2014 SAMPLE SOCIAL MEDIA
2014 SAMPLESOCIAL MEDIATACTICAL PLAN
TABLE OF RING SITESPRESENTATIONSHARINGFirst Things FirstBefore you get started on your social mediainitiatives, here are some action items tokeep in mind: Assign ownership of each channel/strategyto someone within your organization Create buyer personas and know whichpersonas are on which social media sites Train your sales teams to use social mediafor lead generation and customer acquisition Create a social media policy and distributeit to your employees—also distribute it toyour agencies Encourage employees to be activeparticipants in social media—don’t be afraidto incentivize!2
BLOGX hours daily/weekly/monthlyObjectivesKey Metrics Increase brand awareness X number of posts Increase thought leadership throughout your industry X number of bloggers Encourage comments and engagement X number of social shares Lead generation through blog subscription Audience growth—unique and return visitors External linking Conversions Subscriber growth Inbound links Directory listings for infographics SEO improvementAction Items Choose managing editor to own the blog Choose a blogging platform Create an internal blog evangelist program to getemployees to contribute Decide on a weekly cadence Recruit guest bloggers Add social sharing icons Add a Tweet This button Promote each blog on social channels3
SOCIAL NETWORKSX hours daily/weekly/monthlyOverarching Action Items Choose owner for all of social media Set up social media posting cadence Choose a social media management platform Determine social media voice Set up an employee social sharing platform like GaggleAmpFACEBOOKObjectives Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Promote upcoming events Engage with influencersAction Items Set up sponsored posts and ads Set up Facebook tabs that sync to your marketing automation platformKey Metrics X number of posts per day Page follows Likes Engagement and comments Referring traffic Shares Lead generation/new customers4
SOCIAL NETWORKS(continued)X hours tives Brand awareness and engagement Brand awareness and engagement Lead generation or customer acquisition Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Share a mix of relevant links, blog posts, and engaging content Promote upcoming events Segment influencers and create lists Engage with influencers Communicate issues from social media to support team andensure follow-up Listen and respond to relevant conversations Build reputationAction Items Create and join relevant groups Encourage employee participation Monitor and participate in Q&A Set up sponsored posts and adsKey Metrics X number of posts per day Page follows Comments, likes, and shares Group participation Referring traffic Lead generation/new customersAction Items Utilize promoted tweets and pinned tweets Set up Twitter Lead Generation cardsKey Metrics X number of posts Followers Mentions Retweets Number of lists Hashtag usage Influence of Twitter followers Lead generation orcustomer acquisition Referring traffic Favorited tweets5
SOCIAL NETWORKS(continued)X hours daily/weekly/monthlyGOOGLE PINTERESTObjectivesObjectives Brand awareness and engagement Brand awareness and engagement Lead generation or customer acquisition Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Share a mix of relevant imagery—both brand-related and funAction ItemsAction Items Optimize for SEO and set up Google rel author tag Create boards leveraging both content and company culture Create and promote upcoming events Follow other businesses, thought leaders, customers, and partners Utilize Google hangoutsKey MetricsKey Metrics Pins X number of posts Repins Google circle adds/follows Followers Google mentions Purchases from pin Google 1 Referring traffic Referring traffic6
ONLINE VIDEOX hours daily/weekly/monthlyYOUTUBE, VIMEO, VINE, INSTAGRAM VIDEOObjectives Brand awareness and engagement Viral sharing Showcase company culture Post product videos and demos Create a video series to shareAction Items Determine ownership of video execution Choose a production agency Determine distribution channels Create social strategy for promotion Get customers, partners, and influencers involved in video creationKey Metrics Views Shares Referral traffic Pages ranking on key terms from YouTube7
PHOTO SHARING SITESX hours daily/weekly/monthlyINSTAGRAM, TUMBLR, FLICKR, SNAPCHATObjectives Brand awareness Engagement with visual assets Showcase products Showcase company culture Showcase marketing events Link back to website, blog, and other content assetsAction Items Determine ownership of photo sites Decide on general branding guidelines for photos Encourage employees to participate and share their own photosKey Metrics Referral traffic Shares and comments View of photos Page rankings on key terms from photo sharing sites Product purchasing and lead generation8
PRESENTATION SHARINGX hours daily/weekly/monthlySLIDESHAREObjectives Brand awareness Engagement with visual content assets Lead generation and customer acquisition SEO optimization Generate additional content viewsAction Items Determine ownership for visual content on SlideShare Work on regular SlideShare presentation creation Choose agency for stellar design Turn on the forms feature in SlideShare so you can sync leads toyour marketing automation platformKey Metrics X number of presentations Followers Views Shares Lead generation and customer acquisition Downloads Favorites9
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4 X hours daily/weekly/monthly Overarching Action Items Choose owner for all of social media Set up social media posting cadence Choose a social media management platform Determine social media voice Set up an employee social sharing platform like GaggleAmp SOCIAL NETWORKS FACEBOOK Objectives Brand awareness
3.3.4 The role of Social Media in Marketing 27 3.4 Social media marketing - Platforms of online communication and the impact of social media on consumer behaviour 29 3.4.1 Most popular social media platforms 30 3.4.2 Social media platforms by zones 35 3.4.3 Social Media Marketing Strategies 39 3.5 Significance of social media for branding 40
Index Terms—social media; social media marketing; strat-egy; sufficient, e-word-of-mouth; Starbucks I. INTRODUCTION N MODERN society, social media is one of the essential factors in a media sector and marketing. It is said that so-cial media is a new measure for media over the world, which has a vast difference with public media. I
Social Media Marketing 6 Social media is a fusion of sociology and technology Social media is user-controlled, which means that sociologic components play a large role in any company‟s social media business strategy. The limits of social media are only set by the limits of the tec
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Use of Social Media Social Media Strategy Champions of Social Media Impacts of Social Media The results of the interviews are summarised and discussed below: Use of Social Media Twitter was the most widely used form of social media, used by all the businesses in this survey and
THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012. 1 2 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the Þrst social media networks some two deca
then this is simply known as social media aggregation. Social media aggregation is done with the help of a tool called social media aggregator. The social media aggregator tool brings together feeds . 4 Comparison of Social Media Aggregator Tools Although there are so many different social network aggregators on the market, it is important to .
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