REPORT OF LAUNCHING KOTLER’S INCUBATOR FOR
REPORT OF LAUNCHING KOTLER’S INCUBATOR FOR AYURVEDICMEDICINES AT GTUWorld Marketing Summit (WMS) is an initiative of World's most influential marketer ProfessorPhilip Kotler with the mission of creating a Better World through Marketing under the banner of'WMS Company Ltd.'. Professor Kotler deliberated the concept of incubator and partneredrenowned universities of the world across the world have taken this mammoth task of making theworld better through marketing.As India has been assigned ‘Health’ as a topic for incubation and establishing KCME, GTU hastaken initiative for the same. GTU WITNESSES A HISTORICAL MOMENT. Kotler’sIncubator Centre for Ayurvedic Medicines was launched today in the gracious presence of Shri.Jaynarayan Vyas, Hon. Cabinet Minister, Government of Gujarat and Dr. Akshai Aggrawal,Vice Chancellor of Gujarat Technological University, Ahmedabad. The incubation centre ismeant to explore horizons of development for the great traditional wisdom – AyurvedicMedicines of India.At GTU, first meeting of Incubator Centre – KIAM was held on 5th May 2012. The meetingstarted with the address of Registrar, Dr. Gitesh Joshi’s welcome address to directors, deans andprofessors of management colleges across Gujarat. He congratulated the participating institutesand assured the incubator would be a big step forward to the long journey.Report on the first meeting of Kotler’s Incubator at Gujarat TechnologicalUniversityPage 1
Dr. Bhavin Pandya, Prof & Head, S. V. Institute of Management, Kadi, introduced the idea,framework and scope of the incubator centre. He explained the roadmap for the incubator tillnext world marketing summit in Kualulumpur, Malayasia.Report on the first meeting of Kotler’s Incubator at Gujarat TechnologicalUniversityPage 2
Dr. P.G.K.Murthy , Dean , Faculty of Management of GTU and Director , Parul Institute ofManagement Research made a presentation on “ Marketing Potential of Pharmaceutical andHealthcare based on Ayurveda with Special Reference to the State of Gujarat . “. The study wasundertaken by Prof. Shantanu Chakravarty and Dr. Murthy of PIMR. Dr. Murthy outlined thatas per WHO study 74 percent of the American population desires a more natural approach tohealth care and WHO study has projected the demand to reach 5 trillion by 2050 from thepresent 60 billion. Gujarat in western coast of country is having a strong resource base forAyurvedic medicine. Its considerable agro-bio diversity has helped grow nearly 786 species ofmedicinal plants. Well-known among them are Aswagandha, Aloe Vera, Isabgol, Jeevanti,Neem, White Musli, Sankhapushpi Sonamukhi and Shatavari. He raised question of “whetherIndia exploit the potential demand for Ayurvedic health care in the world”.Dr. Akshai Aggarwal addressed the meeting and ensured full support of GTU to all participatinginstitutes for the concrete research and fruitful suggestions to industry, society, government andnation. He discussed on the ambitions of the incubation centre and expected it to take efforts ofresearch on the global landscape through legendary Marketing Guru Dr. Philip Kotler’sworldwide incubation centres. Dr. Agarwal also asked all participants to meet after a four week’stime to review the progress. He said that he would try to arrange for Dr. Kotler’s visit to GTU inthe coming year.Report on the first meeting of Kotler’s Incubator at Gujarat TechnologicalUniversityPage 3
Shri. Jayanarayan Vyas, Hon. Minister, Health & Family Welfare and Tourism, discussed aboutthe major challenges of Indian Ayurvedic Medicine System. He said that in spite of manychallenges, the incubator can prove to be a milestone effort to bring back the lost glory of Indiantraditional medical system. He ensured all support within his purview for making the efforts ofthis incubation centre fruitful.Dr. S. P. Adeshara discussed importance of Ayurdedic Medicines and Standardization of thesame. Dr. Adeshara also highlighted the importance of marketing for making AyurvedicMedicines prevalent for among the Indian population. He also shared his experiences about foodand drug control at various stages at his professional career.Report on the first meeting of Kotler’s Incubator at Gujarat TechnologicalUniversityPage 4
In Session: 2 GTU has allocated following Research project to different colleges in thismeeting for Health Sector:Sr.No1234Research projectCollegesNameEmailList out the category ofdiseases from routine tospecial (require intensivecare) and occasional toseasonalGIDC Rajju ShroffROFEL Institute ofManagement Studies,Vapi.Dr. List out the categories ofdoctors serving theIndian Patients likeDermatologist tooncologistUnderstand the behaviorof patients consumingWestern Medicines andthose who are usingAyurvedic medicines, forcuring particular diseasesStudy the behavior ofdoctors about prescribingthe drugsNARMADACOLLEGE OFMANAGEMENT.SUBHASHYADAVyadav subhashchandra@gtu.edu.inDr. S.O.Junarejunare.so@gmail.comDivyang J.Joshidivyang316ncm@yahoo.co.inShri Jairambhai PatelInstitute of BusinessManagement andComputerApplications.S.G. Patel Institute ofManagement Studies,Dharmaj.Report on the first meeting of Kotler’s Incubator at Gujarat TechnologicalUniversityPage 5
56789101112Study the visit of patientsto the doctor- eitherGraduate or PG levellike, M.B.B.S or M.D. inparticular category forparticular diseaseList out the kind of OTCproduct bought bypatients for curingparticular diseasePerform a detailedproduct analysis ofAurvedic Medicines withrespect to differentdiseases and their cureStudy the availability ofwellness center and spasbased on Ayurveda andtheir product range;Study of general wellnesscenters and spas to learnwhether they useAyurvedic productsMake a cost comparisonof Ayurvedic medicineswith others Allopathicmedicines:Doctor’s focus groupinterview is required toknow normally the timerequired to cure theparticular diseasesShri H.D. Gardi(Dr.) SandipMBA College, Nyara, SolankiRajkot.spsolanki@gardividyapith.ac.inS. V. Institute ofManagement, Kadi.Prof. mba742owner@gtu.edu.inSom-Lalit Institute ofBusinessManagement,Ahemedabad.Dr. J.P.Joshipurajpjoshipura@yahoo.comSMJV's arul Institute ofManagement andResearch, Baroda.Marwadi EducationProf. (Dr.) S.Foundation's GroupChinnamof Institutions,Rajkot. Reddyamarvgandhi@yahoo.inExperts’ responses forconcurrent usage ofAyurvedic medicineswith other medicinesshould be obtainedShree JaysukhlalVadhar Institute ofManagement Studies,Shri Bipin T. VadharCollege ofManagement.JammagarDr. Ajay D.Shahmba770owner@gtu.edu.inUnderstand the usagepattern of Ayurvedicmedicines vis-à-vis otherwestern medicineK.J.patel Institute ofmanagement, Baroda.Dr P G KMuurthypgkmurthy2@gmail.comReport on the first meeting of Kotler’s Incubator at Gujarat TechnologicalUniversityPage 6
131415Study the form ofayurvedic medicinespreferred by PatientsLearn about the sideeffects of westernmedicines in variousdisease category vis-àVis those of Ayurvedicmedicines (perceptionstudy):List out the foodSupplement and otherpowder and capsulesused by Patients forenergy and long termhealth and theirperceived/ scientificallystudied effectsYet to be indentifiedJ.K.Patel Insti. OfMgt., Baroda.GovernmentMedical College,Bhavnagar.Dr P G KMuurthypgkmurthy2@gmail.comDr Samir JRoyroysamir2020@yahoo.comIt is directed to give the name of the other two institutes in each Research project onfdp@gtu.edu.in by the next few days.The meeting ended with vote of thanks to the chair.Report on the first meeting of Kotler’s Incubator at Gujarat TechnologicalUniversityPage 7
Report on the first meeting of Kotler’s Incubator at Gujarat Technological University Page 2 Dr. Bhavin Pandya, Prof & Head, S. V. Institute of Management, Kadi, introduced the idea, framework and scope of the incubator centre. He explained the roadmap for the incubator ti
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