Internet Users Survey 2018 1 - Suruhanjaya Komunikasi Dan .
Internet Users Survey 2018 11Internet Users Survey 2018
MALAYSIAN COMMUNICATIONS AND MULTIMEDIA COMMISSION, 2018The information or material in this publication is protected under copyright and, except whereotherwise stated, may be reproduced for non-commercial use provided it is reproduced accuratelyand not used in a misleading context. Where any material is reproduced, the MalaysianCommunications and Multimedia Commission (MCMC), as the source of the material, must beidentified and the copyright status acknowledged.The use of any image, likeness, trade name and trademark in this publication shall not be construedas an endorsement by the MCMC of the same. As such, the inclusion of these images, likenesses, tradenames and trademarks may not be used for advertising or product endorsement purposes, implied orotherwise.Published by:Malaysian Communications and Multimedia CommissionMCMC Tower 1, Jalan Impact, Cyber 663000 Cyberjaya, Selangor Darul EhsanTel: 603 8688 8000 Fax: 603 8688 1000Aduan MCMC: 1-800-188-030http://www.mcmc.gov.myInternet Users Survey 20182
CONTENTSECTION 1: EXECUTIVE SUMMARY . 4SECTION 2: INTRODUCTION . 6Survey background and objective . 6Methodology and analysis . 7Survey limitation and challenges . 8SECTION 3: MAIN FINDINGS. 9Internet users and non-users . 9Internet access . 10Years of experience with Internet use . 10Duration of daily use of Internet. 10Place to access Internet . 11Device to access Internet . 12Online activities. 13Social networking and communication applications . 15Online banking and financial activities . 16Online content sharing. 19Online content sharing behaviour . 19Child online safety and parental control. 23Demographics and socio-economics of Internet users. 25Gender . 25Age . 25Urban-rural distribution . 26Employment and current educational status . 26SECTION 4: CONCLUSION . 27SECTION 5: TABLES. 28LIST OF TABLES AND FIGURES . 37LIST OF ABBREVIATIONS . 38Internet Users Survey 2018 33Internet Users Survey 2018
SECTION 1: EXECUTIVE SUMMARYThe Internet Users Survey (IUS) is an annual survey conducted by Malaysian Communications andMultimedia Commission (MCMC). IUS provides information on the characteristics and behaviours ofInternet users in Malaysia, as well as analysis to gauge changes in terms of users’ behaviour andtrends.IUS 2018 reached to a sample of 4,160 Internet users at national level. Respondents were selected atrandom and all interviews were conducted through Computer Assisted Telephone Interview (CATI)system.The survey focused on selected key variables including place and device of Internet access, time spentonline, purpose of using Internet, social networking and messaging, online banking, parental controlservices and demographic as well as socio-economics background of Internet users. On top of that,new topic on online content sharing was introduced in IUS 2018.The survey draws attention to the following findings: Percentage of Internet users continue to rise – The percentage of Internet users atnational level increased from 76.9% in 2016 to 87.4% in 2018. Smartphone remained as the most common device used to access Internet – Nine out often Internet users used smartphone (93.1%) to go online. Meanwhile, the use of fixed andhome-based devices such as smart TV, TV streaming box and game console saw a steadyincrease over the years. Internet has become a pivotal medium in social engagement – Text communication andvisiting social networking platform were the most common activities for Internet users(96.5% and 85.6% respectively). WhatsApp and Facebook were the most popularcommunication and social networking platform. Participation in online banking and financial activities has increased – More than half ofInternet users used online banking (54.2%) in 2018, compared to 41.7% in 2016. The mainbarriers for online banking adoption were consumers’ preference to physical ATM andbank branch, as well as lack of confidence or skills. Checking account/statement andtransfer funds were the most common online banking activities. Majority of Internet users had shared content online, particularly among younger users –61.8% shared content online, with educational content and entertainment/humorouscontent being the most usually shared content. Most of the content were shared onlinevia social media (73.8%) and group messaging (70.6%). Nevertheless, most of them hadtaken various actions prior to sharing content online such as understand the content andensure the content is not obscene, menacing or offensive.Internet Users Survey 20184
The take-up for parental control services was still low – Only 12.2% of parents amongstInternet users took advantage of the service as an initiative to ensure their child’s onlinesafety. Most parents opted to setting their own rules and limits of Internet usage to theirchild, as well as staying nearby their child when they were online.Internet Users Survey 2018 55Internet Users Survey 2018
SECTION 2: INTRODUCTIONSurvey background and objectiveThe Internet Users Survey (IUS) is a series of purpose built surveys conducted by the MalaysianCommunications and Multimedia Commission (MCMC). It is part of MCMC regulatory function tomonitor communications and multimedia activities and encourage development in the industry.The main objective of IUS 2018 is to measure and understand users’ behaviour and uncoveropportunities present in the emerging market. The survey covers several scopes, which involved:1.2.3.4.5.Internet access (time spent, place and device of access)Online activities;Online content sharing;Child online safety and parental control; andDemographics and socio-economics of Internet usersResults from this survey would give stakeholders a better understanding on Internet usage inMalaysia, for undertaking imperative initiative towards converging communications and multimediaindustry.The definition of terminologies adopted in this survey are based on international standards andexisting framework.Internet Users Survey 20186
Methodology and analysisThe sample population was drawn from users of mobile-cellular and household fixed-telephonesubscriptions, with Mobile Station International Subscriber Directory Number (MSISDN), publicswitched telephone network (PSTN) numbers and voice-over-Internet protocol (VoIP) numbers, thatare identical to randomly generated numbers.For mobile-cellular sample, respondent was the main user of that mobile-cellular number, while forfixed-telephone sample, an individual from that household was selected at random to be therespondent by asking to speak to the person whose birthday is next.IUS 2018 was canvassed and administrated using a Computer Assisted Telephone Interview systemoperating out of MCMC CATI Centre in Cyberjaya. Fieldwork for this survey started on 26 April 2018and ended on 10 August 2018. The survey adopted confidence level of 99% and precision of 2% forsample at national level, and reached to a sample of 4,160 Internet users.There was only one stage of sample selection as the survey adopted a simple random sample (SRS).Sampling was done with probability proportional to prefix in terms of subscriptions for mobile-cellular,and proportional to state subscriptions for fixed-telephone.Data quality check was administered throughout the survey fieldwork and upon its completion. Next,basic frequency count was computed to assess the results pattern. Cross-tabulation was imposedbetween relevant indicators to identify significant relationships that would deduce meaningfulinferences pertinent to the objectives.Important findings are featured in the form of a report, complemented by supporting charts and tablesfor the convenient of readers. Time series analysis was established in demographics and socioeconomic tracking whilst the findings on current trends were analysed against evolutions that tookplace around the world. Information from external sources are included as supplementary data tosupport any discoveries.Full results of the survey are appended in the form of percentage tables at the end of this report.Internet Users Survey 2018 77Internet Users Survey 2018
Survey limitation and challengesIn the course of conducting this survey, some limitations and challenges were encountered. Thelimitation and challenges are described as follows:Among the main challenges was difficulty to reach required number of samples. For this survey, a totalof 27,673 calls were made to achieve 4,3301 samples of Internet users. Of the total calls made, wereceived no response from 43.8% respondents, 7.7% refused to participate and 27.3% numbers wereinactive/invalid numbers. In other words, we have to make 6.4 calls to get one users, or 4.1 calls forfixed-telephone frame and 8.4 calls for mobile-cellular frame.In addition, respondents in fixed-telephone frame were difficult to be reached during weekdays.Therefore, the fieldwork was extended to weekend in order to increase higher response rate.Furthermore, fieldwork of the survey has taken longer time to be completed in order to achieverequired samples at the state-level. IUS 2018 has taken 3½ months to complete, while IUS 2017 tookabout 2¾ months only.1To ensure sample is proportionate to market shares, only 4,160 samples from 4,330 were used for analysis atthe national levelInternet Users Survey 20188
SECTION 3: MAIN FINDINGSInternet users and non-usersThe survey determined that percentage of Internet users2 in 2018 stood at 87.4%, a 10.5% percentagepoint increased from 76.9% in 2016. Approximately, there were 28.7 million Internet users, anincrease from 24.5 million in 2016.The upsurge in the number of Internet users in the country was mainly driven by the growth in mobilebroadband segment, with wider access to 3G and 4G/LTE network coverage, improved networkquality, as well as innovative and competitive new data plans and promotions by mobile serviceproviders. Furthermore, there was similar observation across the globe, where the InternationalTelecommunication Union (ITU) cited that swift advancement of mobile network and mobile devicescapabilities has contributed to a more effective Internet access3.In addition, continuous effort by the government through MCMC to reduce the price and increase thespeed of fixed broadband has also contributed to the increase of Internet users.Figure 1: Internet users and non-Internet usersBelow 201.3%Internet users87.4%Non-users12.6%20's7.5%50 & above30's60 and 66.0%8.5%above45.3%40's16.8%50'sBelow 2040's 20.7%30's20's1.3%16.8% 8.5%7.5%Distribution of non-users by age groupOn the other hand, non-Internet users continue to decline, from 23.1% in 2016 to 12.6% in 2018.Among the non-users, 3.2% were ex-users while 96.8% exclusively never used the Internet. Thedistribution of non-users comprised largely of respondents aged 60 and above (45.3%), followed bythose who were in their 50’s (20.7%), 40’s (16.8%), 30’s (8.5%), 20’s (7.5%) and below 20 (1.3%). Themean age of non-users was 58.1 years old, an increase from 53.9 years old in 2016.2Includes those using Internet from any location using any device in the last three monthsMeasuring the Information Society Report, Volume 1, 2017Internet Users Survey 2018 99Internet Users Survey 20183
Internet accessYears of experience with Internet useOver a quarter of users have been using the Internet for more than 10 years. On average, Internetusers in Malaysia have been in the online community for 8.5 years. This is as a result of the NationalBroadband Initiative (NBI) implemented in 2010, to bring broadband to the whole nation andencourage more Internet adoption. Under the High Speed Broadband (HSBB) Project, broadbandinfrastructures and services were rolled out throughout the country, including the upgrade ofbroadband service to higher speed of more than 10 Mbps in high economic impact areas.Figure 2: Years of experience with Internet useLess 1 to lessthan 1 than 3yearyears3.7%11.7%3 to lessthan 5 years15.0%5 to less than 10 years10 to less than 15 yearsMorethan 15years32.7%25.0%11.9%Duration of daily use of InternetThe survey found that on average, respondents spent 6.6 hours online in a day. There is no significantdifference between gender in terms of time spent online. Male Internet users spent on average 6.7hours online, while female Internet users spent 6.6 hours.Figure 3: Percentage distribution for duration of daily use of Internet and average duration of dailyuse of Internet by age groupMore than 18 hours8.1%13 to 18 hours5.7%Less than 1 hour9.6%Average duration of daily use ofInternet by age group8.0hours9 to 12 hours13.4%6.7Duration of dailyuse of Internet7.3hourshours5.91 to 4 hours39.2%hours4.5hours3.7hours5 to 8 hours23.9%Below2020's30's40'sAge group50's60 &aboveMajority of Internet users spent around 1 to 4 hours daily (39.2%), followed by 5 to 8 hours daily(23.9%). Moreover, 8.1% admitted that they spent more than three-quarters of their time dailyconnected to Internet.Internet Users Survey 201810
It is also evident that duration of daily Internet use and age are inversely correlated. Youngerrespondents that were in their 20’s allocated on average 8.0 hours daily to go online, followed by 7.3hours of those in their 30’s, 5.9 hours of those in their 40’s and 4.5 hours of those in their 50’s.Meanwhile, respondents aged 60 and above were using Internet for 3.7 hours only.Place to access InternetAt 88.6%, users’ own home was the most frequent place to go online, a three percentage pointincrease from 2016. This is followed by the use of Internet via on-the-go (68.1%)4. Usage of Internetat work place stood at 56.4%, preceding usage at another person’s home (38.7%). Less Internet usershad access Internet via free Wi-Fi anywhere in 2018 as compared with 2016 (2016: 55.9%; 2018:36.3%). This is partly due to innovative and competitive packages of mobile broadband offered byservice providers that made users prefer their own mobile Internet data plan rather than relying onfree Wi-Fi.Figure 4: Place to access Internet88.6%Home56.4%68.1%Work placeOn-the-go36.3%26.0%Commercial Internetaccess facilityFree Wi-Fianywhere18.2%12.0%CommunityInternetaccess facilityPlace ofeducation38.7%Anotherperson’shomeCommercial Internet access facilities were used by 26.0%, compared to 30.0% in 2016. Access fromsuch facilities, that collect a fee from its patrons to access the Internet, saw a decline, which could beattributed to Internet users’ preference of mobile Internet devices like smartphone and laptop5.Similarly, the percentage of users visiting community Internet access facilities like Pusat Internet andpublic libraries also dropped to 18.2%, from 19.6% in 2016. Broadband expansion and improvementin quality of service enabled better connectivity to reach more households and eventually lessen the4Using Internet while on-the-go such as while walking, shopping or using GPS navigation while driving, etc.Source: -rapid-decline-of-Internet-cafes t Users Survey 2018 1111Internet Users Survey 20185
needs for users to visit Internet access facilities. Meanwhile, place of education remained the leastfrequent place for Internet access (12.0%).Device to access InternetSmartphone remained the most popular means for users to access Internet, with nine out of tenInternet users went online using the device (93.1%), increased by 3.7 percentage point from 89.4% in2016. This came as no surprise as the subscriptions of mobile-broadband in Malaysia reached 36.2million in second quarter 2018, compared with only 2.6 million fixed-broadband subscriptions6.Figure 5: Device to access %PC/Desktop28.1%Tablet20.4%Smart TV12.3%Feature phone8.6%TV streaming box7.6%Game consoleSmartwatch4.7%2.4%The increasing computing power of smartphone which enabled the growth of new applications andfunctionalities has led to the decline in accessing the Internet via laptop, desktop, feature phone andtablet. Internet access via portable personal computer (netbook, notebook and laptop) declined by15.1% since 2014 and stood at 44.2%, while, access using tablet declined by 7.5% and stood at 20.4%within the same period. The use of feature phone as an online device also continued to decline,dropping from 12.5% in 2014 to 8.6% in 2018.Meanwhile, home devices such as Smart TV, TV streaming box and game console are gaining tractionamong Internet users, in line with the growth of streaming services. The percentage of accessingInternet via smart TV doubled up from 6.7% in 2016, to 12.3% in 2018, while TV streaming box from5.6% in 2016 to 7.6% in 2018. Though only 2.4% of Internet users went online via smartwatch in2018,global trend indicated that market for smartwatch and other wearable devices is expected tofurther grow in the coming years7.6Source: MCMC Communications & Multimedia Facts & Figures 2Q 2018Source: /2018-11-29-gartner-sa
The survey focused on selected key variables including place and device of Internet access, time spent online, purpose of using Internet, social networking and messaging, online banking, parental control services and demographic as well as socio-economics background of Internet users. On top of that, new topic on online content sharing was introduced in IUS 2018. The survey draws attention to .
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The Internet Users Survey (IUS) is a series of purpose-built surveys conducted since 2012 to monitor Internet activities and understand the trends and tendencies among users. Consequently, the surveys have provided stepping stones thus far, to gauge Malaysia's standing in Internet adoption in recent years. .
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Over the last fiveyears, developing countries have increased their share of the world's total number of Internet users from 44% in 2006, to 62% in 2011. Today, Internet users in China represent almost 25% of the world's total Internet users and 37% of the developing countries' Internet users.
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