2016 - Amity University, Noida
2016
AMITY UNIVERSITYVISIONBuilding a nation and the society through providing total, integrated and transcultural quality education and be the global front runner in value education andnurturing the talent in which modernity blends with tradition.MISSIONTo provide education at all levels in all disciplines of modern times and thefuturistic and emerging frontier areas of knowledge, and research and todevelop the overall personality of students by making them not only excellentprofessionals but also good individuals, with understanding and regards forhuman values, pride in their heritage and culture, a sense of right and wrong andyearning for perfection and imbibe attributes of courage of conviction andaction.
Taking the Vision of Amity Business School forwardunder the guidance ofDr. Ashok K. ChauhanFounder President
Heartiest Gratitude for Supporting & TrustingOur EffortsShri Atul ChauhanPresident RBEF & Chancellor, Amity University UttarPradesh
From the Desk of Dean-FMS &Director-Amity Business SchoolEditor-in-ChiefDear Readers,Educatio is the ost powerfulweapon which you can use tochange the world- Nelson MandelaThe aforementioned words of late Nelson Mandela inspire us to introduce newchanges in the education system for continuous improvement.Amity being forerunners in education has always been an early adopter ofrevolutio ary ideas like Choi e Based Credit “ysteor Outcome BasedEducation’. Outcome-based education will change the focus of curriculum fromthe content to the student, as all students can learn and succeed, but not onthe same day or in the same way. Through these learner centric initiatives, theperception of what it means to be truly educated will change.This issue of Anukriti focuses on changes in various fields around the worldtaking you on an enlightening journey of learning, Odyssey, which will equipyou to conquer success in any field of life you choose to be.The roots of education are bitter, but the fruit is sweet.’-AristotleBest Wishes,Dr. Sanjeev Bansal
From the Editor’s Desk"न जायते रियते वा कदाचि्नायं भू्वाभववता वा न भूयःअजो नन्यः शाव्तोयं पुराणो न ह्यतेह्यमाने शरीरे ”Mea i g: For the soul there is never birth nor death. Nor, having once been,does he ever cease to be. Soul is unborn, eternal, ever-existing and primeval.Soul is not slai whe the body is slai .What Sri Krishna said in Bhagavat Gita reminds us that the saying dust thouart, and to dust shalt thou retur was only spoken of the body and not thesoul enlightening us that while we may not be able to do anything about ourmaterialistic body yet we can still make our lives eternal like our souls by doingour kar a - with an altruistic mind and God in our hearts.Kar a can lead us to ultimate success, as what we get served in our life is notin our hand, but what we make out of it is! Every action we take in life needs tomanifestKeeping this is mind, we prese t to you this year s Anukriti focused on successand overall development, so that you may also – like all great men – leavebehind your footprints in the sands of time.Happy Reading!Dr. Anupama Rajesh
INSIDE.Amity Chronicles- Take a Sneak Peak atthe previous yearCorporate World- Current on-goings andlesser known truths about the businessworldGet on board with the world- Updateyourself to the happenings around youRefreshments- Take a break from theseriousnessFaizal-e-stan- Dive into some soulfulpoetryLet us help you- Some helpful tricks andhacks are waiting for you hereYoungistan Terminal – what the youthhas to say.
AMITY CHRONICLESSITE VISIT BY WASC PEER TEAMWASC Senior College and University Commission (WSCUC) visited AUUP from January 12-14,2016 in connection with its accreditation and wherein the faculty members of ABS under theleadership of Dean FMS & Director ABS were actively involved in the preparation and overall coordination of the site visit.The student interaction session with WASC was held on January 14, 2016 wherein 375 studentsfrom various institutes of Amity University including 150 students from ABS participated.MILITARY TRAINING CAMPTo give the students an exposure tooutdoor life in a natural habitat and toinculcate an essence of camaraderie andbrotherhood amongst the students ofdifferent Amity Institutions, MilitaryTraining Camp was conducted forstudents of MBA Programme fromJanuary 17-22, 2016 at Manesar. It gavethe participants an opportunity tounderstand the work ethos, and thebroader details about the Armed Forcesand the essentials of physical well-beingand fitness. On completion of the camp,students were awarded a certificate ofhaving attended the camp successfully.1
GLOBAL LEADERSHIP RESEARCH CONFERENCE 2016GlobalLeadershipResearchConference (GLRC) was organizedby ABS on January 22 and 23, 2016othe the eLeade ship,Go e a e a d Pu li PoliatAmity University, Noida. Theconference theme evoked diversenarratives from researchers andcorporates alike and gave them anopportunity to gain strategicadvantage. The conference broughta large number of academicians,practitioners, researchers andexperts from all across India.FDP ON PLAGIARISM AND REFERENCE MANAGEMENTABS conducted a one day FacultyDevelopment Programme on PlagiarismAnd Reference Management for all facultymembers and research scholars onFebruary 23, 2016. Dr. R C Gaur (Universitylibrarian Jawahar Lal Nehru University,New Delhi, a Fulbright scholar and PhD inLibrary and Information Science), Mr.Sanjeev K. Sunny and Mr. Daulat Jotwani(DirectorLibraryServices,Amityuniversity) were the resource persons forthe FDP.The objective of this workshop was todevelop a comprehensive and holisticunderstanding of the thought of plagiarisma d efe e ea age e t i toda sdynamic world of academia and corporate.2
TAIWAN DELEGATION VISITA delegation from Taiwan headed by Dr. Arthur Chen, Dean, College of Management,National Yunlin University of Science and Technology (YunTech) along with 18 studentsvisited ABS during January 18-19, 2016. Du i g the isit, a fo u o I dia-TaiwanE o o i De elop e t a d Edu atio Coope atioas o du ted.The topics of the various sessions were Understanding India and Taiwan, India-TaiwanEconomic Cooperation and Introduction to Taiwan Education Centre.PROUD MOMENT FOR ABSAmity Business School is ranked in top ten Business schools in India (9 th Position)including IIMs for the third time in succession as per Times B-School rankings publishedin Times of India dated February 29, 2016. In addition, ABS is also ranked 4th in top 50private B-schools in India and 3rd in top twenty north B-Schools.I the o ds of Dea FM“ & Di e to AB“ D . “a jee Ba sal These supe ioa editatio s a d e og itio s a e steps to ealise A it s ision of global knowledgesup e a .3
INBUSH ERA WORLD SUMMITINBU“H Asia s La gest I te atio al Busi ess “uit & ‘esea h Co fe e e as held iAmity University from February 3-5, 2016. It witnessed the participation of around 500dignitaries including CEOs; Vice Chancellors; 800 research papers; 3 book releases; 3International Journals; 80 Amity Excellence awards and Agreements with Industry and leadingforeign universities. The highlights of this event were: Think India Crusade; Amity NRINetworking Conclave; Amity Alumni Ball; Outlook Amity Panel Discussion; Footloose; Aistra.Dr. Anupama R. from ABS was selected for the ADMAA Research Award and it was given byProf. Nick Petford, Vice Chancellor, North Hampton University and Dr. Gurinder Singh duringthe valedictory function of Inbush 2016. It was a proud moment for ABS.4
AMITY YOUTH FESTThe th ee da k o ledge ue te tai e t e t a aga za A it Youth Festi alstarted with unbridled joy, frolic and exuberance at Amity University, Noida, onFebruary 18, 2016. During the inauguration ceremony, international artists from Korea andTibet presented elegant and vibrant dance performances.For the first time in AYF, seven expositions including Social Responsibility NGO Expo; Start-up& Stand up India Expo; Education & Technology Expo; Corporate Expo; Real Estate Expo;Fashion Expo and Auto Expo were also organized.5
AMITY HUMAN VALUE QUARTERABS embraced the new year with activities of Amity Human Value Quarter on January 29,ith its fi st e e t A Ha d to the Need i augu atedDea FM“ & Di e to ABS. Itwas a week long event from January 29, 2016 to February 5, 2016 where the donationcartons were kept in F-3 block, ABS for one week and all the students, faculty and staffmembers were invited to contribute for this noble cause. The clothes and blankets collectedin that week were distributed to needy people living roadside and also given in Goonj, NGO.6
LET “ PLAY HOLI !O Ma h ,AB“ o ga ized Let s Pla Holi! at Cheshi e Ho es, Okhla ithdisabled children and adults. Around 30 Students of ABS went there to celebrate holiwith colors and distributed refreshments. It indeed brought out the purpose of holiwhere students forgot the barriers of society and enjoyed themselves with the specialchildren of Cheshire Homes.NATIONAL WORKSHOP ON CASE DEVELOPMENT AND ANALYSISAmity Business School, the first and flagship Institute of Higher Education Of AmityG oup, i e of p estigious Pal e a a d o ga ized a Natio al Wo kshop o CaseDe elop e t a d A al sis oAugust ,.Illuminating opening words by our very own esteemed Director, Prof.(Dr.) SanjeevBa sal as follo edLighti g of La p. The Di e to s o ds i esse e set the pathfo up o i g dis ussio s guests f o I dust . P of. D . “a jee Ba sal s sha i g ofideas on Indian history of research and Vedas intrigued and inspired many from theaudience.Subsequently there was a very knowledgeable talk on research guidance and directionfor case study writing by chairperson Prof.(Dr.) J.K Sharma .7
The workshop was attended by eminent personalities, who also presented their ideas.To name a few: Mr.N M Raja, retired. Senior Vice President Axis Bank, with 35 years of Bankingexperience. Mr. D.K Valecha retired Chief Manager with 35 years of banking experience, BCom honors, CAIIB, IIBF- NIBM Certified bank trainer. Dr. Narinder Kumar Bhasin (currently a Ph.D Scholar at ABS) with 30 years ofBanking experience, a Ph.D already with degrees, PGDFM, DTIRM, CertifiedIIBF NIBM Bank trainer. Mr. Ramesh Wahi 39 years of Banking Expererience ANZ Grindlays Bank andStandard Chartered bank. Manohar Krishna Asthana Additional General Manager (quality assurance andinspection) NTPC Ltd. Mr.Amandeep Dhingara, Founder-Transformation Quotient,8 years ofexperience in field Marketing.Three case studies were discussed in detail by speakers with lessons for efficientmanagement solutions. A group of 7 students attended the workshop from GyanBharti Institute of Technology, Meerut also.Vote of Thanks was given by Convener of Workshop –Dr. Anupama R who also took asession to guide the students with her presentation about crucial acronyms fromesea h f ate it that a e oo to esea he s ide tit a d futu e g o th.The participants of this enlightening workshop left premises at 5.15 p.m. with amemento of Amity Business School journal and Case Study booklet.8
ODYSSEY
12 Signs You Have an Entrepreneurial MindsetIf you were pressed to describe thestereotypical entrepreneur, which wordswould you use? Passionate? Dedicated?Optimistic? Sure, those apply.But insecure and troublemaker are morea u ate, a o di g to t eps ho k o asuccess when they see one. Do thefollowing traits, characteristics and quirksdescribe you? Well then, you might be anentrepreneur (at heart, if not yet inpractice).1. You take action.Barbara Corcoran, founder of TheCorcoran Group and co-sta of TV s SharkTank, says people who have a conceptbut not necessarily a detailed strategy aremore likely to have that entrepreneurial jene sais quoi. I hate e t ep e eu s itheautiful usi ess pla s, she sa s.Co o a s e oe datio ? I e t as[ ou] go, athe tha spe di g ti ewriting a plan at your desk. In fact, shebelieves that those who study businessmay be prone to overanalyzing situationsrather than taking action. You re s ared.Ma e t ep e eu s judged as a itiousa e eall i se u e u de eath, Co o asays.Whenevaluatingpotentiali est e ts, she adds, I a t someonewho is s a ed to death. Those ho a enervous about failing can becomehyperfocused and willing to do whateverit takes to succeed. If you feel insecure,use that emotion to drive you to achieveyour business goals. You re resour eful.O e offa o ite TV shows growing upwas MacGyver,o fides ToHsieh,lifelong entrepreneur and CEO of LasVegas- ased )appos, e ause he e ehad exactly the resources he needed butwould somehow figure out how to makeeverything work out. Ultimately, I thinkthat s hat being an entrepreneur is alla out. It s ot a out ha i g e oughresources, he explains, but beingresourceful with what you do have.4. You obsess over cash flow.Prior to founding Brainshark, a Waltham,Mass.-based provider of sales productivitysoftware, Joe Gustafson bootstrapped aventure alled ‘elatio al Cou se a e. AllI ever thought about was cash flow andli uidit , he ad its. The e e e se eti es i[theo pa s] eightyear history when I was days or hoursa a fopa oll a d did t haveenough ash to ake it.Ho did he espo d? I the ea l da s,you could step up and put expenses onyour personal credit card, but that cano l go so fa , he sa s. You eed ash. You do t ask for per issio .Stephane Bourque, founder and CEO ,saystrueentrepreneurial types are more likely to11
ask for forgiveness than permission,forgingaheadtoaddresstheopportunities or issues they recognize.E t ep e eu s a e e e satisfied iththe status uo, sa s Bou ue,hodiscovered he was not destined for thecorporate world when his new and betterways of doing things were interpreted asunwanted criticism by his bosses. Now, hesa s, I ishe plo ees ould get i tomore trouble, e ause it sho s the a eon the lookout for opportunities toimprovethemselvesorcompanyoperations. You re fearless.Where most avoid risk, entrepreneurs seepotential, says Robert Irvine, chef andhost of Food Net o k s Restaurant:Impossible. T ue t eps a e ot af aid toleverage their houses and run up theircredit card balances to amass the fundsthey need to create a new venture. Insome ways, he says, they are the ultimateoptimists, because they believe that theirinvestments of time and money willeventually pay off.7. You welcome change.If ou ha e o l o e a epta le out o ein mind, your chances of making it aresli ,autio s ‘ose aCa posa o,president and CEO of Silicon Valley chainHalo Blow Dry Bars. She says that if youare willing to listen, your clients will showyou which of your products or servicesprovide the most value.Her original vision for Halo was part blowda , pa t gift shop, to help uso eultitask, she e plai s. But shequickly learned that the gift shop wascausing confusion about the nature of herbusiness, so she took it out and replaced itwith an extra blow-dry chair, and thingstook off. Smart entrepreneurs constantlyevolve, tweaking their business conceptsin response to market feedback.8. You love a challenge.When confronted by problems, manyemployees try to pass the buck.Entrepreneurs, on the other hand, riseto theo asio .Challe gesmotivate the to o k ha de , sa s JeffPlatt, CEO of the Sky Zone IndoorTrampolineParkfranchise.Aentrepreneur does t thi k a thi g isi su ou ta le He looks ad e sit ithe eye a d keeps goi g.Candace Nelson, founder of SprinklesCupcakes, agrees. Despite naysayers whoquestioned her idea for a bakery in themidst of the carb-fearing early-2000s, shepersevered and now has locations in eightstates. In fact, she was one of the firstentrepreneurs in a business that becamean ongoing craze, sparking numerouscopycats.9. You consider yourself an outsider.E t ep e eu s a e t al a s a cepted,says Vincent Petryk, founder of J.P. Licks,a Boston chain of ice-cream shops. Theymay be seen as opinionated, quirky anddemanding—but that is not necessarily aad thi g. The a e ofte eje ted forbeing different in some way, and that justmakes theo k ha de , Pet k sa s.Case in point: Rather than copying whatmost other ice-cream shops were doing,12
including buying from the same wellknown suppliers, Petryk forged his ownpath for J.P. Licks, developing made-fromscratch desserts in bold flavours.10. You recover quickly.It s a populaotio that su essfulentrepreneurs fail fast and fail often. ForCorcoran, the trick is in the speed ofrecovery: If you fail, resist the urge tomope or feel sorry for yourself. Do twallow; move on to the next big thingimmediately.12. You focus on what matters (whenyou figure out what matters).E t ep e eu s fall doa d pi kthe sel es up u til the get it ight, sa sMicha Kaufman, co-founder and CEO ofthefast-growthonlinefreelancea ketpla e Fi e . Du i g Fi e s lau h,i stead of t i g to deal ith a endlessu e of pote tial halle ges, Kauf aa d his tea fo used othe si glebiggest challenge every marketplace has:building liquidity. Without liquidity, thereis o a ketpla e.11. You listen.Actress Jessica Alba, co-founder andpresident of Santa Monica, Calif.-basedThe Honest Company, which sells baby,home and personal-care products, notesthat it s i po ta t to su ou d ou selfwith people smarter than you and toliste to ideas that a e t ou s. I opeto ideas that a e t i e a d people thatk ohat I do t, e ause I thi k su esstakes communication, collaboration and,so eti es, failu e.Reetika Batra(MBA-GEN.)13
Top 5 Consulting Intern MistakesI'm often asked what big mistakes internsmake that prevent them from getting fulltime consulting job offers.because she's swamped and your workload is light, what would you do? Inconsulting, you'd say, "No problem."Here are the big ones:When I was a Business Analyst, myengagement manager offered to orderdinner for me when he knew I was busyand he wasn't. I had all the key facts in myhead and I was running the deck (gettingit produced, double checking it for errors,making final revisions to the details of thepresentation) and he was mostly waitingfor me to finish. He ordered dinner. No bigdeal.1) Being Arrogant - In a bid to impress coworkers and clients, some interns will talkbig and alienate others. The key is inwatching specific words you use to conveyan idea or your tone of voice. If you say,"Well at Harvard, we did it this wayinstead of that way", well youimmediately get labeled an *sshole and,*ssholes don't get full-time job offers.Other times, you can use the right wordsbut if you say it in a way that is dismissiveor somehow conveys you're "better than"the other person, or they are "less than"you, that's a problem too.I've found some ex-investment bankersand ex-military people have theseproblems. In banking and the military,there is a more hierarchical culture. In themilitary, it is okay for a senior officer toinsist or even demand a junior officer dosomething. In banking, it's fine for a moresenior person to be more abrupt indealing with an analyst. In consulting,neither is okay. In consulting, werespectfully ask for what we want(regardless of tenure) and we're polite toeveryone. If you're not, you won't get afull-time offer.Here's an example. If you are a post-MBAintern, and a full-time analyst (who is 5years younger than you) asks if you wouldmind ordering dinner for the team2) Using Outward Confidence to ObscureFaulty Logic - Not as extreme asarrogance, but still a problem, isconveying false bravado in lieu of firmlogical conclusions.Everyone knows you're supposed to beconfident in consulting. But there's aHUGE difference between being confidentthat you're correct vs. acting confidenthoping nobody will actually check if youare correct.Consultants have incredibly good BSdetectors. If you are logically wrong butacting with great confidence, they willfigure it out in less than 5 minutes and callyou on it. Do that once, your job offer isgone.It is better to be confident that you doNOT know the answer, and to explain thatyou will go find or figure out the answer.As an example, with my clients I amgenerally either a) confident I am right1
January 17-22, 2016 at Manesar. It gave the participants an opportunity to understand the work ethos, and the broader details about the Armed Forces and the essentials of physical well-being and fitness. On completion of the camp, students were awarded a certificate o f having attended the camp successfully.
Amity University, Noida-125 Uttar Pradesh (INDIA) Email: hcgoel@amity.edu hcgoel@hotmail.com 3. Sonal Chauhan Amity Center for Radiation Biology Amity University, Noida-125 Uttar Pradesh (INDIA) Email: s chauhan1@amity.edu Address for correspondence: Harish Chandra Goel Amity Center for Radiation Biology Amity University, Noida-125
Amity International Business School, Amity University. Amity Global Business Review The views expressed in the articles are the personal views of the authors and do not represent those of the Amity International Business School, Amity University Amity University Press Amity University Campus, E-2 Block Sector-125, NOIDA-201 303 Tel: 91-120 .
Self Study Report of Amity University SELF STUDY REPORT FOR 2nd CYCLE OF ACCREDITATION AMITY UNIVERSITY AMITY UNIVERSITY CAMPUS SECTOR - 125, DISTT. GAUTAM BUDDHA NAGAR, NOIDA 201313 auup.amity.edu SSR SUBMITTED DATE: 15-01-2018 Sub
of the Amity International Business School, Amity University Amity University Press Amity University Campus, E-2 Block Sector-125, NOIDA-201 303 Tel: 91-120-4392592 - 97, Fax: 91-120-4392591 .
Amity University, Kolkata, India rksanyal@kol.amity.edu (Dr.) Rajib Kumar Sanyal, PhD Associate Professor Economics Amity University, Kolkata, India rksanyal@kol.amity.edu sanyalrajib10@gmail.com 3. Venezuela is dealing with inflation close to 100% . Venezuela’s economy, which the IMF expects to have shrunk by 10% in 2015, is currently .
alumni.amity.edu Amity University, the flagship institution of Amity Education Group, is India’s no. 1 ranked not-for-profit private University with a strong focus on research and innovation. It has been recognised as ‘India’s Best Research University’ and ‘Best University for Placements’ by the Indian Education
Amity Institute of Training and Development Amity University Campus Sector 125, Noida Ph. No. 0120 4392159, 9910049631 Email : rksharma@amity.edu Website : www.aitd.amity.edu NOMINATION FORM BIO-DATA *Note: The nominations received by the due date shall be scrutinized as per eligibility of Participant and shall be forwarded to DST for approval .
Amity University Press MATHEMATICS 7. Grow With Numbers 8. Mathematics - worksheets Madhu Singh Sirohi Amity University Press Amity University Press EVS 9. My Vibrant Planet (EVS) General Science Amity University Press MORAL EDUCATION 10. Live and Let Live (Life 's Mantra) – 1 Shradha A
