BECOME DEALER GB - CNH Industrial

BECOMEOUR w.casece.comEXPERTS FOR THE REAL WORLDSINCE 18421

STARTSTRONGOpen the doors to a CASE dealership, and you’ll see the strong foundation that makes the CASE brandspecial - a long heritage of hard-working people, products and services driven to help our customers’businesses grow. More than 170 years of innovation make us who we are today. And your presence andsupport can make us even stronger tomorrow.2

OURVALUESJerome Increase Case didn’t set out to build a major corporation. He was an innovator - a dreamer - drivenby a strong work ethic, and he delivered timeless innovations that were the fabric of the industrial revolution.He knew if he did right by the customer, success would follow. Today, the CASE brand family, including ourdealers, still live by these values. HERITAGECASE is the expertise that comes of peopleliving the construction business since 1842.PEOPLE/PASSIONCASE is a community of dedicated,pragmatic and determined people whotake pride in their work.PROBLEM SOLVINGCASE provides simple and straightforwardsolutions to its customers’ challenges.HANDS ONCASE is at the customer’s side in the field and in theirbusiness, and actively involved in drivingthe industry forward.3

GLOBALSTRENGTHCase is a brand of CNH Industrial and benefits from the unique competitiveadvantage of being part of this major global enterprise. With a strongfamily of brands specializing in construction and agricultural equipment,commercial vehicles, powertrain technology, and financial services,CNH Industrial offers global scale to invest with local focus to serve.41124964GroupBrandsR&D CentersPlants62,8286,0008,463EmployeesIndividuals dedicated to innovationActive patents owned 4.85.5% 24.872Million invested in trainingOperating marginindustrial activitiesBillion revenuesFigures update: December 2016

YOURBUSINESS PARTNERWith CASE, you have the freedom of being an independent dealership backed by professional support. That’sbecause every CASE dealer has a dedicated team for day-to-day operations, product questions or long-termbusiness goals.Business Managers (BM)Product Marketing Managers (PMM)Your partner for your overall business operations,including: Intimate knowledge of CASE products and services Updates on new promotions, programmes,events and opportunities Resource to help with inventory planning Driving achievement of the annualDealer Business Plan Application guidance Customer visits Commercial training Competitive comparisons Productivity and Total Cost of Ownership adviceProduct SpecialistsYour regional application expert for: Machine configuration suggestions/support Customer product demonstrations Product training for your staff190National marketsService Zone Managers (SZM)Your resource for diagnostic and preventative serviceprograms and tools, including: Guidance for warranty processing and repairs Tool availability Monitoring and recognizing improvementsto Dealer Service StandardsParts & Service Sales Managers (PSSM)Your aftersales parts and service marketing support,including: Individual parts and service needs assessments Assistance with parts marketing plan implementation Tools to help keep dealerships profitableyear-round Monitoring and recognizing improvementsto Dealer Parts StandardsFinancial Services Managers (FSM) 860Million invested in R&DYour resource for CASE financial products and services*to you and your customers, including: Low-rate financing options Leasing Dealer account and credit line managementSales Support 8.7Your resource for assistance with wholegoodsadministration and enquiries, including: Product availability Shipping status and order changes InvoicingBillion total available liquidity* Services may be limited depending upon Country5

4 KEYS TO A PROFITABLEBUSINESS MODEL6Brand reputationLeadershipThe CASE brand name is recognized around the globe asa leader in construction equipment, with an accompanyingreputation for engineering some of the finest-performingmachines on the planet. This provides CASE dealers with atremendous competitive advantage and the ability to sell apremium product.CASE and parent company CNH Industrial, are all worldclass companies led by highly experienced and educatedmanagement teams - many of whom also sit on the boardsof other well-known and respected global organizations.Recurring revenueRespect for your independenceConstruction is not a fad. CASE dealers benefit from productsthat provide a steady stream of recurring revenue throughparts and service, and aftermarket offerings — as well asrepeat sales.When you partner with CASE, you come on board as anindependent dealer. This frees you to tailor your businesssolutions towards the needs of your customerbase andregion without the restrictions of a franchise.

CUSTOMERCENTRESCASE helps dealers take customer care to the next level with our one-of-a-kind Customer Centres. Thesefacilities immerse you in an unmatched brand experience. Customers and dealers alike get personalizedtraining, state-of-the-art product demonstrations and hands-on equipment operation all while also beingtreated to a heavy helping of CASE hospitality.ParisTomahawkLocated just 20 minutes from Charles de Gaulle Airport,the Case Customer Centre Paris helps you forge strongercustomer relationships in a real work environment wherethey can climb into the cabs, experience the CASE qualitydifference and let our equipment sell itself.As an added advantage of our global status, this 500-acresite in the stunningly beautiful Wisconsin Northwoods givescustomers from around the world the opportunity to operatethe full range of CASE construction equipment in authenticconditions.7

SALESAND MARKETING TOOLSCASE is continually developing tools, programmes and resources that connect you with the informationyou need to grow your business and support your customers. Here are some examples:DEALER PORTALOne-stop online resource for the latest CASE equipment, parts, service and financing information. Tools Online- Brand IdentityBrand PresentationDownload of Corporate Presentation.Logo and Brand Id MaterialDownload logo in different file formats.- Online Brochure LibraryLiteratureBrochures and spec sheets to help you communicatethe latest features and benefits of CASE products.Brochure Library On LineFor downloading Sales Literature in .pdf format.- Image And Video GalleryFor downloading images and videos of CASE products- AdPlannerFor creation of customized advertising pages in linewith CASE Brand communications.- Press KitFor downloading Press releases and related pictures.STSTShoulder To Shoulder Tool for tablets and smartphones:Covers Model line-up, Literature downloads, Walk Aroundand Customer Advantages in an easily-portable format.8 e-Quipment(for countries using SAP system)Order management tool also used for making retaildeclarations from dealer to CNH Industrial. European Price Lists(for countries without SAP system)Showing all models and configurations availableto be ordered. Attachments and DIA KitShowing additional equipment and Dealer InstalledAccessories ordered from CNH Industrial. Spec Checkfor finding specifications of Competitors’ equipment andmaking comparison with CASE products. Case Protection PlanDealers who have purchased a CASE Protection Plan(extended Warranty) may register units, access quotes,and submit claims here. Case Site Watch (app available)a telematics solution which gathers critical informationabout your machine’s performance and location, andmakes that information quickly available to you whereveryou may be. Case Shopthe place to buy CASE merchandising items at Businessto-Business prices.

PARTS AND SERVICE SUPPORT Full Parts PortfolioGenuine CASE parts, remanufactured parts andall-makes parts PARTECHOnline resource and tracking tool for parts technicalsupport. Case CareQuoting tool for service maintenance work Advanced Diagnostic Service ToolsProprietary service tools that can pinpoint problems andmaximize shop throughput. ASISTGlobal online knowledge database for technical servicesupport on all CASE equipment. Warranty Information Tool (WIT)Dealer resource for warranty technical support. NGPCThe electronic parts catalog with powerful searchcapabilities and an easy to use interface. Service Tool MarketplaceBuy, rent or re-sell your special service tools.“This partnership enables me to grow my business while providing my customersthe equipment they need to build our community.”9

TRAININGKnowledge is an important part of our business. That’s why CASE offers valuable dealer training right fromthe word “GO” with a start-up programme that focuses on our latest equipment and real-world industrychallenges. It also includes hands-on training at our state-of-the art Case Customer Centre Paris to furtherprepare you and your sales force to confidently and competitively enter your market. We also provide ongoingtraining that’s available in a wide variety of flexible formats, including face-to-face, hands-on working labsand online webinars, including: UnetversityComprehensive web-based curriculum that providesdealers with a range of progressive courses designed tobuild business knowledge and skills. Commercial Sales TrainingRequired course for new CASE dealer salespeople toensure they have the information they need to successfullycompete in the commercial marketplace.10 Aftersales TrainingTraining and dealer certification programmes that supportyour parts and service growth. Technical TrainingProduct training on the latest technologies andadvancements, to ensure dealer technicians are highlyskilled at diagnosing, troubleshooting and supportingequipment performance.

GETTINGSTARTEDWe’re excited to have you help make the CASE family even stronger. Here is the information you’ll need tobecome a CASE dealer. If you have any questions, let us know.Operational ManagementMarket Coverage Dealer applicant has a minimum of 10 years’industry experience with proven success Established management teamwith comparable industry experience Strong parts and service support model Proven rent-to-rent business model(where applicable) Approved dealer business management system- Accounting management- Sales and Rental inventory management- Workshop and Parts management Solid market coverage plan to include:- Dealership value proposition and competitivemarket positioning- Sales forecast for first three years- Advertising and marketing planCapitalization and Financial Capacity Owners’ equity required, measured by debt-to-equity ratioof 3-to-1 or better Personal financial statements Three years of business financials Three years of financial forecasts- Balance sheet- Income statement- Cash flowLocation and Facility Requirements Total property size (land and buildings) should be aminimum of 750m2 per Million of proposed Casepurchases (Wholegoods and Parts). And minimum floorsurface area of buildings is 200m2 per million of proposed Case purchases.11