Welcome To The Community Engagement, Education &

Welcome to the CommunityEngagement, Education &Outreach Training!Get comfortable, we will start in 5 minutes.Closed Captioning is available through the link in the chat box.

Onboarding Training:Community Engagement, Educationand Outreach

Accessibility Information Welcome to today’s session! This session hasclosed captioning available. Click on the link in the chat box to open a newwindow with closed captioning.3

Zoom Requests Did you already attend this training? We love seeing faces! Check your mute button. Feel free to use chat, hand raise, clapping features. We’re here to learn together and engage. Questions at the end.4

Larry Hill, Co-Host, he/hisCommunity EngagementCoordinator Region 1: Clackamas, Multnomah,and Washington Counties Faith-based organizations Statewide organizations5

Vanessa Cardona, Co-Host, she/herCommunity EngagementCoordinator Region 3: Coos and CurryCounties Region 5: Jackson andJosephine Counties Statewide organizations6

Josillia Johnson, Co-Host, she/herCommunity EngagementCoordinator Region 1: Clackamas,Multnomah, and WashingtonCounties Faith-based organizations7

Educationalmaterials in Chat BoxParticipant Introductions Organization name County

Agenda Team introductions and regions coveredDefining common termsContext of work and who it servesScope of workEducational resourcesBreakout activity (small groups)How to request materials, use of logosMaterials approval processReportingLPHA CoordinationQuestions (hold until end)

OHA’s Acknowledgement to CommunityWe acknowledge there are institutional, systemicand structural barriers that perpetuate inequity thathave silenced the voices of communities over time.10

OHA’s Acknowledgement to CommunityWe are committed to partnerships, co-creation andco-ownership of solutions with communitiesdisproportionately affected by health issues, sothat groups can actively participate in planning,implementing and evaluating efforts to address theCOVID-19 response and other health issues.11

OHA’s Acknowledgement to CommunityWe recognize community-engaged healthimprovement is a long-term and adapting process.We are striving to engage with communitiesthrough deliberate, structured, emerging and bestpractice processes.12

OHA’s Acknowledgment to CommunityWe are striving to make engagement with publichealth effective for communities, especially thosecommunities that experience institutional, systemicand structural barriers.13

Community Engagement saCardonaJameelaNortonPalmiraVelozLarry HillCharinaWalkerJosilliaJohnsonAllisonVargaDani Galvez2

Preparedness Regions in Oregon15

What does that mean?16CBOCommunity Based OrganizationCECCommunity EngagementCoordinatorSOWScope of WorkCEEOCommunity EngagementEducation and OutreachLPHALocal Public Health AuthorityOHAOregon Health Authority

Why are we here? Marginalized communities have beenmore impacted by COVID-19. Community based organizations shouldhave a role in meeting the needs of theircommunities.o You are the experts of your communitieso You know what your community needso Communities trust you CBOs play a vital role in this responsework.17

Who Does This Funding Serve? Black, Indigenous, andPeople of Color People with disabilities Families People who are houseless Individuals with substanceuse disorder Immigrant and refugeecommunities18

Who Does This Funding Serve? Faith communitiesUndocumented communitiesFarmworkersPeople experiencing mentalhealth issues Older adults LGBTQIA communities19

Trauma Informed Care No one is immune from trauma. Trauma comes in various forms and is influencedby environment, behaviors and circumstances. People who’ve been traumatized often needsupport and understanding. Being “trauma-informed” allows us to meet peoplewhere they are.20

Community Engagement Education &Outreach Scope of Work1. Regular communication in preferredlanguage and different formats2. Prevention messages for safe practices3. Be a resource for testing, health careand social services4. Coordination with LPHAs for testing,health care and social services21

Where do people get their information?Who do people trust to give theminformation? Please share your response in the chat.22

What information about COVID-19 wouldyou like to share with your community? Please share your response in the chat.23

COVID-19Community Resources

Resources: OHA COVID-19 Websitehealthoregon.org/coronavirus25

Navigating the OHA COVID-19 Website LatestNews/Requirements Frequently AskedQuestions (FAQs) Community Resources: By Groups By Topics Hot topics: Contact TracingWebpage Mask Requirements Videoshealthoregon.org/coronavirus26

Resources: OHA COVID-19 WebsiteSocial Media Cards & Flyers Easily amplify COVID-19content through socialmedia channels. Offers language variety. Opportunity fortranscreation.Transcreation: adapting amessage from one languageto another, while maintainingits intent, style, tone, andcontext.27

Resources: OHA Health Talking PointsProvides the most current updateson the coronavirus. 28Used by 211Arranged by topicUpdates are clearly highlightedReleased on Tuesday & FridaySign-up via listserv

Resources: Safe Strong CampaignFuture Technical Assistance w/ Brink Communications Regional convenings/train-the-trainersessions for CBOs and LPHAs. Customizing materials in partnership withCBOs for specific purposes. Trans-creating materials (print, video, web,social, etc.) into languages identified byCBOs. Participate in an online survey to assess thematerial development needs of yourorganization and the communities you serve.29

Resources: Brink Educational ta-playbook

Video Resources: TV Jam by Vive NW OHA approved videosooooMyths and TruthsOutdoor Activities and COVID-19Pets and COVID-19Prevention messages 26 different languages Language-equity driven Email Karina Goicochea for access:Karina.Goicochea@dhsoha.state.or.us YouTube: Search for TV Jam31

Resources: Latinx Social MediaFacebook Pages OHA SpanishFacebook@OHAespanol32

Mental Health Resources for HmongBlack, Latinx, & Somali PopulationsLatinx Mental Health Group – Facebook @charlascomunitariasNational Alliance on Mental Illness BIPOC Mental Health ResourcesTwin Cities Public Television, MN Department ofHealth and Wellshare International Hmong, Black, Latinx & Somali Resources33

Breakout Room DiscussionTell us about a successful example of communityengagement, outreach and education for thepopulations your agency serves.(15 minutes)34

What were some ideas you heard? Please unmute yourself to share what you talkedabout in your small group.35

Materials Request,Approval Process andReporting

Requesting OHA Materials Request printed materials via Smartsheet link Max request: 250 copies max/per material Languages: 12 languageso If other languages are needed, contact your CEC. Turnaround time: 7-10 business days orsooner. Ships anywhere within the stateo Can be sent to your professional or personaladdress37

Creating Original Content: Use of LogosIf creating original content, your CEC will need toreview materials: Use of state or local public health logos requires cocollaboration, review and approval.o Without OHA/LPHA/Tribal health logo faster approval De-branding (removing OHA logo) from content createdby OHA is okay. Cannot use images from OHA materials.38

Resources: Tools to Design Your OwnOutreach MaterialsInfographic/Social Media Design Programs (free): Canva PiktochartPublic Domain Images (free): Pexels Unsplash Pixabey39

Guidance for Media Coordination Green LightCBOs are encouraged to: Use LPHA and OHA-developed health education andguidance materials through the CBO’s owncommunication channels and platforms. Use OHA language in CBO’s own materials, provided themeaning has not been changed or taken out of context(citing not necessary). Correct rumors. Trans-create materials with LPHA, emergencymanagement and tribal partners. Collaborate with LPHAs and Tribal Health Authorities tocreate new or supplementary communication tools to meetcommunity needs.

Guidance for Media Coordination Yellow LightCBOs should consult LPHA/CECs forany of the following activities: Paid media including, but not limitedto, PSAs, television or radiocampaigns, ad placements. Free media about your grant work.

Guidance for Media Coordination Red LightCBOs should avoid: Co-branding with an LPHA, Tribe or OHAwithout collaboration, review and approval fromthe entity you wish to co-brand with. Contradicting OHA or other state agency orLPHA messaging. Changing state or local health recommendationsor guidance without consultation with OHA andLPHA, respectively.

Reporting Requirements Collected quarterly via Smartsheet Monthly template tells you what data to track 24 questions for CEEOooooooWhat type of outreachNumber of people/populations reachedWhat materials/what languagesOther materials needed (content/language)Rate LPHAs and CECs (helpful/ knowledgeable)Share stories Can track data however agency prefers Due 9/11/202043

Communication with LPHAs –What to Expect? Know which resources are offered by your LPHA Make it a point to build relationship with LPHAstaff who have specific oversight over:o Community Engagement Coordinationo Communications (including advertisements,social media, media announcements) Coordinate CBO events with LPHA and otherCBOs to provide appropriate supports forCOVID-related events.44

Reminders Remember your scope of worko If unsure, ask your CEC No one size fits allCreativity encouragedYou know your audience better than mostNeed help?o Your CEC is your go-to person45

Thank You!46

Questions?47

PresentationResource Links

OHA Resource Links OHA COVID-19 Website:www.healthoregon.org/coronavirus OHA Health Talking Points Listserv DHS/subscriber/new?topic id ORDHS 854 OHA Social Media 9Social-Cards.aspx OHA Spanish Facebook Page:https://www.facebook.com/OHAespanol OHA Facebook y/49

More Resource Links Safe Strong Website:www.safestrongoregon.org Safe Strong Technical Assistance ook Vive NW TV Jam Facebook Page:https://www.facebook.com/TVJAM/o Email Karina Goicochea for access:Karina.Goicochea@dhsoha.state.or.us Charlas Comunitarias Facebook 50

Mental Health Resources Latinx Mental Health Group – Facebook https://www.facebook.com/charlascomunitarias/ National Alliance on Mental Illness (NAMI) BIPOC Mental Health Resources https://www.naminh.org/resources-2/bipoc/ Twin Cities Public Television, MN Department of Health and WellshareInternational: www.facebook.com/TPTNOW/videos Center for Victims of Torture https://www.cvt.org/COVID-19-resources51

Free Content Creation ResourcesInfographic/Social Media Design Programs: www.canva.com www.piktochart.comPublic Domain Images: www.pexels.com www.unsplash.com www.pixabey.com52

Resources for Addressing COVID-19 Myths ontrol ormation/coronavirus-mistakes.htmlTrauma Informed Care https://traumainformedoregon.org/53

Creating Original Content: Use of Logos If creating original content, your CEC will need to review materials: Use of state or local public health logos requires co-collaboration, review and approval. o Without OHA/LPHA/Tribal health logo faster approval De-branding