Visualizing And Validating Product Designs Across Your .

Teamcenter Visualizing and validating product designsacross your extended enterpriseeds.com/plmTeamcenter VisualizationTo maximize your products’ innovative content, you need a collaborative environment where breakthrough ideascan be freely suggested, discussed, evaluated, tested, reviewed, and transformed into tangible product definitions.

Today’s market leaders understand that product innovationis going to increasingly determine their competitive effectiveness.Over the last ten years, market leaders have leveragedtechnology initiatives such asdesign automation and product data management toaccelerate their time-tomarket and minimize theirproduct cost.But as these initiativesbecome commonplace, technological parity is expected totake place. Once this occurs,product makers may be forcedto compete on the basis ofprice — unless they are able todifferentiate themselves withnew advantages.With the dawn of the newmillennium, leading productmakers intend to increasetheir market size by deliveringbreakthrough features thatdistinguish their products ina crowded marketplace.Simply put, they expect toestablish competitive advantage by introducing innovativeproduct content that capturestheir customers’ imaginationsand makes their product offerings easier to sell.But competing on the basis ofproduct innovation is easiersaid than done. You need to: Develop your innovationsat a reasonable cost. Introduce new contentahead of the competition. Make certain that yourbreakthrough featurescomply with qualitystandards.To enable you to meet thesestrategic objectives, EDSoffers Teamcenter Visualization — a collaborativesolution that optimizes theearly stages of the productlifecycle, which are crucialto product innovation.

Introducing Teamcenter VisualizationDuring the early stages of the product lifecycle,new product ideas need to be freely suggested,discussed, evaluated, initially tested, reviewed,and refined.Teamcenter Visualization enables you to establish a CAD-neutral environment that enterpriseteams can use to brainstorm, turn productideas into tangible design concepts, and turnconceptual works-in-progress into stableproduct definitions.Teamcenter Visualization is especially adeptat liberating product knowledge beyond theconfines of your engineering domain. Inessence, Teamcenter Visualization crystallizesyour product knowledge and makes it understandable to downstream participants in yourproduct lifecycle, including your manufacturing,maintenance, and customer service specialists.Teamcenter Visualization provides a wide rangeof capabilities that enable engineering andmanufacturing teams to quickly visualize andvalidate your product innovations. Designvalidation allows you to maximize productquality — and minimize your warranty costs —while ensuring that your design innovationscan be manufactured to meet your cost anddelivery objectives.“The payback from visualization is both high and immediate. Digitalmockup and animation are justbeginning to have a substantialimpact in end user applications,as (visualization) products becomeeasier to use and (able) to readmore CAD file formats.”CIMdata 1

Teamcenter Visualization’s business valueTeamcenter Visualizationenables enterprise teams tosynchronize their engineering and validate their product designs while leveragingtheir current CAD and ineeringManufacturingThe TeamcenterVisualization AdvantageEstablished market leaderHigh-end digital mockupOpen CAD and PDMApplications breadthTeamcenter Visualization’s innovation-driven capabilitiesenable you to accelerate the introduction of new products,increase your market share, and capture new market segments.To establish these competitive advantages, your take to marketteams can leverage Teamcenter Visualization to: Implement collaborative processes that slash your cycletimes, foster product innovation, and minimize your institutional risk. Adopt system engineering techniques and design reviewsthat reflect the diversity of your extended enterprise, whilemeeting the quality and delivery requirements of your customers and prospects. Synchronize product information and process implementationacross your entire enterprise to compress your product lifecycle. Leverage a breadth of innovation solutions to eliminate inefficiency through all of your lifecycle stages. Eliminate the communications and collaboration barriers thataccumulate when your engineering systems are isolated fromthe rest of your enterprise.Teamcenter Visualization is a crucial solution in EDS’ marketleading portfolio of Teamcenter product lifecycle managementsolutions. 2

Teamcenter Visualization allows everyone inyour take to market chain to visualize yourproduct decisions and voice their concerns asearly in the product lifecycle as possible.Teamcenter Visualization BenefitsBenefitAdvantageTaps into your value chain’smost creative talentTeamcenter Visualization allows your own globally dispersed organizations —as well as your suppliers and allied partners—to freely collaborate in enterpriseteams without regard to geographic, organizational, or technical boundaries.Accelerates product developmentTeamcenter Visualization enables downstream members of your value chain toparticipate in your earliest design decisions, visualize the impact of these decisions, and voice their concerns before expensive rework needs to be performed.Reduces development costsTeamcenter Visualization allows design teams to validate suggested productinnovations in virtual prototypes that can be created, shared, reviewed, andtested on an enterprise basis.Introduces new voices/perspectives into your productlifecycleTeamcenter Visualization enables all entitled participants in your productlifecycle—including non-traditional participants such as marketing representatives,customers, prospects, and focus groups—to experience your product innovationsin virtual reality settings.Improves product qualityTeamcenter Visualization allows you to implement a comprehensive qualitymanagement process and related product/process model that you can use toidentify, analyze, and correct production build problems before they impactdownstream stages in your product lifecycle.Maximizes re-use of yourproduct informationTeamcenter Visualization enables you to leverage your enterprise’s existingproduct and process information in documents that you can distribute on anenterprise basis. 3

Established market leaderTeamcenter Visualization isfar and away the marketleader in product visualization with more market sharethan the next three competitors combined.MarketshareTeamcenterVisualization25202nd place153nd place4th place5th place105Teamcenter Visualization leverages .JT, the proven low-risk industry standard for allowingusers to work with easily exchangeable CAD-neutral files.“(EDS PLM Solutions)continues to lead thissegment and its technology is used by agrowing number ofcompanies, includingmany of (EDS’)competitors.”CIMdataTeamcenter Visualization is the leading product visualization solution in the world, withmore than twice the market share of its nextcompetitor — and more market share than thenext three competitive solutions combined.Teamcenter Visualization leverages industrystandard .JT technology to allow users towork with CAD-neutral files that can be easilyexchanged on a global basis—without having toknow how to use any CAD software.With nearly 200,000 seats in production,Teamcenter Visualization is used by more people in more companies than any product visualization solution in the world.Teamcenter Visualization’s marketplace success provides a no-risk alternative for companies that are looking to implement a solutionbuilt on proven technology. TeamcenterVisualization has demonstrated its credentialsover and over again in real-world settings.Teamcenter Visualization’s core technologyhas become the industry standard for productvisualization. EDS’ commitment to open standards is illustrated by the use of TeamcenterVisualization toolkits in many of today’s mostprestigious product data management (PDM)systems—as well as their use in numerousindustry-specific business-to-businessexchanges. Even EDS’ competitors licenseTeamcenter Visualization’s core technology. 4 The suppliers and allied partners that work inyour value chain are more likely to be usingTeamcenter Visualization than any productvisualization solution available today.Teamcenter Visualization’s standard-basedfoundation ensures that your visualizationinvestment can be extended and protectedover time.

High-end digital mockupEnterprise teams can useTeamcenter Visualizationto mock up high-level virtualprototypes comprised ofthousands of parts andcomponents. TeamcenterVisualization users employpowerful evaluation toolsto perform fly throughs,interference checks, productsimulations, and ergonomictests.As product innovations evolve during the earlystages of the product lifecycle, design teamsneed to crystallize their design decisions andtest the validity of these decisions before stabilizing the product definition.Traditionally, design teams built physical prototypes to evaluate different design approaches and validate their respective feasibility.However, the iterative nature of productdesign and the expense of physical prototyping are two reasons why many companieshistorically have been reluctant to competeon the basis of product innovation.Teamcenter Visualization’s digital mockupcapabilities enable you to create virtual prototypes comprised of thousands of parts andcomponents. These virtual prototypes let youminimize — and in some instances eliminate —expensive physical prototyping as a means ofvalidating your design concepts.Once you mock up your product’s componentsinto a high-level virtual prototype, you can useTeamcenter Visualization’s powerful evaluationtools to “fly through“ the prototype, check forinterferences and clearances, and simulate itsassembly, maintenance, and ergonomic use.Teamcenter Visualization addresses theseconcerns by incorporating virtual prototypinginto its array of capabilities. Virtual prototyping is a cost effective alternative to physicalprototyping that generates enormous savingsfor today’s product makers. 5

Open CAD and PDMTeamcenter Visualization’sopen architecture enablesyou to take designs created under multiple CADsystems and managedunder different PDM systems, and integrate theminto high-level ationIntegratedStandalonePDMMatrixOneTeamcenterJT Visual aphicsSolid EdgeTeamcenter Visualization’s open solution allows all of the participants in your extendedenterprise to continue to leverage their current CAD and PDM investments.Teamcenter Visualization leverages a completely open architecture that enables youto integrate the world’s leading CAD andPDM systems into your collaborative solution.Teamcenter Visualization transcends issuesthat frequently arise when companies tryto get widely dispersed design team membersto work together effectively in an enterprise setting.Teamcenter Visualization enables you totake part/component designs created underdissimilar CAD systems and integrate theminto higher-level product views. TeamcenterVisualization allows you to combine thesehigh-level product views with productdefinitions that you maintain in PDMsystems to create a visualized high-levelproduct definition. 6 Individual designers and engineers continue toemploy their CAD and PDM systems of choiceto design, define, and manage lower-levelcomponents. Bottom-line benefit: you retainthe personal productivity delivered by yourcurrent CAD/PDM investments.When you need to evaluate or review a product in its entirety, you can use TeamcenterVisualization to “release” high-level productdefinitions to your extended enterprise.Bottom-line benefit: you enable all of theentitled users in your extended enterprise toaccess and leverage your visualized productinnovations in their entirety as early in yourproduct lifecycle as possible.