IBM WebSphere Portal And Web Content Manager Version 8.0.0

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IBM SoftwareIBM WebSphere Portal and WebContent Manager Version’s guideNovember 2013

2IBM WebSphere Portal and Web Content Manager Version Introduction2 WebSphere Portal and Web Content ManagerVersion software3 Business user capabilities16 Administrator capabilities27 Application developer capabilities34 Why upgrade to WebSphere Portal and Web ContentManager Version Related value-added offerings43 IBM Software Services for Collaboration solutions45 IBM Web Experience NOW solutions46 IBM Collaboration Solutions Catalog47 Additional resources47 ConclusionIntroductionAn organization’s online presence is almost as important asthe products and services it provides. Equally important tobeing competitive in today’s marketplace is having an engaged,empowered and optimized workforce. Exceptional webexperiences have the ability to build and strengthen relationshipsbetween organizations and people. People now have seeminglyunlimited access to information and can instantly share it withthe world. Social networking and mobile commerce have dramatically changed the dynamic between organizations and customers, employees and business partners. Remote devices havecreated a 24x7 instantaneous response work environment. As thepace of business and the speed of content continue to accelerate,so does the demand to reach your audiences through a rich androbust online experience via multiple channels and devices.Successful organizations are reaching new audiences andbuilding customer loyalty with exceptional digital experiencesolutions that generate higher levels of engagement withcustomers, employees, citizens and partners. IBM’s digital experience software is designed to help create, manage, simplify andintegrate your processes to address these demands.By emphasizing delivery techniques that drive socially infused,rich web experiences across multiple channels in context withthe right business applications and data, leading organizationsare reaping the benefits of competitive differentiation, customerloyalty, profitable growth and enhanced employee interactions.WebSphere Portal and Web ContentManager Version softwareIBM WebSphere Portal and IBM Web Content ManagerVersion software are powerful solutions for deliveringengaging web content and applications in an integrated,differentiated and personalized digital experience. The platformhelps drive business agility with a performance-based foundationto build, integrate and manage service-oriented architecture(SOA) applications. Enterprise-class applications, processes andtransactions reside on a proven, reliable, scalable and highperformance foundation. WebSphere Portal software alsosupports workflows, content management, social, mobile webdelivery, simplified usability and administration, open standards,security, and scalability.

IBM SoftwareWebSphere Portal Version software addresses the needsof today’s enterprises to drive improved customer experiences,empower employees to react to marketplace dynamics, extendbusiness assets and improve operational efficiencies. Building onthe solid foundation of previous releases, WebSphere PortalVersion software includes new capabilities and updatesthat can provide users with a more social, mobile and integratedexperience and provide insightful real-time analytics, givingusers the right knowledge to the make the right decisions.Whether you are engaging with customers, business partnersor employees, WebSphere Portal software can bring togetherthe capabilities you need to deliver rich and productive onlineexperiences, practically everywhere.Combined, WebSphere Portal software and Web ContentManager software provide a foundation that enables organizations of virtually any size to address the exceptional digital experience expectations of today’s user—as well as tomorrow’s.Creating portal pagesIBM WebSphere Portal Version software gives userspowerful control over portal pages. The page builder featuresenable organizations to quickly implement new business designsthat are engaging and high performing. WebSphere Portalsoftware’s support for page builder universal integration hubimplementation enables site designers to create portal pagesusing a broad array of components, including HTML and webcontent, feeds, portlets, iWidgets, and elements derived fromframeworks such as Adobe Flex. The universal integration hubimplements an open architecture that can permit new components to be assembled to web properties and enable advanceddevelopment for future web experience platform innovations.Version in-line editor enhancements and the new contenttargeting editor offer digital experience site designers and marketing managers with seamless in-line services to create, adaptand optimize web experiences designed to anticipate and exceedtarget audience needs and preferences.This guide describes the new features of version and theother features available with WebSphere Portal and WebContent Manager software. It provides a comprehensive look atthe software, making it a must-read for companies that are considering a WebSphere Portal solution.Business user capabilitiesFor business users, WebSphere Portal Version softwareenables the rapid delivery of targeted content that is relevant andcompelling: Quickly and easily create and manage portal pages andcontent, allowing you to respond to rapidly changingbusiness needsGo where your users are by providing rich experiences forcontent, applications and processes from practically any deviceGather real-time insight into digital web page and channeldelivery, giving you the information you need to makeinformed business decisionsDeliver critical social services where they can have the biggesteffect in the context of your digital web experiences3Figure 1. The intuitive welcome page helps administrators get started.

4IBM WebSphere Portal and Web Content Manager Version architecture is extensible to enable a broad, interchangeablepresentation of a modern user interface (UI) with widgets, forexample, enabling easy inclusion of components developed viaFlex frameworks to be easily assembled within WebSpherePortal pages. With component and runtime enablement servicesprovided by the universal integration hub in WebSphere Portal8.0.0.1 software, site designers and business users benefit from aconsistent, consolidated and extensible infrastructure. The platform is architected to support existing and upcoming applicationtypes, enabling site designers the freedom to assemble and refinetheir web experiences to help meet and exceed constantly changing web audience requirements and interest.Managing portal pagesVersion introduces the manage pages portlet, deliveringnew services for WebSphere Portal site designers, business usersand administrators to create and manage portal and web contentpages. The new enablement provides a consistent, full-featuredapproach designed to apply web content features such as workflow, version control and syndication to all portal pages.Key managed pages capabilities include the following: Changes are placed in a draft state without affecting the liveserver.Drafts are organized within projects. When draft changes areselected for publication to a live server, a project coordinatesthe updates and helps ensure that all drafts are published atthe same time—and only after changes are approved.Organizations can create customized workflows to matchrequirements of their site and authoring environments.A new graphical toolbar integrates managed pages functionsdirectly into portal page builder functions. The toolbar provides quick access to editing features, projects and workf lowactions that apply to the page.Syndication provides a convenient and flexible method fortransferring managed pages from a staging environment to aproduction environment.Scripting support is also available for automatingmanaged pages iewer.xsp?lookupName IBM WebSphere Portal 8 Product Documentation#action openDocument&restitle Managed pages wp8&content pdcontent) tasks. TheWebSphere Portal scripting interface includes methods forworking with projects and web content libraries, and the XMLconfiguration interface includes similar support for projects.Figure 2. Business users can customize their own portal pages to include theelements they need.This support provides a robust and integrated method for performing site management by helping ensure that changes arecoordinated and published together.

IBM SoftwareFigure 3. Administrators and site designers can use new manage pagesworkflow review and publish services to speed creation and collaborationactivities.Users and administrators with appropriate privileges can use theportal page builder and new manage pages features to quicklyand easily create, customize and share website drafts, organizedas projects, and to publish pages with teammates and communitymembers. A variety of sources made available on the contentcatalog can be used to drag and drop content to portal pages,including portal portlets and shared pages; feeds; iWidgets andpages; and IBM Connections services, communities, social bookmarks and custom sources.5Figure 4. The new graphical site toolbar provides quick access to newmanage pages editing features, projects and workflow actions that apply tothe page.Enabling content authoringWeb Content Manager Version software can helpempower business users to contribute to site content in realtime. Organizations can also invite other user contributions andparticipation via social web functions such as articles, blogs,wikis, tagging and ratings—all without IT involvement andtime-consuming site update cycles. High-quality, high-valuecontent and in-demand capabilities, delivered in context to thespecific user’s role, promote increased web user loyalty, satisfaction and efficiency.Using preinstalled web content libraries, content authors canadd article, blog and wiki features to WebSphere Portal websites,and users can more easily contribute and share content andexpertise. Blog libraries take blogs to the next level and can beused to keep track of multiple topics in a centralized location.Simple in-line editing, including the insertion of images andlinks, makes authoring wikis quick and easy.

6IBM WebSphere Portal and Web Content Manager Version 6. The new home page in Web Content Manager Version content authoring for business users.Figure 5. WebSphere Portal users can quickly create content and shareexpertise using new article, blog and wiki templates.Web Content Manager Version includes a new authoringhome page with customized entry points for different types ofusers. The simplified, single-page user interface is designed toallow casual authors to easily create and submit content and frequent contributors to easily track site activity so that they canquickly create or edit items as necessary.Accelerating rich website designWebSphere Portal Version software includes theContent Template Catalog (CTC,,an expanded set of more than 30 prebuilt web content templatesthat enable more-rapid site assembly. Using point-and-clickfunctionality, designers can quickly develop and deploy customInternet and intranet sites based on the best practice designsprovided by the templates. In minutes, site designers and contentauthors can build a new site with the necessary pages, portlets,content and components, including built-in analytics tags andsocial services integration. When installed to the WebSpherePortal and Web Content Manager platform, site builders canuse the site toolbar to drop reusable components on pages fornavigation, teasers, slideshows, carousels and other components.New updates to the CTC offerings are designed to make it even

IBM Softwareeasier for content authors and site designers to quickly createrich, modern, digital experiences and optimize them for presentation to connected and mobile audiences. These updatesinclude built-in responsive design elements to automate contentparity between mobile devices and desktop channels, helpingenhance the user experience and brand consistency. Seamlesschanges in screen size, from small to large, are designed toautomatically render according to device-specific capabilitieswhile maintaining the order of the content.7guidelines across websites implemented by different businessunits and teams. The Site Builder tool also provides ready-to-usemultipage template samples that support customer andemployee-facing microsites.Figure 8. Create, select and deploy site templates and components withpoint- and- click simplicity using the Site Builder tool.Figure 7. Downloadable web content templates power rapid, productionready web content sites that include responsive web design services formobile access.A new Site Builder tool included with the CTC ( enables website designers and content authors to morequickly create websites and microsite templates. Using the tool,designers can point and click to select templates and componentsfor constructing entire websites. The ability to create, updateand share site templates with others extends site creationcapabilities to line-of-business managers, staff and businesspartners while enforcing a consistent look and feel and designThe new IBM Web Content Manager Rich Media Edition platform provides integrated digital asset management capabilitiesthat can help organizations quickly publish persuasive content aswell as take advantage of centralized management, search andcomprehensive editing support for images, video and more.Using these new capabilities, site designers, designers, agenciesand other creative professionals can consistently and significantlyimprove the impact of their digital experiences for user audiences across web and mobile channels.

8IBM WebSphere Portal and Web Content Manager Version 10. The Web Content Manager for WebSphere Commerce feature isdesigned to help site builders enhance their online business websites with richcontent.Figure 9. Use the Web Content Manager Rich Media Edition to more easilyintegrate images, content and video with online experiences for effectiveengagement.The new IBM Web Content Manager for WebSphereCommerce feature enables commerce site designers to link richcontent—including descriptions, images and video—authoredwithin Web Content Manager into their storefronts.Optimizing content deliveryTo help improve audience engagement and retention, version8.0.0.1 offers new features that enhance the platform’s contenttargeting, including elements that enable business users toquickly design segmentation rules that target WebSphere Portaland Web Content Manager content to specific audiences,devices, geographies and channels. Business users and marketplace managers can apply these powerful content-targetingfeatures—without IT involvement—to improve audienceengagement and retention and reach into new channels forbusiness growth.

IBM SoftwareFigure 11. Using the CTC assets, organizations can quickly apply rich,multichannel assets to their web properties to improve audience engagement.Version introduces a content targeting editor that provides in-line, point-and-click services to optimize delivery ofinformation according to audience interests and preferences,identified as segments. Using the content targeting editor, siteauthors create rules as they work to target content to selectedsegments. For example, you can define an audience by parameters including date and time, visitor’s web browser, mobiledevice, geolocation, search terms used, and website referral.The result delivers content and self-service functions designed toimprove engagement with users according to their needs.9Figure 12. This example shows how the new content targeting editor makes iteasier to select content to display to smartphone users.Publishing to social mediaVersion includes new social media publishing capabilitiesdesigned to help organizations efficiently implement a publishonce, view-anywhere strategy and to measure the results ofpromotional efforts across social channels. Content templateportlets provided by Web Content Manager enable contentauthors to more easily publish content to popular social mediachannels—such as IBM Connections, Facebook, LinkedIn andTwitter—helping increase their reach and drive higher customerengagement. With new social rendering services, site designerscan more quickly create and render social lists that enrichportal pages with contextual social data from multiple sources,including lists of blogs, files or discussion topics.

10 IBM WebSphere Portal and Web Content Manager Version actionsConfiguration withposting disabledPost to allavailable networksTrack enduser activityFigure 13. Business users can target and automate promotional effortsacross the social web.Enhancing site design and performance with themodular theme frameworkUsing the new theme optimization module framework in version8.0.0.1, site designers can create themes using different moduleextensions to contribute to different areas of the page, providingf lexibility and helping enhance the user experience and maximize performance.Designers can turn features on and off for certain pages anddevelop modules independent of each other for greater development speed and flexibility. Plus, designers can add capabilities toan existing theme or leverage existing themes to form the basisof new themes. The framework provides logical points wheremodules can contribute data into a theme at run time and tooptimize those contributions by combining them where possible.Figure 14. Site designers can use the modularization framework to enabletheme features in a high- performance, easily maintained fashion.The new framework also allows multiple, disparate remotesources to be combined into one request for greater performance. Available on the IBM Collaboration SolutionsCatalog, the new Theme Optimization Analyzer portlet( helps site designers further assess andoptimize theme effectiveness.Enabling mobile functionalityA mobile-enabled portal theme, the IBM WebSphere PortalMobile Experience theme provides site designers with templatesand code to more quickly extend WebSphere Portal sites tomobile devices that support WebKit (Apple iOS, GoogleAndroid and BlackBerry devices). This new theme shows how tocontrol the look and feel, page navigation and content navigation on a smartphone and provides examples of rich mobile webinteraction patterns such as swipe, carousel, accordion and swapusing CSS3 and HTML5.

IBM Software 11WebSphere Portal software’s built-in device detection capabilityis designed to recognize the mobile device and layout presentation requirements to render properly. The device classesincluded with IBM WebSphere Portal software are used todefine common properties for the device of a mobile client andcan be updated as needed. For instance, tablet computers can begrouped into device class tablets because they share a form factorand possibly other traits such as touch interfaces or additionalhardware sensors.Achieving real-time insights with web analyticsoverlaysThe mobile theme has been updated to use the version optimization modular framework. The mobile theme isprovided with profile and module definitions and offers the flexibility to easily add new capabilities, such as JavaScript, Dojo orjQuery elements, to the mobile theme samples.Active site analytics platform support allows administrators toturn on the insertion of appropriate scripts, called aggregators,into portal pages or individual portlets and more easily incorporate third-party analytics tools to analyze visiting and contentpatterns, enhancing visitor quan

IBM WebSphere Portal Version software gives users powerful control over portal pages. The page builder features enable organizations to quickly implement new business designs that are engaging and high performing. WebSphere Portal software’s support for page builder universal integration hub

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