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IBM PureApplication SystemIBM PureApplication SystemApplication platform system with integrated expertise

2IBM PureApplication SystemIT is moving to the strategic center ofbusinessA business need for a new category ofsystemsThe last 100 years have brought dramatic change for informationtechnology. IT has moved from a specialized tool to become apervasive influence on nearly every aspect of life. No longerdo tabulating machines simply count with mechanical switches;the IT industry has moved from vacuum tubes to the firstprogrammable computers and far beyond. Today, as the planetbecomes smarter and interactive data proliferates, IT has becomea part of the very fabric of business—and of the way we liveour lives.The users of IT systems now consume and create their ownfunctionality. This behavior requires significantly more elasticityon the part of your IT infrastructure and drives an enormousacceleration in the iteration of solutions that lie far beyondtraditional demand cycles. The inefficiencies of today’scomputing models are getting in the way of your businesssuccess.As information technology makes this move to the strategiccenter of business, leaders can no longer ignore the inefficienciesin today’s approach to computing:The model must shift to smarter computing—a model in whichIT infrastructure is more simple, efficient and flexible—in orderto enable a smarter planet. Multiple approaches exist today asIT and business leaders shift to smarter computing. You mightbe tuning your own systems—using the flexibility of generalpurpose systems to optimize the systems for your specificbusiness environment. However, the time and effort to do thiscan be significant. You might be taking advantage also of thesimplicity of appliances and the elasticity of cloud computing,where those approaches exist and make sense. The question is—how can you get the best of all these options in one system?Leveraging best practices and “building in” expertise is the keyto success in this area.On average, more than 68 percent of IT budgets are spent onoperations and maintenance.1Two-thirds of companies go over schedule on their projectdeployments.1As you take on the risk of pioneering new approaches withinyour industry, you need to know that your IT will deliver aspromised. This typically requires expertise that goes beyond theexperience that resides within your organization.The accelerated pace of change in today’s world is rivaled by thepace of change at IBM. IBM expertise in delivering solutions—complex solutions throughout infrastructure, middleware andapplications—has helped the planet become smarter. And as ITmoves to the strategic center of business, leaders at organizationsof all sizes turn to IBM to help them extract more real value fromtheir data, business processes and other key investments. And as Gary Barnett notes in the Bathwick Group reportThe road to Smarter Computing, “ our IT systems have becomecomplex and difficult to manage. As a consequence, IT isincreasingly finding itself in the position of being a barrierto innovation rather than an enabler of it.”2Introducing IBM PureSystems: A newcategory of expert integrated systemsThe time has come for a new category of systems—systems thatcombine the flexibility of general-purpose systems, the elasticityof cloud computing and the simplicity of an appliance tuned tothe workload. IBM PureSystems are the first family of expert

integrated systems designed to fundamentally change theexperience and economics of IT with built-in expertise,integration by design and a simplified experience.Expert integrated systems are essentially the building blocks ofcapability. This new category of systems represents the collectiveknowledge of thousands of deployments, established bestpractices, innovative thinking, IT leadership and distilledexpertise. IBM PureSystems come in three types: The IBM PureFlex System. Infrastructure systems deeplyintegrate the IT elements and expertise of your systeminfrastructure.The IBM PureApplication System. Platform systemsinclude middleware and expertise for deploying and managingyour application platforms; expect the components of aninfrastructure system.The IBM PureData System. Platform systems providea smarter approach to meeting today’s data challenges.IBM PureData System models are optimized for specifictransactional and analytics workloads, with built-in datamanagement expertise to reduce complexity, accelerate timeto value and lower costs.When intelligence and knowledge are built directly into yoursystems, your team will not waste time devising, testing or tuningtheir custom integrated solutions. Instead, they can create newcapabilities with new levels of efficiency and speed.Using systems with integrated expertise can help you achievegreater agility, enabling you to adapt to workload spikes and todeliver new business capabilities. You can increase efficiency byconsolidating IT resources and raising productivity and you canimprove simplicity for ease of management, deployment andintegration. And IBM PureSystems help you enhance control tohelp reduce risk and ensure reliability.3Business value comes quickly with IBM PureSystemsBuilt-in expertise helps you to address complex business andoperational tasks automatically.Integration by design helps you to tune your systems, built forcloud, for optimal performance and efficiency.Simplified experience, from design to purchase to maintenance, helps you to save time and reduce cost.IBM PureSystems arrive optimized for performance andvirtualized for efficiency. Expect a no-compromise design withsystem-level upgradeability. These IBM infrastructure andplatform systems are also designed for cloud computing,delivering the flexibility and simplicity you need in today’sdynamic environment.IBM PureApplication System: An expertintegrated platform systemConsolidate workloads, simplify infrastructure anddeliver services rapidly using built-in expertise. TheIBM PureApplication System is a platform system designed andtuned specifically for transactional web and database applications.This workload-aware, flexible platform is designed to be easy todeploy, customize, safeguard and manage. Whether you operatein a traditional or private cloud environment, this IBM solutioncan provide you with superior IT economics.With the PureApplication System, you can provision yourown patterns of software, middleware and virtual systemresources. You can provision these patterns within an innovativeframework that is shaped by IT best practices and industrystandards—standards that have been culled from many years ofIBM experience with clients and from a deep understanding ofsmarter computing. These IT best practices and standards areinfused throughout the system.

4IBM PureApplication SystemIBM builds expertise into pre-integrated deployment patterns,which can speed the development and delivery of new services—with deployment times that are up to 20 - 30 times faster.3for allowing a smaller footprint for your business with the samebuilt-in expertise, simplified experience, fault tolerant enterprisedesign of the larger configurations.By automating key processes such as application deployment,PureApplication expertise can reduce the cost and time requiredto manage an infrastructure by as much as 35 - 55 percent.4Patterns of expertise help deliver valuesimply and efficientlyBuilt-in application optimization expertise can reduce thenumber of unplanned outages by as much as 90 percent or morethrough best practices and automation of the manual processesidentified as outage culprits.5Administrators use built-in application elasticity to scale up orto scale down automatically. They use data replication to helpensure high availability. With IBM, these systems can supportup to 40 percent more transactions.6IBM PureApplication System is available on either a Poweror x86 computing platform. IBM PureApplication System isavailable in smaller configurations with 32 and 64 cores, idealValue deliveredPatterns of expertise can automatically balance, manage andoptimize the elements necessary, from the underlying hardwareresources up through the middleware and software. Thesepatterns of expertise help deliver and manage today’s modernbusiness processes, services and applications, and enableextensibility of the platform system. They do so by encapsulating,into a repeatable and deployable form, proven best practicesand expertise. This best-practice knowledge and expertisehas been gained from decades of optimizing the deploymentand management of data centers, software infrastructuresand applications around the world, and is easily accessiblethrough the PureSystems Centre. These patterns are not just a“blueprint” or a set of instructions to guide you; the expertise is“built-in” and ready to enable your achievement of the followingtypes of value:From traditionalSystemsTo PureApplicationSystemFaster time to value“Up and running” in monthsFull infrastructure stack,operational in hoursAutomated workload scalabilityOverpurchased andoverprovisionedBuilt-in workload elasticityIntegrated services andsoftware managementRequires multiple tools percomponentSingle point of managementSimplified acquisitionand supportYou receive “piecemeal” order andsupport of hardware and softwareFull, preintegrated softwareand hardwareIntegration intocurrent environmentCustomized, so that they canwork with what you haveEasier integration usingopen-standards computingEasy adaptation to addresscurrent needsHard-to-maintain, complex and“brittle” customer solutionsWell-managed flexibility andsimpler extensibilityThe IBM PureApplication System delivers significantly greater value than traditional systems.

udUse Case EXAMPLEValue of IBM PureApplication SystemConsolidatehundreds ofapplications on asingle systemSingle system supports hundreds of virtualizedapplication instances to support up to two timeshigher system utilization.With no downtime, you can manage, tune andupgrade your platform resources using a singleUpgrade andmanagement console. Drive 55 percent reductionoptimize current webin cost and in required management time, andapplicationexperience a 98 percent reduction in unplannedoutages.*Launch self-serviceapplicationsefficientlyDeploy applications up to 20 - 30 times faster withIBM patterns of expertise capabilities.*Deliver IT servicesReduced the provisioning time for application serverenvironment to minutes from 45 days using IBMpatterns of expertise and virtualization capabilities.** Based upon existing offering capabilities leveraged in the IBM PureApplication SystemAgility. As you seek to innovate to bring products and services tomarket faster, you need fast time-to-value. Expertise built into asolution can eliminate manual steps, automate delivery andsupport innovation.Efficiency. To reduce costs and conserve valuable resources, youmust get the most out of your systems with energy efficiency,simple management and fast, automated response to problems.With built-in expertise, you can optimize your critical businessapplications and get the most out of your investments.Increased simplicity. You need a less complex environment.Patterns of expertise can help you easily consolidate diverseservers, storage and applications onto an easier-to-manage,integrated system.Control. With optimized patterns of expertise, you canaccelerate cloud implementations to lower risk by improvingsecurity and reducing human error. 2012 IBM CorporationWhy IBM?Benefits of IBM innovation and expertise are demonstratedevery day in IBM data centers with services and strategicoutsourcing clients. The IBM data center in North Carolina’sResearch Triangle Park illustrates the kind of improvementsthat are possible. The 60,000 square-foot facility has more than40,000 sensors monitoring every piece of electrically-poweredequipment to improve energy efficiency and the utilization ofservers and storage, and networking devices. The deploymentof more than 2,000 temperature, humidity and air flow sensorsmakes it possible to automatically adjust cooling systems andusage of IT equipment. This approach has reduced IBM clients’capital and operating costs by as much as 50 percent.Leaders at IBM have also been able to use the company’saccumulated expertise to increase to 37 percent from 24 percentthe percentage of the IT budget dedicated to transformingthe business.5

IBM Global financing makes success even simpler by turning“up front” costs into low monthly payments, reducing thetotal cost of ownership and reducing the risk of technologyobsolescence.The IBM value proposition is clear: You can consolidateworkloads, simplify infrastructure and deliver services rapidlyusing built-in expertise with the PureApplication System. Copyright IBM Corporation 2013IBM CorporationSoftware GroupRoute 100Somers, NY 10589 USAFor more informationProduced in the United States of AmericaJanuary 2013Help IT make the shift to the strategic center of your business.Leverage proven expertise to take the lead. To learn more aboutIBM PureSystems and the PureApplication System, contact yourIBM representative or IBM Business Partner, or visit thefollowing website: ibm.com/PureApplicationAdditionally, IBM Global Financing can help you acquire thesoftware capabilities that your business needs in the mostcost-effective and strategic way possible. We’ll partner withcredit-qualified clients to customize a financing solution to suityour business and development goals, enable effective cashmanagement, and improve your total cost of ownership. Fundyour critical IT investment and propel your business forwardwith IBM Global Financing. For more information, visit:ibm.com/financingIBM, the IBM logo, ibm.com, PureSystems, PureApplication, andWebSphere are trademarks of International Business Machines Corp.,registered in many jurisdictions worldwide. Other product and servicenames might be trademarks of IBM or other companies. A current list ofIBM trademarks is available on the web at “Copyright and trademarkinformation” at ibm.com/legal/copytrade.shtml1IBM Market Intelligence Time to Value Study, National Analysts,Nov 2011.2The Bathwick Group, The road to Smarter Computing, Gary Barnett,June 2011.3Based on IBM client experience.4Based on IBM client experience.5Based on IBM client experience.6Based on more than 50 IBM WebSphere Virtual Enterprise valueassessments.Please RecycleWAB12346-USEN-05

your application platforms; expect the components of an infrastructure system. The IBM PureData System. Platform systems provide a smarter approach to meeting today’s data challenges. IBM PureData

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