PatrickFlanagan OmniChannelPresenceAndPersonalization .

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OMNICHANNELPATRICK FLANAGANVP, DIGITAL MARKETING@narpole 2015

mobile.icsc.org 2015

FROM MULTI TO CROSS TO OMNISOURCE: NRF, “Mobile Retail Initiative” 2015

OMNI AT IT’S CORE IS ALL ABOUTORDER & FULLFILL FROM ANYWHERE 2015

MULTI PATH TO PURCHASE IS THENORMSOURCE: Telco 2.0 Research 2015

IF YOU OFFER IT, IT WILL BE USEDSOURCE: iQmetrix 2015

KEY PARTS OF A RETAILER OMNISTRATEGYSOURCE: RSR, Omni-Channel; The Long Road To Adoption 2015

KEY ENABLERS OF OMNI-COMMERCESOURCE: Capgemini Consulting 2015

ENABLEMENT OF OMNI CHANNELSOURCE: ARC Advisory Group and DC Velocity 2015

FULLFILLMENT CHANNELS AREMULTIPLYING AS RETAILERS CATCHONSOURCE: Retail Systems Research, Retail Supply Chain Strategy: The Next Big Thing 2015

WHY CARE? OMNI SOURCE: Deloitte 2015

MORE CHANNELS MORE SPENDSOURCE: IDC Retail Insights, Satisfying the Omni-channel Consumers Whenever and Wherever They Shop 2015

OMNI DRIVES MANY KPI’S UPSOURCE: ARC Advisory Group and DC Velocity 2015

OMNI CHANNEL SHOPPER ARE BESTSOURCE: RSR Research 2015

IT’S TRUE IN THE EU AS WELLSOURCE: Accenture European eCommerce Survey 2015

STORES STILL ARE KING IN OMNISHOPPINGSOURCE: eBay Enterprise, Omni-channel Insights & US Census Total Retail Sales 2014 2015

WHICH IS DRIVING THE E2BREVOLUTION(eCOMMERCE – TO – BRICK) 2015

STORES ARE TRYING TO KEEP UPSOURCE: Deloitte, Store 3.0 2015

AND NEED TO EVOLVE EVEN MORESOURCE: iQmetrix, Designing The Next Generation Retail Places 2015

BUT STORES AREN’T KEEPING UPSOURCE: Customer Desires vs. Retailer Capabilities: Minding the Omni-ChannelCommerce Gap – Forrester Research on behalf of Accenture & hybris software 2015

MIX & MATCH SHIPPING OPTIONS 2015

KEY FULLFILLMENT TRENDSInventory Look In-StoreShip From StorePickup In StoreVendor Drop Ship 2015

OMNIEXAMPLES 2015

AT HOME OR IN-STORE REGISTERY: ex.CRATE & BARREL 2015

VIRTUAL REGISTRIES: ex. JIFITI 2015

ONLINE-TO-OFFLINE INV: ex. OASIS 2015

IN-STORE KIOSKS: ex. Sephora 2015

IN-STORE PERSONALIZATION: ex.SELFRIDGES 2015

IN-STORE PERSONALIZATION: ex. NEWBALANCE 2015

IN-STORE ASSOCAITE APPS: ex. TULIPRETAIL 2015

SHOPABLE STORE FRONTS: ex. KATESPADE SATURDAY 2015

RFID INTERACTIVE SCREENS: ex.BURBERRY - 121 REGENT ST. 2015

SMART MIRRIOR: ex. ALEXENDERMCQUEEN 2015

MOBILE APP AR – ex. TIFFANY & CO. 2015

IN-STORE ENDLESS AISLE – ex. SAXX 2015

IN-STORE AR – ex. TOPSHOP 2015

BOGO: ex 1. CURBSIDE YYY 2015

BOGO: ex 2. COLLECT 2015

SAME DAY DELIVERY: ex. DELIV 2015

SINGLE POINT OF COLLECT, SHIP &RETURN – ex.DOODLE 2015

IN-STORE DRESSING ROOM DELIVERY –ex. HOINTER 2015

CHECK IN-STORE INVENTORY FROMTHE STORE: ex. 1 BLOOMINGDALES 2015

INTERACTIVE FITTING ROOMS: ex.REBECCA MINKOFF 2015

RESERVE FROM HOME: ex. BANANAREPUBLIC & GAP 2015

ORDER FROM HOME: ex. TARGET 2015

ORDER AHEAD: ex. SQUARE 2015

INSTORE ONLINE POS: ex. SHOPIFY 2015

IN-STORE EXPERIENCE: ex. URBANOUTFITTERS 2015

IN-STORE EXPERIENCE: ex. IKEA 2015

IN-STORE TRIAL: ex. GU JAPAN 2015

IN-MALL STORE INVENTORY SEARCH:ex. DigitasLBi 2015

STORE TO PHONE: ex. HOUSE OFFRAISER 2015

IN-STORE MESSAGING: ex. SWIRL 2015

QUESTIONS?COMMENTS? 2015

COMPLETE YOUR SHOW EXPERIENCEMORE THAN 30 SESSIONS CAPTURED LIVE DURING RECON! Recording Package 150 usdExtend Your Own EducationShare Sessions with ColleaguesCompatible with Mobile Devicesicsc.sclivelearningcenter.com 2015

Course EvaluationPlease Complete Your Evaluation Now.1. Take Out Your Smartphone or Tablet2. Go to survey.icsc.org/2015RECON3. Select this course:Omni-Channel Presence and Personalization 2015

Inventory Look In-Store Ship From Store Pickup In Store Vendor Drop Ship 2015 OMNI EXAMPLES 2015 AT HOME OR IN-STORE REGISTERY: ex. CRATE & BARREL 2015 VIRTUAL REGISTRIES: ex. JIFITI 2015 . ex. URBAN OUTFITTERS 2015 IN-STORE EXPERIENCE: ex. IKEA 2015 IN-STORE TRIAL: ex. GU JAPAN 2015 IN-MALL STORE

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