5 Tips To Creating A Line Sheet That Retailers Understand
5 Tips to Creating a Line SheetThat Retailers UnderstandPresented By:www.retailminded.com
Let’s Getto thePointHere.This is aLineSheet.Line Sheet, page 1Items are sold in cases of 6 units per sku. Stone colors will vary due to natural stones used.Opening Orders consist of 48 units. Re-orders consist of 24 units. All products available 45 days afterorder is received and processed. Gain additional order & shipping details on attached Order Form.Bohemian Bargi in Canadian JadeWholesale 19Retail 38Sku SB102Bohemian Bargi in TurquoiseWholesale 24Retail 48Sku SB103China Cat GoldWholesale 24Retail 48Sku SB104Eyes of the WorldWholesale 29Retail 58Sku SB 105Green with EnvyWholesale 39Retail 78Sku SB106Mediterrian MadnessWholesale 44Retail 88Sku SB107Midnight Madness in SilverWholesale 24Retail 48Sku SB108Stella is WonderfulWholesale 44Retail 88Sku SB109Nautically NiceWholesale 24Retail 48Sku SB110Not Fade AwayWholesale 24Retail 48Sku SB111Pucker UpWholesale 29Retail 58Sku SB112Purple HazeWholesale 24Retail 48Sku SB113Stella Blue Design 2237 W. Madison Street, #7 Chicago, IL 60612 312.265.0853 stellabluedesign@gmail.com stellabluedesign.comwww.retailminded.com
Our Goal is To Help YouCreate Line Sheets That Are:1. Easy to read2. Easy to Order From3. Easy for Retailers to UnderstandPLUS!We want you to know the differencebetween a line sheet & look book.www.retailminded.com
TIP #1A LINE SHEET ISN’T ABOUT VENDORS.IT’S ABOUT RETAILERS. Your audience is who matters – not youCommunicate with retailers in mindSpeak retail “lingo” and avoid wholesale chit chatGet straight to the point – retailers are busyBe concise, clear & correct in your communicationCater to retailer’s needs, demands and customerswww.retailminded.com
KNOW YOUR RETAIL AUDIENCE! What brands are currently sold in their store? What are their average product price points? What inventory categories do they offer? Who are their retail neighbors? Who is their customer? Who is their buyer?Why would they want your product in their store?www.retailminded.com
TIP #2OFFER DETAILED INFORMATION INYOUR LINE SHEETS If you don’t have the details, you aren’t ready for linesheets Identify all points that a retailer would want to know Answer questions before they are asked Be consistent with details among each of your products Be accurate in your details, offering facts only Consider your retail sector & competition to be mosteffective in your communicationwww.retailminded.com
10 MUST HAVE DETAILSFOR ANY LINESHEET:1. Product name2. Sku Number3. Wholesale price4. Manufactured Suggested Retail Price (MSRP)5. Size Options6. Color Options7. Case Packs / Quantity Purchase Options8. Availability9. Order Terms10. Shipping Termswww.retailminded.com
TIP #3USE STRONG PRODUCT IMAGES Aim for professional looking, even if not professionally taken Only use images that are “floating” vs. with a background Save lifestyle images for other parts of your Buyers Packet &look book - but not your line sheet Be consistent with your photo layout among products Be accurate in your photo details, updating photos as productschange even a little bit Use 300 dpi images or higher for best photo resolution in bothprint and digital line sheetswww.retailminded.com
WHILE BOTH HAVE “WHITE” BACKGROUNDS,ONLY ONE FLOATS SEAMLESSLY.Floating Image Example:www.retailminded.comNon-Floating Image Example:
Note HowTheImagesHere DoNot Float& lack inprofessionalappearanceLine SheetPage 3Lavender Bath Soak – Sku # EA01Wholesale 8MSRP 16Available 3/1/2013Lavender Baby Shampoo - Sku # EA02Wholesale 10MSRP 20Available 3/1/2013Baby Shampoo – Sku # EA03Wholesale 8MSRP 16Available 4/1/20132 in 1 Baby Gel – Sku # EA04Wholesale 8MSRP 16Available 4/1/2013Earth Angel Baby info@babyearthangel.
Bohemian Bargi in Canadian Jade Bohemian Bargi in Turquoise China Cat Gold Eyes of the World Wholesale 19 Wholesale 24 Wholesale 24 Wholesale 29 Retail 38 Retail 48 Retail 48 Retail 58 . cell ph
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