KEYNOTE PRESENTER - ConVEx Virtual Experience

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Welcome to ConVEx!I must admit we all hoped that this would be a “Welcome Back” letter – celebrating the return to an in-person event.Nevertheless, I am pleased to welcome you virtually and assure you that while the venue may be different thanhoped, the variety and depth of our content and the quality of our speakers remains top-notch!We learned a lot about virtual events in the last year, and continue to improve our offering, taking into account allthe feedback we received about last year’s event. Previous attendees will notice a new interface from our streamingpartner, ICV, and we’ve diversified the break-time sessions to cover a much broader spectrum of reasons that peopleget together beyond food and drink. However, the basic format remains the same, providing as many opportunitiesfor you to get together in small groups as possible, while still giving you the opportunity to hide in the crowd if youwant.Although it is true of pretty much everything in life, I think it is especially important to remind you that what youtake away from the event is directly proportional to what you put in. I strongly encourage you to watch the presentation recordings and then take advantage of having direct access to the speaker in a candid conversation to ask themyour very specific, pointed questions. Join the Slack channel and say hi to old friends, post pictures of your pets, yourmorning libations, or afternoon snacks, share your observations, and ask questions of the community at large orspeakers on the main stage. Interact with the exhibitors in the exhibit hall and in their Slack channels. Rememberthat we’re live almost 40 hours over the three days. We invite you to stretch your workday a bit and attend sessionsthat are outside of your normal worktime; pajamas are welcome attire.Unlike in-person conferences, pets, children, and significant others are also welcome. In particular, we invite yourwhole family to watch Ben Zabin, an illusionist performing on the main stage Monday evening. Grab some snacksand be prepared to be amazed.If I or any of my staff can do anything to make your experience better, I hope that you will let us know. Contact usthrough the support channel on Slack or send us an email. We all sincerely appreciate your trust in us to bring you anagenda and an experience worthy of your time and energy.Enjoy!KEYNOTE PRESENTERDavid Dylan ThomasDavid Dylan Thomas is the author of the book Design forCognitive Bias from A Book Apart and is the creator and host ofthe Cognitive Bias Podcast. He has developed digital strategiesfor major clients in entertainment, healthcare, publishing,finance, and retail. He has presented at TEDNYC, SXSWInteractive, Confab, An Event Apart, LavaCon, UX Copenhagen,Artifact, IA Conference, Design and Content Conference, andthe Wharton Web Conference on topics at the intersection ofbias, design, and social justice.At ConVEx David will present:The Content Strategy of Civil Discourse:Turning Conflict into CollaborationApril 26, 2021 from 11:00 – 12:30 EDTIn the current political climate, it seems like we’ve all butgiven up on productive, respectful discourse. However, there are simple design and content strategy choices we canmake that encourage collaboration over conflict, even when dealing with hot-button issues. In this session we’ll lookat real-world examples of how the way we phrase a question or design an interaction can have a huge impact on thequality of conversation, and the three rules they share.“That’s great, but how do I convince my boss?”: Overcoming Bias to Advocate for ChangeApril 28, 2021 from 17:30 – 19:00 EDTIt’s one thing to know what your organization should be doing, but that’s not always enough to convince the peoplewho sign the checks. How do you get them on board? In this presentation, David will talk about the biases that driveorganizations to make counterproductive and sometimes unethical choices, and what we can do about it. You’ll comeaway with a greater understanding of how to fight bias with bias to navigate some of the risk-averse, short-sighted,and poorly-incentivized habits organizations and clients often fall into.

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Monday, April 26, 2021Eastern10:0011:0012:3013:00Main StageMeet and GreetWelcomeEverestMatterhornFujiBreak TimeDITA ToursZoe Lawson, SynopsysBreak TimeHarvesting Semantic AI forInformation ExperienceChip Gettinger, SDLBreak TimeBreak TimeBreak TimeBreak TimeCompassionate TechnicalPartnering to Develop An Practical Tips for a Successful Creating Cohesive WritingIndustry-wide Standard forContent TransformationTeamsWritingKevin Bruckner &Rich Gebhardt &Robert Perry, SalesforceInclusive LanguageLindsay Baer, IBMTricia Kinman,Larry Kunz,Extreme NetworksMastercardKilimanjaroDenaliMauna LoaThe Content Strategy of CivilDiscourse: Turning conflict intocollaborationDavid Dylan ThomasBreak TimeSurvival in MergersStan Doherty, OraclePeggy Sanchez, HPESeverin Foreman, MarvellSeth Park, NXP14:00Extended BreakFind creativity with Feng Shuiby Precision ContentAbsinthe - History, Myth, FauxPas, and Some Clarity AroundThe Green FairyBy Jorsek/easyDITAMad Libs & Match Game!by Data ConversionLaboratoryExtended BreakExtended Break15:00User ExperienceScott Abel,The Content WranglerRobert Perry, SalesforceRichard Pfeiffer, GenesysThere and Back Again: An earlyadoption of DITA 2.0Scott Hudson, ServiceNowPDFs from DITA: So many pathsto the cheeseLeigh White, IXIASOFTCorinna Kinchin, DatazoneWhat Counts in TechnicalWriting in 2021?Berry Braster, EtteplanScaling Smart Content Acrossthe EnterpriseGretyl Kinsey, ScriptoriumVideo Content Is Not AsHard As It Seems!Shane Rose, 3M16:0016:30Break Time2020 Retrospective: Challenges,Successes, and the “New Normal”Vlad Khanin, NextGenAnna Schlegel, NetAppLisa Hultman, ServiceNowBreak TimeBreak Time18:0018:30Break TimeDITA 2.0 PanelScott Hudson, ServiceNowKris Eberlein, OASIS DITA TC ChairZoe Lawson, Synopsys19:3020:00Break TimeExtended BreakBreak TimeBreak TimeBreak TimeBreak TimeBreak TimeDITA-Powered Knowledge BaseMade EasyVi Kellersohn, OberonBreak TimeInside Out or Outside In?Liz Fraley & Janice SummersSingle Sourcing SolutionsBreak TimeSeeing Double: How andwhen to reuse contentAmber Swope,DITA StrategiesBreak TimeBreak TimeStructuring Your ImagesDesign Thinking: Creatingfor a Seamless ContentCustomer-Friendly TechnicalExperienceContent—Powered by EmpathyRegina Lynn Preciado,Richard Pfeiffer, GenesysContent RulesBreak TimeBreak TimeBreak TimeBreak TimeBreak TimeBreak TimeBreak TimeBen ZabinVirtual IllusionistSessions are color coded to helpyou find your favorite paththrough ConVEx.MainstageContent StrategyDITAManagementTest KitchensSocial EventsMediaTechnologyUser FocusWriting Standards

Monday, April 26, 2021Monday, April 26, 2021Insights and InspirationsCandid ConversationsCandid ConversationsCandid Conversations11:00-12:30 ETThe Content Strategy of Civil Discourse: Turning conflict intocollaborationDavid Dylan ThomasIn this session we’ll look at real-world examples of how the way wephrase a question or design an interaction can have a huge impact onthe quality of conversation, and the three rules they share.13:00-14:00 ET15:00-16:00 ET18:30-19:30 ETDITA ToursZoe Lawson, SynopsysWe’re very familiar with DITA to PDF or HTML. However there are othertypes of user content, such as in-app tours that can be sourced fromDITA as well. People are starting to look for transforms beyond thestandard.There and Back Again: An early adoption of DITA 2.0Scott Hudson, ServiceNowDITA 2.0 a march into Mordor, or sailing into the Grey Havens? Gaininsights into why you should adopt DITA 2.0, and some of the pitfallsto watch out for! This presentation covers content model analysis,DITA constraints, tool integration, and migration approaches. DITAimplementers will be able to apply these techniques toward their ownimplementations.DITA-Powered Knowledge Base Made EasyVi Kellersohn, OberonThis presentation will show the added value DITA content brings to adynamic delivery Knowledge Base. Participants will learn web basededitors remove the burden of XML tagging, dynamic delivery enablesfast and intelligent browser search, and how your entire KB system canbe automated for fast and accurate information access from any device.16:30-18:00 ET2020 Retrospective: Challenges, Successes, and the “NewNormal”Vlad Khanin, NextGen, Anna Schlegel, NetApp, andLisa Hultman, ServiceNowPerhaps we’ve analyzed and talked about the pandemic to death, butwe’d be ignoring the elephant in the room, if we didn’t acknowledgethat 2020 changed the way we work. Panelists share their perspectiveson the changes made, for better or worse, and provide insights andsuggestions for building on the new foundations laid.Trade Tips and Trends13:00-14:00 ETSurvival in MergersStan Doherty, Oracle, Peggy Sanchez, HPE,Severin Foreman, Marvell and Seth Park, NXPMergers and acquisitions give a company an opportunity to growmarket share, often times eliminating competition in the process. Butthere is no question that they also wreak havoc as multiple culturescollide and people maneuver to find their place. Our panel of expertshave all treaded these perilous waters and have advice to share.15:00-16:00 ETUser ExperienceScott Abel, The Content Wrangler, Robert Perry, Salesforce,and Richard Pfeiffer, GenesysThe panel discusses how we can develop a keener sense of empathy forour users and influence areas of customer experience outside our directcontrol.18:30-19:30 ETDITA 2.0Scott Hudson, ServiceNow, Kris Eberlein, OASIS DITA TC Chair,and Zoe Lawson, SynopsysMembers of the DITA TC committee share what you can expect in theforthcoming release and provide tips for how you can be ready when itis ready.Harvesting Semantic AI for Information ExperienceChip Gettinger, SDLNew semantic AI technologies and best practices are emerging toautomate taxonomy tagging processes. These investments provide richbenefits for improvements with customers and employees informationexperiences in discovery and search.Partnering to Develop An Industry-wide Standard for InclusiveLanguageLarry Kunz, Extreme NetworksIn this session, you’ll learn how Extreme Networks is making itscontent inclusive and how I’m working with colleagues throughout theprofession to develop a public list of inclusive terms. I also look forwardto leading a discussion about how best to promote inclusive languageand gain buy-in from everyone who creates content.Practical Tips for a Successful Content TransformationKevin Bruckner & Lindsay Baer, IBMThe audience will learn practical tips on how to create new andtransform existing content for more visual mediums.Creating Cohesive Writing TeamsRich Gebhardt & Tricia Kinman, MastercardManagers need to learn how to facilitate cohesive writing teams. Thiscan be achieved through purposeful hiring, thoughtful task assignment,collaborative approaches to daily work, and consistent communication.Join the discussion on how two managers at Mastercard build teamcohesion in a challenging embedded environment.Compassionate Technical WritingRobert Perry, SalesforceTechnology is constantly changing and can be challenging at times.Technical writers can help bridge the gap and bring about a betterunderstanding of not only the technology but how to use thattechnology to make a positive difference in the world.PDFs from DITA: So many paths to the cheeseLeigh White, IXIASOFT and Corinna Kinchin, DatazoneGroups who are considering a new or different PDF solution will benefitfrom a clear illustration of the effort involved in performing a commondesign task using three common PDF design and production tool sets.They will be better prepared to choose the solution that best fits theirbudget, skill set, and goals.What Counts in Technical Writing in 2021?Berry Braster, EtteplanWriters and managers will learn what trends in technical writing areimportant in 2021, and what approaches to take and strategies tofollow in order to improve and optimize content accordingly.Scaling Smart Content Across the EnterpriseGretyl Kinsey, ScriptoriumAttendees will learn about the cost-saving advantages of smart content,get practical advice for expanding a smart content strategy from onedepartment to many others across an organization, find out how tocommunicate the big-picture benefits of that expansion to managersand executives, and see examples of common challenges companiesface when implementing enterprise content strategies.Video Content Is Not As Hard As It Seems!Shane Rose, 3MCreating engaging video content can seem challenging, but in thissession, you will learn that it is not as difficult as you may think. Thissession will help you develop a game plan for introducing video intoyour organization’s content strategy.Inside Out or Outside In?Liz Fraley & Janice Summers, Single Sourcing SolutionsThe perspective you write from changes how you write. Oftentimes, wewrite from Inside the company and we delve into explaining featuresand showing how the technology works for users. What’s missing is theuser and what matters to them. They are viewing your carefully writtendocuments from the outside in. Learn how to change your perspective!Seeing Double: How and when to reuse contentAmber Swope, DITA StrategiesInformation architects will learn (1) how to analyze deliverables toidentify reusable content and (2) how to choose a DITA mechanism bystudying reuse characteristics.Structuring Your Images for a Seamless Content ExperienceRegina Lynn Preciado, Content RulesIn this session, learn why structured images are crucial to yourenterprise content strategy. Structured images are easy to find, easy touse, and most importantly, in high demand by your customers. Imagesare an essential part of delivering a curated output or personalizedexperience to your customers.Design Thinking: Creating Customer-Friendly TechnicalContent—Powered by EmpathyRichard Pfeiffer, GenesysThis presentation will help you shift your mindset from a focus ontechnical features to one that generates great experiences. Learning theprinciples of Design Thinking will enable you to deepen your cognitiveempathy with your readers and give you new techniques you can applyto projects of any kind.

Tuesday, April 27, 2021Eastern3:00Main StageLet’s Blur the LinesBetween Content andTechnology!Anu Singh, FiservEverest4:305:00Break TimeLocalization for anInternational AudienceDominique Trouche, WhPRoy Wijnen, EtteplanSara Whitwell, SDL6:006:30Break TimeMetricsPatrick Bosek, JorsekMagda Caloian, VestasJoe Gelb, Zoomin7:30Extended Break8:30How Intelligent Is YourContent?Michael Iantosca, Avalara10:0010:30Break TimeCX Friend or Foe? Howcontent goals drive CXMegan Gilhooly, ZoominJill Sheffield, MastercardTony Morales, ServiceNowJennifer Kaufman, NetAppSessions are color coded to helpyou find your favorite paththrough ConVEx.FujiKilimanjaroBreak TimeBreak TimeTransclusion Through theStep-By-Step Guide toAgesDeveloping SchematronFrank Wegmann, SoftwareAGRulesOctavian Nadolu, oXygenBreak TimeManage a HighPerforming ContentTeam: Lessons fromFormula1Ghaus Rabbani,Dell TechnologiesBreak TimeBreak TimeUnderstanding andManaging Change in aDeveloping InformationVUCA WorldFlow for BetterEmily Hannon-Luijbregts,SeimensDocumentationRik Page, BluestreamBreak TimeDITA Projects - Lessonsfrom the trenchesRadu Coravu, oXygenBreak TimeBreak TimeBreak TimeHow Mature Is YourIntent-based IA: AReimagining Process(Digital) Content?methodical approach toDocumentationPim Bekker, EtteplanExperience and Fostering designing informationVishal Palliyathu, CiscoAdoptionDebarshi Gupta Biswas,CognizantBaileys Mudslideand Guinness Mug Cakewith MiramoMatterhornBreak TimeImproving Print Outputfrom Structured ContentSimon Taylor, PTCExtended BreakExtended BreakDenaliExtended BreakBreak TimeBreak TimeBreak TimeBreak TimeIncreasing BrandSuddenly, Everyone's ACollaboration BetweenImproving YourTech WriterDesigners and Content Documentation Project With Recognition via ContentWhile Saving BenjaminsHelen St. Denis, StiloDevelopers in Creating z/OS"Docs as Code"Pam Noreault, SDLSolutionsAlexandru Jitianu, oXygenBarbara Neumann, IBMExtended BreakMauna LoaBreak TimeCustomer Site Visit –Obsessed, We Don’tGive Up!Vishal Prasad, CiscoBreak TimeDITA Topics toMicrocontent: Doublingdown on reuseChris Despopoulos,TurbonomicExtended BreakBreak TimeBreak TimeAuthoring, Collaboration MiramoPDF Workshopand CX – the Three KeyMiramoExperiences that PaligoTest KitchenDeliversPaligoTest KitchenMainstageContent StrategyDITAManagementTest KitchensSocial EventsMediaTechnologyUser FocusWriting Standards

Tuesday, April 27, 2021Eastern12:00Main StageEverestDITA PublishingContours of DITA 2.0Brianna Stevens, Comtech ServicesKris Eberlein,Radu Coravu, oXygenEberlein ConsultingLeigh White, IXIASOFTEliot Kimber, Contrext13:00Extended BreakThe Knitting Circlewith Zoë Lawson14:00The Power of InclusiveLanguage PracticesToni Mantych, ServiceNowLarry Kunz, Extreme NetworksSarah Leritz-Higgins, SiemensAngela Browne, SAPMatterhornFujiKilimanjaroDenaliMauna LoaDeveloper Help Based onImplementing DITA-GitA Fit for MicrocontentI Bet You Cannot Do That! Generating RevenueTraining CoursesBased Authoring ToolchainJoyce Lam & Kathryn Torriano,Adobe’s CCMSfrom DITAEkaterinaAndrosova,Vlad Khanin, NextGenPrecision ContentAdobeBluestreamAcumaticaHealthcareTest KitchenTest KitchenFrank Miller, RyffineRise and Stretchwith IXIASOFTExtended BreakExtended Break15:3016:00Break TimeAlternative TechnologiesTom Berry, ServiceNowCarlos Evia, Virginia TechFrank Miller, RyffineChris Gales, SplunkBreak TimeBreak TimeBreak TimeBreak TimeGetting a Fresh Perspective Worst Case Scenario:A Tale of TwoA Path Through Chaos:on Technical WritingTransformationsLosing your job during a Introducing the contentGeorge Eckel, ServiceNowJonathan Chandler, Intraloxorchestration modelpandemicVal Swisher, Content RulesKit Brown-Hoekstra &Dana Aubin,Cruce Saunders, [A]Comtech Services17:00Break TimeBreak Time17:30Agile MethodologyDebra Kahn, DK ConsultingTed Wolff, DanfossBecky Dimock, IBMSessions are color coded to helpyou find your favorite paththrough ConVEx.Scaling Videos forDocumentation andTraining By ReusingDITA ContentBen Colborn, NutanixMark Hellinger,Videate, Inc.Break TimeMy Experience withUpgrading a ComponentContent ManagementSystem (CCMS)Maria Yenerich, NXPExtended BreakExtended BreakBreak TimeBreak TimeExploring PTC Illustration Owning Your Company’sMost Visited Website:ToolsRabbit holes andPTCjoyridesTest KitchenKirstin Maurer, TeradataFabrice Lacroix, AntidotBreak TimeBreak TimeBreak TimeBreak TimeStart At the Start: With The Rise of ContentOps:The Art of MinimalismSEO for Docs:your writersMore than a semantic fadJanice Summers &Find the needle, skipAngela Browne, SAPToni Mantych, ServiceNowLiz Fraley,the haystackSingle-Sourcing Solutions Kirstin Maurer, TeradataMainstageContent StrategyDITAManagementTest KitchensSocial EventsMediaTechnologyUser FocusWriting Standards

Tuesday, April 27, 2021Tuesday, April 27, 2021Insights and InspirationsTrade Tips and TrendsCandid ConversationsCandid Conversations3:00-4:30 ETLet’s Blur the Lines Between Content and Technology!Anu Singh, FiservAs technical communicators and content strategists, we must leveragetechnologies that learn and enrich the product experiences and balanceexperiential learning by providing a quick access to the right, easy tounderstand, information–just when a user needs it, intelligently. This isthe new Technical Content Industry 4.0, and from the language of theproduct origination, we are shifting to the language of users. Alexa islearning!5:00-6:00 ETLocalization for an International AudienceDominique Trouche, WhP, Roy Wijnen, Etteplan, and Sara Whitwell, SDLThe panel discusses how to integrate considerations into the designand development process rather than as an afterthought that mayrequire awkward and expensive retrofitting.5:00-6:00 ET6:30-7:30 ETTransclusion Through the AgesFrank Wegmann, SoftwareAGA very basic but important concept in documentation is dissected inthe presentation, taking the audience back to the beginnings and ona journey through different implementations, thereby emphasizingmodern realizations and how this impacts the ease of use thattransclusion can be put forward in documentation work nowadays.DITA Projects - Lessons from the trenchesRadu Coravu, oXygenIn this presentation I want to look in those places where the DITAstandard meets the tools and the practitioners (where the rubber meetsthe road) and discuss about: content storage, DITA vocabulary, contentreuse, and more.8:30-10:00 ETHow Intelligent Is Your Content?Michael Iantosca, AvalaraMichael explains Intelligent Object Retrieval using structuredknowledge assets. Knowledge assets, such as taxonomy, ontology,knowledge graphs, combined with cognitive AI services and IntelligentContent, are required to achieve adaptive, pro-active, and autonomiccontent built upon a single intelligent content architecture. As a bonus,attendees will gain access to Michael’s full fifty-page paper that divesinto much greater detail. Join Michael as he provides a visionaryglimpse of the future.14:00-15:30 ETThe Power of Inclusive Language PracticesToni Mantych, ServiceNow, and Larry Kunz, Extreme Networks,Sarah Leritz-Higgins, Siemens, and Angela Browne, SAPLearn how companies are adjusting their content practices to supportdiversity, equity, and inclusion. Hear about common challenges increating inclusive language and how to address them. Understand howusing inclusive language-at home and at work-can increase thereach and impact of our words and content .6:30-7:30 ETMetricsPatrick Bosek, Jorsek, Magda Caloian, Vestas, and Joe Gelb, ZoominThe panel discusses which metrics provide a holistic view of youroperations, including both internal and external performanceconsiderations.10:30-11:30 ETCX Friend or Foe? How content goals drive CXMegan Gilhooly, Zoomin, Jill Sheffield, Mastercard,Tony Morales, ServiceNow, and Jennifer Kaufman, NetAppMegan hosts this panel of top Support and Content leaders to discussgoals that hit or missed the CX mark.12:00 – 13:00 ETDITA PublishingBrianna Stevens, Comtech Services, Radu Coravu, oXygen,Leigh White, IXIASOFT, and Eliot Kimber, ContrextThis expert panel gives writers advice about how to still get the mostout of their stylesheets to create consistent, attractive, and usableoutputs.16:00-17:00 ETAlternative TechnologiesTom Berry, ServiceNow, Carlos Evia, Virginia Tech, Frank Miller, Ryffine,and Chris Gales, SplunkThe panelist will discuss what alternative technologies are beingadopted, their strengths and weaknesses, and how they should fit intoa modern, enterprise-wide content strategy.17:30-18:30 ETAgile MethodologyDebra Kahn, DK Consulting, Ted Wolff, Danfoss, and Becky Dimock, IBMThe panel discusses ways documentation teams can adapt to this highspeed development environment and make the Agile process work forthem, rather than the team working for the process.Step-By-Step Guide to Developing Schematron RulesOctavian Nadolu, oXygenIn this tutorial, you will learn how to create ISO Schematron schemas,use XPath to express your constraints, and validate your XML files usingan ISO Schematron schema and create a report.Manage a High Performing Content Team:Lessons from Formula1Ghaus Rabbani, Dell TechnologiesThe presentation aims to elevate the public perception of contentteams. It will draw parallels between the incredibly intricateorganization of an F1 team and the content services organization. Itattempts to romanticize the everyday jobs of content teams, whichshould provide managers a framework to create a work environmentthat commands excellence.Understanding and Developing Information Flowfor Better DocumentationRik Page, BluestreamThe presentation aims to encourage people to look at the broaderopportunities for DITA. To examine the full life-cycle of data and explorehow the technology they are already working with can greatly impactthe business.Managing Change in a VUCA WorldEmily Hannon-Luijbregts, SeimensDuring this session, we’ll discuss the basics of surviving in this everchanging world and why change management will be one of the mostimportant skills you can cultivate next year as a leader.Customer Site Visit – Obsessed, We Don’t Give Up!Vishal Prasad, CiscoThis presentation focuses mainly on showcasing how and what thedifferent opportunities a technical writer has apart from their dailywork that can improve their documents’ quality. This presentation willbe a fun eye-opener for the audience to start thinking from a differentperspective and understand that there isn’t any stopping.Improving Print Output from Structured ContentSimon Taylor, PTCThis session will show how it is possible to have both automated andgood-looking output with the option to add finishing touches to take itto the next level.Reimagining Process Documentation Experienceand Fostering AdoptionDebarshi Gupta Biswas, CognizantThe presentation uncovers compelling success strategy for a largeprocess documentation engagement starting with a consultativedocumentation needs analysis, process documentation maturityidentification leveraging industry best practices, and techniques ofstakeholder mapping.Intent-based IA: A methodical approach todesigning informationVishal Palliyathu, CiscoIt introduces a new design methodology that walks the audiencethrough primary and secondary affordances – powerful ideas that helpsdemystify contemporary IA paradigms and helps them leverage theirexisting documentation libraries to better hand-hold customers into aseamless Intent-based Information Architecture.How Mature Is Your (Digital) Content?Pim Bekker, EtteplanBased on real examples I will show/question step by step what theimpact is when moving away from traditional books into digitalpublications using a content delivery platform (CDP). Publishingcontent to a CDP gives you so many more possibilities. I like to havean interactive session with the audience and discuss the digitizationjourney.DITA Topics to Microcontent: Doubling down on reuseChris Despopoulos, TurbonomicThis presentation will briefly review the architecture of our online helpapp and show how we integrated the transform services in the product.We will then look at metadata we use in our topics to control what weserve as microcontent.

Tuesday, April 27, 2021Tuesday, April 27, 2021Candid ConversationsCandid ConversationsCandid ConversationsCandid Conversations10:30-11:30 ET12:00-13:00 ET16:00-17:00 ET17:30-18:30 ETCollaboration Between Designers and Content Developersin Creating z/OS SolutionsBarbara Neumann, IBMOur team in Content Design and Development collected all z/OSsoftware information in one place that is needed to understandand utilize System Recovery Boost. We also reused the informationseamlessly in the z/OS content library. In addition, we also providedan interactive starting point and access to a variety of resources for thecustomer system programmers.Contours of DITA 2.0Kris Eberlein, Eberlein ConsultingJoin Kris Eberlein, chair of the OASIS DITA Technical Committee, for anoverview of DITA 2.0. She’ll cover what’s included (and what’s not), howto prepare for DITA 2.0, and thoughts about migration paths from DITA1.x to DITA 2.0.A Tale of Two TransformationsJonathan Chandler, Intralox and Val Swisher, Content RulesAttendees will learn valuable tips for how to make a move to modularcontent a success. You’ll take away an accurate description of what asuccessful transformation looks like in the real world and the benefits ofopen-mindedness, flexibility, and patience.Scaling Videos for Documentation and Training By Reusing DITAContentBen Colborn, Nutanix and Mark Hellinger, Videate, Inc.By attending this presentation, the audience will expand their notionsof the benefits of structured content and possibilities for delivering it tocustomers.Implementing DITA-Git Based Authoring ToolchainVlad Khanin, NextGen Healthcare and Frank Miller, RyffineThis presentation is a story of how NextGen Healthcare, with helpfrom Ryffine has implemented DITA-Git based infrastructure aftersuccessfully presenting and getting approval on our business case.Getting a Fresh Perspective on Technical WritingGeorge Eckel, ServiceNowThis seminar gives technical writers new tools and ways of thinkingderived from UX and content-writing principles. You’ll learn how touser-test your documentation the way a researcher would. You’ll learnhow content writers think so you can think about technical writing froma fresh perspective.My Experience with Upgrading a Component ContentManagement System (CCMS)Maria Yenerich, NXPThe presentation will benefit those who are considering a CCMSupgrade from a Software as a Service (SaaS) provider. Based upon NXP’sexperience with an upgrade, I will share how our next planned upgradewill be planned, resourced, and tested based upon our lessons learned.Worst Case Scenario: Losing your job during a pandemicDana Aubin, Comtech ServicesSharing my experiences with LinkedIn, networking online, and remoteinterviews will help anyone currently looking for a job or anyone wholooks for a job in a post-Covid world. One of the biggest changes isletting everyone know you’re looking instead of the old advice to not letanyone know.Start At the Start: With your writersAngela Browne, SAPTools and technology promise progress and efficiencies. But in order tobe really successful in any change, transformation, or innovation, youhave to start at the start, with the people who do your writing.During this session, I’ll share some stories–both of success and failure–about how our team has been transforming along with our content.A Path Through Chaos: Introducing the content orchestrationmodelKit Brown-Hoekstra & Cruce Saunders, [A]Join us as we journey from chaos to concerto, exploring the waysyou can implement the Content Orchestration Model in your digitaltransformation.The Rise of Content

Insights and Inspirations 11:00-12:30 ET The Content Strategy of Civil Discourse: Turning conflict into collaboration David Dylan Thomas In this session we’ll look at real-world examples of how the way we phrase a question or design an interaction can have a huge impact on the quality of c

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