Learning And Development - IAB
IAB Global SummitLearning and DevelopmentOctober 2, 2014
IAB Certification Programs at a GlanceOver 4,000 Candidates 2,700 certificants since May 2012Next testing window: Nov 1 – Nov 31Eligibility requirement: 2 yearsexperienceNo training requiredStudy guide, exam blueprint andpractice exam available onlineCredential is good for 2 years More than 400 certificants in 1st yearCovers all areas of ad ops and techNext testing window: Oct 1 – Oct 30Eligibility requirement: 2 yearsexperienceNo training requiredStudy guide, exam blueprint andpractice exam available onlineFor 2015: Data Certification and Media Buyer/Planner Certification1
Certification Grows IndustryKnowledge and Confidence81Positive Impact of Sales Certification% on myconfidence aboutdigital advertising613500%say sales certificationhas had a positiveimpact on mycareer growth300074% on mycompany'ssales team250020002257182466% on thedigital advertisingindustry as a whole15002689142995810005925004232750101Q3 2012Q4 2012Q1 2013Q2 2013Q3 2013Total New Certificants2Source: IAB internal dataQ4 2013Q1 2014CumulativeQ2 2014Q3 2014
International Certification Global Policy questions no longer US-centric Next Job/Task Analysis will invite internationalparticipation Ad Ops Certification revenue share now available: 250 is the baseline price Sales Certification revenue share: 150 New invoice and payment process Each IAB gets two free seats per exam DMSCIABXXX / DAOCIABXXX (Country Code) Contact Lauren Freeman (lauren.freeman@iab.net) for details3
Learning Programs Certification Preparation: Train-the-trainer Program: Member company provides qualified internal trainer(s) Trainer goes through training Certification commitment is required Fundamentals of Digital Advertising: Two-dayintroductory class on display, mobile, video, social,search and the digital ecosystem IAB University Encourage Peer-to-peer knowledge-sharingHow can we help you with your programs?4
SUCCESS STORY: Collaboration Works!IAB GLOBAL WORLD CUP STUDYIAB DIGITAL SALES CERTIFICATION
THREE KEY ISSUES1) METRICS:IAB’s role in leading each national market in the rollout ofglobal metrics, viewable impressions, GRPS Difficulty of smaller market seeking rollout of latest globalmeasurement of mobile/video/VM from global digitalmeasurement companies2) POLICY:Need for increased collaboration across EU to maximiseadvocacy in respect of Policy outreach such as the DataProtection Regulation3) TRAININGCollaboration across marketing of IAB Training Certs to grownational uptake of offerings
Training in IAB UKWhat’s working: The workshop programme developed with the IAB councils and internalstaff Provides a deep dive into a specific topic, gives members a chance to share theirexpertise. An unique In-house initiative so keenly priced IAB UK looks forward to launching the Sales and Ad Ops Certificationprogrammes in early 2015Challenges: Open course programme – regarded as expensive. We now only focus oncore courses and work directly with trainers who produce content anddeliver The IAB Events programme, mostly free of charge and educational.Member expectation that training should also be free A plethora of “free“ education now in the market by various providersiabuk.net09/10/2014
8Copyright 2014 Interactive Advertising Bureau of Canada
9Breadth of courses Courses –in personCourses – onlineCustom training2 global certifications Revenue stream approx 200k to the bottomline Trained over 4800 peopleCopyright 2014 Interactive Advertising Bureau of Canada
10Courses – in person SEOSocialPaid searchPaid search ProgrammaticIntegrated Digital MarketingDigital media sales (2 day)Copyright 2014 Interactive Advertising Bureau of Canada
11Courses - online Integrated digital marketing Introduction to online media buying Moving to new LMS platformCopyright 2014 Interactive Advertising Bureau of Canada
12Custom training 1 or 2 day Publishers, marketers or agenciesCopyright 2014 Interactive Advertising Bureau of Canada
13Certifications Digital ad ops certification Digital media sales certification Great start in 2013 Much slower in 2014Copyright 2014 Interactive Advertising Bureau of Canada
IAB AustraliaTraining Discontinued TKE contract & established a partnership with local trainers end 2013 Key Focus: Programmatic Trading, Mobile Marketing , Social Advertising, AdOperations, Digital Media Sales, Digital Fundamentals AD News (Trade Publication) training partnership to be rolled out in 2015 Growing demand for in-house training programmesCertification Certification programme launched in April 2014 Board members committed to full team certification Graduation ceremony to be held at upcoming Ad ops conferenceIAB Global Summit
IAB Global Summit:PREPARINGTOMORROW’SWORKFORCE Miranda Dimopoulos, Executive Director IAB SEA, SGChapter@IABSG @rhymezwithpanda
IAB SEA, Singapore Chapter Professional Development2014 Committees, Events and Training Launched 7 specialised Committees to support the needs of our143% Membership growth Launched IAB Training Session Series; Monthly Training incollaboration with Committees: 300 people trained over 7sessions to date with an average feedback score of 4.3/5 9 sessions by end of 2014 with estimated 450 people trained Attendance of EBBs & FYI 250 attendees IAB hosted panels at global conferences include: Agency CEOsdiscussing the role of agencies in entertainment, Future ofContent, Innovate or Die
IAB SEA, Singapore Chapter Professional Development2014 Content, Research and Standards developed to date AdTech Lumascape in SEA Introduction to Video Advertising film Innovation white paper State of Video in SEA study IAB/IDA/comScore Admetrix research Submission to IAB Global Mobile Anthology New www.iab.sg website with Research portal
IAB SG EDUCATION 2015 Launch of IAB certification training Collaborating with SG Government on CXO and intern trainingprogrammes IAB State of Digital in Asia research report IAB State of Digital Spend in SEA research report Social Strategy to promote and distribute all IAB Content
CONTENTEDUCATIONEVENTS
EDUCATIONFast TrackIn CompanyE-learning
EDUCATION16hPRESENTPLANNING ANDMANAGEMENT OFONLINE MEDIAplanning, buying andmanagement of onlinemedia are complex activities8hSALE OFADVERTISING INDIGITAL MEDIAstrategic aspects and tacticalSOCIALMEDIA ADS8h
EDUCATIONDISTANCEMetrics bulletinAudience data analysisProgrammaticmedia buying
EDUCATIONDISTANCEHigh impact digitalstrategyMedia Digital: fromsponsored link to displayHow to use social mediafor businessDigital AnalyticsuncomplicatedMobile Marketingin practiceElectronic commerce:how to have a successon-line storeSEO: search engineoptimization in a simpleway#Do you want to knowall about DigitalMarketing?Learn with theexperts.* The best teachers* Full program of courses* Classes when and where you need
Davini.rafael@gmail.comcel.: 55 1197583 6691criscamargo@iabbrasil.org.brcel.: 55 1198133 3661lorena@iabbrasil.org.brcel.: 55 1198560 0717
2014 Content, Research and Standards developed to date AdTech Lumascape in SEA Introduction to Video Advertising film Innovation white paper State of Video in SEA study IAB/IDA/comScore Admetrix research Submission to IAB Global Mobile Anthology New www.iab.sg website with Research portal
ADVERTISING OPTIONS InsightNews.com Over 1,000 impressions per day. Podcasts, local and world news. Online display and free classified advertising available. Sizing: All ad sizes in pixels IAB Skyscraper: 120 x 600 IAB Button (2): 120 x 90 IAB Medium Rectangle: 300 x 250 Front Page: IAB Skyscraper: 375 weekly IAB Button (2): 250 weekly
IAB Cross-Media Ad Effectiveness Study 2 The IAB would like to thank its sponsors for their financial contribution to this study: Gold Sponsor: Bronze Sponsors: Intro and Background 3 The IAB, at the request of the IAB Research Council leadership and with support of the full Research Council, conducted a study to
Mobile Rising Star Ad Unit . Style Guide and Tech Specs . Created By . IAB Full Page Flex Ad Unit - Style Guide and Tech Specs. V3 January 2013 1 I. Description . The IAB Full page flex Ad Unit is a full screen ad experience with sight, sound, motion, and interaction capabilities; designed to responsively fit
company in the current digital eco-system Lumascape is powered by cookies. At the IAB Annual Leadership Meeting in February 2020, IAB announced a global project entitled “Rearc” that would engage all members, stakeholders and industry bodies to develop acceptable scenarios and solutions to modernize the digital media infrastructure.
University College London (UCL), CReAM, CEP, IFS, IZA, MTA-KTI, CEPR. 3. University College London (UCL), Institute for Employment Research Nuremberg (IAB), Centre for Research and Analysis of Migration (CReAM), CEPR and IZA. 4. Institute for Employment Research Nuremberg (IAB). 5. Institute for Employment Research Nuremberg (IAB).
Develop business opportunities. Benchmark your work against other industry professionals. Inspire the community. Challenge and reward your team. 2.2. WHO CAN ENTER? IAB New Zealand Membership is not a requirement for entry for the 2020 IAB New Zealand Digital Adve
Four IAB Display Rising Star Ad formats were used for the study. Ad units represented a mix of industries and creative executions. Ads selected for the study had to be available in both the IAB Display Rising Star Ad format as well as in the Legacy UAP Ad format to allow for comparison. 10 such pairs were selected for the study.
Completed ASTM D2992 testing to achieve ASTM D2996 and D2310 HDB Category U rating of 12,500 PSI Used to regulate air flow or shut off and isolate a system, Belco AMCA-licensed fiberglass dampers are corrosion resistant and designed to match operating conditions of the duct system. Premium vinyl-ester resins are used throughout the damper. Fire retardant resins are also available for a .
