Lamps - Freedonia Group

Market Environment/Competitive TechnologiesThese Sections discusses factorsinfluencing lamp demand, includingconstruction trends, LEDs, remotesource lighting systems, and otherMARKET ENVIRONMENTcompetitive technologies.Energy Efficiency InitiativesThis information provides you with anunderstanding and an analysis of theIn addition to government regulations and standards, growing concern over globalenergy use and other environmental issues has led to a number of initiativesclimate in which the lamp industrySAMPLEPAGE lighting systems. Thesedesigned to encourage the installationof energy-efficientoperates.programs originate with government agencies, as well as public and privateorganizations.Lighting is a major source of energy consumption, accounting for about 25 percentof the total electricity consumed in the US on average. This share can rise to upCOMPETITIVETECHNOLOGIESto 50 percent of energy consumptionin somecommercial and institutionalbuildings. Moreover, the generation of this electricity creates a number ofFiber Optic Lighting - pollutantsMarkets that contribute to acid rain, global warming and smog. For example,electricity generation causes 35 percent of all US carbon dioxide emissions, 75percentof sulfurindioxideemissionsand nearly40 percent of nitrogen oxideFiber optic lighting systemsare growingpopularityin a varietyof applications,emissions.including displays, underwater lighting, architectural highlighting and signs. Bothglass and plastic fiber optic systems are used to replace fluorescent lamps cantlymuseum and retail displayUsingapplications.Becausefiber opticsystemsdo not reduces the amount of energyby theas well levelsof harmfulemissions.Some industrytransmit electricity, they consumedare often usedin systems,such tethatinstallingenergy-efficientlightinginall US commercialspas, fountains and pools. Side- and end-emitting systems are used for variousspace currentlyilluminatedby lesscasinosefficientlamps would save anarchitectural highlightingfloorapplicationson bridges,clock lowatthoursofelectricityannually.high-profile buildings. Signage uses for fiber optic systems include edge-lit exitsigns, billboards and traffic signals. The systems are also used for such specializedManufacturersof lightingproducts canlighting efficiency, and thusapplications as dentistry andmedical equipment,microscopesandimprovecameras.decrease energy consumption and related emissions, by improving the lumen-perwatt performanceof lampsand forballasts.More energy-efficientlighting systemsAutomotive lighting representsa large potentialmarketfiber optics,which .Thesedevelopmentsalready used in vehicular backlighting and drive indicator applications. However,have otherpositive aimedenvironmentaleffects.For ableexample, the use of fewer,product developments in alsothis sectorare primarilyat estheoverallamountto combine the complete range of vehicular lighting requirements into one system. of materials usedFiber optics are also used for such specialty transportation equipment applicationsas emergency vehicles, airplanes and ships.Several vehicular fiber optic lighting systems are available commercially, includingFederal-Mogul’s DISTRIBUTED LIGHTING SYSTEM. This system uses a singlelight source housed to direct light through thermoplastic light pipes or fiber opticLamps #14796Freedonia Industry Study

Lamps by TypeThese Sections provide demand forELECTRICAL DISCHARGE & OTHER LAMPShistorical years and forecast growth to2005 and 2010General High Intensity Discharge Lamps - Sodium Vapor LampsThis information helps you:Shipments of sodium vapor lamps are expected to advance 8.8 percent per annumto 70 million units in 2005, among the fastest growing lamp products. Advanceswill beSAMPLEsupported by aPAGEfavorable outlook for new roadway construction expendi- Analyze your company'stures and an incremental expansion of US highway mileage. Growth will also stemgrowth potential infrom increasing emphasis on the use of energy efficient products in nonresidentialthe industry.applications, as these lamps offer the highest energy efficiency of the major lamptypes. However, gains will be somewhat restrained by the poor light quality ofthese lamps, which limits use in indoor applications. Outline your strategicThere are two types of sodium vapor lamps: high pressure sodium (HPS) and lowplans for five and tenpressure sodium (LPS). HPS lamps generally consist of an outer glass envelopeyears out.that encloses a ceramic internal arc tube containing solid metallic sodium andmercury sealed in a xenon gas fill. The lamps are characterized by long operating lives (up to 24,000 hours) and have a much higher luminous efficiency thanEstablish sales goals.mercury or metal halide HIDs, but produce an orange-white light with poor colorrendering properties.LPS lamps are technically not high intensity lamps, but are classified with HPSlamps. The lamps consist of a U-shaped tube made of sodium-resistant glass,which contains sodium and a neon-argon gas mixture. The tube is enclosed in anevacuated outer bulb with an inner surface coated with material designed to reflectinfrared but pass visible light. LPS lamps have the highest efficacy of any artificiallight source, producing up to 180 lumens per watt. However, the lamps are similarto HPS in theirpoor light quality, as they produce an orange-yellow light.Reflector Lamp Shipmentsby Type(million units)The poor color characteristics of sodium vapor lamps limit their use to outdoorItem19901995200020052010and industrial applications in which requirements for high efficacy and long lifeoutweigh unfavorable color properties. Among the applications in which theLarge Incandescent Lamp Shipments% LE TABLEReflector Lamp ShipmentsR TypePAR Type11664521387761165927319510590215110105 /unitReflector Lamp Shipments (mil )2.452842.543512.814642.955753.07660 Copyright by The Freedonia Group, Inc.Lamps #1479Order form on last page7

MarketsThe Markets Section analyzes trends andconsiders the threats and opportunities ineach of the major markets for lamps.LAMP MARKETSThe information presented willhelp you:Appliances Demand for lamps used in appliances is expected to advance 1.9 percent per year Focus your sales and marketingefforts on high growth areas.Propose new areas for development.to 55 million units in 2005. Gains will result from residential repair and improve-PAGE projects often include new appliances. AdvancesmentSAMPLEspending, as improvementwill also stem from growing consumer preference for high-end appliances, whichoften contain an increased number of light bulbs per unit. However, demand forappliance lamps will be limited by decelerating appliance shipments. Thisslowdown in shipments will result in part from the weak new residential housingmarket. Demand for appliance lamps will also be limited by competition fromLEDs and LCDs, particularly for indicator light applications.Appliances which use lamps include refrigerators, freezers and such cookingappliances as microwaves and ovens. In response to growing consumer preferencefor higher-end goods, many appliance manufacturers have increased the valueadded features in these products. These advances often include increases in theCommercial & InstitutionalBuildingnumberof light bulbsLampused perDemandunit. For example, many higher-end refrigeratorsby Market Sector & Typefeature night lights used to improve visibility.(million units)ItemPhotographic19901995200020052010Demand for lamps used in photographic applications is forecast to decline onepercent per annum through 2005 to 20 million units, based on decreased use ofOffice/Comm Bldg Stock (bil 1996 )15641703199622802585traditional flash 0.39bulbs. Thesehowever,represent0.33a significant improveunits/000 bldg stock0.38declines,0.360.34ment over the double-digit losses of the last decade. During the 1990s, the use ofCommercial & Institutional Demand613 due 646710 introduction780855flash bulbs plummetedto the widespreadofcameras with built-inBy Sector:flashes. However, since most of this effect has already taken place, losses inRetail186186202215225photographic lamps will moderate over the forecast al & Other283308334370415In addition to flash bulbs, photographic lamps include such incandescent bulbs asBy Type:IncandescentFluorescent & Other Copyright by TheInc.223 Freedonia213 Group,210% commercial & institutionalBuilding Lamp 119.3404519.14475 Copyright by The Freedonia Group, Inc.Lamps #14798Freedonia Industry Study

IndustryStructureSample page fromFreedonia Industry StudyGaina betterunderstandingof your#1117FractionalHorsepowerMotorscompetition and analyze yourcompany's position in the industry withinformation about: industry composition market share competitive strategies- vertical & horizontal integration- other competitive strategies manufacturingINDUSTRY STRUCTUREMarketing - Market-Specific StrategiesIn addition to “green marketing” techniques, which find use across a wide range ofend uses, lamp producers use many other marketing strategies targeted at specificmarkets. The majority of these techniques are aimed at either residentialconsumers or purchasers of lamps for nonresidential buildings.Brand recognition is a key competitive factor in marketing in the consumer lampmarket. Consumers in the US typically recognize only the General Electric,Philips and Sylvania brands, SAMPLEwhich have beenPAGEmade familiar through aggressive product developmentadvertising and promotional campaigns. However, some producers of private labelbulbs have been able to make headway in the consumer lamp market by using marketing- green marketing- market-specific strategiespackaging that looks similar to that of a national brand.Another major trend in the consumer lamp market is the use of application-basedor segmentalized marketing, in which lamps are marketed based on their intendedapplication rather than on lamp technology. This type of marketing first became distribution- consumer- building lamps- vehicular lamps- OEM- otherpopular following the Energy Policy Act of 1992, which mandated lamp labelingto include the listing of lumens, watts and bulb life in equal sized lettering. Theeffects of this act included not only increased information regarding the relativemerits of various lamps, but also increased marketing of lamps by applicationrather than technology. This trend has continued to gain popularity and a numberof major lamp producers use packaging that is color coded or features productapplication pictures or descriptions. A number of manufacturers, including GELighting and Osram Sylvania, supply retailers with display materials and other mergers & acquisitions cooperative agreementsmerchandising assistance so that the lamps can be displayed according to their enduse or according to the type of fixture in which they can be used.Lamp producers selling products to the nonresidential building market use a numberof other specialized marketing techniques, including lighting assessments andLamps #1479Order form on last page9

Company ProfilesThe Profiles Section analyzes 41companies active in the U.S. lampmarket. These profiles represent asampling or cross-section of the types ofcompanies involved in the industry.Divisions, subsidiaries, jointventures, etc., are discussed underappropriate parent companies.COMPANY PROFILESSLI Incorporated500 Chapman StreetCanton, MA s for profiles included:Chicago Miniature Lamp Incorporated147 Central Avenue Information provided byHackensack, NJ 07601201-489-8989key staff members in therespective companiesSLI Incorporated is a vertically integrated manufacturer and supplier of lightingsystems, which include lam

Philips Lighting -- accounting for 85 percent of total sales with forecasts to 2005 and 2010. Freedonia Industry Study #1479 Lamps . Price: 3,600 Pages: 276 Lamps, a new study from The Freedonia Group, prov