Color/Fonts Infographics - Walsworth Yearbooks

Color/FontsInfographicsMod 8: The goal of design isinformation, not decorationThink of color andtype as a voice

Monochromatic Color schemes use different shades or tints of theSAME color. Choose a blue in your yearbook anduse the same color with different shades or tints tocreate a great look in your book.Complimentary Mod 8: Creating Mood with Colorand TypeComplimentary colors (red and green) are situatedopposite of each other on the color wheel. Use this colormethod when you want to create contrast in youryearbookAnalogous Colors appear next to each other on the color wheel. If youuse two or three colors close to each other on the colorwheel, you are creating a harmonious blend effect in youryearbook.

Monochromatic Mod 8: Creating Mood with Colorand TypeColor schemes use different shades or tints of theSAME color. Choose a blue in your yearbook anduse the same color with different shades or tints tocreate a great look in your book. (Shades of Blue)

Complimentary Mod 8: Creating Mood with Colorand TypeComplimentary colors (red and green) are situatedopposite of each other on the color wheel. Use thiscolor method when you want to create contrast inyour yearbook. (Yellow vs Blue)

Analogous Mod 8: Creating Mood with Colorand TypeColors appear next to each other on the colorwheel. If you use two or three colors close toeach other on the color wheel, you are creating aharmonious blend effect in your yearbook.(Instead of shades of the same color, the schoolused light blue and dark blue.)

ColorSuggestions1. Use color to draw attention to specific thingsIt is not a coloring book-all color2. Color is a compliment to the contentCreates the right mood for the reader3. Think of the mood you wantMod 8: Six suggestions for usingcolor in your yearbookRed is a more stimulating color while blue ismore of a calming color4. Consider your yearbook contentMonochromatic, complimentary, analogous5. Yellow is the most irritating colorBut first color that the eye notices6. Be mindful of color and backgroundNot so easy on the eyes

SerifBody/Caption Fonts: These fonts are legible in smallsizes, usually 8 – 14 points. Serif fonts (feet) areusually easier to read in long blocks of text, but SanSerif fonts may also be used.Sans Serif Mod 8: Readibility is the key. Chooseone font, either a serif or sans seriffont for your body copy andcaptions. Stylize it as needed.These fonts have no feet. Sans serif fonts can be used forbody copy or captions in your yearbook."The quick brown fox jumps over the lazy dog"DecorativeHeadline Fonts: Decorative fonts are used at larger pointsizes for headlines, logos or for drawing attention with a smallamount of text. They are not very legible at smaller pointsizes.

FontsWhat you need to know1. If people can’t read it, you are finished.Fonts have a “feel” – think about what they’resaying. This is a kindergarten font.2. Decorative fonts should be used for emphasis only.Use one to three fonts for your headlines.Mod 8: Five Points to Consider whenWorking with Fonts3. When mixing fonts, contrast is key. If using twodifferent fonts, make sure they are DIFFERENT.If the two choices are too similar, it will read asa mistake.4. Don’t use too many fonts. (Three to Five)Use differences in weight, size or case. Choosefamily (light, ultralight, bold, ultrabold, black,oblique, etc.).5. Body Copy-9 or 10 pt for body copy is great.Use filler text to see how it looks.

FontsWhat you need to knowReadability and tone are the focus whenselecting typography. Your readers shouldfocus on your words, not the font.SINGLE-FONT STRATEGY: One fontMod 8: Fonts Strategies-Try asinglefont or two-font strategy for youryearbook.family, with lots of variations, is used for all headlines andpossibly the stories and captions.TWO-FONT STRATEGY: A serif family and asans serif family, are teamed together with the serif fontused for stories. Or, a single-font strategy can be teamedwith an emphasis font.

FontsWhat you need to knowMod 8: Fonts Strategies- Example ofsingle-font strategy

EngagingBy utilizing infographics, it can make the pages muchmore engaging and understandable.More Information Mod 8: An infographic is a collectionof imagery, charts, and minimal textthat gives an easy-to-understandoverview of a topic.Infographics can also be used to present extrainformation or a piece of a story in a unique lookingway.Creative Infographics should be original and easy to create.They should add pizzaz to the spread.

InfographicsWhat you need to know1. Easy to ReadPeople want highlights; numbers and bullets arecool.2. InformativeIncrease the odds of people reading. Short andto the point.Mod 8: Five Points to Consider whenWorking with Infographics3. CreativeCombine colors with your theme-the perfectmatch. They are entertaining.4. Marketing ToolCreate for yearbook and post on social mediasites.5. Space-savingA lot of information into a small space on thespread.

ModPossibilities8It is a Mod:Do the items that isbest for your staff! Video/PowerPoint of Colors, Fonts, Infographics with Follow-up handouts and discussion. Ten activities, (Three activities on Colors, Four activities on Fonts, and Three activities on infographics) Resources-Two PowerPoints on Colors and Fonts/Typography; Two-word docs on 10 Points to Consider withFonts and Using Infographics. Evaluation of Mod 8 (Two Quizzes) (Fonts Colors Infographics), and Assessment

I Should HaveKnown That!Mod 8:Colors, Fonts, InfographicsBlaze Bucks

I Should HaveKnown That! Each Mod Lesson I will begin with achallenging, fun question. At end of lesson, I will give you the answer. Each week, two winners of 5.00 StarbucksGift Card. Staffs will be on different Mods, but noproblem!Blaze Bucks Let’s have some fun!

I Should HaveKnown That!a.b.c.d.e. 452,300 578,983 723,123 843,756 960,105The amount of money left at US airport checkpoints in the 2019fiscal year is:Kansas, Montana, North Dakota Reps:Jeff Bell, Executive Vice President of SalesKansasKeith Hughey, Sales Manager-KansasReggie Jackson-North DakotaJohn Kelley-KansasKati Patterson-MontanaAnne Scott-MontanaTracy Tuley, CJE-KansasBlaze BucksMoney consisted of: loose change and paper currency thatpassengers removed from their pockets andleft behind in a bin during the securityscreening process at TSA checkpoints.

I Should HaveKnown That!a.b.c.d.e. 452,300 578,983 723,123 843,756 960,105The amount of money left at US airport checkpoints in the 2019fiscal year is:Kansas, Montana, North Dakota Reps:Jeff Bell, Executive Vice President of Sales-KansasKeith Hughey, Sales Manager-KansasReggie Jackson-North DakotaJohn Kelley-KansasTop Five Airports Money Left BehindKati Patterson-Montana1.John F. Kennedy International Airport - 98,110Anne Scott-MontanaTracy Tuley, CJE-Kansas2.San Francisco International Airport - 52,668.703.Miami International Airport - 47,694.034.McCarran International Airport - 44,401.765.Dallas/Fort Worth International Airport - 40,218.19Blaze Bucks

I Should HaveKnown That!a.b.c.d.e. 452,300 578,983 723,123 843,756 960,105The amount of money left at US airport checkpoints in the 2019fiscal year is:Kansas, Montana, North Dakota Reps:Jeff Bell, Executive Vice President of Sales-KansasKeith Hughey, Sales Manager-KansasReggie Jackson-North DakotaJohn Kelley-KansasKansas: All the wheat grown in Kansas in a singleKati Patterson-Montanayear would fit in a train stretching from westernAnne Scott-MontanaTracy Tuley, CJE-KansasKansas to the Atlantic Ocean.Blaze BucksMontana: Ted Turner, the owner and founder ofCNN, was born in MontanaNorth Dakota: One of the most popular giantroadside sculpture is Salem Sue, the world’slargest Holstein cow. It is right outside of the cityof New Salem.

I Should HaveKnown That!a.b.c.d.e. 452,300 578,983 723,123 843,756 960,105The amount of money left at US airport checkpoints in the 2019fiscal year is:Kansas, Montana, North Dakota Reps:Jeff Bell, Executive Vice President of Sales-KansasKeith Hughey, Sales Manager-KansasReggie Jackson-North DakotaJohn Kelley-KansasAnne Scott-MontanaTracy Tuley, CJE-KansasBlaze Bucks 960,105

Video/PowerPoint of Colors, Fonts, Infographics with Follow -up handouts and discussion. Ten activities, (Three activities on Colors, Four activities on Fonts, and Three activities on infographics) Resources-Two PowerPoints on Colors and Fonts/Typography; Two-word docs on 10 Points to Consider with Fonts and Using Infographics.