Using Social Media to buildyour brandLorri Wyndham : Computer ExplorersKen Colburn : Data DoctorsBJ Emerson : Tasti DD-LiteAmy PetersenPetersen-Smith : Senior HelpersLorri WyndhamComputer ExplorersWhat Social Media is(and isn’t) and to Join ornot to Join the Conversation
What isSocialMedia?Social InteractionBuilding RelationshipsTransparency– Brand Awareness– Brand Trust– Customer ServiceMedia Venue– Blogs– Video & Podcasts– Interacting with your customers – where they are
Social Media is NOT: A one way street About being something you are not Just another sales platformAre you going to join the conversation orlet it go on without you? Facebook – 110m US usersTwitter - 28.8m US usersYouTubeYouTube- 77.5m US usersLinkedIn – 55m users GloballyKen ColburnData DoctorsWhat are the differences inSocial Media andLearn by Listening
What are the differences in Social Media sites? Facebook– Large & Highly engaged audience– Excellent for staying connected with existing customers– Let’Let’s your ‘Fans’Fans’ expose your brand to others LinkedIn––––Business focused networkExcellent recruiting tool (employees or franchisees)Excellent Biz Dev toolRules of engagement: Ask or Answer questionsWhat are the differences in Social Media sites? Twitter– Best tool for creating awareness to new prospects– Excellent tool for ‘listening’listening’ for opportunities– Excellent way to get in front of the media YouTube– Inexpensive alternative to television commercials– Excellent way to extend brand knowledge– Most Humanizing of the main Social Media networksLearn by Listening Everyone starts at the beginningLearn how to Interact by observing othersTools for ddict-o-matic – Track the buzz across social media sitesMonitter.com – RealReal-time Twitter monitorMuckRack.com – Connect with the mediaBecome a Facebook fan of othersBrowse LinkedIn questions
BJ EmersonTasti DD-LiteSocial Media Advertising andMeasurementAdvertising and Measuring Twitter Promos Facebook Targeted Ads Foursquare Mobile AdsSpreading the Word with TwitterNumber of ReTweetswithin 4 hours: 21Total # of resultingimpressions: 27,668Total cost: 0
MeasuringTwitter Schedule Tweets Shorten URLs Monitor ResultsTwitter Analytics
Facebook Targeted AdsPPC Ads can be displayed for users based on their profileInformation such as: Interests Location Age (including birthday) Sex Education ConnectionsCan be used to promote: Fan Page/Group Event Website Franchise Sales CouponsFranchise SalesCoupon PromoRFI SubmissionsFacebook Fan Page Insights
Foursquare Mobile AdsOther Opportunities YelpLinkedinYouTubeResources Twitter Analytics: Ad.ly Twitter Applications: Tweetdeck Seesmic URL shorteners:shorteners: Bit.ly Su.prAmy Petersen-SmithSenior HelpersAligning Social Media goalswith your business goals &Outsourcing vs Insourcing
Facts: Currently only 33% of small businesses useSM as a way to market their business Only 28% are using blogging ormicroblogging,microblogging, like TwitterAligning SM goals with Business goals Increase brand awarenessIncrease franchise participation at conferenceDrive clients to individual franchiseesBuild better business resultsIncrease SEOCreate relatively inexpensive marketingcampaignsSet a plan like you would any otherbusiness objective Set up metrics to measure successImplement tools to measure ROIExecute and don’don’t be afraid to make mistakes
Outsourcing vs Insourcing Evaluate your Internal ResourcesKnowing the Brand is criticalShare Personal ExperienceArticulate your SM policy (& understand thelimits)Track ResultsAdditional Resources 5 Tips for Tracking conversation around your Brand 10 Small Business Social Media Marketing Tips By the Numbers: Social Media and Small Business 3 ways Social media helps SEO The Facebook Guide book The Twitter GuidebookQuestions
Foursquare Mobile Ads Number of ReTweets within 4 hours . 5 Tips for Tracking conversation around your Brand 10 Small Business Social Media Marketing Tips By the Numbers: Social Media and Small Business 3 ways Social media helps SEO The Facebook Guide book
3.3.4 The role of Social Media in Marketing 27 3.4 Social media marketing - Platforms of online communication and the impact of social media on consumer behaviour 29 3.4.1 Most popular social media platforms 30 3.4.2 Social media platforms by zones 35 3.4.3 Social Media Marketing Strategies 39 3.5 Significance of social media for branding 40
Index Terms—social media; social media marketing; strat-egy; sufficient, e-word-of-mouth; Starbucks I. INTRODUCTION N MODERN society, social media is one of the essential factors in a media sector and marketing. It is said that so-cial media is a new measure for media over the world, which has a vast difference with public media. I
Social Media Marketing 6 Social media is a fusion of sociology and technology Social media is user-controlled, which means that sociologic components play a large role in any company‟s social media business strategy. The limits of social media are only set by the limits of the tec
How to Use Social Media Analytics to Create the Best Content Social Media Image Cheat Sheet A Strategic Guide to Social Media for Nonprofits The Complete Guide to Nonprofit Social Media: Strategy and Design Tips for Success Social Media for Non -Profits: High Impact Tips and the Best Free Tools A Nonprofit's Ultimate Guide to Social Media .
Use of Social Media Social Media Strategy Champions of Social Media Impacts of Social Media The results of the interviews are summarised and discussed below: Use of Social Media Twitter was the most widely used form of social media, used by all the businesses in this survey and
THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012. 1 2 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the Þrst social media networks some two deca
then this is simply known as social media aggregation. Social media aggregation is done with the help of a tool called social media aggregator. The social media aggregator tool brings together feeds . 4 Comparison of Social Media Aggregator Tools Although there are so many different social network aggregators on the market, it is important to .
There is clearly a need for sharing and learning more about social media marketing and its ROI. Many social media marketers look to transfer their familiarity with email marketing to social media marketing. This is a good first step, but to really take your social media marketing to the next level, you need to deeply analyze social media and .