Public Diplomacy Career Guide - Syracuse University

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Public Diplomacy Career GuideThis field guide is designed to provide a definition of public diplomacy and to identify variouscareer paths within the field of PD. It is by no means an exhaustive list of options, but rathera foundation from which students can build their career search.Table of Contents Description of the field, including several definitions Selected Profiles of PD practitioners Web Resources PD Blogs Comprehensive list of organizations that employ public diplomats Publications Information about PD in other countries Demand and future challenges to the profession Additional PD‐related organizationsDescription of FieldThe study of public diplomacy is a new and expanding field. As yet, there is no single agreedupon definition of the term. Below are some examples of definitions used by practitioners andacademics, and in government reports.From the USC’s Center on Public Diplomacy“Traditional definitions of public diplomacy include government‐sponsored cultural,educational and informational programs, citizen exchanges and broadcasts used to promotethe national interest of a country through understanding, informing, and influencing foreignaudiences.Unlike standard diplomacy, which might be described as the ways in which government leaderscommunicate with each other at the highest levels, public diplomacy focuses on the ways inwhich a country (or multi‐lateral organization such as the United Nations), acting deliberately orinadvertently, through both official and private individuals and institutions, communicates withcitizens in other societies. But like standard diplomacy, it starts from the premise that dialogue,rather than a sales pitch, is often central to achieving the goals of foreign policy. It involves notonly shaping the message(s) that a country wishes to present abroad, but also analyzing andunderstanding the ways that the message is interpreted by diverse societies and developing thetools of listening and conversation as well as the tools of persuasion.”Planning Group for Integration of USIA into the Dept. of State (June 20, 1997):"Public Diplomacy seeks to promote the national interest of the United States throughunderstanding, informing and influencing foreign audiences."

Hans N. Tuch, author of Communicating with the World (St. Martin's Press, NY, 1990):"Official government efforts to shape the communications environment overseas in whichAmerican foreign policy is played out, in order to reduce the degree to which misperceptionsand misunderstandings complicate relations between the U.S. and other nations."U.S. Department of State, Dictionary of International Relations Terms, 1987:"Public diplomacy refers to government‐sponsored programs intended to inform or influencepublic opinion in other countries; its chief instruments are publications, motion pictures,cultural exchanges, radio and television."United States Information AgencyPublic diplomacy seeks to promote the national interest and the national security of the UnitedStates through understanding, informing, and influencing foreign publics and broadeningdialogue between American citizens and institutions and their counterparts abroad.US Advisory Commission on Public Diplomacy 1991 Report:"Public Diplomacy ‐ the open exchange of ideas and information ‐ is an inherent characteristicof democratic societies. Its global mission is central to foreign policy. And it remainsindispensable to [national] interests, ideals and leadership role in the world."Selected Profiles of PD PractitionersNicholas CullFaculty FellowDirector, Master of Public Diplomacy Program, USCNicholas J. Cull is Professor of Public Diplomacy and Director of theMasters Program in Public Diplomacy at USC. He earned both his BAand PhD at the University of Leeds. From 1992 to 1997 he was lecturerin American History at the University of Birmingham. From September1997 to August 2005 he was Professor of American Studies andDirector of the Centre for American Studies in the Department ofHistory at Leicester.His research and teaching interests are broad and inter‐disciplinary, and focus on the the role ofculture, information, news and propaganda in foreign policy. He is the author of The Cold Warand the United States Information Agency: American Propaganda and Public Diplomacy, 1945‐1989 (Cambridge 2008). He has published numerous articles on the theme of propaganda andmedia history. He is an active film historian who has been part of the movement to include filmand other media within the mainstream of historical sources.

He is President of the International Association for Media and History, a member of the PublicDiplomacy Council and has worked closely with the British Council's Counterpoint Think Tank.Phil TaylorFellowProfessor of International Communications, University of LeedsDr. Phil Taylor is Professor of International Communications at theUniversity of Leeds. His various research interests includegovernment‐media relations, public and cultural diplomacy, the useof propaganda and psychological operations in warfare, and worldradio and television communications.In 1978 Taylor joined the School of History at the University of Leedsas a Lecturer in International History and Politics. In 1982‐83, he wasVisiting Professor of Political Science & History at Vanderbilt University in the USA. He wasmade a Senior Lecturer in International History in 1988 and a Reader in InternationalCommunications in 1992. He secured his Chair in International Communications ‐ the first of itskind in the UK ‐ in 1998.He is currently the Research Director of Institute of Communications Studies where. He is alsoAssociate Editor of the 'The Historical Journal of Film, Radio and Television' and 'The Journal ofInformation Warfare' and serves on the international editorial board for the new journals,'Global Media and Communication' and 'Media, War and Conflict'.Nancy SnowSenior FellowAssociate Professor of Public Diplomacy, Syracuse UniversityNewhouse SchoolNancy Snow is senior research fellow at the USC Center on PublicDiplomacy. She also serves as an adjunct professor in the USC AnnenbergSchool for Communication. A former USIA official, Snow writes on issuesrelated to international communications, public diplomacy, media reformand activism, and persuasion and influence. Her current research focuses on anti‐Americanismand global media as well as ways modern American presidents have used propaganda andpersuasion to set national and international policy.Her books include: The Arrogance of American Power: What U.S. Leaders Are Doing Wrong andWhy It's Our Duty to Dissent (Rowman & Littlefield); Propaganda, Inc.: Selling America's Culture

to the World (Seven Stories Press); and Information War: American Propaganda, Free Speech &Opinion Control Since 9/11 (Seven Stories). She is co‐editor with Yahya Kamalipour of War,Media and Propaganda: A Global Perspective (Rowman & Littlefield). Snow is under contractwith Routledge to co‐edit The Public Diplomacy Handbook with Philip M. Taylor.Snow's professional experience includes serving as a political consultant to The History Channeland Douglas, Cohn and Wolfe public relations. In 2003, she served as a public diplomacy advisorto the U.S. Advisory Commission on Public Diplomacy and U.S. Senate Foreign RelationsCommittee overseeing changes in U.S. public diplomacy legislation since 9/11.Sherry L. Mueller ‐ PresidentSherry L. Mueller has provided leadership for the National Council for International Visitors(representing 90 community organizations and 80,000 volunteers across the United States)since 1996, first as executive director, then as president. Before coming to NCIV, she workedeighteen years for the Institute of International Education (IIE), first as a program officer andthen as director of the Professional Exchange Programs staff. Sherry served as an ExperimentLeader to the former Soviet Union, an English Language Officer for the U.S. Department ofState, and a lecturer at the University of Rhode Island.Sherry is an active volunteer and serves on the boards of various nonprofit organizationsincluding: World Learning, Friendship Force International, the Coalition for AmericanLeadership Abroad, the Public Diplomacy Council, the J. William and Harriet Fulbright Center,and the U.S. Center for Citizen Diplomacy. She was instrumental in founding the Coalition forCitizen Diplomacy (CCD), an association of like‐minded organizations that seeks to increasecitizen diplomacy and expand resources and recognition for the international exchange field.Sherry also serves as a senior advisor to Business for Diplomatic Action and to Youth LeadersInternational.In May 2001 she served as a speaker for the U.S. Department of State in Saudi Arabia, givinglectures and conducting workshops on leadership development for nonprofit organizations. Herbook, Careers in International Education, Exchange, and Development, originally published in1998, is currently being revised for re‐publication with Georgetown University Press. Sheearned her MALD and Ph.D. from the Fletcher School of Law and Diplomacy

Zaharna, R.S.Associate Professor, Public CommunicationBS, Georgetown UniversityMEd, EdD, Columbia UniversityWebsite:http://academic3.american.edu/ zaharnaDr. R.S. Zaharna’s research and professional interests focus on public diplomacy, interculturaland international public communication. She specializes in American and Arab cross‐culturalcommunication. In addition to nearly twenty years of teaching communication, she has advisedon communication projects for multinational corporations, non‐governmental organizations,diplomatic missions, and international organizations, including the United Nations, World Bank,and USAID. Since 9/11, she has been invited, on numerous occasions by the U.S. Congress, totestify on U.S. public diplomacy in the Arab and Islamic world and has addressed diplomaticaudiences and military personnel in the United States and Europe on cross‐cultural politicalcommunication strategies. Her analyses on public diplomacy have been translated and featuredin publications worldwide. Dr. Zaharna served as a Fulbright Senior Scholar in the West Bank(1996‐1997). She is currently a Middle East analyst for the online think tank, Foreign Policy inFocus.Selected U.S. Congressional Testimony“9/11 Commission Recommendations on Public Diplomacy”U.S. House Subcommittee on National Security, Emerging Threats and International RelationsAugust 23, 2004Selected Public Diplomacy Analysis"The Soft Power Differential: Network Communication & Mass Communication in PublicDiplomacy," The Hague Journal of Diplomacy, 2 (2007), pp. 213‐228."The U.S. Credibility Deficit," Foreign Policy in Focus, December 13, 2006.Selected Scholarly Publications"An Associative Approach to Intercultural Communication Competence in the Arab World," inD. Deardorff (ed.) Sage Handbook of Intercultural Communication Competence (Sage,forthcoming 2009)."Palestinian Public Relations: A Social Networking Model," [co‐authors Ahmed IbrahimHammad and Jane Masri], in K. Sriramesh & D. Vercic (eds.), The Handbook of Global PublicRelations, Vol. 2 (Routledge, forthcoming 2008).

Web Resources for Public publicdiplomacy.org/pdfs/stratcommo plan ://www.brookings.edu/opinions/2008/1029 public diplomacy lord.aspxPublic Diplomacy omacypressandblogreview.blogspot.com/Where are public diplomacy practitioners working?PD practitioners work for the U.S. government and foreign governments, NGOs, INGOs, IGOs,IFIs, and BDOs. There are PD practitioners in the fields of education, public affairs, publicrelations, and international relations. Here are some examples:United States Government Public DiplomacyDepartment of State Under Secretary for Public Diplomacy and Public Affairshttp://www.state.gov/r/ Under Secretary for Bureau of Public Affairs, International Information Programhttp://www.state.gov/r/iip/ Under Secretary for Bureau of Educational and Cultural Affairshttp://exchanges.state.gov/index.html Bureau of Democracy, Rights and Labor (DRL) – PA/PD officeshttp://www.state.gov/g/drl/ Bureau of Population, Refugees and Migration (PRM) – PA/PD officeshttp://www.state.gov/r/pa/index.htm Bureau of Oceans, Environment and Science (OES) – PA/PD officeshttp://www.state.gov/g/oes/ Bureau of Legislative Affairs – PA/PD offices

http://www.state.gov/s/h/USAID Public Diplomacy and Public Affairshttp://www.usaid.gov/about usaid/presidential initiative/diplomacy/ Office of Transition Initiativeshttp://www.usaid.gov/our work/cross‐cutting programs/transition initiatives/index.html Brandinghttp://www.usaid.gov/branding/ Education and Universitieshttp://www.usaid.gov/our work/education and universities/Department of Defense OSD/PA – Office of the Assistant Secretary for Public ideBook/ASD PA.htmDepartment of Education International Affairs aled/index.htmlDepartment of Justice Office of Public Affairshttp://www.usdoj.gov/opa/Department of Commerce – International Trade Administration http://trade.gov/about.aspUnited States Government‐Related NGOs in the fields of Education orCitizen Exchange Institute for International Education (IIE)http://www.iie.org/

AED – Academy for Educational Developmenthttp://www.aed.org/ World Learning – Delphi Internationalhttp://www.worldlearning.org/ Council on International Educational Exchange (CIEE)http://www.ciee.org/ International Research and Exchange Board (IREX)http://www.irex.org/ America‐Mideast Educational and Training Services (AMIDEAST)http://www.amideast.org/ Partners of the Americashttp://www.partners.net/partners/default EN.asp?SnID 1523406639NGOs, NSAs, IFIs, BusinessSocial Change, Gender, Humanitarian Relief NGOs InterActionhttp://www.interaction.org/ Population Services International (PSI)http://www.psi.org/ Population Action International (PAI)http://www.populationaction.org/ Family Health internationalhttp://www.fhi.org/en/index.htm Winrock Internationalhttp://www.winrock.org/ Vital px?page id 734 Hunt Alternatives Fund ‐ Initiative for Inclusive Security

http://www.huntalternatives.org/index.cfm Women for Women Internationalhttp://www.womenforwomen.org/ International Crisis Group ‐ ICGhttp://www.crisisgroup.org/home/index.cfm US Committee for Refugees and Immigrants USCRIhttp://www.refugees.org/ Refugees Internationalhttp://www.refintl.org/ ACCIONhttp://www.accion.org/Page.aspx?pid 191Democracy, Human Rights NGOs National Endowment for Democracy (NED)http://www.ned.org/ National Democratic Institute (NDI)http://www.ndi.org/ International Republican Institute(IRI)http://www.iri.org/ Amnesty Internationalhttp://www.amnesty.org/ Oxfam Internationalhttp://www.oxfam.org/ Human Rights Watchhttp://www.hrw.org/PR, Public Affairs, Advocacy Consulting Firms Edelman Associates

http://www.edelman.com/ APCO Worldwidehttp://www.apcoworldwide.com/ Hill & Knowltonhttp://www.hillandknowlton.com/ Rational PRhttp://www.rationalpr.com/ Ogilvy PRhttp://www.ogilvypr.com/ com/default.aspx John Adams Associateshttp://www.johnadams.com/ Timmons & Co.http://www.timmonsandco.com/ Ketchumhttp://www.ketchum.com/ Hawthorne Associateshttp://www.hawthorneassociates.com/ Wexler and Walkerhttp://www.wexlerwalker.com/Associations, Lobbies, Professional Organizations with someinternational interests National Mining Associationhttp://www.nma.org/ American Petroleum Institutehttp://www.api.org/ Alliance to Save Energy

http://www.ase.org/Development Project Organizations/Firms ARDhttp://www.ardinc.com/ DAIhttp://www.dai.com/ Chemonicshttp://www.chemonics.com/ MSIhttp://www.msi.com.tw/ Abt Associateshttp://www.abtassociates.com/index.cfm Intermediahttp://www.intermedia.net/ InterNewshttp://www.internews.org/ CHFhttp://www.chfinternational.org/ ICF Consultinghttp://www.icfi.com/Default.asp Deloitte Touchehttp://www.deloitte.com Pricewaterhouse Coopershttp://www.pwc.com/ Bearing ngpoint IBM /bus/html/bcs index.html

Booz Allen Hamiltonhttp://www.boozallen.com/Conflict Resolution Organizations Search for Common Groundhttp://www.sfcg.org/ Seeds of Peacehttp://www.seedsofpeace.org/ Institute for World Affairshttp://www.iwa.org/ IMTD ‐ Institute for Multi‐Track Diplomacyhttp://imtd.org/cgi‐bin/imtd.cgi Fellowship for Reconciliationhttp://www.forusa.org/ Kettering Foundationhttp://www.kettering.org/ PACThttp://www.pactworld.org/PublicationsNewly published, The Public Diplomacy Handbook was edited by Syracuse’s own Dr. NancySnow. We recommend starting with this text.Snow, N., & Taylor, Ph. M. (forthcoming). The Public Diplomacy Handbook. Florence, KY:Routledge.Public Diplomacy, GeneralTuch, H. N. (2008). Arias, Cabalettas, and Foreign Affairs: A Public Diplomat's Quasi‐MusicalMemoir. ADST Memoirs and Occasional Papers Series. Washington DC: New Academia /Vellum Books.Nye, J. S. (2008). The Powers to Lead. New York, NY: Oxford University Press.

Richmond, Y. (2008). Practicing Public Diplomacy: A Cold War Odyssey. Oxford and New York:Berghahn Books.Rudderham, M.A. (2008). Middle Power Pull: Can Middle Powers Use Public Diplomacy toMitigate the Image of the West? Toronto: YCISS.Friedman, T. (2007). The World is Flat: A Brief History of the Twenty‐First Century. New York, NY:Picador.Waller, J. M. (2007). The Public Diplomacy Reader. The Institute of World Politics.Katzenstein, P., & Keohane, R. (Eds.) (2007). Anti‐Americanism in World Politics. Ithaca, NY:Cornell University Press.Pilon, J. (2007). Why America is Such a Hard Sell: Beyond Pride and Prejudice. Lanham, MD:Rowman and Littlefield Publishers.BrandingAnholt, S. (2007). Competitive Identity: The New Brand Management for Nations, Cities, andRegions. New York, NY: Palgrave Macmillan. (To read CPD's PD Blogger Interview withSimon Anholt, click here.)Martin, D. (2007). Rebuilding Brand America. New York, NY: Amacom.PropagandaCull, N. J. , Culbert, D., & Welch, D. (2003). Propaganda and Mass Persuasion: A HistoricalEncyclopedia, 1500 to the present. Santa Barbara, CA: ABC‐CLIO.Cull, N. J. (2008). The Cold War and the United States Information Agency AmericanPropaganda and Public Diplomacy, 1945–1989. Cambridge: Cambridge UniversityPress.MediaSeib, Ph. (2007). New Media and the Middle East. New York: Palgrave MacMillan.Rushing, J. (2007). Mission Al Jazeera: Build a Bridge, Seek the Truth, Change the World. NewYork, NY: Palgrave Macmillan.

Bennett, W., Lawrence, R., & Livingston, S. (2007). When the Press Fails: Political Power and theNews Media from Iraq to Katrina. Chicago, IL: The University of Chicago Press.Heil, A. L. (Ed.) (2008). Local Voices/Global Perspectives: Challenges Ahead for U.S. InternationalMedia. NW, Washington DC: The Public Diplomacy Council.Seib, Ph. (2008). The Al Jazeera Effect: How the New Global Media Are Reshaping WorldPolitics. Dulles, VA: Potomac Books.Kovach, B., & Rosenstiel, T. (2007). The Elements of Journalism: What Newspeople Should Knowand the Public Should Expect. New York, NY: Three Rivers Press.Cultural Diplomacy, Celebrity Diplomacy, Sports DiplomacyCooper, A. F. (2007). Celebrity Diplomacy . Boulder, CO: Paradigm Publishers.Soft Power, Smart PowerCarpenter, T. G. (2008). Smart Power: Toward a Prudent Foreign Policy for America.Washington DC: Cato Institute.Melissen, J. (Ed.) (2006). New Public Diplomacy: Soft power in International Relations. NewYork, NY: Palgrave Macmillan.Public Diplomacy in Other CountriesPrice, M., & Dayan, D. (Eds.) (2008). Owning the Olympics: Narratives of the New China. AnnArbor, MI: Digital Culture Books.McKenzie, B. (2006). Remaking France: Americanization, Public Diplomacy, and the Marshall Plan.New York, NY: Berghahn BookStefanidis, I. (2007). Stirring the Greek Nation: Political Culture Irredentism and Anti‐Americanismin Post‐War Greece 1945‐1967. UK: Ashgate Press.Kurlantzick, J. (2007). Charm Offensive: How China's Soft Power Is Transforming the World. NewHaven, CT: Yale University Press.Ruigrok, N. , Schoenbach, K. , Scholten, O. and De Ridder, J. A. (2006). Covering the Bosnian War:‘Journalism of Attachment’ in Dutch Newspapers. Amsterdam: Het Spinhuis.

Schmierer, R. (2007). Iraq: Policy and Perceptions. NW, Washington DC: Institute for the Study ofDiplomacy, Georgetown University.Baum, M. (2006). Soft News Goes to War: Public Opinion and American Foreign Policy in the NewMedia Age. Princeton, NJ: Princeton University Press.Chadwick, A. (2006). Internet Politics: States, Citizens, and New Communication Technologies.Oxford: Oxford University Press.Cull, N. J. (2006). American Propaganda and Public Diplomacy. Cambridge: Cambridge UniversityPress.Chandrasekaran, R. (2006). Imperial Life in the Emerald City. New York, NY: Alfred A. Knopf,Random House.Fullerton, J. A., & Kendrick, A. G. (2006). Advertising's War on Terrorism: The Story of the U.S.State Department's Shared Values Initiative. Spokane, WA: Marquette BooksGelder, M. (2006). Meeting the Enemy, Becoming a Friend: A Personal Journey and Challenge forAll of Us to Become More Responsible Global Citizens. Boulder, CO: Bauu Press.Isikoff, M., & Corn, D. (2006). Hubris: The Inside Story of Spin, Scandal, and the Selling of the IraqWar. New York, NY: Crown Publishers.Kiehl, W. P. (Ed.) (2006). America's Dialogue with the World. Washington, D.C.: Public DiplomacyCouncil.Kiesling, B. (2006). Diplomacy Lessons: Realism for an Unloved Superpower. Dulles, VA: PotomacBooks.Kohut, A., & Stokes, B. (2006). America Against the World: How We Are Different and Why WeAre Disliked. New York, NY: Times Books.Lord, C. (2006). Losing Hearts and Minds?: Public Diplomacy and Strategic Influence in the Age ofTerror. Westport, CT: Praeger.Lord, K. M. (2006). The Perils and Promise of Global Transparency. Why the InformationRevolution May Not Lead to Security, Democracy, or Peace. Albany, NY: State Universityof New York Press.Pintak, L. (2006). Reflections in a Bloodshot Lens: America, Islam, and the War of Ideas. AnnArbor, MI: University of Michigan Press.Poole, S. (2006). Unspeak : How Words Become Weapons, How Weapons Become a Message,and How That Message Becomes Reality. New York, NY: Grove Press.

Seib, Ph. (2006). Broadcasts from the Blitz: How Edward R. Murrow Helped Lead America intoWar. Washington, D.C. : Potomac Books.Snow, N. (2006). The Arrogance of American Power: What U.S. Leaders are Doing Wrong andWhy It's Our Duty to Dissent. Lanham, MD: Rowman & Littlefield.Sweig, J. (2006). Friendly Fire: Losing Friends and Making Enemies in the Anti‐American Century.New York, NY: Public Affairs.Vaughan, J. (2006). The Failure of American and British Propaganda in the Arab Middle East, 1945‐ 1957. New York: Palgrave.Weimann, G. (2006). Terror on the Internet: The New Arena, The New Challenges. NW,Washington, DC: U.S. Institute of Peace Press.Arndt, R. (2005). The First Resort of Kings: American Cultural Diplomacy in the Twentieth Century.Dulles, VA: Potomac Books.Bacevich, A. (2005). The New American Militarism: How Americans Are Seduced By War. NewYork, NY: Oxford University Press.Bob, C. (2005). The Marketing of Rebellion: Insurgents, Media, and International Activism. NewYork, NY: Cambridge University Press.Fraser, M. (2005). Weapons of Mass Distraction: Soft Power and American Empire. New York:Thomas Dunne.Hamm, B., & Smandych, R. (2005). Cultural Imperialism: Essays on the Political Economy ofCultural Domination. Peterborough, ON: Broadview.Hess, S. (2005). Through Their Eyes: Foreign Correspondents in the United States. NW,Washington, DC: Brookings Institution Press.Joweet, G., & O'Donnell, V. (2005). Aspects of Propaganda: Representative Readings. ThousandOaks, CA: Sage.Krenn, M. L. (2005). Fallout Shelters of the Human Spirit: American Art in the Cold War. ChapelHill, NC: North Carolina University Press.Miles, H. (2005). Al‐Jazeera: The Inside Story of the Arab News Channel That is Challenging theWest. New York, NY: Grove Press.Rugh, W. A. (2005). American Encounters with Arabs: The "Soft Power" of U.S. Public Diplomacyin the Middle East. Westport, CT: Praeger.Leonard, M. (July 2005). Going Public: Diplomacy for the Information Society. Foreign PolicyCenter, UK.

Steele, J. (2005). Wars Within: The Story of an Independent Magazine in Soeharto's Indonesia.London: Equinox Publishing.Armistead, E. L. (2004). Information Operations: Warfare and the Hard Reality of Soft Power(Issues in Twenty‐First Century Warfare). Dulles, VA: Potomac Books.Defty, A. (2004). Britain, America, and Anti‐Communist Propaganda, 1945‐1953: The InformationResearch Department. London: Routledge.Dizard, W. P. (2004). Inventing Public Diplomacy: The Story of the U.S. Information Agency.Boulder: Lynne Rienner.Entman, R. (2004). Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy.Chicago: The University of Chicago Press.Kamalipour, Y. R., & Snow, N. (Eds.) (2004). War, Media, and Propaganda: A Global Perspective.Lanham, MD: Rowman & Littlefield.Kepel, G. (2004). The War for Muslim Minds: Islam and the West. Cambridge, MA: BelknapPress/Harvard University Press.Larson, J. F. (2004). The Internet and Foreign Policy. New York: Foreign Policy Association.Nye, J. S. Jr. (2004). Soft power: The Means to Success in World Politics. New York: Public AffairsPress.Satloff, R. (2004). The Battle of Ideas in the War on Terror: Essays on US Public Diplomacy in theMiddle East. Washington, DC: The Washington Institute for Near East Policy.Seib, Ph. (2006). Beyond the Front Lines: How the News Media Cover a World Shaped by War.New York: Palgrave MacMillan.Slavik, H. (2004). Intercultural Communication and Diplomacy. DiploFoundation.Snow, N. (2004). Information War: American Propaganda, Free Speech and Opinion Control Since9‐11. New York: Seven Stories Press.Von Eschen, P. M. (2004). Satchmo Blows Up The World: Jazz Ambassadors Play the Cold War.Cambridge, MA: Harvard University Press.Young, R. J. (2004). Marketing Marianne (French Propaganda in America, 1900 ‐ 1940).Piscataway, NJ: Rutgers University Press.El‐Nawawy, M. & Iskandar, A. (2003). Al‐Jazeera: The Story of the Network that is RattlingGovernments and Redefining Modern Journalism. Cambridge, MA: Westview Press.Heil, A. (2003). Voice of America ‐ A History. Chichester, NY: Columbia University Press.

Richmond, Y. (2003). Cultural Exchange and the Cold War: Raising the Iron Curtain. UniversityPark, PA: Pennsylvania State University PressPrice, M. (2002). Media and Sovereignty: The Global Information Revolution and Its Challenge toState Power. Cambridge, MA: MIT Press.Snow, N. (2002). Propaganda, Inc.:Selling America's Culture to the World. New York: SevenStories Press.Dizard, W. (2001). Digital Diplomacy: U.S. Foreign Policy in the Information Age. Westport, CT:Praeger.Seib, Ph. (2001). The Global Journalist: News and Conscience in a World of Conflict. Lanham, MD:Rowman & Littlefield.Seib, Ph. (1997). Headline Diplomacy: How News Coverage Affects Foreign Policy. Westport, CT:Praeger.Taylor, Ph. (1996). Munitions of the Mind: War Propaganda from the Ancient World to theNuclear Age. Manchester: Manchester University Press.Cull, N. J. (1995). Selling War: The British Propaganda Campaign Against American "Neutrality" inWorld War II. New York: Oxford.Snyder, A. (1995). Warriors of Disinformation. New York, NY: Arcade Publishing.***For a comprehensive list of articles and book chapters dealing with public diplomacy,please visit: http://uscpublicdiplomacy.com/index.php/library/PD related info for other mand and Future Challenges of ProfessionPublic Diplomacy is evolving fast. Developing political climates and technologicalenvironments mean that the real and virtual landscapes in which publicdiplomacy practitioners operate, and the tools available to them, are changing.Below are some resources that give different perspectives on the demand andfuture challenges of the field.

g/pbei/winep/policy 2002/2002 617.htmlhttp://www.state.gov/r/us/12170.htmFrom the Madrid Conference on Public Diplomacy, 2006Although much communications and public diplomacy work being done today relates to the so‐called ‘Global War on Terrorism’ or ‘Long War’, it is worth reminding ourselves that there is atleast as much if not more public diplomacy work being done globally which is unrelated to the‘War’.Indeed in some ways this is the more important work because it seeks to head‐off problemsbefore they flare up. Had the US spent the 1990s trying to engage honestly and constructivelywith the Islamic World would there still have been a 9/11? Almost certainly ‐ but theenvironment in which the US would now be seeking to prosecute the ‘War on Terrorism’ wouldprobably have been more sympathetic.Good public diplomacy is done before its needed not afterwards. At the same time, it isimportant to remember that public diplomacy is not simply about managing conflict. Publicdiplomacy, in the broadest sense, has a key role to play meeting some of the grand geo‐politicalchallenges of our day: the rise of China, a resurgent Latin America, climate change, the threat ofglobal disease pandemics, international migration, among many others.The problem is this: if states ramp up their public diplomacy efforts in order to try and capturea share of foreign publics’ goodwill, they w

The study of public diplomacy is a new and expanding field. As yet, there is no single agreed . only shaping the message(s) that a country wishes to present abroad, but also analyzing and . Diplomacy. She also serves as an ad

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