama depicting a onenight farce and intricate humanrelationships at a real Italian restaurantin New York. Rhythmical plot, realisticconversations, vivacious characters, andthorough accuracy of the details. Amagnificent treat with a hint of spice.Five stars guaranteed! Starring Danny Aiello (Leon), Edoardo Ballerini(Romeo Must Die), Kirk Acevedo Staff Director: Bob Giraldi; Script: RickShaughnessy, Brian KalataDinner RushReserve a table at an Italian restaurant before you see it Shown at Cineswitch Ginza since 9/14 ！Expanded from a one theater show to 6 theaters nationwide. Can be seen at more theatres from the end of the year.－２６－
Kogarashi MonjiroA legendary costume drama.drama. Despite its late night slot, itoutperformed prime time programs with amazing ratings,ratings,becoming a social phenomenon. It has finally returned!DVD/DVD-BOXDVD/DVD-BOX12/21 On Sale!*Rental DVD available on the same day! Starring Atsuo Nakamura as Monjiro Directed by Kon IchikawaOriginally written by Saho Sasazawa－２７－
Long Music filmAyumi Hamasaki “Sunken in the moon”Trapped in a sense of loss, Minamo (Ayumi Hamasaki) sits in a mental hospitalin a forest.The doctor (Shigesato Itoi) offers treatment to retrieve past life memories andattempts to find her soul mate Shogo (Yusuke Isetani). Minamo tells the doctorabout her nightmares. The doctor works a memory machine on Minamo toreflect her past life onto a mirror. When it was permissible for a man to killanother, Minamo's former incarnation Kagari (Ayumi Hamasaki, double part)was captured for a ceremony called "Tsukigaeshi (Moon returning)". A shamanUtsusemi (Kumi Nakamura) convinced people that they could be saved only bysacrificing Kagari. When Kagari was on the verge of being sunken into themoon, a young man Takeomi (Yusuke Isetani, double part) appeared to rescueher. They managed to escape with help from Sako (Teruyuki Kagawa), thechief of the people. Through the moonlit night, Takeomi and Kagari rode on awhite horse at full speed. "Under the moonlight, you are eternal" said Takeomito Kagari.Long Music filmAyumi Hamasaki “Sunken in the moon” Director: Isao Yukisada (“GO”) Starrigng Ayumi Hamasaki, Yusuke Isetani, Shigesato ItoiBased on Hamasaki's new release "Voyage," the story extendsits theme from eternal love to a grander level, reincarnation. Exclusive late shows at Shibuya Cinequint (Shibuya ParcoPart3) from Oct. 26 (Sat) for 10 days. Inspired by Ayumi Hamasaki's new song "Voyage," this film is a completelynew type of musical with a storyline based on the lyrics! The director is IsaoYukisada, who won 8 prizes at the Japan Academy Awards with hismasterpiece "GO." The film will be shown at Shibuya Cinequint from Oct. 26to Nov. 4. Based on Hamasaki's new release "Voyage," the story extends itstheme from eternal love to a grander level, reincarnation. Souls find oneanother. It depicts how so-called "soul mates" come to be united. Not to bemissed by Ayumi fans!Nov. 7 Rental VHS available!Color/40mins. Stereo HiFi/Standard size/ 5,000 (exc.tax)Released by Avex Inc. Distributed by Happinet Pictures CorporationVideo rental shops Client shopsBeginning of the year: 1,450; 1st half of the year: 1,800; End of the year: 2,000 (estimated)－２８－
2. Business Development and Important Measures in Logistics BusinessOutsourcing business logistics to U-ACE COMPANY LTD.・Happinet Logistic Services signed an outsourcing agreement with U-ACE COMPANYLTD.,(TOMY Company,Ltd’s sales subsidiary), effective October 1, 2002.・Out of all U-ACE COMPANY LTD’s distribution services, mass merchandise storedistribution will be outsourced to Happinet Logistics Service.・Happinet Logistics Service will manage the order process including receiving andadministrating EOS orders and overall logistical control of shipping instructions, storing,distribution processing, and delivery of a certain portion of general toys (mainly TOMYGroups’ toys) that U-ACE COMPANY LTD sells to some mass merchandise stores.・The outsourced logistical operations started shipping on October 7, 2002. Approximately1.5 – 2 billion yen in merchandise is expected to be shipped each year.・We intend to develop a shared product delivery system.Further efficiency gains will be achieved after the shared delivery system is established.－２９－
2. Business Development and Important MeasuresCurrent situation and issues in logisticsSG&A expensesLogistics costsPeriod endingSeptember 2002Period endingMarch 2002(Million yen)Warehousedeposit(Million yen)Period endingMarch 2001(Million 92% of profit3.7%2.5%2.2%Freight－３０－
2. Business Development and Important MeasuresCurrent situation and issues in logistics Increase in logistical costs Factors contributing to 1.2% increasein logistical costs from last year Actions to reduce theincrease in distribution cost ①Customer service operations・Impact of small and frequent deliveries・Impact of a drop in average product price(Decrease in video game sales percentage)・0.63% increase in cost against profit②Building of Happinet Logistics Center East・Normalizing the management of Happinet LogisticsCenter East・Service level achievement is prioritized(Currently delivery error rate 2/100,000)・0.35% increase in cost against profit③Others・Cost increase in operations related to returned items・Cost increase in distribution of sales promotion items・0.28% increase in cost against profit－３１－①Implementation of comprehensive cost-cuttingmeasures・Restructuring the logistical centers. (Relocating thecenters and reviewing functions of each center)・Implementing measures to decrease total transport cost.・Reviewing efficiency of logistical services②Adopting frequent and small deliveries・Combining individual deliveries, building a shareddelivery system③Improving management efficiency of HappinetLogistics Center East・Management cost is expected to drop back to lastyear’s level in July while the planned cost reductionsare expected to be achieved in January 2003.④Controlling the increase in Happinet Logistics CenterEast equipments’ operation rate・1.5 – 2 billion yen worth of merchandise outsourced toU-ACE COMPANY LTD. (TOMY’s sales subsidiary)
3. Business Performance Plans for FY 2002(million yen)ConsolidatedNonConsolidatedClosing dateSalesRecurringprofitNet profitfor this termSalesRecurringprofitNet profitfor this term3/2003 P lan130,0001,50086043,000300260・Itemized sales plans (consolidated)(100 million yen, %)Period EndingItemsToysChildcare goodsVideo gamesAmusementVideosOthersTotal3/2003 .81.7100.0Com parison ov er 1st half130.196.658.0105.5120.0122.292.3Estimates of future performance are provided as a reference for investors. They are based on projections and estimates and should notbe construed as an assurance or guarantee of future performance. When using this information, please keep in mind that the final resultsmay vary.－３２－
4. Reference MaterialOther Business nu systemThis is a table order terminal for the catering industry, provided by ASKA T3. Itimplements a new profit structure for places where people enjoy lunch, dinner andleisure time.・Barbeque House Sakai has introduced the system into their shops and will beexpanding into more shops in the second half of the fiscal year.・Digital crane game “Toru toru catcher” development launched.・This system offers an even wider range of digital content As a business partner, our group companies will provide prizes for the digitalcrane game (off-line version of Banpresto’s “Big Entertainment”) as well ascontent such as fortune telling and short game, etc.－３３－
4. Reference MaterialOther Business nEnabledEnabled---- OnOnSaleSale・As part of distributing digital content, we commercialized a screen saver (retailprice: 1,000 yen / tax excluded) that uses horoscope content featuringOchaken( SEGA TOYS / HORIPRO 2002). It arrived on the market in early August.・This screen saver automatically displays daily horoscopes, which are popular onlineand in magazines.・Ochaken has been popular since its debut in March. Ochaken on this screen saverwill give you a bit of comfort as well as tell your future according to the stars.・ You can create Ochaken horoscope greeting cards to attach to your e-mails.Application software is included.Specifications 8cm CD-ROM Windows 98/2000/Me/XP, Mac OS 8.6-9.2 - compliant Retail price: 1,000 yen (tax excluded)－３４－
4. Reference MaterialOther Business ng!ToysToys(1)(1)SalesAnnual turnover 1200 million(Specialty toy section : 600 million)Visits23,000-25,000/dayPage viewsItems250,000-260,000/day12,000 items (Specialty DVD section: 4,000 items) Creating attractive online shops to increase customer visits and salesSpecialty toy section.Future changes include a strategy to increase demand for existing charactersand introducing new characters, and the development of attractive originaldesigns to grab new customers and retain regular customers. Strategic use ofmagazines and other media will increase our customer base and explore newtarget markets.－３５－
4. Reference MaterialOther Business ng!ToysToys(2)(2)Re-opening of the Yahoo! e-shopping Toys storeWe are working on re-opening an outlet in Yahoo! Shopping. Wewill differentiate ourselves from competing sites by coordinating thecharacter strategy with the main site and taking pre-release ordersfor products.Specialty DVD sectionWe will strengthen our pipeline with manufacturers so they canobtain timely information. This site will enhance our marketresponse by providing information on target markets.Today, the Internet shopping environment is growing, and we are activelyseeking new markets and products as we expand our sales and customerbase.－３６－
4. Reference MaterialOther Business DevelopmentPlayStation.comPlayStation.com・ We handle all back office operations for PlayStation.com Japan’s Internet shopping site.・ With few big PS2 titles, our shipping volume has dropped from peak levels. We expect toexpand our shipping volume by distributing new products, such as DVD products, etc., besidesthose related to PS2. We are also cutting costs by compressing our warehouse space.・ Following the customer-specified delivery time service that started in July, we started a “cashon delivery” service on November 1. We are aiming to expand our sales and customer base byimproving this service.LaLaBitLaLaBitMarketMarket・We handle all back office operations for the Bandai Networks Co. Ltd. shopping site.・ We plan to expand our customer base by increasing new products, such as Gundam andBarbie related products and apparel, etc., as well as featuring limited editions and originalproducts.・ Receiving many advance orders allows us to ship products as soon as we receive them, so thereis no running stock.・Back office operations share office space, facilities and personnel to reduce our costs, whichmeans maintaining profitability while reducing costs for our customers.－３７－
4. Reference MaterialOther Business )(BigEntertainment)・This is a Game Center site run by Banpresto Co., Ltd., and it oversees inventory control forthe prizes, distribution processing, physical distribution, and other back office operations.・ We have expanded our user base by providing crane games for each website by independentlyusing rental programs. Our shipping volume has doubled since this summer and we expect thiswill continue in the future.・Back o
Favorable conditions for Bandai’s character products for boys and hobby products for girls. ・ Expanded handling of products by manufacturers such as TOMY. ・ Sales of capsule toys are strong as a result of the alliance with leading convenience store. Sales of 22.5 billion yen; Year-over-year comparison 137.9% ・
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