NATIONAL ASSEMBLY OF STATE ARTS AGENCIES

FeaturedPRESENTERSRocco Landesman Friday, October 158:45 A.M. – 10:00 P.M. Morning Plenary OMNI AUSTIN HOTEL DOWNTOWN – LONGHORN ROOMMichael EastmanRocco Landesman became the 10thchairman of the National Endowment forthe Arts (NEA) in 2009. Prior to joiningthe NEA, he was a Broadway theaterproducer. Born and raised in St. Louis,Missouri, Landesman pursued his undergraduate education at Colby College andthe University of Wisconsin, Madison, thenearned a doctorate in dramatic literature atthe Yale School of Drama, where he taughtfor four years. His career has been a hybridof commercial and artistic enterprises.In 1977, he left Yale to start a privateinvestment fund, which he ran until hisappointment in 1987 as president ofJujamcyn, a company that owns andoperates five Broadway theaters. Beforeand after joining Jujamcyn, Landesmanproduced Broadway shows, the mostnotable of which are Big River (1985Tony Award for Best Musical), Angels inAmerica: Millennium Approaches (1993Tony Award for Best Play), Angels inAmerica: Perestroika (1994 Tony Awardfor Best Play), and The Producers (2001Tony Award for Best Musical).Landesman has been active on numerousboards, including the Municipal Arts Society,The Actor’s Fund and the EducationalFoundation of America. His biggest passionsare theater, baseball, horse racing andcountry music. At one time or another, heowned three minor league baseball teams,various racehorses and a collection ofRoger Miller long-playing records.Landesman has vigorously engaged the ongoing debate aboutarts policy, speaking at forums and writing numerous articles,focusing mainly on the relationship between the commercialand not-for-profit sectors of the American theater.12NASAA Assembly 2010

Esperanza Spalding Saturday, October 16Sanderine Lee11:30 A.M. – 1:00 P.M. Closing Session ST. DAVID’S EPISCOPAL CHURCH – BETHELL HALLBassist, vocalist and composer EsperanzaSpalding is blessed with uncanny instrumental chops, a multilingual voice that ispart angel and part siren, and a naturalbeauty that borders on the hypnotic.The 26-year-old prodigy-turned-pro wasraised on what she calls “the other sideof the tracks” in a multilingual householdand neighborhood in Portland, Oregon.Growing up in a single-parent home amideconomically adverse circumstances, shelearned early lessons in the meaning ofperseverance and moral character fromthe role model whom she holds in thehighest regard to this day—her mother.At 15, Spalding auditioned on bass forBerklee College of Music and receiveda scholarship on the spot. Eleven yearslater, she earns raves from the mostdiscriminating jazz aficionados whileattracting a loyal fan base all over theglobe. President Obama invited her toperform at the White House twice, aswell as at his 2009 Nobel Peace Prizeceremony in Oslo, Norway.The New York Times writes, “Esperanza has got a lot:accomplished jazz improvisation, funk, scat singing,Brazilian vernacular rhythm and vocals in English,Portuguese and Spanish. At its center is a femalebassist, singer and bandleader, one whose talentis beyond question.”NASAA Assembly 201013

SESSIONSAssembly 2010 offers a variety of learning and networking opportunities inaddition to plenary events. Developed specifically for state arts agencies, theagenda provides a mixture of sessions that balance forward-looking ideas withpractical information. Each session’s format offers something different. Peer Sessions: These meetings provide learning and networking opportunities for staff and councilmembers sharing similar job responsibilities. Briefings: Always a popular feature at NASAA assemblies, briefings are short sessions that share new research,emerging trends and exemplary practices. All briefing sessions run concurrently on Friday and Saturday mornings. Dialogues: Offered on Friday afternoon, dialogues provide extended time for discussion and debateabout major challenges affecting you and your constituents. Flashes of Inspiration: This session, offered on Friday afternoon, includes a lightning round of presentationsshowcasing innovative ideas from across the country. Networking Meals: No programs or performances are planned during Friday breakfast or Saturday lunch,allowing you to arrange meetings with colleagues, engage in an impromptu discussion or catch up with friends. Saturday Salons: These optional postconference gatherings on Saturday afternoon offer you the opportunityto discuss advocacy or learn more about special information initiatives and tools available to state artsagencies. Other groups are welcome to gather informally during this time.Thursday, October 149:00 A.M. - 12:00 P.M.National Standard Training OMNI AUSTIN HOTEL DOWNTOWN-SENATE ROOMThe National Standard for Arts Information Exchange is a set of terms, definitions and guidelinesfor coding data that arts agencies use in their grants management systems and resource directories.Designed to provide data that is comparable from state to state and over time, information in the NationalStandard format can be used for state-level research, accountability reporting and communications purposes.Selected components of the National Standard are required by the National Endowment for the Arts(NEA) on annual Final Descriptive Reports. This session familiarizes you with common National Standardterms and definitions and provides a forum for discussing common coding challenges faced by statesand regions. It also includes an update on federal reporting requirements from the NEA. Representatives from the NEA will participate in the session.Presenters:14ANGELA HAN, DIRECTOR OF RESEARCH, NASAAKELLY LIU, NATIONAL STANDARD ASSOCIATE, NASAANASAA Assembly 2010

PEER SESSIONSAs always, special time has been reserved on the Assembly agenda for participants to gatherin job-alike groups. Agendas, coordinated by volunteer leaders for each session, are availableat the NASAA registration desk.Peer Sessions take place:Thursday, October 14Saturday, October 163:00 P.M. - 5:00 P.M.8:00 A.M. - 9:30 A.M. (INCLUDES BREAKFAST)Executive DirectorsCommunications / Public InformationChairs and Council MembersCommunity DevelopmentDeputy / Assistant DirectorsFolk / Traditional Arts*Arts Education*Grants / Fiscal OfficersOmni Hotel–Lone Star RoomOmni Hotel–Capital Ballroom AOmni Hotel–Austin Room SouthOmni Hotel–Capital Ballroom BOmni Hotel–RotundaOmni Hotel–Senate RoomOmni Hotel–Liberty BoardroomOmni Hotel–Congress RoomSee each group’s agenda at the NASAA registrationdesk for times and locations.* These sessions include preconference gatherings.Refer to the Meeting Agenda on page 8 for timesand locations.NASAA Assembly 201015

BRIEFINGSFriday, October 1510:30 A.M. - 11:30 A.M.Building a Shared Public Responsibility for the ArtsOMNI HOTEL-LONE STAR ROOMMany of us have spent years searching for the strongest possible message and the best case onwhich to build support for the arts. Yet the messages we have used have not always yielded thebroad sense of shared responsibility that we seek. To address this challenge, ArtsWave (formerlythe Fine Arts Fund) in Cincinnati embarked on a year-long initiative designed to develop an inclusive community dialogue leading to broadly shared public responsibility for arts and culture inthe region. A new report summarizes a year of work in the Cincinnati region and includes importantinsights for use in other communities and states. This is a landmark analysis utilizing framing science to develop a strategic communications approach for arts and culture. This session reviews theinitiative’s research findings and offers examples of how the community is successfully using theresulting messages with the media, opinion leaders and the public.Presenter:Moderator:MARGY WALLER, VICE PRESIDENT, ARTS & CULTURE PARTNERSHIP, ARTSWAVEJULIE HENAHAN, EXECUTIVE DIRECTOR, OHIO ARTS COUNCILPut Your ART into It: Economic Development Texas StyleOMNI HOTEL-CAPITAL BALLROOM AThe arts can be a cornerstone of prosperity, driving local economic development, creating a strongwork force and energizing commerce. How can state arts agencies help policy leaders appreciatethis power? How can states make a compelling—and credible—case to elected officials and economicdevelopers? The Texas Cultural Trust has been addressing these challenges through a strategicresearch and communications campaign. This briefing outlines how the Trust has documented theimportance of the arts in diverse rural and urban communities and has revealed the value of thearts to business and policy leaders. A hallmark of this work has been the involvement of policymakersin both research and communications. A team of representatives from the Trust and their researchand marketing partners share how they are working together to put the arts at the forefrontof economic development in Texas.Presenters:16AMY BARBEE, EXECUTIVE DIRECTOR, TEXAS CULTURAL TRUSTDAVE SHAW, PRESIDENT, RUSSELL/SHAWTRAVIS JAMES, VICE PRESIDENT, TEXAS PERSPECTIVES, INC.NASAA Assembly 2010

Engage 2020OMNI HOTEL-AUSTIN ROOM NORTHThe Philadelphia region has adopted the ambitious goal of doubling cultural participation by theyear 2020. By combining state-of-the art research, a new Cultural Engagement Index designed byWolfBrown, professional development programs, on-line marketing tools and strategic grant making,the Greater Philadelphia Cultural Alliance is leading efforts to boost participation and to help artsorganizations thrive in an environment that presents increasing social, technological and economicchallenges. This session provides an overview of this initiative’s findings and outcomes to date, andshares tools and lessons learned for state arts agencies that want to catalyze greater arts participation.Presenter:TOM KAIDEN, PRESIDENT, GREATER PHILADELPHIA CULTURAL ALLIANCEFederal Resources for the Arts: Emerging OpportunitiesOMNI HOTEL-CONGRESS ROOMWhile the National Endowment for the Arts stands as the federal government’s principal source offunding dedicated to the arts in the United States, other federal agencies offer programs that supportthe arts in collaborative and creative ways. Opportunities in funding for the arts are availablethroughout the federal government in a broad range of agencies. Connecting the arts to a largerpublic policy agenda can create new resources for the arts. This session will review funding opportunities in federal programs and collaborations at the federal level that could assist artists and artsorganizations in your state.Presenter:THOMAS L. BIRCH, LEGISLATIVE COUNSEL, NASAAFinancial Fault LinesOMNI HOTEL-CAPITAL BALLROOM BHow has the recession affected the nonprofit sector? Have arts organizations fared worse than othernonprofits? What types of “pretty bad best practices” in the giving and getting of money contribute to thestruggle and demise of some groups? This session reviews how, in order to cope with financial uncertainty and adapt to a changing reality, arts organizations and their funders need to think about enterprise finance differently. Hear from the Nonprofit Finance Fund about how organizations across thecountry have fared over the last two years, based on the results of its annual survey. Also discuss whythe sector’s unstated “rules” of money can undermine the financial health of these organizations.Presenter:Moderator:REBECCA THOMAS, VICE PRESIDENT OF CONSULTING SERVICES, NONPROFIT FINANCE FUNDANGELA HAN, DIRECTOR OF RESEARCH, NASAANASAA Assembly 201017

BRIEFINGSFriday, October 1510:30 A.M. - 11:30 A.M.Arts Leadership for the 21st CenturyOMNI HOTEL-AUSTIN ROOM SOUTHIn a digital age, what is the public stake in the production, distribution and experience of the arts?What factors will determine the size and kind of investments that governments will make? Inorder to sustain the public value of the arts, what must change, what must be preserved and whatmust be restored? What will future arts leaders need to know and be able to do? How can each of usengage in shaping the public policies that influence participation in the arts? Join the nation’s twopreeminent arts leaders in exploring the evolving roles of leadership in the arts.Presenters:JONATHAN KATZ, CHIEF EXECUTIVE OFFICER, NASAAROBERT L. LYNCH, PRESIDENT AND CEO, AMERICANS FOR THE ARTSSaturday, October 1610:00 A.M. - 11:00 A.M.Cultural Entrepreneurship: The Crossroads of People, Place and ProsperityOMNI HOTEL-CAPITAL BALLROOM BTypical economic impact studies often underestimate contributions of individual artists and culturalmicroenterprises. They also may overlook the importance of cultural and ethnic diversity. To addressthese gaps, the Global Center for Cultural Entrepreneurship, with support from the W.K. KelloggFoundation, undertook an unusual examination of the dynamics of the cultural economy in New Mexico.The project combined standard economic models, anthropological research methods and documentaryfilmmaking to describe the full effects of cultural entrepreneurship on children and families as wellas the state’s economy. This session challenges participants to broaden their thinking about “economicimpact” and includes a discussion of specific action recommendations for fostering authenticarts-based economic development.Presenter:Moderator:18TOM AAGESON, GLOBAL CENTER FOR CULTURAL ENTREPRENEURSHIPPAM BREAUX, SECRETARY, LOUISIANA DEPARTMENT OF CULTURE, RECREATION & TOURISMNASAA Assembly 2010

Declining Arts Participation and Arts EducationOMNI HOTEL-LONE STAR ROOMWe intuitively understand the powerful and essential connection between arts education and artsparticipation. This session describes new research on that connection, based on data from the NationalEndowment for the Arts Survey of Public Participation in the Arts. It shows, for starters, that artseducation is the single most powerful predictor of adult arts participation, but it also reveals atroubling and steep three decade-long decline in the number of Americans receiving arts educationas children. The study confirms what have been largely anecdotal claims about the erosion of artseducation over time, and it identifies the ways the decline has been distributed among Americanchildren. Of interest to educators, arts leaders and advocates alike, this briefing underscores longterm concerns about the future of arts audiences and the provision of quality education in America.Presenter:Moderator:NICK RABKIN, SENIOR RESEARCH SCIENTIST, NATIONAL OPINION RESEARCH CENTER,CULTURAL POLICY CENTER, UNIVERSITY OF CHICAGOPATRICIA MOORE SHAFFER, PROGRAM EVALUATION OFFICER,NATIONAL ENDOWMENT FOR THE ARTSA Quantum Leap for Arts Funding: The Minnesota StoryOMNI HOTEL-CAPITAL BALLROOM AIn 2008 the citizens of Minnesota voted to approve the Clean Water, Land and Legacy Amendment,a sales tax increase designed to raise revenue for the environmental, heritage and art programsfor the next 23 years. The plan, enacted in fiscal year 2009, is providing a significant expansion ofresources for a variety of public causes, including the state arts agency. This session explores theeffects—both anticipated and unexpected—of the Legacy Amendment during its first year. It alsodiscusses the advocacy collaboration between the environmental and cultural communities, thelong-term marketing investment, and the strong legislative leadership that were all essentialto the development of a new arts funding stream for the state.Presenter:SUE GENS, EXECUTIVE DIRECTOR, MINNESOTA STATE ARTS BOARDNASAA Assembly 201019

BRIEFINGSSaturday, October 1610:00 A.M. - 11:00 A.M.Surviving—and Even Thriving—during the RecessionOMNI HOTEL-CONGRESS ROOMAs organizations move into the third consecutive year of a recessionary economy, stories aboundabout decreasing arts funding, struggling nonprofits and the closure of arts organizations across thecountry. However, that is not the case with every organization. Which ones have been able to succeedduring the last few years? How have they adapted to their environments and moved forward infulfilling their missions? Come to this session to hear how organizations have thrived during thesetumultuous times, and what insights funders can glean from their experiences.Presenters:Moderator:VINCENT KITCH, CULTURAL ARTS PROGRAMS MANAGER, CITY OF AUSTINLAURA ZABEL, EXECUTIVE DIRECTOR, SPRINGBOARD FOR THE ARTSANGELA HAN, DIRECTOR OF RESEARCH, NASAAHarnessing Social Networking for Arts AdvocacyOMNI HOTEL-AUSTIN ROOM SOUTHWhether or not you are a social networking fan, it is hard to deny the popularity and power of socialmedia. Tools like Facebook, Twitter, YouTube, blogs and text clubs are used increasingly by citizens,as well as elected officials, for sharing information, promoting causes and expressing political views.Can arts advocates capitalize on these networks to increase our influence and visibility? Can socialmedia help us to recruit new arts advocates or mobilize support in a crisis? Can they help us raiseadvocacy awareness? Join this session to discuss the potential—and possible perils—of arts advocacyin today’s highly wired world.Presenters:Moderator:20KEN MAY, EXECUTIVE DIRECTOR, SOUTH CAROLINA ARTS COUNCILRUSTY SOX, SENIOR MANAGER, SOUTH CAROLINA ARTS COUNCILANN MARIE MILLER, EXECUTIVE DIRECTOR, ART PRIDE NEW JERSEYTHOMAS L. BIRCH, LEGISLATIVE COUNSEL, NASAANASAA Assembly 2010

BRIEFINGS & DIALOGUESTransforming Communities through the Arts: Project Row HousesOMNI HOTEL-AUSTIN ROOM NORTHHolman Street in Houston’s Third Ward was once plagued by poverty and crime, with manyabandoned houses that were slated for demolition by the city. Project Row Houses (PRH) emergedto reclaim the neighborhood. With the help of hundreds of volunteers, PRH is an artist-led initiativethat converted 22 shotgun-style houses into artist living quarters, studios, exhibit spaces, communityhousing, and facilities for youth arts and recreation. The initiative gained recognition for both itspublic art and social service programs, which used the neighborhood’s African American historyand culture to transform the community physically, socially and economically. It has grown from 1½blocks and 22 houses to nearly 10 blocks and 50 buildings. With its housing program, the Row HouseCommunity Development Corporation, PRH continues to lead efforts to create affordable housingand green space and to preserve the history of the area. Drawing on the PRH story, this session willshare a variety of lessons learned about revitalizing communities through the arts and culture.Presenters:Moderator:LINDA SHEARER, EXECUTIVE DIRECTOR, PROJECT ROW HOUSESAYANNA JOLIVET MCCLOUD, RESIDENT ARTIST, PROJECT ROW HOUSESINCUBATION STUDIO PROGRAMLAURA WIEGAND, DIRECTOR OF PROGRAMS & TECHNOLOGY, TEXAS COMMISSION ON THE ARTSDIALOGUESFriday, October 152:00 P.M. - 3:30 P.M.Postcards from the Inferno: Lessons Learned from Budget BattlesOMNI HOTEL-LONE STAR ROOMWhat advocacy strategies work when you’re facing a severe budget threat or elimination proposal?How can you mobilize your troops and garner support during a legislative crisis? Is it possibleto position your agency to prevent these situations? Are there policy, programming or planningchoices you can make that will help? Drawing on the experience of session participants, this candidconversation includes strategic considerations and practical tips that can help

Omni Hotel-Capital Ballroom A Deputy / Assistant Directors Omni Hotel-Austin Room South Arts Education Omni Hotel-Capital Ballroom B Communications / Public Information Omni Hotel-Rotunda Community Development Omni Hotel-Senate Room Folk / Traditional Arts Omni Hotel-Liberty Boardroom Grants and Fiscal Office