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DFS 700A 700AP 5/8/02 3:48 AM Page 3DME Switcher

DFS 700A 700AP 5/8/02 3:48 AM Page 4Powerful Digital Performanceat Your Fingertips!What happens when you put superb digital effects and an advanced digitalswitcher together in a perfectly compact package? You get the SonyDFS-700A*— an ideally proportioned, easy-to-operate switcher incorporatingthe latest digital multi effects. Offering the precision of full component digitalprocessing, all the creativity of hundreds of preset special effects, and theflexibility of 16:9 or 4:3 operation, the DFS-700A is your promise of top-flightproductivity. Cost-effective yet extremely versatile, Sony’s DFS-700A willopen up new horizons in digital television performance.*The DFS-700A refers to two models: the DFS-700A (NTSC model) and the DFS-700AP (PAL model).Digital Betacam D-1DVCAM DIGITALBetacam SX MPEG IMX Processor unitControl panelBetacam SP Betacam U-matic ANALOG1-inchHi8S-VHS/VHS

DFS 700A 700AP 5/8/02 3:48 AM Page 5Be CREATIVESpectacular special effectsThe DFS-700A draws on Sony’s expertise in high-end nonlinear image processing. In standard configuration, thisaffordable system incorporates the groundbreaking effectsand capabilities of Sony’s landmark video editing products.Optional effectsFor even more creativity, add optional boards, and nowyou’ve got over 800 effects to choose from. Over 400additional effects including Crystal Wipe, Multi Pillars andPolygon V-studio are available with the following optionalboards installed. 2nd channel DME boardAdding the optional second channel video board will add aprofessional touch with two-channel special effects, such aspush-in, push-out, Duality effect (two-channel picture inpicture), combined operations (two-channel intersect) andbrick-like effect.Preprogrammed and ready-to-use effects include Fanta Trailand several features from Digital SPARKLE (such asripple and swirl effects). 3D video mapping effects boardThree-dimensional special effects can be impressive but theycan also be extremely difficult to use. The DFS-700A makesthings easy. The optional 3D Mapping Board delivers 3Deffects in a simple, ready-to-use format.Without wasting significant time on programming, you haveeasy access to 3D effects such as 3D cubes, 3D explosion,3D vase, and 3D frames. Your productions become moreexciting. And most importantly, you become more creative.The simplicity of pre-programmed effectsSome special effects systems require complex, tediousprogramming. Not the DFS-700A. With pre-programmedeffect patterns, anyone can create artistic, impressive,amusing, or stunning visuals. You can concentrate onexpressing your creativity — and let the DFS-700A work onthe effects. Or if you like, you can execute partialmodifications to the preset effect pattern and add your own,personal touch.Flexible DSK functionThe DFS-700A allows downstream keys to be set up exactlyas desired. The DSKs can be placed anywhere within thescreen regardless of the original DSK key source position.The transition rates are set up in numbers of frames, anddifferent rates can be selected for the DSK On and Offtransitions. Stunning DSK effects such as 'DSK blink','Border blink' and 'Hue rotation' are also available.

DFS 700A 700AP 5/8/02 3:48 AM Page 6SPEED is PowerFast response for more productivityIf you’ve ever been held back by the “rendering” and“processing time” of non-linear editing systems, you’ll cometo appreciate the performance of DFS-700A. This is areal-time system, capable of delivering true 3D, page turns andeffects in an instant. So there’s no drumming your fingers, nolooking at your watch, no running for coffee. Operation is alsovery easy. Addition of optional boards and software gives youover 800 pre-programmed special effects that you can recallwith the numeric keypad. Power-packed yet extremely userfriendly, that’s what the DFS-700A is all about.Ergonomic control panelFrom simple switching to complex effects, the ergonomiccontrol panel makes everything easy. The layout isstraightforward and streamlined for maximum efficiency.As a result, the DFS-700A is a perfect tool for EFP andremote live broadcasting, where split-second timing andinstant response are absolute necessities.Systematic PERFORMANCESwitcher functionYou can integrate the DFS-700A into an existing switchersystem, as a powerful digital effects enhancement. But specialeffects are only part of the story. The integrated switcherfunctions of the DFS-700A include chroma keyer, Y/U/Vcolor correction, down stream keyer, fade-to-black, and framememory.Editing interfaceThe DFS-700A also provides comprehensive interface withSony editing controllers. For example, you can use theDFS-700A with Sony BVE-2000/P and PVE-500/P editors viathe serial interface. As a post-production tool, the DFS-700Ais an editor’s dream.Live operationThe DFS-700A cross-point buttons offer broadcast-grade“feel” for extra durability in the most extreme applications.For live operation, the DFS-700A also offers Preview andTally outputs.DME-LINKTMThe powerful effects of the DFS-700A are easy to integrate into ahigh-end DVS switcher system. DFS-700A snapshots can becontrolled from the DVS-2000C and DVS-7000 Series switchers.*Only user program DME-LINK is supported *An Rx/Tx cross cable is requiredPerfect for any applicationThe DFS-700A is an amazingly powerful integrated switcherwith digital multi effects — perfectly suited for newsrooms,postproduction, field editing, small studios and outsidebroadcasting systems. It’s the single, simple solution fortoday’s demanding digital requirements.

DFS 700A 700AP 5/8/02 3:48 AM Page 7QUALITY by DigitizationDigital signal processingThe world is moving into digital broadcasting. And if you’reusing the DFS-700A, it’s a great start as it will prepare youfor any requirement. Digital broadcasting depends on digitalcomponent signals which is why the DFS-700A is builtaround full digital component processing from input tooutput at 4:2:2:4 (video and key). In this way, the DFS-700Adelivers the quality you’ll need for digital televisionbroadcasting, digital satellite, DVD, a variety of videocontents creation. The built-in chroma keyer anddownstream keyer offer full digital signal processing tosatisfy the most demanding production needs.BRIDGE to DigitalWide range of inputs and outputs including SDIWhether analog or digital, the DFS-700A accommodates awide range of signal input/ output requirements. The systemcomes with eight standard inputs — four SDI*1 and four analogcomponent. With the optional BKDF-701 or BKDF-702*2boards, you can add eight or four inputs, making the totalnumber of inputs 16 or 12 respectively, any eight of whichcan be freely assigned to the control panel. Four SDI andfour analog component inputs are added with the BKDF-701,and four composite inputs (composite or Y/C) are added withthe BKDF-702. The system also includes a complete rangeof outputs: two SDI, two analog component, two analogcomposite, and two Y/C. This means you can configure theDFS-700A to match existing equipment and anticipate yourfuture needs!*1 SDI (Serial Digital Interface): serial component digital signal (270 Mb/s)*2 The BKDF-702 refers to two models: the BKDF-702 (NTSC model) and theBKDF-702P (PAL model).No need for external A/D convertersSome digital equipment require expensive and cumbersomeexternal analog-to-digital/digital-to-analog converters. Butthat’s something you never have to worry about with theDFS-700A. Just take out your analog switcher and drop inthe DFS-700A. It’s the simple, easy, cost-effective upgradethat transforms a tired, old analog system into a creative,digital powerhouse.The perfect companion for Sony digital VTRs and serversMaybe you’re considering digital production system withDVCAM, Betacam SX, MPEG IMX or Digital Betacamrecorders or the Sony MAV-555A Multi-Access Video DiskRecorder. And whichever format you choose, the DFS-700Awill complement it perfectly. With this unit, you get fullcompatibility with analog machines, plus superb componentdigital performance to maintain digital VTR picture quality.Starting with the DFS-700A is a cost-effective first step.You can then gradually add Sony digital video cameras,VTRs and servers at your own pace to build an all-powerful,all-digital system!