AGENCY PROFILE - Evins

AGENCY PROFILE

ABOUT USWe Are Brand Architects. We Create Brands. We Build Businesses.We Establish Legacies.We do what traditional advertising, marketing, public relations and digitalagencies cannot; enhance brand resonance, catalyze brand engagementand optimize brand advocacy.We are the point where insight meets execution and we bridge the dividebetween what a brand is now and what it could be in the future.We are strategic. We are creative. We are tactical.We are Evins.Page 2

WHAT WE DOWe Build Brand Business by Creating Brand Passion.We Catalyze Brand Engagement and Foster Brand Evangelism.We Transform Brand Mind-Share into Brand Market-Share.We evolve companies into businesses, businesses into brands, and brandsinto market leaders and legacies.We provide consummate strategic counsel, inspired ingenuity and asteadfast commitment to excellence.We forge dynamic and long-term partnerships with clients. We do whateveris necessary to make a consequential contribution to our clients’ businesses.Page 3

WHAT WE DOBRANDING &POSITIONINGMEDIA RELATIONSCEO VISIBILITYCRISIS MANAGEMENTEVENT MARKETINGOPTIMIZEMINDSHARETO GARNERMARKET-SHARESOCIAL MEDIA&SOCIAL NGSTRATEGIC PARTNERSHIPSPage 4PUBLIC RELATIONS

OUR PHILOSOPHYWe Are Strategic. We Are Creative. We Are Tactical.We foster brand preference by creating programs which engender brandcuriosity, interest and inquiry.We drive brand trial, experience, engagement and advocacy.We believe in pull vs. push and adoption over incursion.We translate brand mindshare into market share.Page 5

OUR PHILOSOPHYEnlighten & Inspire vs. Educate & InformSurprise and Delight vs. Shock & AwePull Marketing vs. Push MarketingPeer Advocacy vs. Paid AdvocacySubliminal vs. SensationalAdoption vs. IncursionCovert vs. OvertEarn vs. BuyExperiencePage 6

OUR PHILOSOPHYAppealVisibilityConversationMind ShareExperienceStorytellingPage 7CuriosityTrialEngagementFamiliarityPromiseMarket Share

EVINS: STRATEGYStrategy is the foundation of our approach. It’s the lens we use to identifywhat your brand stands for, to whom it should speak, what it should say andwhere it should say it. Our Strategy platform is expressed through thefollowing tenets:Brand Connectivity: Identify business opportunities, core audiences,motivating factors, hero brand attributes and key channels ofconversation for your brand.Brand Engagement: Create and curate brand programming whichinteracts with your audiences in a unique and compelling way.Brand Commercialization: Optimize existing channels for revenuegrowth, as well as design and synthesize new avenues that enhanceyour brand’s value.Page 8

EVINS: CREATIVITYCreativity is the platform through which we achieve resonance and elevatebrand conversations. It is the inspiration that connects and engages youraudiences and communicates your brand messages.Brand Storytelling: We create the stories that become folklore. Thevery stories that your audiences will want to share, and share often.Brand Conversation: Only brands with inspired messengers will takehold on the farthest shores. We ignite conversations that get noticedand shared, while providing the tools necessary to amplify the messageto build brand evangelism.Brand Programming: We activate your brand amongst key audienceswhere they live, play and buy. We establish third-party endorsementsand strategic partnerships that provide powerful allies incommunicating your brand message and broadening your brand reach.Page 9

EVINS: TACTICSTactics is the purest expression of strategy and creativity directed at yourbrand’s target audiences. Leveraging our holistic model, in conjunction withour multi-platform programming, we provide solutions for your most criticalchallenges.Execution may include any number of the following elements:Blogger EngagementBrand Asset ManagementContent OptimizationEmployee CommunicationsE-newslettersEntertainment MarketingEvent ManagementEvent MarketingInfluencer EngagementPage 10Leadership PositioningMedia Audits & ProfilingMedia RelationsMonitoring & ReportingNews BureauProduct PlacementSentiment AnalysisSocial Media ActivationStealth & Guerilla Marketing

WHAT MAKES US DIFFERENTWe Are Accountable. We Are Consequential.We Are Committed To Making A Difference.We engender brand preference, passion and evangelism, rather than genericbrand promotion, to break through the cacophony in the marketplace.We foster brand preference by driving brand curiosity, interest and inquirywhich serves to catalyze brand trial, experience, engagement and advocacy.We utilize experience and engagement to create brand-centric conversationand storytelling, optimizing brand mind-share.We transform brand mind-share into brand market-share by leveragingengagement and affinity to engender advocacy and recommendation.Page 11

AREAS OF EXPERTISEPage 12APPAREL & FASHIONHEALTH & WELLNESSARCHITECTURE & DESIGNHOME FURNISHINGSJEWELRY & WATCHESHOSPITALITY MANAGEMENTBEVERAGES, SPIRITS & WINEHOTELS & RESORTSDIRECT MARKETINGMEDIA & PUBLISHINGCHEFS, FOOD & RESTAURANTSPRIVATE CLUBS & COMMUNITIESCOMMERCIAL & PRIVATE AVIATIONREAL ESTATECONSUMER ELECTRONICSSPAS & SPA PRODUCTSCONSUMER PRODUCTSSPECIALTY RETAIL & CATALOGSCOSMETICS & FRAGRANCESTOURISM AND TRAVEL

CLIENT EXPERIENCE

INDUSTRY LEGENDS & PIONEERSAMERSHAM BIOSCIENCESAMERSHAM HEALTHAMEX CENTURION / PLATINUMBACCARATBARNEY’S NEW YORKBERGDORF GOODMANDEPARTURESEL-AL ISRAEL AIRLINESESCADAEXCLUSIVE RESORTSGLACEAU VITAMIN WATERHOTELS & RESORTS OF HALEKULANIJCPENNEY CATALOG / INTERNETJEAN PATOULEICA CAMERASMAKER’S MARK BOURBONPage 14MARQUIS JET / NETJETSMICHAEL C. FINANAUTOR SWANNEIMAN MARCUS & HORCHOWROSEWOOD HOTELS & RESORTSS. T. DUPONTSOUTH SEA PEARL CONSORTIUMSTEINWAY LYNGDORFSULKATHE LANESBOROUGHTOURNEAU & WATCH GEARTY WARNER HOTELS & RESORTSVALENTINOVERA WANGVITRAWILLIAM GOLDBERG DIAMONDS

AVIATION & HOSPITALITYBACARA RESORT & SPABLAKES HOTELCAL-A-VIE SPACANEEL BAY RESORTCORNELIA DAY RESORTDELTA BUSINESS ELITEEL AL ISRAEL AIRLINESEOS AIRLINESESSEX HOUSE HOTELEXCLUSIVE RESORTSFOUR SEASONS BILTMOREFOUR SEASONS FLORENCEFOUR SEASONS NEW YORKHOTEL BEL-AIRHOTEL DE CRILLONPage 15HOTELS & RESORTS OF HALEKULANIHOTELS & RESORTS OF HALEKULANILA SAMANNA RESORT & SPALAS VENTANAS RESORT & SPALITTLE DIX BAY RESORTMANSION ON TURTLE CREEKMARQUIS JETPARK HYATT HOTELSPALAZZO TORNABUONIPREFERRED HOTELS & RESORTSROSEWOOD HOTELS & RESORTSSAN YSIDRO RANCHTHE CORE CLUBTHE MARK HOTELTY WARNER HOTELS & RESORTSXV BEACON

BEAUTY & WELLNESSPage 16ANNICK GOUTALGUERLAINBATH & BODY WORKSHOWARD SOBEL, M.D. (DDF)BIOCHEMJEAN PATOUCHARLES WORTHINGTONKANEBO (SENSAI)CLARINS USALANCASTER GROUPCORNELIA DAY RESORTLONG LIFE TEASCOSTUME NATIONALMAC COSMETICSCOUNTRY LIFE VITAMINSOSMOTICSCRABTREE & EVELYNSKINKLINICDAVIDOFF FRAGRANCETEA TREE SOLUTIONSDESERT ESSENCETRISH MCEVOY COSMETICSGAYLE HAYMEN BEVERLY HILLSZONE PERFECT NUTRITION

BEVERAGES & SPIRITSPage 17BAKER’S KENTUCKY BOURBONLAPHROAIG SINGLE MALTBASIL HAYDEN’S BOURBONMAKER’S MARK BOURBONBEEFEATER GINMELINIBOOKER’S KENTUCKY BOURBONMEZZALUNA VODKACHARTREUSEOLIVIER LEFLAIVECOURVOISIERPOL ROGERFEUDO MONACISCAPA SINGLE MALT SCOTCHFOLONARISMARTWATERGLACEAU VITAMIN WATERTHE DALMORE SINGLE MALTJABOULETTHE GLENDRONACHJEAN MARC XO VODKAX-RATED FUSION LIQUEURKNOB CREEK BOURBON WHISKEYX-RATED VODKA

CHEFS, FOOD & CULINARYPage 1821 CLUBDEAN’S CUISINEAA CHEF’S CONCLAVEHORCHOW CATALOGARCADIA RESTAURANTLA CARAVELLE RESTAURANTCAFÉ BOTANICALA MER RESTAURANTCAVIAR RUSSELES CELEBRITÉSCHEF CHRISTIAN DELOUVRIERLITTLE CAESARSCHEF ANNE ROSENZWEIGNEIMAN MARCUS GOURMETCHEF DEAN FEARINGNOBU MATSUHISACHEF MICHAEL ROMANONOMI RESTAURANTCHEF SANDRO GAMBAORCHIDS RESTAURANTCHEF’S CATALOGTHE MANSION RESTAURANTCRABTREE & EVELYN COMESTIBLESWOODS RESTAURANT

CLUBS & SPAPage 19CAL-A-VIE SPATHE SPA AT FOUR SEASONS NEW YORKCANYON RANCH SPATHE SPA AT LA SAMANNACORE: CLUBTHE SPA AT LAS VENTANASCORNELIA DAY RESORTTHE SPA AT LITTLE DIX BAYKANEBO (SENSAI) SPATHE SPA AT RANCHO VALENCIASPAHALEKULANITHE SPA AT SAN YSIDRO RANCHSPA OJAITHE SPA AT THE CRESCENTTHE GREENHOUSE SPATHE SPA AT THE ESSEX HOUSETHE SETAI WALL STREET CLUB AND SPATHE SPA AT THE HOTEL BEL-AIRTHE SPA AT BACARATHE SPA AT THE MANSIONTHE SPA AT CANEEL BAYTHE SPA AT THE PARK HYATT CHICAGOTHE SPA AT FOUR SEASONS BILTMORETHE SPA AT XV BEACON

DESIGN & DECORPage 20ALBERT HADLEYMARIO BUATTA INTERIORSARTHUR BRETT FURNITUREMARK ZEFF DESIGNBACCARATMELROSE HOUSEBOEHM PORCELAINNINA CAMPBELL INTERIORSBUNNY WILLIAMS INTERIORSPETER MARINO ARCHITECTSCASSINA FURNITUREROSE TARLOWFLOS LIGHTING SYSTEMSSALLY SIRKIN LEWISFRETTE FINE LINENSSCALAMANDREJ. ROBERT SCOTTSHERLE WAGNERJAMES II GALLERIESSLATKIN & COMPANYJULIUS LOWY & COMPANYSOUCIE HORNER, LTD.KATHY TASLITZ INTERIORSSUSAN ORSINI INTERIORSLEVITT WEAVERVICTORIA HAGEN INTERIORS

E-COMMERCE & WEBPage 21CORE ACCESSLEICA CAMERACORNER DRUG STOREMEDIZINEE-CITY OF STYLEMEMORY MOUNTAINE-CITY OF TRAVELNEIMAN MARCUSE-INTERIORSPORTEROEXCLUSIVE RESORTSPREFERRED HOTELSEZFACERX REMEDYGUESTNET TECHNOLOGIESSPATIALIGHTHOMMAGE GROOMINGSTEINWAY LYNGDORFINTELLIBOT ROBOTICSTOURNEAUJCPENNEYULYSSE NARDIN CELL

FASHION & JEWELRYBALLANTYNE CASHMEREBEGG CASHMEREBOTTEGA VENETACACHECALVIN KLEINCHAUMETDAMIANIDIANE VON FURSTENBERGEBELSWAROVSKIEMANUEL / EMANUEL UNGAROESCADAGILMAR / ICEBERGGIORGIO ARMANIGRAFF UKPage 22GRUPPO GFTJOSEPH ABBOUDMISSONIMODA MADE IN ITALYOPTICAL SHOP OF ASPENSHOES FROM SPAINSOUTH SEA PEARL CONSORTIUMSULKATARA & SONSTHIERRY MUGLERTIFFANY & CO.VALENTINOVERA WANGWILLIAM GOLDBERG DIAMONDSWOLFORD HOSIERY

MEDIA & PUBLISHINGPage 23AMERICAN EXPRESS PUBLISHINGMANHATTAN STYLEARCHITECTURAL DIGESTMEDIZINEDEPARTURESMICHAEL GROSSE-CITY OF STYLE/E-CITY OF TRAVELPAT BOOTHELEGANT BRIDEROBERT M. EDSELELITE TRAVELERRXREMEDYELLE DÉCORSKY GUIDEFASHION WIRE DAILYSTRATOSFOOD & WINETENNIS MAGAZINEGOURMETTRAVEL LEISUREHEMISPHERESVENDOME PRESSLUXUSVERANDA

REAL ESTATEPage 2417 UNION SQUARE WESTPLACE DES ANTIQUAIRESDOMENIUM GROUPRODEO 2 CENTERBACARA RESORT & SPASHOPS AT MILBURNBAL HARBOUR SHOPSTHE MANSION ON TURTLE CREEKCRESCENT COURT CENTERTHE MARK HOTELEXCLUSIVE RESORTSTHE SETAI WALL STREETPALAZZO TORNABUONITIME WARNER CENTER

TRANSFORMING MIND-SHARE INTO MARKET-SHARE& BRANDS INTO LEGACIESCopyright May, 2012 by Evins, Ltd. [www.evins.com]. The material and information contained herein, and all aspects thereof, are the exclusive andsole property of EVINS, Ltd., and may not in any way be used or adopted, in whole or in part, without the express written consent of EVINS, Ltd.

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