Marketing Fast Track Program

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YOUUSE?

Presentation SoftwareHere are some of the more popular platforms out there: Power Point (PC)Keynote (Mac)CanvaGoogle Slidesslides.comhttps://app.slidebean.comPrezi (software platform for dynamic presentations)Haiku deck

What do I use?KeyNote!

And Canva!

Here are some quick tips when creating a presentation: Use 16:9 instead of 4:3Try to include high resolution images for pattern interrupt andstory telling.Find your brand and use those particular colors in your slides.Understand that you don’t always need to be in your slides.You can show you in front of the camera or your screen!Bullet points are ok just try not to overdo it with them!Sometimes a darker color background is better than a lighterone.Finally, animation isn’t always necessary in your presentations.

**Cross It Off The List** Determine what presentation software you want to use! Decide on one idea for a presentation where you woulduse PowerPoint or another presentation software.Choose a name for your presentation, and upload ascreenshot of the title.

Understanding whattype of WEBINARSCONTENT you createdepends on the typeof audience youattract!

We will decide exactly what youwill broadcast, but first,let’s talk about you!

What is yourstory?Why do you dowhat you do?

The key to agood webinaris storytelling!

What is your “Why?”Be creative and have fun—think outside the box!

HINT: YOUR WEBINAR ISN’T ABOUTYOU

It is allabout youraudience WHO YOUSERVE

Start thinking about what you’re anexpert in WHAT does your audience needthat you provide?

The Key is to share your personal story as itrelates to your audience.Making your webinar content relevant to youraudience’s own status in life. (They know less thanyou, 3 years possibly behind you!)WHAT does your audience needthat you provide?

Embrace this concept:You have an audience nomatter what

There are always going to be peoplewith more knowledge thanyou.and then people with lessknowledge.

Those with more knowledgeare not your audience.

1. Can they afford you?Who is your ideal customer & a quickexercise for ‘High Ticket’ offers?Ex. “Are you someone who currently makes 100ka year but looking to make more in your therapy business?”What are their biggest pain points?Tip: Ask 6 questions.Each question needs to describe the problem as your client experiences it on a regular basis.The more rich, vivid, clear you can be, the more powerful this will be.Frame questions in a way that demonstrates that you understand the problem as "they" see it.All questions should be able to answer with YES OR NO. They should answer YES to it.From there: Take all the problems they ‘think’ they have,and reframe it as those are just symptoms of one big problem.Reframe. "If this is how you feel, I have good news for you. None of those things are the problem.The real problem, is that you haven't made the "shifts" or you don't know the "secrets".I'm going to tell you what those shifts are in this webinar

What if you don’t know your audience’s biggest painpoints? Or if your message will resonate?Send a survey!“Hi ‘firstname', I am doing a survey. In order to provideyou with the absolute best content that resonates withyou, please let me know the number one thing thatplagues you today? What is the one thing that you justcan’t get off the ground in the x niche?”

What if you don't have an email list?Send out a broadcast to Facebook or Periscopeand ask them “ What kind of content doyou need from me?”Of course before this is to happen, you shouldalready be exploring and seeking out youraudience.

A Quick Win:Three Phase FormulaFor Landing Clients Now 1. Conversation2. Connection3. Close

Organic Traffic1. Facebook4. Current Clients2. Email3. ImmediateNetwork5. Past Clients

Action Steps1. Survey the Source2. Structure a solution3. Share solution viaa webinar4. Sell your solution

What is your homework?Go through Modules 1:And complete thehomework assignmentsin each of the lessons From Customer Avatar toGetting the right tools forrunning your webinar

Next week:Go through Modules 1:And complete thehomework assignmentsin each of the lessons From Customer Avatar toGetting the right tools forrunning your webinar

Tools: An Autoresponder / Email Provider (Such as Active Campaign, GetDrip, ConvertKit, Infusionsoft, or Ontraport) **Most important An Webinar Platform (EasyWebinar) A Shopping cart /payment gateway for selling your programs (authorize.net, paypal.com, stripe.com) An affiliate program if you are attracting JV partners. (clickbank.com,

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