2018 Media Kit AARP DIGITAL - Res.cloudinary
2018 Media KitAARPDIGITALAARP Digital is a portfolio of assets, anchored by AARP.org, featuring premium content that includesvideo, tools and interactive experiences targeted to a highly engaged 50 audience. We deliverhigh-impact advertising opportunities across all devices at the right time and right place to provideoptimal performance for a growing roster of advertisers.REACH YOUR REP 646.521.2500 / advertise@aarp.orgA Division of AARP Services, Inc.
AARP.ORGDelivers Peak Performance1Site Vitality*Delivering 1.5 billion annual impressionsthrough 12.9 million monthly UVs,104 million monthly PVs and 8 PVs per UV.Mobile phone drives 42% of users.32High Engagement**Double the minutes per visitorthan Forbes, Reader’s Digest,National Geographic or WebMD.4ROI GeneratorPremium ContentExclusive to 50 life stage, focused on health,finance & travel and delivered across multipleplatforms (newsletters, mobile and social media).5Performance EnhancingProducts & PlatformsAARP Now mobile app, Hot Dealstransactional programs, BrandAmpby AARP native, Audience Selectcustom targeting.AARP.org’s average CTR is an impressive.13-.32% for directly sold inventory —up to 5X higherthan most vertical sites*** (average .07% CTR).SOURCE *Omniture Jan-Jun 2018 average; **comScore Jan-Jun 2018 average; ***DoubleClick Jan-Jun 2018, April 2017 industry benchmarkREACH YOUR REP 646.521.2500 / advertise@aarp.orgA Division of AARP Services, Inc.8/18
AARP.ORGAudience DemographicsNot all 50 visitors are alike. AARP reaches a digitally-savvy, dual audience that's more inclined to seek productsolutions online for everything from health and finance to travel, automotive, consumer electronics and more. Infact, 8 in 10 AARP.org visitors will make an online purchase in the next 30 days.AudienceAge 50 74%Age 45 80%Online Innovator93%Homeowner62%Median Age60Any College72%Median HHI 87,165(Frequently advise others on consumer products and websites)AARP.ORG INDEX VS. 50 ONLINEAARP Audience tageSeek/post product reviews17210465%Watched streaming online video1488378%Made home banking transactions online16511149%Research products for purchase16211543%Planned a vacation15211631%Shopped for new autos (30 days)15510350%Made online investment transaction (30 days)16311246%Heavy spend on drugs/remedies (6 months)18713836%Heavy spend on vacation package (6 months)14811232%Online behavior (30 days)PurchasingPropensity19% more likely to have made anonline purchase (past month)*Purchasing Power*AARP visitors vs. general 50 online populationSOURCE comScore Jul-Dec 2017, six-month average; Nielsen @Plan Q3 2017REACH YOUR REP 646.521.2500 / advertise@aarp.org/digitalA Division of AARP Services, Inc.3/18
AARP.ORGRobust Portfolio of Digital CapabilitiesAARP has a myriad of standard and custom solutions designed to help you achieve your marketing goals acrossall devices. We can help you identify, connect and convert your high-value customers by leveraging an optimal mixof products, creative, targeting and AARP media channels.High ImpactEmailLogin WallpaperExpandable Rich MediaDedicated EmailOpt-in Newsletters(300x250, Marquee)Hot Deals EmailVideoContent Pre-RollGames Pre-loadRich Media with VideoFlexible Units Mini ScrollerStandard Placements728x90300x250300x600Embedded AdFlexible UnitsDynamic LeaderboardDynamic Mini ScrollerDynamic ListMobile (Phone)Interscroller StandardInterscroller with VideoBrandAmp by AARP Article PageSpecial Programs Hot DealsShare of VoiceRun of ChannelRun of VideoRun of SiteRun of DesktopRun of MobileFull Site TakeoverHomepage RoadblockChannel RoadblocksDataAudience SelectCustom Clone ModelDemographic TargetingRetargetingSpecial ProgramsHot DealsSweepstakesConsumer PanelSponsorshipsPerformance ManagementSpotlight TagsCreative Delivery OptionsBrand Effectiveness StudiesCampaign OptimizationAARP Now Mobile AppPole PositionBrandAmp by AARP (Native)Standard PackagePremium Hub PackageREACH YOUR REP 646.521.2500 / advertise@aarp.org/digitalA Division of AARP Services, Inc.1/18
AARP.ORGAudience Select: Precision TargetingLeveraging our analytics expertise and the most robust 50 database in the marketplace, AARP has theability to put our performance-driven targeting opportunities to work for your brand. Through our unmatched1st party member data and 3rd party overlays for deep insights and scale, AARP connects you with yourcore consumers on AARP.org and through the AARP extension.Reach high-value customers by working with AARP Media’s data team to leveragethe Audience Select segment that is right for your brand.How It Works An AARP Media Sales data expert recommends the Audience Selectsegment that aligns most with your product/brand Segment is activated on AARP.org and/or off site on the AARP extension via thefollowing placements AARP.org: standard units, dynamic leaderboard, embedded ad, video pre-roll,and mobile interscroller AARP extension: standard units Precision-targeting is delivered through a combination of 1st and 3rd partydemographic, psychographic, behavioral, purchase and propensity data A conversion pixel is implemented on your landing page to track conversionsBenefits Campaign is highly monitored and optimized for performanceLeverages AARPproprietary dataAudience Select Segments A uto Insurance G randparents TelecommunicationsAlternative tocontextual targeting A utomotive H ealth Insurance Travel (general) Caregiving Healthy Lifestyle Travel CruisersIdentifies high-value audiences Dining Out L ife Insurance Travel DomesticIdeal for CTR-focusedcampaigns Discounts P harma Travel Hotels Entertainment R etail/CPG Travel International Entrepreneurs R etirement V eterans Finance T echnologyProven Performance Average AARP.org CTR .3%For recommendations from our data experts on what segment will work best foryour brand, speak with your AARP Media Sales representative.REACH YOUR REP 646.521.2500 / advertise@aarp.orgA Division of AARP Services, Inc.1/18
AARP.ORGAdvertiser ListApparel/AccessoriesCartusFoster GrantPeter ManningAutoAvis Budget GroupBMWCarMaxRightTurnCollectibles/ToysLittleton Coin e iTunesAT&TConsumer CellularCricket WirelessDellGreatCall JitterbugHamilton BuhlPure Talk WirelessTing MobileFinancialEdelman FinancialFidelity InvestmentsIntuitJPMorgan ChaseTD AmeritradeTIAAU.S. Money ReserveVanguard GroupVoya FinancialFood/BeveragesAkin's Natural FoodsBlue ApronFresh DirectQuaker OatsSchwan'sV8Health/WellnessAirMedCareApira ScienceAtlanta Medical CenterBistroMDCancer Treatment Centersof AmericaCarelinxCity of Hope HospitalCochlear AmericasDebroxEarlySenseHear USAMain Line HealthMedjetAssistMedtronic MinimallyInvasive TherapiesMobileHelpNeotractOmnicell MTSOptumRxP&G Everyday BrandsRevlon RouxUCHealthDTC/OTCBausch & LombGenentech ActivaseGenentech EsbrietJ&J Diabetes CareSeqirus FluadProfessional OrganizationsAmerican College ofCardiologistsNational Commission onCertification of PhysicianAssistantsHome/BuildingAmerican StandardCasper SleepDavid Oreck CandleCompanyGenerac Power SystemsMonitronicsSunPowerCareingtonDelta DentalEyeMed Vision CareForemost InsuranceGuardian Life InsuranceHumanaMutual of OmahaNew York LifeThe HartfordUnitedHealthcareMLS of Long IslandNational Associationof RealtorsMedia/EntertainmentTravelBeautiful on BroadwayBleeker Street MediaDISH NetworkFocus FeaturesKinsella MediaNederlander TheaterNetflixPBSSamuel Goldwyn FilmsSimon and SchusterSmart Financial CentreSony Music EntertainmentSony PicturesNonprofit/GovernmentAmerican Instituteof ArchitectsCenters for Medicare &MedicaidCT Dept. of Social SecurityNYS Department of HealthNYU School ofProfessional StudiesPeace Corp.Sarah LawrenceU.S. Dept of Health &Human ServicesPetsiFetchPetplanSmart Pet TechnologiesInsuranceAIG Travel GuardAllianzAllstate RoadsideAvMedBlue Cross Blue Shield of TNREACH YOUR REP 646.521.2500 / advertise@aarp.orgReal EstateArkansas RetirementDel WebbKolter CommunitiesLennar AmtrakArkansas Parks & TourismAvalon WaterwaysBest Western InternationalBrenham/WashingtonCountyBritish AirwaysCollette ToursColonial WilliamsburgCruCon Cruise OutletDaytona BeachEndless Vacation RentalsExpediaExtended Stay AmericaFathom TravelGrand European TravelHiltonHolland America LineJamaica InnLa QuintaLiberty TravelLouisiana Travel & PromotionNebraska TourismPuerto Rico TourismRitz Carlton HotelRitz-Carlton Grand CaymanRoad ScholarSingapore Tourism BoardsmarToursSouth Carolina Parks &RecreationStarwood HotelsTourism AustraliaWest Volusia TourismWyndham Hotel GroupA Division of AARP Services, Inc.2/18
2018 Media Kit REACH YOUR REP 646.521.2500 / advertise@aarp.org A Division of AARP Services, Inc. AARP Digital is a portfolio of assets, anchored by AARP.org, featuring premium content that includes video, tools and interactive experiences targeted to a highly engaged 50 audience. We deliver
Lily Liu,AARP Knowledge Management Marta Arbelaez,AARP Diversity Aiyshen Padilla,AARP Diversity Ron LeGrand,AARP Diversity Darlene Perry,AARP Diversity Nileeni Meegama,AARP Member Value Jeanne Anthony,AARP Member Value Jerry Florence,AARP AED Membership/Director, AARP Foundation Jennie Chin
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DISRUPT AGING CLASSROOM . what matters most to families with a focus on health security, financial stability and . AARP produces the world’s largest circulation publications, AARP The Magazine and AARP Bulletin. Learn more at aarp.org. Borrow My Glasses, LLC (BMG) is an
The first number displayed is the 10-digit AARP Membership number that should be shared with the AARP member (and will display on the temporary AARP Membership card). The second number is a reformatted number required for AARP Medicare Supplement application processing. Click the 'Copy Number' button to copy the number into memory,
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AARP MEDIA SOLUTIONS advertise.aarp.org 4 AARP The Magazine 50 EDITION RATES 2021 NOTE Due to limited regional pages, we do not offer positioning guarantees. There may be coupon backups and/or competitive advertising nearby. National Rates Rate Base 22,500,000 Unit B/W 4 Color Page 692,650 769,600 2nd Cover 923,520 3rd Cover Rate Base 846,560
Fall 2018 WH residents register beginning Wednesday, October 3. Non-WH . Checks must be made payable to AARP. 20 with AARP membership card. Non-members of AARP or those without their AARP card - 25. . All programs are held on SUNDAYS at 2 p.m. and are free to all. Doors open at 1:30 p
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