News Consumption In The UK: Research Report
News consumption in the UK:research report15 December 2015
News consumption in the UK: contentsSectionPage1 Platforms used for news nowadays42 Multiple and single sourcing of news103 News consumption via television214 News consumption via radio275 News consumption through newspapers296 News consumption via internet377 Local news use508 Share of references549 Attitudes towards news topics and reasons for following news5911 News consumption in the nations692
IntroductionThis report provides the findings of Ofcom’s 2015 research into newsconsumption across television, radio, print and online.It is published as part of our range of market research publications that examine the consumption ofcontent, and attitudes towards that content, across different platforms. The aim of this slide pack isto inform an understanding of news consumption across the UK, and within each UK nation.The report details various findings relating to the consumption of news; the sources and platforms used, theperceived importance of different outlets for news, attitudes to individual news sources, reasons to follow news,local news use, and news consumption in the nations. It provides details of our cross-platform newsconsumption metric – ‘share of references’. The report also compares findings related to news consumptionwith those from the past two years, where possible. An accompanying Executive Summary is available on theOfcom website here: rch/tv-radio/news-media/.This report uses a variety of data sources. The primary source is a news survey commissioned by Ofcom andconducted by Kantar Media in September/October 2015, comprising an omnibus survey of 2,921 people acrossthe UK, which includes boosts in each devolved nation to ensure a minimum of 350 interviews in each. This isthe default source unless otherwise specified. Other sources used include: metrics on television viewing from the industry currency BARB; newspaper readership figures from the National Readership Survey (NRS); and online consumption metrics from UKOM/comScore
1Platforms used for news‘nowadays’
Figure 1.1Use of four main platforms for news nowadaysJust under nine in 10 adults (89%) use any of the four main platforms (TV, newspapers, radio andinternet) for news, a decrease from 95% in 2014 but similar to 2013 levels. Use of internet fornews has remained stable at 41%, but all other platforms have decreased since 2014. Amongthose with internet access, use of the internet for news rises to 47%.% of adults in UK90%20132014201595%89%78%75%67%40%40%31%Any of the four mainplatformsTelevisionNewspapers (printed)*35%36%Radio41%32%41%32%Internet (any device)Note: boxes in red indicate differences of statistical significanceQ3a/Q3aa Which of the following do you use for news nowadays?Base: All adults 16 (2015: 2921), (2014: 2731), (2013: 2862) *‘Newspaper’ code was changed in 2015 to ‘Newspaper (printed)’Note: in 2015, the introduction to this question was modified to include mentioning looking at news on mobiles while commutingand getting news updates through social media
Figure 1.2Platforms used for news ‘nowadays’Consumption of news via mobiles and word of mouth has increased since 2014, and 36% ofadults with a smartphone say they get news this way. Laptops/PCs/netbooks are less likely tobe used for news in 2015.% of adults in UK75%Television67%40%Newspapers (printed)*31%36%32%Radio41%41%Any Internet or apps (NET)**Internet or apps oncomputer/laptop/netbook25%20%13%13%Internet or apps on tablet21%25%Internet or apps on a mobile11%14%Word of mouthMagazinesInteractive TV, Ceefax, TV appsNone of these / Don’t follow news201420155%4%4%4%5%36% amongstthose with aSmartphoneThe average number ofplatforms used nowadaysfor news is 2.0(2.2 in 2014)**10%Note: boxes in red indicate differences of statistical significanceQ3a/Q3aa Which of the following do you use for news nowadays?Base: All adults 16 (2015: 2921), (2014: 2731), (2013: 2862) *‘Newspaper’ code was changed in 2015 to ‘Newspaper (printed)’Note: in 2015, the introduction to this question was modified to include mentioning looking at news on mobiles while commutingand getting news updates through social media. **Average is calculated from the 8 platforms used for news nowadays in Q3a
Figure 1.3Platforms used for news ‘nowadays’: 16-24s and 55 Internetor appsNone ofonInternetthese / InteractiAnyNewspaor apps Internet compute internetDon’t ve TV,persfollow Ceefax, Magazin Word of on a or apps r/laptop/ or apps(printed) Televisinews TV apps esmouth mobile on tablet netbook (NET)** Radio*onThose aged 16–24 are far more likely than those aged 55 to use the internet or apps to accessnews (59% v 23%) and they are also less likely to use the television (51% v 86%).% of adults in UKTVNewspapersRadioAny internet or apps (NET)**Internet or apps on PC/laptop/netbookInternet or apps on tabletInternet or apps on a mobile phoneWord of mouthMagazinesInteractive TV, Ceefax, TV appsNone of these/ don’t follow news16-2451%56%90%86%55 16-2421%55 36%44%16-2441%37%55 60%59%16-2419%19%15%16%55 16-247%8%55 40%42%16-244%8%15%16-248%55 55 16-2455 19%12%5%5%4%6%2%3%3%4%10%16-2455 201541%37%16-2416-24201421%23%55 55 54%21%23%3%5%15%Significant difference testing carried out between 2014 and 2015 figuresQ3a/Q3aa Which of the following do you use for news nowadays?Base: 2015: 16-24 (368), 55 (1194), 2014: 16-24 (362), 55 (1115). Note: Newspaper’ code was changed in 2015 to ‘Newspaper (printed)’ **Any internet or apps; aggregate of all internetdevices. Note: in 2015, the introduction to this question was modified to include mentioning looking at news on mobiles while commuting and getting news updates through social media.7
Figure 1.4Combinations of four main platforms used nowadays for newsOne in five adults only use TV for news, and one in ten only use the internet. Sole use of radioand newspapers are much lower at 3% and 2% respectively.18%19%TV only9%Internet onlyTV Newspapers (printed)TV InternetTV RadioTV Newspapers (printed) RadioTV Radio Newspapers (printed) InternetTV Radio InternetTV Internet Newspapers (printed)Radio onlyNewspapers (printed) onlyInternet Newspapers (printed)Internet RadioRadio Newspapers (printed)Internet Radio Newspapers (printed)3%2%3%2%2%2%2%2%2%1%1%1%1%None of the 2455 TV only13%26%Internet only20%2%Newspapersonly2%2%Radio only3%2%11%Note: boxes in red indicate differences of statistical significanceQ3a/Q3aa Which of the following do you use for news nowadays?Base: All adults 16 (2015: 2921), (2014: 2731) Note: Newspaper’ code was changed in 2015 to ‘Newspaper (printed)’ Note: in 2015, theintroduction to this question was modified to include mentioning looking at news on mobiles while commuting and getting news updatesthrough social media.
Figure 1.5Make-up of news consumption by four main platformsOne in five adults only use TV for news, and one in ten only use the internet. Sole use of radioand newspapers are much lower at 3% and 2% respectively. Six per cent of adults use all s31%2%None of the above 11% (5%)2014 figures in brackets where significantly differentQ3a) Which of the following do you use for news nowadays?Base: All adults 16 (2921), 2014 (2731)
2Multiple and single sourcing ofnews
Figure 2.1Number of sources used on each platformFor all platforms, excepting newspapers, people are most likely to use one source of news.Among those who use newspapers for news, 35% of people use two sources, compared to 34%that use one source.The number of sources used across platforms, proportion of respondents(%) (2014 figures in brackets)Number ofTVRadioNewspapers Internet/apps All platformssources used144% (42%)60% (62%)34% (35%)43% (45%)24% (20%)234% (34%)24% (24%)35% (39%)22% (22%)22% (19%)311% (14%)8% (7%)15% (13%)11% (13%)14% (17%)44% (4%)2% (2%)6% (6%)6% (6%)12% (13%)52% (2%)1% (1%)2% (2%)3% (3%)8% (9%)61% (1%)- (-)1% (1%)3% (2%)5% (7%)7 1% (2%)- (-)- (1%)4% (2%)12% (15%)Mean number ofsources used2.0 (2.0)1.5 (1.4)1.9 (1.9)2.1 (2.0)3.5 (3.8)Q5a to Q5e) Which of the following do you use for news nowadays? Base: All who use each platform for news nowadays (TV 2039,Newspapers 957, Radio 910, Internet 1141, All platforms 2626).Note: For individual platforms the mean number of sources is among those who use just that particular platform for news. For all platforms(aggregated) the mean number of sources is shown among those who used any of the four platforms for news and aggregated across all of themso is therefore a wider base .The calculation is made by summing the number of sources each respondent said for each platform, and then dividingby the number of people who use any of them.
Figure 2.2Number of sources used on each platform, by age groupThree in ten (29%) of 16-34s and one in five (21%) of those aged 55 who consume news use onlyone source. The proportion of those aged 55 who use only one source, and who use more thanseven, has increased since 2014.The number of sources used across all platforms, proportion of respondents(%) 2014 figures in bracketsNumber of sources usedAll 16 16-3455 124% (20%)29% (23%)21% (16%)222% (19%)22% (20%)22% (18%)314% (17%)13% (13%)16% (20%)412% (13%)11% (10%)13% (15%)58% (9%)7% (7%)8% (11%)65% (7%)5% (6%)6% (8%)7 12% (15%)11% (6%)10% (5%)Mean number of sources used3.5 (3.8)3.2 (3.9)3.6 (3.8)Note: boxes in red indicate differences of statistical significanceQ5a to Q5e) Which of the following do you use for news nowadays?Base: All who use each platform for news nowadays: All platforms 2626, 16-34 738, 55 11362014 Base: All platforms 2580, 16-34 706, 55 1085Note: For individual platforms the mean number of sources is among those who use just that particular platform for news. For all platforms (aggregated) the mean numberof sources is shown among those who used any of the four platforms for news and aggregated across all of them so is therefore a wider base .The calculation is made bysumming the number of sources each respondent said for each platform, and then dividing by the number of people who use any of them.
Figure 2.3Average number of news sources used nowadays per platformAmong those who use each particular platform, the mean number of news sources used within themhas not changed. Overall, the average number of news sources used across all platforms is 3.5.3.5 average across platforms (3.8)Average number of news sources used nowadays per platform2.01.91.52.1(2.0)(1.9)(1.4)(2.0)2014 figures in bracketsQ5a to Q5e) Which of the following do you use for news nowadays?Base: All who use each platform for news nowadays (TV 2039, Newspapers 957, Radio 910, Internet 1141, All platforms 2626).
Figure 2.4Distribution of multi-sourcingOver three-quarters (77%) of news consumers use three or fewer news providers. Six in ten (59%)use one or two providers.WHOLESALE2%100%77% (76%) use 3 or fewer1%0%6%11%80%59% (55%) use 1or 2 providers18%20% (22%) use 4 or more providers60%27%40%20%32%0%1 provider 2 providers 3 providers 4 providers 5 providers 6 providers 7 providers 8 providers2014 figures in brackets for comparison only (year on year comparisons have not been significance tested)Q5a to Q5e) Which of the following do you use for news nowadays?Base: All who use TV, Newspaper, Radio or Internet for news nowadays (2626), 2014 (2580)Note: Wholesale is classified as the company that provides the news for the given source.
Figure 2.5Distribution of multi-sourcingOver half (55%) of those who use any platform for news nowadays use one or two providers, andseven in ten (71%) use three or fewer providers.RETAIL100%80%60%55% (52%) use1 or 2 providers40%25%20%4%71% (72%) use 3 orfewer3%2%1%7%11%16%28% (27%) use 4 or more providers30%0%123456789 provider providers providers providers providers providers providers providers providers2014 figures in brackets for comparison only (year on year comparisons have not been significance tested)Q5a to Q5e) Which of the following do you use for news nowadays?Base: All who use any platform for news nowadays (2626)Note: Retail is classified as the branded title/service through which the news is provided.
Figure 2.6Top 20 news sources: reach among all adultsThe top two news sources in terms of reach among all adults are both TV channels, with BBC Onebeing the most used (48%); this is a decrease of five percentage points since 2014BBC OneITV/ITV WALES/UTV/STVBBC website or appBBC News ChannelSky News ChannelFacebookBBC Radio 4BBC Radio 2Channel 4The SunGoogle (General search Engine)The Daily MailSky News website or appBBC TwoBBC Radio 1YouTubeThe Daily MirrorThe MetroTwitterThe Guardian\Observer website or appThe Daily Mail website or app48% 53% in 201427% 33% in 201423%14%12% 17% in 201412%7% in 20148%8% 10% in 20148%6% 11% in 20146% 8% in 20146% 9% in 20146%5%5% 7% in 20144%4%4%4%4%4%TV ChannelNewspaperRadio StationWebsite / appNote: boxes in red indicate differences of statistical significanceQ5a-e) Thinking specifically about Source which of the following do you use for news nowadays?Base: All adults 16 (2921), 2014 (2731) Note: Digital intermediaries such as Facebook, YouTube etc .draw on content from a range of online news providers. It is beyond the scope of this surveyto ascertain which providers within these entities are being used. Note: Boxes in red indicate differences of statistical significance since 2014
Figure 2.7Sole use of news providers (used nowadays) : 2014 vs. 2015Three in ten (31%) of news consumers use one provider only, whereas 19% only use the BBC and8% only use BBC One.77% (76%) ofnews consumersuse three orfewer providers32% (26%) useone provideronly19% (16%)only useProportion of each demographic thatuse only BBC One as a news source8% (6%) onlyuse16-2455 ABDE5%(7%)10%6%10%(7%)(4%)(9%)2014 figures in bracketsQ5a-e) Thinking specifically about Source which of the following do you use for news nowadays?Base: All who use any source for news nowadays (2588), 2014 (2553)
Figure 2.8Sole use of news providers (used nowadays) : 2014 vs. 2015Four per cent of news users use just ITN for news consumption (the same as 2014), this is thesame as the figure that just use the ITV/STV/UTV TV channel for news77% (76%) ofnews consumersuse three orfewer providers32% (26%) useone provideronly4% (4%) onlyuse4% (4%) onlyusechannelQ5a-e) Thinking specifically about Source which of the following do you use for news nowadays?Base: All who use any source for news nowadays (2588), 2014 (2553)Proportion of each demographic thatuse only ITV/ITV Wales/UTV/STV as anews source16-2455 ABDE4%5%1%6%(1%)(4%)(*%)2014 figures in brackets(8%)
Figure 2.9Cross-platform audience reach of providers used ‘nowadays’ for newsJust under eight in ten (77%) of those who use any news source use any BBC source (a decreaseof three percentage points since 2014).WHOLESALECross-platform reach (%)80%77%20142015Other includes 519 sources (all below 2%)49 TV stations (Mostly foreign)109 Radio stations232 local papers (Not DMGT or Trinity)129 Websites or apps40%38%24%20% 18%16% 17%13%9% 10%9% 8%6% 7%5% 6%4% 4%4% 4%4% 4%36%36%1% 1%Base: Q5a to Q5e. All who use any platform for news nowadays 2015 (2626) 2014 (2580). Note: Wholesale is classified as the company that provides the newsfor the given source. This wholesale category is derived from responses given about individual news titles. Note: boxes in red indicate differences of statisticalsignificance between 2014 and 2015. Note: We no longer consider it appropriate to aggregate all use of commercial radio for news to Sky as a wholesaleprovider, as we did in our 2014 report. We now consider that Global Radio and Bauer Radio are wholesale providers of news and are therefore presented onthis chart at the wholesale level. Please see section 8 below for more details.
Figure 2.10Cross-platform audience reach of providers used ‘nowadays’ for newsJust under eight in ten (77%) of those who use any news source use any BBC source (a decreaseof three percentage points since 2014).RETAILCross-platform reach (%)80%77%20142015Other includes 385 sources (all below 2%):50 TV stations (mostly foreign)215 local papers (not DMGT or Trinity)120 websites or apps36%33%29%23%22%18% 18%16%15%9%9%15% 17%13%7% 9%9% 9%9% 8%7% 7%8% 7%6% 7%5% 6%4% 4%1% 1%Base: Q5a to Q5. All who use any platform for news nowadays 2015 (2626) 2014 (2580 )Note: Retail is classified as the branded title/service through which the news is provided. Note: Digital intermediaries such as social media, search engine, or aggregators drawon content from a range of online news providers. It is beyond the scope of this survey to ascertain which news providers are being used within these intermediaries. Note:boxes in red indicate differences of statistical significance between 2014 and 2015. *News Now and BuzzFeed included in 2015 **Other local commercial, Smooth Radio, LBC,Magic, Kiss included in 2015
3News consumption via television
Figure 3.1Share of viewing to ‘national and international news’ on television bychannel group, UK adults 16 : 2010-2014BARB data shows that the majority of news viewing on TV is through the BBC channels, and thishas increased since 2010. ITV’s share of viewing has declined during this period.Proportion of ‘national and international news’ viewing (%)Total hours per headProportion of national/intlnews viewing, ky News12.1%11.2%Channel 560%Channel 450%40%30%Other59.7%60.4%61.8%63.1%65.8%ITV20%BBC News10%BBC One and Two0%20102011201220132014Source: BARB, Adults 16 , Network. Genre News generic national and international news, 4 regions.Note:S4C excluded from this analysis.Note: BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and 1 channels where applicable. Other, include PSB portfolio channelsand all other channels that transmitted national and international news programming.
Figure 3.2Share of viewing to ‘national and international news’ on television bychannel group, UK adults 16-24: 2010-2014BBC One and Two still account for the majority of news viewing. 16-24s watch an average of 25hours of news compared to the all-UK total of 108 hours.Proportion of ‘national and international news’ viewing (%)Total hours per head 33Proportion of national/intl newsviewing, 2.0%2.6%5.8%Other18.0%Sky News9.1%Channel %11.1%9.8%2.4%7.0%80%70%60%254.4%50%Channel 440%30%51.5%20%48.5%55.0%54.9%58.1%ITVBBC News10%BBC One and Two0%20102011201220132014Source: BARB, Adults 16 , Network. Genre News generic national and international news, 4 regions.Note:S4C excluded from this analysis.Note: BBC One and Two, ITV, Channel 4 and Channel 5 include HD variants and 1 channels where applicable. Other, include PSB portfolio channels and allother channels that transmitted national and international news programming.
Figure 3.3Share of viewing to ‘national and international news’ on television bychannel group, UK adults 55 : 2010-2014The proportion of news viewing across different TV channels by those aged 55 is in line with theUK average. The total number of hours viewed by those aged 55 is 189, compared to 108 for all UK.Proportion of ‘national and international news’ viewing (%)Total hours per head 194100%Proportion of national/intl newsviewing, 2%Sky NewsChannel 560%50%Channel 440%30%Other62.5%63.4%64.2%65.6%68.2%ITV20%BBC News10%BBC One an
to inform an understanding of news consumption across the UK, and within each UK nation. The report details various findings relating to the consumption of news; the sources and platforms used, the perceived importance of different outlets for news, attitudes to individual news sources, reasons to follow news,
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18 3. Cross-platform news consumption 23 4. News consumption via television 29 5. News consumption via radio 32 6. News consumption via newspapers 39 7. News consumption via social media 52 8. News consumption via websites or apps 61 9. News consumption via magazines 64 10. Multi-sourcing 68 11. Importance of sources and attitudes towards news .
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