Social Media To Build Your Brand

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Using Social Media to buildyour brandLorri Wyndham : Computer ExplorersKen Colburn : Data DoctorsBJ Emerson : Tasti DD-LiteAmy PetersenPetersen-Smith : Senior HelpersLorri WyndhamComputer ExplorersWhat Social Media is(and isn’t) and to Join ornot to Join the Conversation

What isSocialMedia?Social InteractionBuilding RelationshipsTransparency– Brand Awareness– Brand Trust– Customer ServiceMedia Venue– Blogs– Video & Podcasts– Interacting with your customers – where they are

Social Media is NOT: A one way street About being something you are not Just another sales platformAre you going to join the conversation orlet it go on without you? Facebook – 110m US usersTwitter - 28.8m US usersYouTubeYouTube- 77.5m US usersLinkedIn – 55m users GloballyKen ColburnData DoctorsWhat are the differences inSocial Media andLearn by Listening

What are the differences in Social Media sites? Facebook– Large & Highly engaged audience– Excellent for staying connected with existing customers– Let’Let’s your ‘Fans’Fans’ expose your brand to others LinkedIn––––Business focused networkExcellent recruiting tool (employees or franchisees)Excellent Biz Dev toolRules of engagement: Ask or Answer questionsWhat are the differences in Social Media sites? Twitter– Best tool for creating awareness to new prospects– Excellent tool for ‘listening’listening’ for opportunities– Excellent way to get in front of the media YouTube– Inexpensive alternative to television commercials– Excellent way to extend brand knowledge– Most Humanizing of the main Social Media networksLearn by Listening Everyone starts at the beginningLearn how to Interact by observing othersTools for ddict-o-matic – Track the buzz across social media – RealReal-time Twitter – Connect with the mediaBecome a Facebook fan of othersBrowse LinkedIn questions

BJ EmersonTasti DD-LiteSocial Media Advertising andMeasurementAdvertising and Measuring Twitter Promos Facebook Targeted Ads Foursquare Mobile AdsSpreading the Word with TwitterNumber of ReTweetswithin 4 hours: 21Total # of resultingimpressions: 27,668Total cost: 0

MeasuringTwitter Schedule Tweets Shorten URLs Monitor ResultsTwitter Analytics

Facebook Targeted AdsPPC Ads can be displayed for users based on their profileInformation such as: Interests Location Age (including birthday) Sex Education ConnectionsCan be used to promote: Fan Page/Group Event Website Franchise Sales CouponsFranchise SalesCoupon PromoRFI SubmissionsFacebook Fan Page Insights

Foursquare Mobile AdsOther Opportunities YelpLinkedinYouTubeResources Twitter Analytics: Twitter Applications: Tweetdeck Seesmic URL shorteners:shorteners: Su.prAmy Petersen-SmithSenior HelpersAligning Social Media goalswith your business goals &Outsourcing vs Insourcing

Facts: Currently only 33% of small businesses useSM as a way to market their business Only 28% are using blogging ormicroblogging,microblogging, like TwitterAligning SM goals with Business goals Increase brand awarenessIncrease franchise participation at conferenceDrive clients to individual franchiseesBuild better business resultsIncrease SEOCreate relatively inexpensive marketingcampaignsSet a plan like you would any otherbusiness objective Set up metrics to measure successImplement tools to measure ROIExecute and don’don’t be afraid to make mistakes

Outsourcing vs Insourcing Evaluate your Internal ResourcesKnowing the Brand is criticalShare Personal ExperienceArticulate your SM policy (& understand thelimits)Track ResultsAdditional Resources 5 Tips for Tracking conversation around your Brand 10 Small Business Social Media Marketing Tips By the Numbers: Social Media and Small Business 3 ways Social media helps SEO The Facebook Guide book The Twitter GuidebookQuestions

Foursquare Mobile Ads Number of ReTweets within 4 hours . 5 Tips for Tracking conversation around your Brand 10 Small Business Social Media Marketing Tips By the Numbers: Social Media and Small Business 3 ways Social media helps SEO The Facebook Guide book

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