Desktop Publishing: Design Elements And Principles

2y ago
20 Views
2 Downloads
869.73 KB
7 Pages
Last View : 18d ago
Last Download : 2m ago
Upload by : Audrey Hope
Transcription

Desktop Publishing: Design Elements and PrinciplesThe design elements and principals that you will use at National 5 are as follows: alignment, dominance, unityand depth. These elements and principals are used by designers to improve the readability and enhance theappearance of Desk Top Published documents.Alignment ExampleNotice how some of the text and parts of the image are aligned to give the page structureand guide the eyes from the top to the bottom of this magazine cover.Dominance ExampleNotice how this poster has been redesigned to give the imageand the word 'UTAH' greater dominance. Not only is the rockformation graphic large it also stands out against the neutralbackground. UTAH stands out because it is reverse text (i.e.white text on a dark background).

Unity ExampleVisual unity has been achieved in this companies publication by the using thesame colours in the image as in the words (white, blue and orange). By usingcontrasting colours (orange and blue) an otherwise dull information documenthas been given some interest. The use of the blue background links with thewoman’s eye colour providing a focal point in the document. Unity is alsoachieved by using the same font (or typeface) for all the textDepthExampleDepth is created by selecting an image with aforeground and background, in this case thesand/ grass in the foreground and the rockislands in the background. Using transparencyin the area around the text also createsanother layer in the image without obscuringthe picture. Depth can also be created by usingdrop shadows (refer to the palm tree poster on the next page)

Examples of techniques used in promotional graphicsExample 1Example 1A harmonising colour scheme has been used which gives a relaxed feelto the poster. The dominant colour green ties in with theenvironmental project being advertised giving the message and posterdesign some unity. The way the text has been used; putting all thewords together, creates some interest in the design and gives theposter a modern feel, which might appeal to the youth targetaudience. The clever use of the trees shadow gives a double message:the tree gives a strong symbol of the environment and the aeroplaneshadow indicates the travel aspect of the project it also gives a 3Dimpression giving the poster some depth.Landscape outlineExample 2LogoIn this example contrasting colours of white and black are used togive a sophisticated and elegant feel to the poster. The yellow flashbar and the yellow moon provide some brightness to the design, aswell as attracting people’s attention. The use of yellow and the use ofthe landscape outline also give the poster unity by tying features inthe clock to features in the background. Alignment has been used togive structure to the page, for example the edge of the logo lines upwith the edge of the clock and the edge of the letter C of ‘Cityscapelines up with the edge of the building. Depth is created by the shadowon parts of the clock and having the image and ‘Cityscape’ layeredabove the flash bar. The image bleeds used for the clock logo and thecity outline help to give the poster a more modern, dynamic feel.

Homework 5 Illustration,Colour, Layout and Desk TopLightGreenBrownBrownPublishingQuestion 1LightGreenLook at the 2 CDs produced by a American National Park.List 3 ways in which the designer has created unity between the 2 designs1.2.3.Question 2Look at the 'Campsite Rules' poster shown oppositeName the Desk Top Publishing features shown at A, B and CA.B.C.State the name of the page orientation used in the 'Campsite Rules' document shownABC

Question 3Look at the Nokia phone advertisement shown opposite. Notice how the designerhas used the 'principal of 1/3rds' i.e. the important parts of the poster aredistributed 1/3 and 2/3rds of the way across the pagea) What type of colour scheme has the designer used?b) What is the name given to the techniques shown of using white text on a coloured backgroundQuestion 4Look at the magazine page shown oppositeWhat are the names of the desk top publishing features shown at A, B, C, D, E andFA.B.C.D.E.F.Give 2 examples of how contrast has been used in this magazine page1.2.

Question 5Look at the advertisement for perfume shown oppositea) Give 2 examples of how depth has been created in this advertisement1.2.b) Orange has been used for the colour fill behind the product name.State whether orange is an advancing or a receding colour?c) What is the name given to the effect of making text follow the wavy curvein the advertisement?d) What effect does this have on the message of the posterQuestion 6Look at the advertising poster for a camera shown oppositea) Annotate the following poster with these desk top publishing features main feature,backdropheading/titleflash-bardrop shadow

Question 6 (continued)b) Explain how harmony, dominance and unity have been achieved in the camera posterHarmonyDominanceUnity

Desktop Publishing: Design Elements and Principles The design elements and principals that you will use at National 5 are as follows: alignment, dominance, unity and depth. These elements and principals are used by designers to improve the readability and enhance the appearance of Desk Top Published documents. Alignment Example

Related Documents:

CHAPTER 6: DESKTOP PUBLISHING Introduction to Desk Top Publishing Desktop publishing (abbreviated DTP) is the creation of documents using page layout skills on a personal computer primarily for print. Desktop publishing software can generate layouts and produce typographic quality text and images comparable to traditional typography and printing.

Desktop Publishing: Design Elements and Principles The design elements and principals that you will use at National 5 are as follows: alignment, dominance, unity and depth.These elements and principals are used by designers to improve the readability and enhance the

Accessing Desktop Anywhere for Windows If the Desktop Anywhere client is installed, and you log in to Desktop Anywhere, you'll be prompted to run the Desktop Anywhere client. Dependent on the web browser you are using you will need click to run Desktop Anywhere in one of the following ways Chrome Click Open Secure G Desktop Client

Desktop Publishing Ideas Page 1 Ideas for Desktop Publishing Classes from the IBEA and NCBEA Conferences 2012 . What to Name Your Course-- Create a catchy name to get students interested in signing up for the course. Advertising and Document Design Entertainment Industry Graphic Design Introduction to Sports Marketing Multi Media

24 FOUNDATIONS OF GRAPHIC DESIGN ELEMENTS AND PRINCIPLES OF GRAPHIC DESIGN 25 Let us first discuss the elements of graphic design followed by principles of composition. There are three major categories of these elements. “Basic elements “Relational elements “Intentional elements Basic elements of composition are abstract concepts. They do

Using PGP Desktop Email PGP Desktop Email automatically and transparently encrypts and signs outgoing messages and decrypts and verifies incoming messages. All you need to do is to send and receive your email just as you always have; PGP Desktop Email will take care of the rest. Sending Encrypted Email After installation, PGP Desktop Email .

Install the Kobo Desktop Application Find and double-click the 'KOBOeReader' icon on your desktop to see the contents of your Kobo eReader. Next, open the Desktop Installers folder, and then the Mac OS X folder. Double-click the DesktopInstaller file. Desktop Installers Mac OS X Desktop Installer Start Connect your eReader & install the Desktop

Punjabi 1st Hindi 2nd 1 Suche Moti Pbi Pathmala 4 RK 2 Srijan Pbi Vy Ate Lekh Rachna 5 RK 3 Paraag 1 Srijan. CLASS - 6 S.No. Name Publisher 1 New Success With Buzzword Supp Rdr 6 Orient 2 BBC BASIC 6 Brajindra 3 Kidnapped OUP 4 Mathematics 6 NCERT 5 Science 6 NCERT 6 History 6 NCERT 7 Civics 6 NCERT 8 Geography 6 NCERT 9 Atlas (latest edition) Oxford 10 WOW World Within Worlds 6 Eupheus 11 .