A Step-by-Step Guide To Advertising On Facebook
How to Create Facebook Ads:A Step-by-Step Guide toAdvertising on Facebook
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook1.4 BILLIONMORETHANPEOPLE USE FACEBOOK
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook900 MILLIONTHERE AREMORE THANVISITS TO FACEBOOKEVERYDAY
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookThe Ultimate Checklist for Creating& Optimizing Facebook AdsAll ads can be broken down into three elements:1. CAMPAIGNS. The campaign houses allof your assets.2. AD SETS. If you're targeting separateaudiences with different characteristics,you'll need an individual ad set for each.3. ADS. Your actual ads live within your ad sets.Each ad set can hold a variety of ads that varyin color, copy, images, etc.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookFacebook offers users two differenttools for creating a paid ad: Ads Manager Power EditorAds Manager: best suits most companiesPower Editor: serves as a tool for larger advertiserswho are looking for more precise control over a varietyof campaigns.For the sake of this presentation, we're going to detail how to create an ad using the Ads Manager.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookChoose an ObjectiveBefore getting started, Ads Manager willprompt you to choose an objective foryour campaign:
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookBy choosing an objective, you're giving Facebook a betteridea of what you'd like to do so they can present you withthe best-suited ad options.Facebook's ad options include: Page Post EngagementsPage LikesClick to WebsiteWebsite ConversionsApp InstallsApp EngagementEvent ResponsesOffer ClaimsVideo ViewsLocal Awareness
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookChoose Your AudienceIf you're wavering between choosing a specific audienceover a broad one, consider your objective. If you're lookingto drive traffic, you'll probably want to focus on the type ofpeople you know will be interested in your offering. However,if you're looking to build brand awareness or promote a widelyappealing offer, feel free to focus on a more general audience. kFinancial HomeEthnic AffinityGenerationParentsPolitics (U.S. only)Life EventsInterestsBehaviorsConnectionsTo help you narrow your focus, Facebook's targeting criteriaare accompanied by an audience definition gauge. This tool-- located to the right of the audience targeting fields -- takesall of your selected properties into consideration in order tocome up with a potential reach number.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookSet Your BudgetFacebook offers advertisers the option to set eithera daily budget or a lifetime budget. Here's how theydiffer from one another: DAILY BUDGET If you want your ad set torun continuously throughout the day, this is theoption you'll want to go for. Facebook will paceyour spending per day. Keep in mind that theminimum daily budget for an ad set is 1.00USD and must be at least 2X your CPC. LIFETIME BUDGET If you're looking to runyour ad for a specified length of time, selectlifetime budget. Facebook will pace your spendover the time period you set for the ad to run.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookScheduleChoose whether or not your want your campaign torun immediately and continuously or if you want tocustomize the start and end dates. You can also setparameters so that your ads only run during specifichours and days of the week.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookOptimization & PricingChoose whether or not you want to bid for your objective,clicks, or impressions. (This will alter how your ad isdisplayed and paid for.) By doing so, you'll pay for yourad to be shown to people within your target audiencethat are more likely to complete your desired action, butFacebook will control what your maximum bid is.If you don't want Facebook to set optimal bids for you, you'll want to optfor manual bidding. This option awards you full control over how muchyou're willing to pay per action completed. However, Facebook will providea suggested bid based on other advertisers' behavior to give you a senseof what you should shoot for.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookDeliveryDelivery type falls under two categories: Standard AcceleratedStandard: show your ads throughout the dayAccelerated: helps you reach an audience quickly fortime-sensitive ads(Note: this option requires manual bid pricing).
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookSample of a Links (Single Image) Ad:Create Your AdWhat do you want your ad to look like? It all depends onyour original objective.If you’re looking to increase the number of clicks to yourwebsite, Facebook’s Ad Manager will suggest the Click toWebsite ad options. Makes sense, right?Sample of a Carousel (Multi Image) Ad:This ad option is broken down into two formats: Links CarouselsYou can either display a single image ad (Links) or amulti-image ad (Carousel) with three to five scrolling imagesat no additional cost.(Each image scrolls in one at a time)
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookLink Ads (Single Image Ads) Text: 90 charactersLink Title: 25 charactersImage ratio: 1.91:1Image size: 1200 pixels x 627 pixels.(Use a minimum image width of 600 pixels for adsappearing in News Feed.)Keep in mind that these are the ad options for the"send people to your website" objective.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookCarousel Ads (Multi-Image Ads) Recommended image size: 600 x 600 pixelsImage ratio: 1:1Text: 90 charactersHeadline: 40 charactersLink description: 20 charactersYour image may not include more than 20% text.Keep in mind that these are the ad options for the"send people to your website" objective.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookOnce you select an ad type, the Ads Manager will promptyou to identify how you'd like to display your ad.The options theyprovide are:Mobile News FeedDesktop News FeedDesktop RightColumn
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookReport on the performanceOnce your ads are running, you'll want to keepan eye on how they're doing.To see their results, you'll want to look in twoplaces: the Facebook Ad Manager and yourmarketing software.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on FacebookKey MetricsHere are some of the key metrics to look for: Performance Engagement Videos Website Apps Events Clicks Settings
Facebook offers users two different tools for creating a paid ad: How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook Ads Manager: best suits most companies Power Editor: serves as a tool for larger advertisers who are looking for more precise control over a variety
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