CLEMSON ALUMNI ASSOCIATION
CLEMSON ALUMNI ASSOCIATIONBRAND
ContentsClemson Alumni AssociationBrand GuidelinesFebruary 2010Pag e 2 CU Brand Policy/Architecture3 CAA Brand Architecture4 Mission/Vision/Positioning5 CAA Brand Promise & Attributes6 Editorial Style7 Full Color Logo8 One Color Logo9 Logo Reversal10 Logo Clear Space11 Unacceptable Logo Applications12 Full Name (“Formal”) Logo13 CAA Club and Group Logos14 Logo Colors15 Extended Color Palette16 Color Formulas17 Typefaces18 “The Hill” Graphic Element20 Photography21 Sample Layouts23 Licensing – Commercial Use Q&ACAA Brand Guidelines 1
CU Brand Policy / ArchitectureIn order to protect use of the name “Clemson University,” the wordmark,the seal and University tiger designed in 1995, the academic logo designedin 2009, and other official subordinate graphic symbols, the Clemson University Board of Trustees has determined that the name “Clemson University,”the word “Clemson” used in the context of Clemson University, the Universityseal, the University tiger, the Academic logo, and other authorized symbolsshall not be used for any noncommercial official, quasi-official, promotionalor similar purpose by any organization, group or activity without the expressapproval of the Board of Trustees.Further, to ensure consistency in representation of the Clemson Brand,non-authorized logos, wordmarks or symbols may not be used to representClemson University or any of its colleges, schools, divisions, departments,programs or offices without the express approval of the Board of Trustees.Lastly, University units using Clemson University funds to produce publicationsor other communications materials must include approved Clemson branding.The Board delegates to the administration the responsibility for implementationof this policy, including authority to develop and publish guidelines for appropriate use of Clemson University’s name, symbols and logos, with approvalof the Administrative Council, with the proviso that the final academic logodesign will be approved by the Institutional Advancement Committee. In thesecases, “the administration” refers to the Office of Creative Services of theDivision of Advancement.In keeping with existing procedures, responsibility for monitoring useof symbols created in the Athletic Department will be delegated to theAthletic Department.Adopted by the Clemson University Board of Trustees on February 12, 2009.Academic logo approved on April 17, 2009.CAA Brand Guidelines 2
CAA Brand Policy / ArchitectureTop 10 tips about CAA brand architecture1. The Clemson brand is ferocious, and CAA canleverage as well as add to its strength. We can tell apowerful story with clear, consistent communications.2. Brand strength is about more than having a logofamily. What we say is as important as how it looks.The new brand requires that all Clemson communicationsconvey our “determined spirit.”3. Do we have to follow these guidelines? Yes. It’s betterfor Clemson and it’s better for CAA. The strength of anybrand depends, in part, on consistency. The Office ofCreative Services is ready to help at (864) 656-2467.7. We’re solid orange! Orange is still the No. 1 colorat Clemson and at CAA. We can dial Clemson Orangeup or down, though, depending on need. The expandedcolor palette gives us a great degree of flexibility inconveying the appropriate mood. (See Extended ColorPalette, p. 16.)8. Our brand architecture has a photography stylecharacterized by people engaged or absorbedin activity. Photos are cropped tightly on their subjects.(See Photography, p. 21.)9. Our Web, Facebook, Twitter, e-mail and PowerPointcommunication should reflect the new brand architecture.Messaging, color palette, typography, photographyand logos need to be consistent through every media.4. Research was conducted with a wide range of Clemsonconstituents including alumni, to compare responses tothe Clemson wordmark alone and enhanced with a symbol.10. We don’t have to stop using old materials suchWhen the wordmark is paired with a symbol, Clemsonas letterhead and envelopes, but should use itemsis 13 times more likely to be perceived as a high-qualityuntil we run out and then order materials that reflectacademic institution.the new brand architecture.5. The Tiger Rag is our icon and may be used as detailedhere for noncommercial applications. Commercial useof any Clemson icon requires adherence to the Universitylicensing program guidelines. (See Licensing, p. 24.)6. Our new graphic element is “the Hill,” as shownon the cover and subtly at the bottom of this page.Did you catch it?CAA Brand Guidelines 3
Mission / Vision / PositioningMissionOur mission is to enhance the lifelong Clemson experience by serving, involving,informing, and engaging our alumni, current and future students, and friendsof the University.We support the University’s strategic initiative to break into the top 20 of nationalpublic universities by demonstrating what makes Clemson distinct through image,words and graphics.VisionOur vision is to foster a lifelong connection to Clemson among all membersof the Clemson Family.We support the University’s vision, “determined spirit,” as the core of ClemsonDNA. It captures the emotion of diverse constituencies in the University’scommunity and communicates why they connect and become believers for life.PositioningTo communicate our alumni brand effectively, we have established a paletteof tools that, when combined, tell the story of an institution located in a settingof intense beauty with heart and a drive to be the best.Positioning Tools visuals that demonstrate tenacity, achievement, spirit, moments of “a-ha,”intensity, focus or absorption, pushing through, heightened emotions real-life stories of true determination rich storytelling imagery that evokes spirited activities and personal interactions an inventory of logos that embody Clemson’s key brand attributes graphic sans-serif typography combined with an organic handwriting script a color palette that draws from the natural backdrop of the schoolCAA Brand Guidelines 4
CAA Brand Promise, AttributesBrand PromiseThe Clemson Alumni Association connects members of the Clemson Family,inspiring pride, celebrating achievement, providing service and strengtheningrelationships with Clemson University and with each other.Brand AttributesClemson family - Personal, warm, friendly, approachable, loyal, emotional,connected, caring.Service - Providing true value to alumni and the University.Helpful - Friendly, effective, knowledgeable, connected, responsive,Clemson concierge.Leadership - The voice and advocate of alumni, looking to the futureto anticipate alumni needs, innovative programming, forward-focused.Celebrating history and traditions – Cultivating memories of student days,relationships and memorable new experiences.Inspiring - Inspiring alumni to stay connected or reconnect, engage,keep learning and give back.Making a difference - Challenging and recognizing how alumniand Clemson make a difference.Winning spirit - In individual lives, professional achievement, communityinvolvement, and athletics, determination to be the best.CAA Brand Guidelines 5
Editorial StyleFor a quick, clear reference, see the Editorial Style Guideat Clemson.edu/guidelines.Accuracy and consistency are essential to maintaining a positive, professionalimage of the CAA and the University. The Department of Creative Serviceshas created the Clemson University Editorial Style Guide, a nonacademic,in-house reference source for writers and editors of Clemson promotionaland marketing materials, including those for CAA.In brief, the Associated Press Stylebook is the preferred style sourceand Webster’s New World Dictionary, Third College Edition is the preferreddictionary. The Chicago Manual of Style is preferred for issues not addressedby AP.CAA Brand Guidelines 6
Full Color LogoThe primary CAA logo is a marriageof Clemson icons. The unmistakablewordmark (in Goudy typeface)is joined by the Tiger Rag icon –a nod to the alumni flag appearingin countless alumni photos takenall over the world.The Tiger Rag icon, unique to ourbrand, is positioned to becomeour standard-bearer.The word “alumni” is writtenin FG Saga, the script typefacefeatured in university-wide branding.CAA Brand Guidelines 7
One Color LogoThe one-color version of the primary logocan be either Clemson Orange or black.Do not use any other colors.Use the all-black logo when the projectis b/w or color or has no Clemson Orange.CAA Brand Guidelines 8
Logo ReversalA partial logo reversal can be usedover darker value CAA brand colorsby keeping the Tiger Rag in ClemsonOrange and reversing the rest.Full logo reversal can occur oneither Clemson Orange or black whenthe symbol, wordmark, (and tagline/sub-brand title when included) arereversed. Supporting primary brandcolors should never be used for fulllogo reversals.A two- or one-color version ofthe primary logo may appear againsta background of tints of any colorwithin the palette. Please make surethat the contrast between the logoand the background is sufficient forlegibility. Logo reversals on tints arenot recommended.When printing over photography,the logo can partially reversedor printed in one or two colors.The logo should be large enoughto be clearly identifiable, and thesurrounding area must have verylittle pattern and provide distinctcontrast so the logo is legibleand stands out.CAA Brand Guidelines 9
Logo Clear SpaceThe CAA logo must always have aclear space around it where no otherelements appear (e.g., no typography,other logos, graphics or photos thatintrude on the logo).XXXXThe clear space for both versionsof the logo is “X,” or the width ofthe counter (inner space) of the “O”in Clemson.XBe careful to maintain the clearspace, and do not place the logotoo close to the paper’s edge,a folded edge, a cut or embossing.XXXXXCAA Brand Guidelines 10
Unacceptable Logo ApplicationsDo not use non-CAA colors for thelogo or any of its parts. This includesunacceptable use of brand colors.Do not add any effects such as evels,drop shadows or outlines. Do notstretch or bend the logo, or alterits proportions.Do not reverse the logo exceptas detailed in this guide.(See Logo Reversal, p.9)Do not use the logo over a tint unlessit provides excellent contrast andlegibility. Do not partially reverse a logoout of a tint or screen, and do not useany tints other than those in the palette.If in doubt, check with the ClemsonDepartment of Creative Services.A partially reversed logo over aphoto can work, but do not usea busy photo, or a photo that is toolight to provide sufficient contrast.CAA Brand Guidelines 11
Full Name ( “Formal”) LogoThe formal CAA logo, reservedfor official alumni association letterhead, has the same elements as theprimary logo but does not abbreviate“Alumni Association.”All usage rules established for theprimary logo apply to this version.To maintain legibility of the scripttypeface, limit reduction of thissecondary logo.CAA Brand Guidelines 12
CAA Club and Group LogosAll media produced by alumniclubs and groups must include theCAA logo. When the club or groupis the primary producer, the clubor group logo should be the mostprominent and the CAA logo shouldbe in sign-off position (e.g., on theback cover of brochures and bottomright-hand corner of posters). This reverses for CAA-produced events andpublications. Logo placement, clearspace and color treatments shouldadhere to all guidelines detailed atClemson.edu/guidelines.CUAA ProducedClub/Group ProducedEhenihil incte int. Borionre expedipit eiciunturrem int ad quos aut quoexpernati dis cum, officiis quam et, conserumnonest fuga. Et earumcuptatatiis et moloremHende natiosVerit faccuBrumi hondoFrontEhenihil incte int. Borionre expedipit eiciunturrem int ad quos aut quoexpernati dis cum, officiis quam et, conserumnonest fuga. Et earumcuptatatiis et moloremBackHende natiosVerit faccuBrumi hondoBackFrontCAA Brand Guidelines 13
Approved Logo ColorsThe CUAA color palette usesthe same colors establishedfor the Clemson brand, withthe exception of Howard’s Rockreplacing Regalia.These are the only approvedcolors for all full-color logos.Clemson OrangeSubstitutions are limitedto one color logo reversals.Fort HillHoward’s RockCAA Brand Guidelines 14
Extended Color Palette100%Clemson OrangeHoward’s Rock50%20%The CAA extended color paletteincludes the primary logo colorsand additional hues from theClemson brand.Using tints of these colors isacceptable unless otherwiserestricted by these guidelines.RegaliaBlue RidgeTillman BrickHartwell MoonFort HillCAA Brand Guidelines 15
Color FormulasLab*CMYK**RGBWeb Safe62, 54, 560, 70, 100, 0246, 103, 51#F6673340, 4, 757, 57, 64, 25104, 92, 83#685C5327, 31, -4181, 100, 0, 582, 45, 128#522D8030, -3, -1180, 60, 46, 3658, 73, 88#3A495844, 32, 4720, 72, 100, 13162, 80, 22#A2501681, -1, 2315, 13, 41, 0212, 201, 158#D4C99EN/A0, 0, 0, 0255, 255, 255#ffffff* Lab color values based on the D50 illuminant and 2 Observer measured with a certified spectrophotometer.** CMYK values are DEPENDANT on printing systems. The above values assume a press that is calibrated to GRACoL 2006 Coated 1CAA Brand Guidelines 16
Logo Typefaces / Brand TypefacesGoudy qrstuvwxyzGoudy stuvwxyzGoudy uvwxyzThe Clemson wordmark has enormousbrand equity, so retaining the GoudyOldstyle typeface and its variationsmakes good strategic sense and servesas an anchor for CAA.Trade Gothic, a new sans-serif face,provides a fresh and sophisticatedlook when used as a lead typeface,and provides an appropriate contrastwith the more traditional Goudy.Trade Gothic tuvwxyzThe handwritten script FG Sagaprovides a friendly, approachableelement and suggests a nod toClemson’s handwritten will thatwas the inspiration for theschool’s legacy.Trade Gothic stuvwxyzThis suite of three typefaces offersall the variety needed to createappropriate and effective emphasisin all CUAA communications.Trade Gothic uvwxyzTrade Gothic Bold uvwxyzFG uvwxyzCAA Brand Guidelines 17
“The Hill” Graphic ElementThe Hill is one of the most recognizable places at Clemson. Every weekend in the fall, “the most exciting 25seconds in college football” transpiredown the Hill. Long after their daysat Clemson, alumni treasure theirmemories of Clemson Tiger culture,and the Hill graphic element is atribute to this legacy.NOTE: To avoid overuse and eyestrain,it is recommended that, the Hill beused ONLY ONCE within a layout.The slope of the Hill offers multipleopportunities to add variety or pacingto a CAA layout (and reinforce thewave within the Tiger Rag).CAA Brand Guidelines 18
“The Hill” Graphic ElementThe Hill graphic element is a slope with proportions between peak and valleythat must be maintained. Also, the “upswing” and “downswing” on its endsmust be kept to a subtle minimum to avoid creating a wavy graphic.How the Hill graphic element may be alteredWiden horizontally, as long as the original proportionof height to width is maintained. (This is usually achievedby holding down the SHIFT key while scaling the graphicin layout/graphics programs.)SHIFT (page/area)Shorten (e.g., on this page). It may be shorter than theheight of the original graphic, as long as its proportionsare maintained by flattening from the top – NOT bystretching it from the side. It may not be stretched taller.(page/area)Flip horizontally.Integrate it into a border or color area that contains othercontent. The same scaling rules apply.clemson.eduCAA Brand Guidelines 19
PhotographyPhotos create compelling visual stories, and people often lookfirst at images before words. With this in mind, select every imagefor maximum communication. Photography should convey the University’sbrand attributes – family, service, leadership, tradition, inspiration,collaboration, competition, focus and determination, and bold energy.Avoid posing subjects or setting up shots, as posed shots lose vital energy,which translates into weaker impact. Allow subjects to walk, talk, move,and comfortably be themselves. Subjects should seem unaware ofthe camera.In most cases, photos should be tightly cropped.PortraitsThe Clemson vision of “determined spirit” can be powerfully conveyedthrough a portrait photo that puts the subject in a relevant context –a sense of place – and captures a moment infused with real emotionthat communicates tenacity, spirit, challenge and achievement.Photographs should seem natural while they convey energy and perhapsaction. Subjects should be photographed in an environment that correspondsto the purpose of the portrait. For example, if an alumna makes a major giftto the library, consider shooting her in a library setting or in her office wherebooks may be prominent.Photographer Guidelines Shoot in high resolution color, using 24-bit or higher color depth.Shoot wide so photos can be cropped from all directions.Format should be high resolution JPEG files (.jpg), TI FF (.tif) filesor RAW.Bitmap files should be a minimum of 9 inches across by 12 inches high,at a resolution of 300dpi – or 2700 x 3600 pixels.CAA Brand Guidelines 20
Sample Branded Layouts“I never knew just being there could offer so much hope to people.” – Steven WrightpawHelp comes from Clemson AlumsLorem ipsum dolor sit amet,consectetuer adipiscing elit, sed diamnonummy nibh euismod tincidunt utlaoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,quis nostrud exerci tation ullamcorpersuscipit lobortis nisl ut aliquip ex eacommodo consequat.lending aHanding out aidDuis autem vel eum iriure dolorin hendrerit in vulputate velit essemolestie consequat, vel illum doloreeu feugiat nulla facilisis at vero eros etaccumsan et iusto odio dignissim quiblandit praesent luptatum zzril delenitaugue duis dolore te feugait nulla facilisi. Epsum factorial non deposit quidpro quo hic escorol. Olypian quarrelset gorilla congolium sic ad nauseum.Souvlaki ignitus carborundum epluribus unum. Defacto lingo est igpayatinlay. Marquee selectus non provisioincongruous feline nolo contendre.Gratuitous octopus niacin, sodiumglutimate. Quote meon an estimateet non interruptus stadium. Sictempus fugit esperanto hiccup estrogen.Glorious baklava ex librus hup hey adinfinitum. Non sequitur condominiumfacile et geranium incognito. Epsumfactorial non deposit quid pro quo hicescorol. Marquee selectus non provisioincongruous feline nolo contendreOlypian quarrels et gorilla congoliumsic ad nauseum. Souvlaki ignitus carborundum e pluribus unum.“We are the sum of our efforts.”Li Europan lingues es membres delsam familie. Lor separat existentiees un myth. Por scientie, musica,sport etc, li tot Europa usa li samvocabularium. Li lingues differe solmenin li grammatica, li pronunciation eli plu commun vocabules. Omnicosdirecte al desirabilita; de un nov linguaSteven Wright, Class of ‘08, Atlanta, GAMagazine Spreadthe clemsonfamilyThe Orange LegacyA little more for little Sport than just sports.Li Europan lingues es membres del sam familie. Lor separat existentie es un myth.Por scientie, musica, sport etc, li tot Europa usa li sam vocabularium. Li linguesdiffere solmen in li grammatica, li pronunciation e li plu commun vocabules.Omnicos directe al desirabilita; de un nov linguaAdvertisementwww.clemson.edu/alumniPosterCAA Brand Guidelines 21
Sample Branded LayoutsechoThat the Tiger’s roar may echoO’er the mountain height!THE OFFICIAL NEWSLETTER OF THE CLEMSON ALUMNI ASSOCIATIONin this issueMARCH 3, 2010GENER ALAlumnus designs a larger, sustainable Lee Hall World demand will lead to energy solutions,GE chief tells Clemson Energy Summit Clemson’s newest degree:three universities, three countries EVENTSTigers loose in New York Daughters deluge Clemson TIGER EXPEDITIONSAWA R D S / H O N O R SNominate alums for distinguished service Honorary alumns Robbie Templeton and Van Jones Alumni honors Dr. Klaine for research Tigers loose in New YorkProwl and Growl connected alumni in the Big Apple,Philadelphia and Dallas last month. Ma quande lingues coalesce,li grammatica del resultant lingue es lingues coalesce, li grammatica del resultant lingue es plu simplic e regulari quam ti simplic.Ma quande lingues coalesce, li grammatica. read more Alumnus designs a larger, sustainable Lee HallWorld demand will lead to energy solutions,GE chief tells Clemson energy summitAlumni DirectoryMa quande lingues coalesce, li grammatica del resultant lingue eslingues coalesce, li grammatica del resultant lingue es plu simplice regulari quam ti simplic. read more Daughters deluge ClemsonBring Your Daughter to Clemson Day drew 245 young women tovisit Clemson with their moms. Lima quande lingues coalesce, ligrammatica del simplic. read more 2010Find a club in your area CALENDAR ofEVENTSHonorary alums Robbie Templeton and Van Jonesgrand canyonsnake riverzion canyonCLUBMa quande lingues coalesce, li grammatica del resultant lingue eslingues coalesce, li grammatica del resultant lingue es plu simplice regulari quam ti simplic. read more Ma quande lingues coalesce, li grammatica del resultant lingue esplu simplic e regulari quam ti del coalescent. read more OUTDOOR SERIES IICORPORATESPONSOR:Alumni honors Dr. Klaine for researchMa quande lingues coalesce, li grammatica del resultant lingue eslingues coalesce, li grammatica del resultant lingue es plu simplice regulari quam ti simplic. read more KEEP IN TOUCHAddress UpdateLifelong EmailBecome a Fanon FacebookRESOURCESAlumni StoreClemson World OnlineMake A GiftNews HeadlinesAthleticsPrograms & ServicesAlumni Clubs & GroupsStudent ProgramsClemson’s newest degree:three universities, three countriesMa quande lingues coalesce, li grammatica del resultant linguequande lingues coalesce, li grammatica del simplic. read more BrochureNominate alums for distinguished serviceMa quande lingues coalesce, li grammatica del resultant lingue eslingues coalesce, li grammatica del resultant lingue es plu simplice regulari quam ti simplic. read more DID YOU KN OW ?Ranking our careerservices receivedfrom the 2010Princeton Review.Copyright 2009 Clemson University, Clemson, S.C. 29634, 864.656.3311e-NewsletterCAA Brand Guidelines 22
Licensing – Commercial Use Q& AWhy does Clemson University have a collegiatelicensing program?The demand for products depicting a Clemsontrademark, logo or symbol has reached new heights.Some 550 manufacturers are licensed for commercial useof the marks. The University began a licensingprogram in 1982 to ensure consistent quality andthe resulting consistent support of the integrity of theClemson name and brand.This program is also designed to establish a cooperativerelationship with licensees to develop marketplacedemand for Officially Licensed Clemson Products.Driving consumers to purchase products directlysupports the University, and the result is a mutually beneficial partnership.What qualifies as a trademark, logo or symbol?Clemson University has registered 19 differentmarks, including the word “Clemson,” with the U.S.Patent and Trademark Office. Any mark that is intended torepresent Clemson University is the propertyof the University.What are some of the registered marksof Clemson University?A partial list of those marks includes the Universitywordmark, Clemson wordmark with a Paw replacingthe O, University Official Seal, CAA seal, Tiger Rag,tiger symbol, Tiger Paw, Block C with the Paw, TigerTerritory, Solid Orange and others. Any mark thatis intended to represent Clemson University is theproperty of the University.Do other universities have licensing programs?Most universities and colleges have some form oflicensing program. The Collegiate Licensing Company(CLC), the nation’s leading collegiate trademark licensingand marketing company, represents nearly 200 colleges,universities, bowl games, athletic conferences,The Heisman Trophy and the NCAA (including theMen’s and Women’s Final Four, the College WorldSeries and all NCAA Championships). CLC is a fullservice licensing and marketing company, with a staffof 80 licensing professionals.How are commercial requests submitted?All requests to produce articles that use a Clemson registered mark or that imply endorsement by or associationwith Clemson in any way must be submitted to ClemsonUniversity Trademarks and Licensing or to CLC for approval prior to printing or manufacture. For more information,see clc.com or call (770) 956-0520.Internal requests to Clemson University Trademarksand Licensing must include a letter indicating theintended audience for the specific merchandise, the number of items to be produced, an estimate of howlong the inventory will last, the vendor producing the merchandise and the intended use of the profits fromthe sale of the merchandise. The Clemson UniversityLicensing Department will respond with approval or disapproval and provide detailed instructions for placing anorder. For a prompt response, designs and letters maybe sent by fax to (864) 656.0415 or via e-mail atclemsonlicensingl@clemson.edu. Please note that acopy of the design will be faxed directly to CollegiateLicensing with our comments. Also, please be awarethat Clemson can approve only Clemson’s logos andmarks. If your design contains the logos of another school,the design must be sent to CLC for approval.Are prints of Clemson Universitybuildings licensed?Artists’ prints of well-known University buildings or scenesthat are advertised, marketed, packaged or otherwise presented in a manner that implies or suggests endorsementby the University shall become licensed products. Pleasebe sure that any prints that you purchase to resell havebeen licensed by the CLC. For more information, see clc.com or call (770) 956-0520.CAA Brand Guidelines 23
Licensing – Commercial Use Q& AWhat products can be licensed?Clemson University does not exclude productsas long as the marks are displayed with “good taste.”All products bearing Clemson marks have beenapproved by the director of Clemson UniversityTrademarks and Licensing.Who coordinates the Clemson Universitylicensing program?How does Clemson University respondto trademark infringement?Director of Trademarks and LicensingClemson UniversityPO Box 31Clemson, SC 29633Telephone: (864) 656-2115Fax: (864) 656-0415clemsonlicensing-l@clemson.eduClemson University aggressively pursues infringers throughlegal channels, including but not restrictedto, letters of Cease and Desist, and lawsuits.Where does a vendor inquire about obtaininga license?How does a customer tell if merchandiseis licensed?“Officially Licensed Collegiate Products” label hologramsappear on all approved and licensed merchandise. Theselabel holograms ensure that consumers are buying products of quality and authenticity that represent the goodwillof Clemson University, and that the merchandise has beenapproved for sale by the CLC and by Clemson.The unauthorized reproduction, distribution or useof label holograms is prohibited and may representan infringement of trademark laws, punishable by law.Licensing DirectorThe Collegiate Licensing Company320 Interstate North, Suite 102Atlanta, GA 30339Telephone: (770) 956-0520Fax: (770) 955-4491CAA Brand Guidelines 24
Club and Group LogosA CLEMSON ALUMNI ASSOCIATION CLUBWithin the CAA family are clubsand special interest groups thatconnect and inform their membersnot only of local Clemson alumninews, events and benefits, but alsoof University-wide news and culture.To position the CAA brand withthese organizations, add a CAATagline designating the organizationas affiliated with the CAA, identifyingit as an alumni association club orgroup. The Tagline should be set inTrade Gothic and appear in oneof these three colors:A CLEMSON ALUMNI ASSOCIATION GROUP In a full color logo, the Taglineshould be Howard’s Rock. In a partial reversal, the Taglineshould match the word “Clemson” In a full reversal or one color logo,the Tagline should match the logo.A CLEMSON ALUMNI ASSOCIATION GROUPA CLEMSON ALUMNI ASSOCIATION GROUPArrange the Tagline to complementthe composition of the identity,spaced at a distance equal to theTagline cap-height. CAP HEIGHTCAA Brand Guidelines 25
Clemson Ring CrestThe Clemson Ring is one of the most recognizable college rings in the nation.The Clemson Ring Crest, taken from the face of the ring, is a registered mark.The updated Ring Crest was taken from a drawing used for the ring moldcreated by Balfour — the exclusive provider of the Clemson Ring. Speciallycreated numerals were developed for the crest based on past Clemson Ringdesigns and do not belong to a specific font.Balfour has an exclusive contract to produce the official Clemson Class Ringusing the Ring Crest Trademark: U.S. Trademark Application No. 85/503,145through 2015 with possible extension. No other vendor except the selectedvendor will have rights to produce the official class ring and its accessory line(charm bracelet, cuff links, pendant and lapel pin).The Clemson Ring Crest may be used only as described in this guide. As withall of Clemson’s intellectual property, failure to protect the Clemson Ring Crestmay result in the eventual loss of its trademark protection.Commercial use of the Ring Crest requires adherence to the Universitylicensing program guidelines. (See guidelines on p. 24.) Merchandise related toalcohol use cannot use the Ring Crest.The Ring Crest has two different versions. It can be used with the University’sfounding year, 1889, or with the last two digits of a graduate’s class year.CAA Brand Guidelines 26
One-Color Clemson Ring CrestBoth versions of the Ring Crest are one color
Club/Group Produced Front Back CAA Club and Group Logos All media produced by alumni clubs and groups must include the CAA logo. When the club or group is the primary producer, the club or group logo should be the most prominent and the CAA logo should be in sign-off position (e.g., on the back cover of brochures and bottom
Product: Clemson Ice Cream (variety of flavors) Page: 4 of 45 Plant Name: Clemson's '55 Exchange Creamery Issue Date: 12/9/2016 Address: Newman Hall, Clemson, SC 29634 Supersedes: N/A Product Description Product Name(s) Clemson Ice Cream (Variety of Flavors) Product Description, including important food safety characteristics Clemson Ice Cream is a frozen, ready-to-eat dessert that is
CAA Brand Guidelines . 3. CU BRAND POLICY / ARCHITECTURE. In order to protect use of the name "Clemson University," the wordmark, the seal and University tiger designed in 1995, the academic logo designed . in 2009, and other official subordinate graphic symbols, the Clemson . University Board of Trustees has determined that the name "Clemson
575-624-8035 or email Jennifer Rawdon at rawdon@nmmi.edu. Reported deceased since the last Newsletter on 29 Sep 2019 Deceased Alumni 2001 – 2020 Deceased Alumni 1981 – 2000 Deceased Alumni 1941 Deceased Alumni 1971 – 1980 Deceased Alumni 1961 – 1970 Deceased Alumni 1956 – 1960 Deceased Faculty and Staff Deceased Alumni 1951 – 1955
with the 2013 football season. The new Clemson wordmark was boldly displayed in the end zone as Clemson defeated Georgia 38-35 to kickoff the season. In the spring of 2014, Clemson Athletics unveiled the overall Style and Brand Guidelines to the entire Athletic Department and also distributed it for use by all Clemson licensees to place on products
2018 3 Our Donors This year, a total of 6,572 alumni, friends, staff, faculty, and parents and 102 organizations supported the Institute through the VMI Alumni Agencies. As is customary, the majority of donors were alumni, but non-alumni donors made up almost 30 percent of this year’s total. 0 1000 2000 3000 4000 5000 Alumni*—4,636 (69.5%)
Alumni @cal Alumni Network cal.berkeley.edu Create a free email forwarding address, search the alumni directory, and network with alums and students. Cal Alumni Association alumni.berkeley.edu A great resource for alumni chapters, California magazine, volunteer or educational travel opportunities, car
Clemson Ice Cream Producing the World’s Best Ice Cream Welcome to the team! You have been selected to carry on the tradition of Clemson Ice Cream at Clemson’s ‘55 Exchange. In the following pages you will be guided in the best ways to produce (standard operating procedures) and handle ice cream (good manufacturing practices). This
Clemson University Simpsonville, SC 29681 . Clemson, SC 29634-0707 (864) 281-9133 (864) 884-4406 mgodfre@clemson.edu . Football, Women’s Basketball, Baseball, & Softball . AL 8500 Principles of Strength and Conditioning (2 Sections) AL 844
