Energy Conservation Education And Awareness Programme (ECEAP)
Energy Conservation Education andAwareness Programme (ECEAP)D. Alexandra BlasonEnergy Efficiency Study SFA 2006Saint Vincent & the Grenadines12th December 20111
Context: Energy Efficiency Study SFA 2006EU funded project aiming at identifying potential forenergy savings in government owned buildingsImplementation period: January-November 2010Activities:Energy audits in 70 facilitiesEnergy management planEnergy consumption forecastEnergy Conservation Education and Awareness Programmefor government employees (ECEAP)
Main purposeThe main purpose of the ECEAP wasto support the energy conservation technical measuresby promoting “energy efficient” practices among theemployees of government facilities.3
BackgroundSOME LESSONS LEARNEDPrevious Awareness campaigns in SVGThe National Campaign on Dengue FeverThe Dietary National CampaignThe HIV-AIDS National Campaign, etc.Previous EE Awareness campaignsVINLEC CampaignEnergy saving bulbs campaignExperiences from EE campaigns in other countries(Cuba, Chile, South Africa, UK, USA, )4
BackgroundSOME LESSONS LEARNEDWhat makes an awareness campaign become a success?Insertion in a more ambitious behaviour change programmeSupport from policy and decision makersA successful design phaseUse of well-tailored communication channels and toolsUse of good-quality monitoring and evaluation tools5
Analysis and Segmentation of AudiencesCampaign targets Government employeesChosen target sub-group statistics448987016TopManagement151Middle line115Operating staffSupport and Maintenancetechnical staffstaff6
Analysis and Segmentation of AudiencesSub-groupsCharacteristicsImplicationsTop ManagementThis is the smallest sub-group ( - 20 persons) ofour target audience, composed of the highest levelSVG’s political decision makers: Prime Minister,Governor, Members of SVG Cabinet (ministers) andpermanent secretaries. Educational activities via formal channels(memorandums, formal interventions in SVG Cabinetmeetings, etc.).Middle managementOperating staffThis group included - 160 intermediate managers(department or unit directors) in charge of takingoperational decisions and passing information(top-down/bottom-up).This is the largest group, composed of -5000 civilservants in charge of operational tasks in differentfields (specialists, researchers, doctors, teachers,etc.). Educational activities (workshops, conferences anddiffusion of scientific information) via formal channels(memorandums, circulars, official invitation andletters). They could be also motivated by an EE competitionand the EE label. Other events such as the EE weekwould also be motivation. Attractive graphic mass communication campaign andmass communication events, such as the EE week orthe EE competition.7
Analysis and Segmentation of Audiences Characteristics : Energy Efficiency Quiz (EEQ) on a sample of 125 employees8
Analysis and Segmentation of AudiencesEMPLOYEES’ KNOWLEDGE OF ENERGY MATTERSMain Findings:Good knowledge of SVG energy mix: 68% of questioned people markedright answer89 % of questioned employees did not know the annual electricityconsumption / the monthly energy cost in their work placeConfusion about principal energy consumers: most of the questionedemployees consider “computers” are the principal energy useMotivation : decreasing energy bill, climate change, air pollutionLack of visibility of Government’s initiatives: 60 % didn’t answer oranswered “don’t know”9
ImplementationGENERAL OBJECTIVEMain goal is to raise awareness of the importance of everydayenergy efficient uses and behaviours in preserving theenvironment and reducing the impact on the climate changeamong civil servants and other employees of governmentowned buildings.10
ImplementationSPECIFIC OBJECTIVESSpread information and educate people on economic andenvironmental effects of non-renewable and non-efficientenergy usesPromote everyday energy efficient practices and show theireconomic and environmental impactPromote the EE Programme of SVG Government11
ImplementationAPPROACH1. Segmentation of audiences2. Schedule for the campaign implementation Limited period of time (2 years)o Step 1:education actions (decision makers, opinion leaders andmore concerned employees)o Step 2:mass communication actions (the rest of civil servants).(The ECEAP could be considered as a pilot initiative for a future EE national or regional awarenesscampaign)12
ImplementationAPPROACH3. Three ideas to captivate people’s attention “Think global” and “act local” “Act now” The link between “present” and “future”13
ImplementationAPPROACH4. Three types of messages DID YOU KNOW? The necessity of energy conservation by explaining the impact ofthe energy consumption on the environment and SVG economy WHAT CAN I DO? How people consume energy in their life and every day energysaving solutions. WHAT THE GOVERNMENT DOES? The investment options for saving energy with a goodreturn rate14
ImplementationAPPROACH5. An attractive name, slogan and visual identity6. Innovative communication tools Posters,Screen savers,T-shirts,Etc.15
ImplementationCONCEPTUAL AND VISUAL IDENTITYProposal for the ECEAP Mascot16
ImplementationCONCEPTUAL AND VISUAL IDENTITYProposal for ECEAP Slogan National Competition : Shortlist of 5 “candidates” from over 30submissions1. Everyone switch one for a brighter future.2. Energy Efficiency means less environmental impact, act today save tomorrow !3. Act without delay ! For a brighter tomorrow, Conserve EnergyToday !4. Start switch off today or tomorrow we’ll surely pay !5. Saving Energy Today Ensures a Brighter Tomorrow : Ask How,Conserve Now!17
ImplementationCONCEPTUAL AND VISUAL IDENTITYProposal for the ECEAP Name and Slogan Consultant’s proposal“Save SVG Energy”This name summarizes the idea of “urgency” and makes a link betweena global problem (Save Energy) and the local context (in Saint Vincent &Grenadines).“Act now for a brighter future”18
ImplementationPreliminary PhaseThe final EES workshopSetting up the management structure:selection and training of the staff,appointing the EE Focal Point in each building1st EE Workshop with Focal PointsPresentation of the Campaign at SVG’s Cabinet meetingPress Conference: Official Launching EventArticles and press releases in all Gov’t websites and internal medias
ImplementationEducation and Communication Actions1st Energy Efficiency Meeting in every concerned buildingEnergy Efficiency guidelinesIntermediate Energy Efficiency Meeting in every concerned buildingFinal Energy Efficiency Meeting in every concerned buildingEventsSVG Energy Efficiency WeeksEnergy Efficiency Day (monthly)Energy Efficiency Competition & LabelPress articles on EE issues would be published in different medias
0th 11th 12th 13th 14th 15th 16th 17th 18th 19th 20th 21st 22nd23th 24thPrior actions1 EFS Final WorkshopSelection & Training of the ECEAP2implementation teamPresentation of the ECEAP in a SVG’s Cabinet3meetingAppoint one Energy Efficiency Focal Point in4every public facility1st Energy Efficiency Workshop with EE Focal5PointsDesign & print the ECEAP communication6supports and tools7 Press conference : Official launching eventArticles and press releases about ECEAP8 launching in all Gov’t websites and internalmediasEducation & Communication Actions1st Energy Efficiency Meeting in every9 concerned building (organized by EE focalpoint)10 Energy Efficiency guidelines distributionIntermediate Energy Efficiency Meeting in every11 concerned building (organized by EE focalpoint)Final Energy Efficiency Meeting in every12 concerned building (organized by EE focalpoint)13 SVG Energy Efficiency Week (annual)14 Energy Efficiency Day (monthly)15 Energy Efficiency Competition & Label (annual)Press articles on EE topics to be published indifferent SVG Gov’t internal mediasEvaluation17 ECEAP Ex-ante evaluation18 ECEAP Mid-term evaluation18 ECEAP Ex-post evaluation16EE Contest lauchingEE Award21
ImplementationCAMPAIGN MATERIALSECEAP Poster22
ImplementationCAMPAIGN MATERIALSECEAP Thematic posters23
ImplementationCAMPAIGN MATERIALSECEAP T-shirt24
ImplementationCAMPAIGN MATERIALSECEAP Official paper template25
ImplementationCAMPAIGN MATERIALSECEAP Screen Saver26
ImplementationCAMPAIGN MATERIALS ECEAP Calendar EE guideline leaflets Thematic stickers Power point template Banner for e-mails Banner for the SVG’s Gov. websites27
ImplementationMANAGEMENT STRUCTURE AND RESOURCES Energy Unit (EU): in charge of the coordination and implementation ofthe Awareness Campaign The EE Focal Point : responsible for carrying out education and communication activities will play the role of an opinion leader in her/his facility will organize information and training activities. International consultant: training, transfer of knowledge and externalevaluation28
THANK YOU FOR YOUR ATTENTION
Proposals for the Awareness Campaign SloganSHORTLIST1.Everyone switch one for a brighter future.2.Energy Efficiency means less environmental impact, act today - savetomorrow !3.Act without delay ! For a brighter tomorrow, Conserve Energy Today !4.Conserving Energy Today, Securing a brighter future tomorrow.5.Start switch off today or tomorrow we’ll surely pay !
Main findingsEMPLOYEES’ KNOWLEDGE ON ENERGY MATTERSQ1: Knowledge on annual electricity consumption1%2%6%2%89%10 000 - 50 000 KWh100 000 - 300 000 KWhNo answer50 000 - 100 000 KWhI don't know31
Main findingsEMPLOYEES’ KNOWLEDGE ON MONTHLY ELECTRICITY COSTQ2: Knowledge on monthly electricity cost3%6%0%1%90%5 000 - 50 000 ECD100 000 - 300 000 ECDNo answer50 000 - 100 000 ECDI don't know32
Main findingsEMPLOYEES’ KNOWLEDGE ON APPLIANCES’ ELECTRICITY CONSUMPTIONQ5: Knowledge on equipments' electricity consumptionComputer&printersAir conditioningTransformersLightsRefrigeratorsOther electricalequipmentsEEQ answersRight answer33
Main findingsEMPLOYEES’ AWARENESS OF EVERYDAY ENERGY EFFICIENT PRACTICESQ6: Reducing lighting consumptionTurn off lights when not using32,81%Turn off (unplug) equipments, appliances, switches when not using(TV, AC, computers)20,95%Use energy saving bulbs17,00%No answer9,09%Close fridge / reduce going7,11%Open windows and curtains / Use natural light5,93%Iron once/week, less often4,35%Turn off light when watching TV1,19%Enable computer saving mode0,79%Repairs broken swichts0,40%Switch off main power when leaving0,40%34
Main findingsEMPLOYEES’ AWARENESS OF EVERYDAY ENERGY EFFICIENT PRACTICESQ7: Reducing air conditioning consumptionNo answer57,89%Open windows / Use natural ventilation11,18%Turn off when not needed9,87%Keep windows closes when AC on9,87%Adjust properly / Automatic temperaturecontrolUse fans instead7,89%3,29%35
Main findingsEMPLOYEES’ AWARENESS OF EVERYDAY WATER EFFICIENT PRACTICESQ8: Reducing water consumptionMake sure taps or pipes are closed19,51%Fix pipes / check & repair leaks15,45%No answer9,35%Keep pipe close when taking a bath8,94%Wash vehicles with rain or reused water7,72%Take a shower instead a bath6,50%Don't run water when brushing teeth6,10%Reuse water / use tanks5,69%Cut dawn water presure / Use water wisely5,28%Reduce washing of clothes4,88%Use rain or used water for wet plants3,66%Wash disches in slopped sinkCatch water from rainCheck water counter3,25%2,03%0,81%Have a bottle of water0,41%Flush toilet only was necessary0,41%36
Main findingsEMPLOYEES’ AWARENESS OF THE IMPACT OF ENERGY EFFICIENT MEASURESQ3: Knowledge on main SVG energy sources3%0%3%26%68%Wind energyHydropower energyNo answerSolar energyFuel37
Main findingsEMPLOYEES’ AWARENESS OF THE IMPACT OF ENERGY EFFICIENT MEASURESQ4: Awareness of the global and environmental impactof the EE measures2%22%1%44%31%Reduce air pollutionReduce carbon emissionsNo answerIncrease income taxesDecrease energy bill38
Main findingsAKNOWLEDGEMENT AND ENDORSEMENT OF SVG GOV EE PROGRAMMEQ9a: Akcnowledge of SVG Gov't EE measures23,81%YesNonI don't knowNo answer6,35%9,52%60,32%39
Main findingsAKNOWLEDGEMENT AND ENDORSEMENT OF SVG GOV EE PROGRAMMEQ9b: Information about SVG Gov't EE measuresNo answer87,29%Turn off AC3,39%Turn off light when not necessary2,54%Don't open fridge often1,69%Turn off computers1,69%Email footer requesting non printing unless necessary0,85%Produce a green policy0,85%Close doors when AC on0,85%Replace bulbs by energy saving lights0,85%40
Main findingsAKNOWLEDGEMENT AND ENDORSEMENT OF SVG GOV EE PROGRAMMEQ10: Endorsement of SVG Government EE measuresNo answer27,57%Replace inefficient lights16,22%Retrofit air conditioners with hydrocarbonrefrigerant14,05%Install solar photovoltaic systems13,51%Install motion sensorsInstall solar water heaterInsulate roof areas11,89%8,65%8,11%41
to support the energy conservation technical measures . The necessity of energy conservation by explaining the impact of the energy consumption on the environment and SVG economy . Evaluation 17 ECEAP Ex-ante evaluation 18 ECEAP Mid-term evaluation
The Energy Conservation and Awareness Manual has five Sections broken down as follows: Section 1: Basic Energy Concepts Section 2: Energy Audit Section 3: Energy Conservation Tips Section 4: Energy Conservation Measures Section 5: Appendices (Photogallery etc.). At the end of the manual teachers/students should be able to: 1.
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